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Books > Business & Economics > Business & management > Sales & marketing > Customer services
Businesses today face many obstacles, but one major hurdle is
optimizing sales performance and achieving peak levels of
execution. In recent years, there has been a significant decline in
sales performance among businesses internationally. Many
professionals attribute this disparity to the lack of attention
towards certain business techniques including "Sales Peak
Performance" and "Business to Business." Strategies like this lack
empirical validity and further investigation on the implementation
of these approaches could significantly impact the business world.
Achieving Peak Sales Performance for Optimal Business Value and
Sustainability is a collection of innovative research on the
methods and applications of various elements that influence sales
peak performance including personal, organizational, and symbiotic
determinants. While highlighting topics including emotional
intelligence, personal branding, and customer relationship
management, this book is ideally designed for sales professionals,
directors, advertisers, managers, researchers, students, and
academicians seeking current research on insights and advancements
of business sustainability and sales peak performance.
Unprecedented changes in consumer shopping habits pose major
challenges for retailers who need to consider the multidimensional
nature of shopping in order to design and provide engaging consumer
experiences. The intersection between in-store and online shopping
is also fundamental to meet the fast-changing consumer behavior.
Comprehending how environmental and sensory dimensions, leisure,
entertainment, and social interactions influence shopper emotions
may enhance the shopping experience. Emotional, Sensory, and Social
Dimensions of Consumer Buying Behavior is an essential reference
source that discusses methods for enhancing the shopping experience
in an era of competition among shopping offline- and
online-destinations, as well as predicting emerging changes in
consumer behavior and shopping destinations and new technologies in
retailing. Featuring research on topics such as consumer dynamics,
experimental marketing, and retail technology, this book is ideally
designed for retail managers, designers, advertisers, marketers,
customer service representatives, merchandisers, industry
professionals, academicians, researchers, students, and
practitioners.
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