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Books > Business & Economics > Business & management > Sales & marketing > Customer services
This report provides a systematic review of the evidence to date,
both published and grey literature, on the relationship between
water and sanitation and nutrition. We also survey the potential
impact of improved water, sanitation, and hygiene (WASH) on
undernutrition. This is the first report that undertakes a thorough
review and discussion of WASH and nutrition in Bangladesh. The
report is meant to serve two purposes. First, it synthesizes the
results/evidence evolving on the pathway of WASH and undernutrition
for use by practitioners working in the nutrition and water and
sanitation sectors to stimulate technical discussions and effective
collaboration among stakeholders. Second, this report serves as an
advocacy tool, primarily for policy makers, to assist them in
formulating a multisectoral approach to tackling the undernutrition
problem.
In an age where even the best products are quickly imitated,
businesses must constantly find new ways to outpace competitors.
Successful companies differentiate themselves not just with
superior products, but also by how they behave toward their
customers at every touchpoint: service, product development,
marketing, branding, bids and proposals, presentations,
negotiations, and more. Behavioral Differentiation is emerging as
the ""final frontier"" in competitive strategy, and "Winning
Behavior" shows how leading companies use it to exceed expectations
and outperform competitors. This eye-opening book offers case
histories and examples from companies like GE, Volvo, EMC,
Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with
executives like George Zimmer (Men's Wearhouse), Colleen Barrett
(Southwest Airlines), and Gerry Roche (Heidrick & Struggles).
In today's ultracompetitive business landscape, product quality and
competitive pricing are prerequisites for staying afloat. Winning
Behavior reveals the secrets the best companies use -- and any
business can use -- to stay at the pinnacle of success in their
industry.
In their book Winning Behavior, Terry Bacon and David Pugh showed
how great companies outperform good ones through ""behavioral
differentiation"" -- going beyond superior products and dependable
service to connect with customers at every touchpoint. The
Behavioral Advantage broadens the concept, applying behavioral
differentiation to the business-to-business arena. The best B2B
companies depend on a multifront approach to business interaction,
and The Behavioral Advantage reveals the secrets behind what is
essentially a chess game with competitors. To win the game,
companies must develop a carefully plotted opening game, with all
internal values, policies, practices, and behaviors fully aligned.
A smart and efficient middle game lets the company build and
strengthen its position, and the endgame assures victory and lays
the groundwork for future business. Just as individual customers
do, B2B customers remember those companies whose behavior
consistently and significantly outshines even strong competitors.
These firms create a lasting advantage -- and reap the profits that
come with it.
First impressions are often lasting impressions. How customers are
treated on the phone can quickly turn them into either an
ex-customer or a customer for life. This thorough, quick-reading
guide shows anyone who uses the phone -- from salesperson to
manager to secretary -- how to treat it as a service tool that
directly impacts on company profits. Readers will be able to double
their effectiveness when they learn how to: * handle irate
customers * end those ""endless"" calls * take meaningful messages
* handle conference calls and transfer calls * screen calls and ask
focused questions * use the phone during emergencies * improve
their voice effectiveness With worksheets, checklists, and fill-in
forms, this desktop primer will inspire fabulous phone service.
This book explores the basic tenets of service excellence, opening
to distinguish customer service from service excellence, and
explore the driving aspects of strategy and philosophy. The brand
promise to customers creates expectations; hooks targeted and
segmented customers into a relationship. Service operations deliver
expectations, delight, or on occasion, disappointment, and
marketing responds to create loyalty, further delight, or recover
the relationship. Freshness of product or service offering, the
injection of a characterful sense of fun, and sensitive
personalization of service combine to deliver an authentic,
pleasurable and memorable service experience prompting much sought
loyalty and advocacy. In turn, staff are happy, profits rise and
the organization has longterm sustainability. The first volume
offers some theoretical background, while the second suggests
mechanisms, tools, and techniques to help embed to excellence as
the foundation of value that the organization delivers. Both
contain practical examples and a self-assessment diagnostic tool to
identify organizational areas of strength, and aspects to improve.
This book explores the basic tenets of service excellence, opening
to distinguish customer service from service excellence, and
explore the driving aspects of strategy and philosophy. The brand
promise to customers creates expectations; hooks targeted and
segmented customers into a relationship. Service operations deliver
expectations, delight, or on occasion, disappointment, and
marketing responds to create loyalty, further delight, or recover
the relationship. Freshness of product or service offering, the
injection of a characterful sense of fun, and sensitive
personalization of service combine to deliver an authentic,
pleasurable and memorable service experience prompting much sought
loyalty and advocacy. In turn, staff are happy, profits rise and
the organization has long-term sustainability. The first volume
offers some theoretical background, while the second suggests
mechanisms, tools, and techniques to help embed to excellence as
the foundation of value that the organization delivers. Both
contain practical examples and a self-assessment diagnostic tool to
identify organizational areas of strength, and aspects to improve.
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