|
|
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Businesses today face many obstacles, but one major hurdle is
optimizing sales performance and achieving peak levels of
execution. In recent years, there has been a significant decline in
sales performance among businesses internationally. Many
professionals attribute this disparity to the lack of attention
towards certain business techniques including "Sales Peak
Performance" and "Business to Business." Strategies like this lack
empirical validity and further investigation on the implementation
of these approaches could significantly impact the business world.
Achieving Peak Sales Performance for Optimal Business Value and
Sustainability is a collection of innovative research on the
methods and applications of various elements that influence sales
peak performance including personal, organizational, and symbiotic
determinants. While highlighting topics including emotional
intelligence, personal branding, and customer relationship
management, this book is ideally designed for sales professionals,
directors, advertisers, managers, researchers, students, and
academicians seeking current research on insights and advancements
of business sustainability and sales peak performance.
Unprecedented changes in consumer shopping habits pose major
challenges for retailers who need to consider the multidimensional
nature of shopping in order to design and provide engaging consumer
experiences. The intersection between in-store and online shopping
is also fundamental to meet the fast-changing consumer behavior.
Comprehending how environmental and sensory dimensions, leisure,
entertainment, and social interactions influence shopper emotions
may enhance the shopping experience. Emotional, Sensory, and Social
Dimensions of Consumer Buying Behavior is an essential reference
source that discusses methods for enhancing the shopping experience
in an era of competition among shopping offline- and
online-destinations, as well as predicting emerging changes in
consumer behavior and shopping destinations and new technologies in
retailing. Featuring research on topics such as consumer dynamics,
experimental marketing, and retail technology, this book is ideally
designed for retail managers, designers, advertisers, marketers,
customer service representatives, merchandisers, industry
professionals, academicians, researchers, students, and
practitioners.
The fulfillment machine is the delivery side infrastructure of an
online business, it is the physical and digital innovations which
make it possible to immediately deliver customer orders. Customers
want to order everything, while sitting on their couch and they
want immediate fulfillment. Fast fulfillment is happening, and
everyone knows that, but most are scared of it. Many experts
describe the wonders of online retail, but none explains what fast
fulfillment is or propose a solution to building a fast fulfillment
machine. Managers are frustrated just reading about how great
Amazon is, and how startups are innovating fantastic technology
driven processes. Here is the book, written in a simple easy to
read style which unravels the technical mystery of the fulfillment
machine. It levels the knowledge field, reveals the secrets of fast
fulfillment, and helps the reader construct a plan to innovate and
be ready to face the disruptors. What is happening in retail is
contagious across industries, there are no wide moats. Managers and
engineers are rushing to redesign their supply chains into fast
fulfillment machines. This book provides insights and process
details of how to design and build disruptive innovations, so that
you are not flying blind or just throwing darts in an effort to
pivot/expand to the online order fulfillment world. The book does
not story-tell the fast fulfillment machine, it is informative and
instructive.
Through the growing penetration of new technologies, online
consumers can now share and collaborate amongst themselves while
shopping online. As they receive information about products from
media exposure and their collaboration with other consumers, it is
critical for businesses to understand the social impact and
influence of social and mobile commerce and how it can affect
consumer habits. Strategies and Tools for Managing Connected
Consumers provides emerging research exploring the techniques and
impacts of new technologies deployed in today's digital marketplace
as well as recent development and empirical research on consumer
behavior. Featuring coverage on a broad range of topics such as
social computing, virtual communities, and consumer management,
this book is ideally designed for professionals, researchers,
business managers, and students who want to improve their
understanding of new strategies for conducting online business in
networked environments.
|
|