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Books > Business & Economics > Business & management > Sales & marketing > Customer services
The fulfillment machine is the delivery side infrastructure of an
online business, it is the physical and digital innovations which
make it possible to immediately deliver customer orders. Customers
want to order everything, while sitting on their couch and they
want immediate fulfillment. Fast fulfillment is happening, and
everyone knows that, but most are scared of it. Many experts
describe the wonders of online retail, but none explains what fast
fulfillment is or propose a solution to building a fast fulfillment
machine. Managers are frustrated just reading about how great
Amazon is, and how startups are innovating fantastic technology
driven processes. Here is the book, written in a simple easy to
read style which unravels the technical mystery of the fulfillment
machine. It levels the knowledge field, reveals the secrets of fast
fulfillment, and helps the reader construct a plan to innovate and
be ready to face the disruptors. What is happening in retail is
contagious across industries, there are no wide moats. Managers and
engineers are rushing to redesign their supply chains into fast
fulfillment machines. This book provides insights and process
details of how to design and build disruptive innovations, so that
you are not flying blind or just throwing darts in an effort to
pivot/expand to the online order fulfillment world. The book does
not story-tell the fast fulfillment machine, it is informative and
instructive.
Nobody likes cold calls. And nobody really needs to make them. The
Referral of a Lifetime
Dealing with Difficult People will help you navigate the bullies,
nit-pickers, manipulators and complainers who drive you mad at
work. With example dialogue, techniques and tips, it will help you
avoid horrible situations and keep your cool. By understanding the
motives and individual behaviours of difficult people, you can
learn to manage aggression, reduce awkwardness and remain the
better person. Updated for 2019, this 4th edition of the
best-selling Dealing with Difficult People features practical
exercises, useful templates, and top tips you need to get the best
out of the worst, including how to deal with difficult customers,
dealing with difficult people in the digital sphere, advice on
beating bullies at their own game and how to deal with a boss who
drives you barmy. The Creating Success series of books... Unlock
vital skills, power up your performance and get ahead with the
bestselling Creating Success series. Written by experts for new and
aspiring managers and leaders, this million-selling collection of
accessible and empowering guides will get you up to speed in no
time. Packed with clever thinking, smart advice and the kind of
winning techniques that really get results, you'll make fast
progress, quickly reach your goals and create lasting success in
your career.
Engaging customers has become an effective strategy of marketers
for improving customer-brand relationships as customer engagement
is a perfect predictor of organic growth. Aggressive sales
promotions, advertising campaigns, rewards, discounts, and more may
attract a customer, but customer engagement creates an emotional
connection with the brands/firms/services, which drives customer
loyalty and long-term profitability. This has become much more
applicable and effective with the use of social media platforms and
the increased access of internet. Moreover, the implementation of
customer analytics to measure engagement activities has provided
marketers with more insights for improving services. Insights,
Innovation, and Analytics for Optimal Customer Engagement is an
advanced reference book that covers the latest emerging research in
customer engagement and includes underlying theories, innovative
methods, a review of existing literature, engagement analytics, and
insights for marketers with reference to customer engagement. The
book covers various product categories, industries, and sectors
that are working to engage customers in inventive and creative
ways. This book is a comprehensive reference tool for marketers,
brand managers, social media specialists, advertisers, managers,
executives, academicians, researchers, practitioners, and students
interested in gaining comprehensive knowledge about customer
engagement and the latest advancements in the field.
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