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Books > Business & Economics > Business & management > Sales & marketing > Customer services
Within the past decade, marketing has experienced three major
challenges: generation gap, prosperity polarization, and digital
divide. The disconnect between older corporate executives and their
younger managers and customers has proven to be a significant
challenge. Digitalization brings fear of the unknown with the
threats of job loss and privacy concerns. However, it also brings
the promise of exponential growth and better living for humanity.
Businesses must break the divide to ensure that technological
advancement will move forward and not be welcomed with resentment.
Developing Relationships, Personalization, and Data Herald in
Marketing 5.0 contrasts the advantages and disadvantages of modern
marketing over traditional marketing and focuses on identifying how
companies and society can be benefited by the technological
advancement of marketing. Covering topics such as customer
engagement, neuromarketing, and review rating prediction, this
premier reference source is an essential resource for business
leaders, marketing professionals, students and educators of higher
education, university libraries, researchers, and academicians.
Effective e-customer relationship management is imperative for
increasing customer satisfaction, online sales, website patronage,
loyalty, and retention. To understand exactly how this business
strategy can be applied to enhance business operations, further
study on its various benefits, opportunities, and challenges is
required. Building a Brand Image Through Electronic Customer
Relationship Management develops electronic customer relationship
management strategies for achieving customer satisfaction and
explains the concepts and uses of electronic customer relationship
management to meet strategic objectives, improve customer loyalty,
and build brand image. Covering topics such as marketing, brand
equity, customer loyalty, and social media, this reference work is
ideal for business owners, managers, entrepreneurs, industry
professionals, researchers, scholars, practitioners, academicians,
instructors, and students.
The advent of Web 2.0 has led to a rebalancing of power between the
customer and the company through the consumer's voice about the
brand and referral behavior via electronic word of mouth. Customer
opinions within the virtual brand communities can have a vast
impact on a company's sales and image. It is crucial for companies
to promote and use customer contributions in order to enhance their
brand image, retain customers, and develop their marketing
strategy. Social Customer Relationship Management (Social-CRM) in
the Era of Web 4.0 provides relevant theoretical frameworks and the
latest results of empirical research on the strategic role of
marketing 2.0, digital customer experience, and social customer
relationship management on social networks. Covering a range of
topics such as disruptive marketing, artificial intelligence, and
customer behavior, this reference work is ideal for marketers, IT
practitioners, CRM specialists, industry professionals,
researchers, scholars, practitioners, academicians, instructors,
and students.
"Customer Responsive Management" is part of an important new series
designed to provide business and engineering students with a full
understanding of the issues of Total Quality Management. The series
will also be a valuable resource for practising managers and
engineers.
Modern organizations perform different types of activities, each
of which requires a different management approach from project
management to production management to responsive management. This
book considers the need for increased responsive management in a
constantly changing business environment where customers are
demanding specialized treatment and competition is forcing firms to
be responsive in order to survive.
"Customer Responsive Management" integrates all the components
of responsive management - the need to empower employees, the need
for improved customer service - into a logical model which can be
followed in order to achieve the management objectives of the
responsive organization.
Integration of artificial intelligence (AI) into customer
relationship management (CRM) automates the sales, marketing, and
services in organizations. An AI-powered CRM is capable of learning
from past decisions and historical patterns to score the best leads
for sales. AI will also be able to predict future customer
behavior. These tactics lead to better and more effective marketing
strategies and increases the scope of customer services, which
allow businesses to build healthier relationships with their
consumer base. Adoption and Implementation of AI in Customer
Relationship Management is a critical reference source that informs
readers about the transformations that AI-powered CRM can bring to
organizations in order to build better services that create more
productive relationships. This book uses the experience of past
decisions and historical patterns to discuss the ways in which AI
and CRM lead to better analytics and better decisions. Discussing
topics such as personalization, quality of services, and CRM in the
context of diverse industries, this book is an important resource
for marketers, brand managers, IT specialists, sales specialists,
managers, students, researchers, professors, academicians, and
stakeholders.
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