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Books > Business & Economics > Business & management > Sales & marketing > Customer services
As a rising superpower and economy, China and the Chinese society
have attracted the attention of the world. However, because of the
language and cultural barrier, it is difficult for foreign
academics and the foreign public to grasp what is happening within
Chinese society. This is particularly the case if a foreign
audience wishes to understand the Chinese public and how social
justice plays out in China. Cases on Social Justice in China and
Perspectives on Chinese Brands proposes an objective view of the
effect that social justice and online public debates had on brands
by describing and reporting the real situation in China where
brands faced a public outcry after a controversial event and by
considering how the brands were affected. Covering key topics such
as brand activity, social media, boycotts, vulgar marketing, and
salary disputes, this reference work is ideal for government
officials, policymakers, researchers, scholars, academicians,
practitioners, instructors, and students.
Effective e-customer relationship management is imperative for
increasing customer satisfaction, online sales, website patronage,
loyalty, and retention. To understand exactly how this business
strategy can be applied to enhance business operations, further
study on its various benefits, opportunities, and challenges is
required. Building a Brand Image Through Electronic Customer
Relationship Management develops electronic customer relationship
management strategies for achieving customer satisfaction and
explains the concepts and uses of electronic customer relationship
management to meet strategic objectives, improve customer loyalty,
and build brand image. Covering topics such as marketing, brand
equity, customer loyalty, and social media, this reference work is
ideal for business owners, managers, entrepreneurs, industry
professionals, researchers, scholars, practitioners, academicians,
instructors, and students.
In many ways, the appearance of the metaverse is an unparalleled
progression. A number of new technologies have come together to
enable its vision. Augmented reality (AR) and virtual reality (VR)
headsets have become cheaper and more powerful improving the user
experience. Blockchain has enabled digital currencies and NFTs. The
new methods to transact and own digital goods are allowing creators
to monetize their activities through tokens. In addition to
monetization, and as a means to exchange value, token-holders can
also participate in the platform's governance (e.g., vote on
decisions). This democratic ownership economy coupled with the
possibility of interoperability could unlock immense economic
opportunities whereby digital goods and services are no longer
captive to a singular gaming platform or brand. As the world steps
into the metaverse, it is imperative to spark conversations with
all objects and those interacting within the next dimension.
Applying Metalytics to Measure Customer Experience in the Metaverse
introduces metalytics, a new perspective on analytics for the new
dimension of spatial and immersive Web 3.0. It presents the new
conversations in the elements of a new digital age converging at a
large scale. Covering topics such as big data analytics, financial
services, and network analysis, this premier reference source is an
essential resource for business leaders and executives, IT
managers, entrepreneurs, financial specialists, consultants,
statisticians, marketers, government officials, students and
educators of higher education, librarians, researchers, and
academicians.
The advent of Web 2.0 has led to a rebalancing of power between the
customer and the company through the consumer's voice about the
brand and referral behavior via electronic word of mouth. Customer
opinions within the virtual brand communities can have a vast
impact on a company's sales and image. It is crucial for companies
to promote and use customer contributions in order to enhance their
brand image, retain customers, and develop their marketing
strategy. Social Customer Relationship Management (Social-CRM) in
the Era of Web 4.0 provides relevant theoretical frameworks and the
latest results of empirical research on the strategic role of
marketing 2.0, digital customer experience, and social customer
relationship management on social networks. Covering a range of
topics such as disruptive marketing, artificial intelligence, and
customer behavior, this reference work is ideal for marketers, IT
practitioners, CRM specialists, industry professionals,
researchers, scholars, practitioners, academicians, instructors,
and students.
In The Big Miss: How Businesses Overlook the Value of Emotions,
Zhecho Dobrev reveals how organizations are frequently deceived by
customers and fail to act on what they fail to notice-thus are
missing the biggest driver of profitable customer behavior!What are
the emotional and subconscious drivers behind your customers'
behavior? Do you have a science and data-based strategy to drive
this in the direction you want? In The Big Miss: How Businesses
Overlook the Value of Emotions, Zhecho Dobrev reveals how
organizations are frequently deceived by customers and fail to act
on what they fail to notice-thus are missing the biggest driver of
profitable customer behavior! His extensive research shows that
emotions are the key drivers of customer behavior, yet few
organizations have a strategy to evoke specific emotions based on
science and data. Does yours? In this book, the author provides
business leaders with a practical framework for how to embed
emotions in their business practices, which includes learning how
to: Discover the difference between what customers say and do
Create a data-based strategy around specific emotions Use customer
science to future-proof your business and make the most out of
Digital Transformation, Data, and AI ...and much more. Behind every
business problem, there is a customer problem! This book will
change how you think about customer behavior and challenge you to
harness the business power of emotions.
"Customer Responsive Management" is part of an important new series
designed to provide business and engineering students with a full
understanding of the issues of Total Quality Management. The series
will also be a valuable resource for practising managers and
engineers.
Modern organizations perform different types of activities, each
of which requires a different management approach from project
management to production management to responsive management. This
book considers the need for increased responsive management in a
constantly changing business environment where customers are
demanding specialized treatment and competition is forcing firms to
be responsive in order to survive.
"Customer Responsive Management" integrates all the components
of responsive management - the need to empower employees, the need
for improved customer service - into a logical model which can be
followed in order to achieve the management objectives of the
responsive organization.
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