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Books > Business & Economics > Business & management > Sales & marketing > Customer services
Borders in Service traces the intersection of service labour and
national identity across global call centres in seven countries: El
Salvador, Guatemala, Guyana, Mauritius, Morocco, the Philippines,
and the US-Mexico border. While most studies on offshore call
centres have focused on India this collection explores the
experiences of call center workers in many of the newly emerging
hubs of transnational service work. In this collection, Kiran
Mirchandani and Winifred Poster have gathered a wide range of
contributors to explore the dynamics within global call centres.
Such dynamics include: language, speech, accent issues, expressions
of consumer sentiment, physical space, and organizational, human
resource, and labour policies. By grounding the theoretical debates
on nationhood and labour in the realities of daily life in global
call centres, Mirchandani and Poster have created a timely,
accessible and revealing collection that will change what we know
about offshored customer service work.
Learn how to successfully administer, build, and manage Salesforce
CRM and Salesforce mobile solutions using real-world and best
practice techniques About This Book * See the latest best practice
Salesforce administration principles, gain real-world advice, and
understand critical design considerations to set up and customize
Salesforce CRM * This is a pragmatic guide to the key functions of
customizing and setting up the application for enterprise security,
user and data management, process automation, analytics, and mobile
features * Step-by-step navigation and descriptions of the features
of Salesforce CRM platform and clear guidance on the customization
and administration of the application * Identify what is covered to
create your own improved study guide for the certified
administrator examination Who This Book Is For This book is for
administrators who want to develop and strengthen their Salesforce
CRM skills in the areas of configuration and system management.
Whether you are a new administrator or a more experienced
professional, this book will enhance your knowledge and
understanding of the features of Salesforce CRM. What You Will
Learn * Manage and administer user records and password policies *
Configure and control the various organization-wide user interface
features in Salesforce CRM * Set up and maintain users, profiles,
and permission sets and administer appropriate security and login
access mechanisms * Apply organization security * Understand the
capabilities of the Salesforce CRM sharing model * Create, delete,
and customize fields, page layout, and list views for custom and
standard objects * Find out how Apex and Visualforce coding can be
used in Salesforce CRM * Implement the mechanisms for data
management * Discover the tools to import, update, transfer, and
mass delete data In Detail Salesforce CRM's Winter '17 release
offers a host of new features for CRM designed to transform your
sales and marketing requirements. With this comprehensive guide to
implementing Salesforce CRM, administrators of all levels can
easily acquire deep knowledge of the platform. The book begins by
guiding you through setting up users and the security settings and
then progresses to configuration, data management, and data
analytics. We swiftly move on to the setting up of organization
wide features that affect the look and feel of the application.
Process automation and approval mechanisms are covered next, along
with the functional areas of Sales Cloud, Service Cloud, Marketing
Cloud, and Salesforce Chatter. This book details Salesforce CRM
system administration in a practical way and is an invaluable
reference for both new administrators and experienced
professionals. At the end of the book, techniques to further
enhance the system and improve the return on investment Salesforce
mobile apps and mobile administration are covered, along with
Salesforce Adoption Manager. Every chapter is complete with a
section containing example questions of the type that you might
encounter in the certification examination. Style and approach This
book takes a straightforward, no-nonsense approach to working with
the Salesforce CRM platform. Filled with examples and use cases,
the book presents the facts along with seasoned advice and
real-world examples to ensure you have all the resources you need
to become a more informed Salesforce Administrator.
The "Top 25 Customer Service KPIs of 2011-2012" report provides
insights into the state of customer service performance measurement
today by listing and analyzing the most visited KPIs for this
industry on smartKPIs.com in 2011. In addition to KPI names, it
contains a detailed description of each KPI, in the standard
smartKPIs.com KPI documentation format, that includes fields such
as: definition, purpose, calculation, limitation, overall notes and
additional resources. This product is part of the "Top KPIs of
2011-2012" series of reports and a result of the research program
conducted by the analysts of smartKPIs.com in the area of
integrated performance management and measurement. smartKPIs.com
hosts the largest catalogue of thoroughly documented KPI examples,
representing an excellent platform for research and dissemination
of insights on KPIs and related topics. The hundreds of thousands
of visits to smartKPIs.com and the thousands of KPIs visited,
bookmarked and rated by members of this online community in 2011
provided a rich data set, which combined with further analysis from
the editorial team, formed the basis of these research reports.
This book is philosophical in the sense that it will make you
rethink Customer Service, yet it is practical in value by giving
you "real" tools that actually work-ones that are relevant to both
small and large businesses. In addition, you will find hands-on
activities in each chapter to apply what you have learned by
putting things in your perspective. Thus, this book can be utilized
in three ways: To be utilized as a guide for Customer Service
training meant to be delivered at seminars, institutes, and
organizations. To be utilized as a text for an introductory level
business course with a focus on Customer Service, taught at a
school, college, or university. To be utilized as a "teach
yourself" resource to learn the art of Customer Service and to
discuss what you learn with your colleagues in meetings or focus
groups. You will discover and learn: the 3C-the key factors behind
the Customer Service multi-billion dollar industry; the formula to
calculate the actual worth of your customer; the 360
model-unlocking the hidden code of "CUSTOMER SERVICE"; the
8i-understanding your customers' mindsets-to let you approach your
customers with confidence while responding to their needs and wants
with "know how"; how to stay in full control even in some of the
most difficult situations -unpleasant and uncertain-striking a fine
balance between what is right for the customer and good for your
business; how to save your customers without having to say yes to
their demands; four ways to overcome communication barriers and
connect with your customers in a manner that eradicates the roots
of misinterpretation and lays solid grounds for understanding;
three tips on finding "simple" solutions to "complex" problems;
three ways to value time when assisting customers; three factors to
keep in mind when educating customers; the 3D so that your
customers don't get surprises and you don't get headaches if things
don't go as expected; the 3A to exceed your customer expectations;
how to establish long-term relationships with your customers that
result in lasting loyalty and sustained profitability; one common
misconception about the relative significance of our words, tone,
and body language; and finally, how to put the three levels of
communication-face-to-face, over-the-phone, online-in context so
you decide what works best for you and your customers.
In The Customer Experience Fiasco, experts from Andrew Reise
provide an engaging and instructive fable that unravels the
mystique and complexity of customer experience strategy. When CEO
Randall Phillips is caught off guard by a customer's YouTube-video
during a television interview, he swears to fix it - and fast. Dana
Chase, a rising star in the organization, is tapped to fix the
fiasco as quickly as possible. This enthralling fable follows
Dana's trials and tribulations as she tries to save the company and
her career. The path she eventually finds and follows is Andrew
Reise's proven methodology for developing a winning customer
experience strategy.
Develop and implement a fully-functional, systematic CRM plan with
CiviCRM About This Book * Develop an integrated online system that
manages contacts, donations, event registrations, memberships, bulk
e-mail, campaigns, case management, and other functions such as
activity tracking, grant distribution, and reporting. * Plan a
constituency relationship management strategy with ladders of
engagement that will improve how your organization realizes its
mission. * Use case studies and step-by-step examples to put the
raw concepts into real-life terminology and build your solutions.
Who This Book Is For The book is primarily for administrators
tasked with implementing, configuring, maintaining, and updating
CiviCRM, and staff users who are looking to better understand the
tools available in order to become power users. CiviCRM is software
that may be used by advocacy groups, non-profit, and
non-governmental organizations, elected officials, professional and
trade associations, government entities, political campaigns and
parties, and other similar organizations, and this book will prove
useful to all such users. What You Will Learn * Install and
configure your CiviCRM * Analyze your current workflows and
processes to translate them effectively into the CiviCRM model *
Build an integrated system to solicit, retain, and manage your
donors and members through robust management and reporting tools
for administrators * Raise more money with CiviCRM with effective
solicitation campaigns * Market events effectively and track
registrations and payments * Improve communications with
constituents using targeted broadcast e-mail campaigns * Track
ongoing communications with constituents including from Outlook and
Gmail using activities and case management tools * Take advantage
of the many CiviCRM tools to generate both simple and complex event
structures and manage registrants through every phase of the
project In Detail CiviCRM provides a powerful toolbox of resources
to help organizations manage relationships with constituents. It is
free, open source, web-based, and geared specifically to meet the
constituent relationship management needs of the not-for-profit
sector. Beginning with broader questions about how your
organization is structured, which existing workflows are critical
to your operations, and the overarching purpose of a centralized
CRM, the book proceeds step by step through configuring CiviCRM,
understanding the choices when setting up the system, importing
data, and exploring the breadth of tools available throughout the
system. You will see how to best use this software to handle event
registrations, accept and track contributions, manage paid and free
memberships and subscriptions, segment contacts, send bulk e-mails
with open and click-through tracking, manage outreach campaigns,
and set up case management workflows that match your organization's
roles and rules. With specific emphasis on helping implementers ask
the right questions, consider key principals when setting up the
system, and understand usage through case studies and examples, the
book comprehensively reviews the functionality of CiviCRM and the
opportunities it provides. With this book, you can help your
organization better achieve its mission as a charity, industry
association, professional society, political advocacy group,
community group, government agency, or other similar organization
and position yourself to become a power user who efficiently and
effectively navigates the system. Style and approach This guide is
packed with step-by-step tutorials and real-life examples
interspersed with practical advice and best practices on how to use
CiviCRM strategically. You will be able to quickly grasp and
implement the basic elements of CiviCRM before moving on to more
advanced tools.
A server's guide for making more money. This is a collection of
mixed stories derived from my Blog. Some are funny and some are
disappointing. If you wait tables for a living, I'm sure you will
enjoy this book.
Is Customer Relationship Management (CRM) an obsolete concept? As
technology and cultural changes continue to influence our customer
strategies, the terms and methods we use to define them are also
changing. Is CRM still relevant as we address the need for customer
engagement innovation and the customer experience? What role does
customer relationship management play? How does it support the
initiatives that drive customers to buy, return, and recommend your
products and services to others? And how do you ensure that
everyone in your company is working together towards the goal of
building customer relationships through meaningful interactions
that make the customer feel rewarded for doing business with you?
Speaking Frankly About Customer Relationship Management is a timely
collaboration resource for customer relationship strategy success.
It proposes that Customer Relationship Management achievement comes
from honest and transparent conversations about CRM strategy and
technology. Filled with practical and actionable guidance, the book
reminds us of the important collaboration principals that drive
customer relationship-building, engagement and experience. Sharing
from over 20 years of experience designing and implementing
customer strategies and technology solutions, innovation strategist
JC Quintana compels us to speak frankly about our business
relationships and the interactions that lead to trust and heartfelt
service.
The "Top 25 Call Center of 2011-2012" report provides insights into
the state of call center performance measurement today by listing
and analyzing the most visited KPIs for this industry on
smartKPIs.com in 2011. In addition to KPI names, it contains a
detailed description of each KPI, in the standard smartKPIs.com KPI
documentation format that includes fields such as: definition,
purpose, calculation, limitation, overall notes and additional
resources. This product is part of the "Top KPIs of 2011-2012"
series of reports and a result of the research program conducted by
the analysts of smartKPIs.com in the area of integrated performance
management and measurement. SmartKPIs.com hosts the largest
catalogue of thoroughly documented KPI examples, representing an
excellent platform for research and dissemination of insights on
KPIs and related topics. The hundreds of thousands of visits to
smartKPIs.com and the thousands of KPIs visited, bookmarked and
rated by members of this online community in 2011 provided a rich
data set, which combined with further analysis from the editorial
team, formed the basis of these research reports.
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