Winning Behavior - What the Smartest, Most Successful Companies Do Differently (Paperback, Special ed.)

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Behavioral Differentiation is emerging as the ""final frontier"" in competitive strategy, and "Winning Behavior" shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

General

Imprint:	Amacom Books
Country of origin:	United States
Release date:	June 2018
First published:	March 2008
Authors:	Terry Bacon • David Pugh
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Paperback
Pages:	368
Edition:	Special ed.
ISBN-13:	978-0-8144-1367-8
Categories:	Books > Business & Economics > Economics > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > History > History of specific subjects > History of specific institutions Promotions
LSN:	0-8144-1367-6
Barcode:	9780814413678

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