In an age where even the best products are quickly imitated,
businesses must constantly find new ways to outpace competitors.
Successful companies differentiate themselves not just with
superior products, but also by how they behave toward their
customers at every touchpoint: service, product development,
marketing, branding, bids and proposals, presentations,
negotiations, and more. Behavioral Differentiation is emerging as
the ""final frontier"" in competitive strategy, and "Winning
Behavior" shows how leading companies use it to exceed expectations
and outperform competitors. This eye-opening book offers case
histories and examples from companies like GE, Volvo, EMC,
Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with
executives like George Zimmer (Men's Wearhouse), Colleen Barrett
(Southwest Airlines), and Gerry Roche (Heidrick & Struggles).
In today's ultracompetitive business landscape, product quality and
competitive pricing are prerequisites for staying afloat. Winning
Behavior reveals the secrets the best companies use -- and any
business can use -- to stay at the pinnacle of success in their
industry.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
