|
Books > Business & Economics > Business & management > Sales & marketing > Customer services
|
Buy Now
Customer-Driven Transformation - How Being Design-led Helps Companies Get the Right Services to Market (Paperback)
Loot Price: R1,153
Discovery Miles 11 530
|
|
|
Customer-Driven Transformation - How Being Design-led Helps Companies Get the Right Services to Market (Paperback)
Expected to ship within 10 - 15 working days
|
Service design is the activity of utilizing resources and people to
build and sustain services that not only meet customers' needs, but
also add that little bit of magic or true competitive advantage. In
an overcrowded marketplace there is often little opportunity to
break away from the pack and influence customer perceptions;
Customer-Driven Transformation demonstrates how to use design
thinking as a driver for organizational change to translate your
vision into compelling services that will delight your customers.
How did companies like Netflix, Airbnb and Uber revolutionize
industries and win loyal followers? They started here. By thinking
about what customers need foremost, you can reinvent your value
proposition and deliver services that work. Customer-Driven
Transformation shows how to instill an outside-in approach to
strategy, moving away from management that's technology, marketing
or resource optimization-led, towards being customer-inspired and
experimental with innovation. It is a practical guide for any
business to lead a transformational programme and use design
thinking to change how services are created, ensuring they are
expertly designed, elegant in use and advance in
customer-mindedness. With ground-breaking case studies from the
likes of E.On Energy, Hyundai Motor Company and Bupa, this
cutting-edge book will empower companies to take control of
customer experience and deliver long-lasting and impactful change.
Focusing on one of the hottest management topics, it is an
inspiring read for any business leader to understand how to
reinvent their value proposition, gain market share and win
customers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
