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Books > Business & Economics > Business & management > Sales & marketing > Customer services
This workbook is an important teaching tool for those learning English as a second language and anyone who wants to pursue a career in customer service. By building your customer service vocabulary, you'll be able to develop the vocabulary and vocational skills you need to become successful; improve your reading and oral communication skills; enhance your thinking and problem solving skills; boost your spelling and phonics skills. The workbook's ninety-two exercises help you build work-specific skills and job related vocabulary. Master your understanding of almost three hundred words with easy-to-follow exercises such as reading comprehension, applying the meaning, filling in the blanks, and more. You'll also find fun activities such as word searches, crosswords, and analogies. In addition to learning a robust customer service vocabulary, you'll also apply synonyms and antonyms that will help you in a customer service environment. Get your career on the fast track or, if you are a teacher, find an important resource so your students can learn the skills that matter most with "Essential Skills: Customer Service Vocabulary Building Workbook."
Practical Insights On Customer Service offers an African perspective on the thorny question of customer care. It challenges readers to reflect on the current challenges in Africa and how effective customer care can help to unlock some of the opportunities available in the continent. It highlights the common problems organizations face in the continent and recommends ways of enhancing the principles of customer service. Written in a reader-friendly language, the book also conscientises the readers and organizations to simple, but often overlooked winning formulae in life-customer service. ______________ He holds a Master of Business Administration (MBA) Degree from Management College of Southern Africa (South Africa) and a post graduate certificate in Business Counselling from the University of Durham (UK). One of the most sought after speakers in Malawi, he is on the board of several companies and also runs his own consultancy firm, Arch Professionals, which offers professional training in customer service, sales, team building, attitude change, conflict management and strategy development. He also writes a weekly columnist for a local daily newspaper in Malawi. He can be contacted at [email protected]
Do you dream of the perfect sales organization?In this organization, where information moves freely between all areas, your Customer Relationship Management system sustains your evolving sales strategies. The sales cycles and the different stages are clear and sales pipeline review gives you accurate forecasts. This is the place where all simple tasks are automated and the marketing and sales department are strongly related.In this book, you will learn to set up and use OpenERP to: * Track your customers, partners and resellers network.* Design your sales stages efficiently from leads to opportunities and quotations.* Set up a lead automation system based on email or paper marketing campaigns.* Use the Ms. Outlook, Thunderbird and mobile phone plug-ins to improve your productivity.* Get accurate sales forecast and sales pipeline directly in OpenERP.* Measure and improve your performance through real-time information dashboards.
Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service. With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers. In Choosing a CRMVendor, Andrew Schultz shares his expertise on the following subjects: CRM: The Illusion and the Reality The Fall of the Biggest CRM Vendor in the World The 3 Pillars of CRM Finding a Solution Choosing a Vendor Having led many CRM implementations as a consultant, and in his current role helping CRM consulting firms and vendors of CRM add-on applications develop solutions relevant to customer needs, Andrew Schultz is a solution architect with deep experience in understanding customer requirements and mapping those requirements to CRM functionality. In Choosing a CRMVendor, Schultz shares both his objective advice and the hard earned 'insider secrets' that you will find invaluable in making the right CRM vendor decision.
A real-world, plain-language how-to guide for delivering amazing customer service to end-users. Now in its second edition, The Compassionate Geek was written by tech people for tech people. There are no frills, just best practices and ideas that actually work Filled with practical tips, best practices, and real-world techniques, The Compassionate Geek is a quick read with equally fast results.Here's what you'll find: Best practices for communicating with email, including examples, the four intrinsic qualities of great service providers, best practices for communicating using chat and texting, how to listen so you'll understand, how to keep your emotions in check, a flow chart for handling user calls, what to do when the user is wrong, and how to work with the different generations in the workplace. All of the information is presented in a straightforward style that you can understand and use right away. There's nothing "foo-foo," just down-to-earth tips and best practices learned from years of working with I.T. pros and end-users.
Are you an ambitious professional looking to make your next move? Do you want to build strong, profitable relationships with ease?Give me five minutes and I'll tell you how to be an influential and savvy communicator. Discover simple steps to dramatically increase the effectiveness of your communication so people are inspired to give you what you want.Find the ways and the words to engage and persuade people and make more lasting and profitable relationships, quickly and easily. Save time, money and energy as you go about your business.In this book, you will discover: * The two most powerful words that inspire people to take action or instructions from you* What you're saying that always puts people on the defensive and what to say instead* What you must do to make sure you're understood - and not just nodded at* The one word you must avoid if you want to connect and persuade people with what you have to say* How to take the heat out of a hot-under-the-collar situation and immediately put yourself back in controlPlus many more tips, tools and simple strategies.
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
In this practical, down-to-earth guide for managers at all levels, Karl Albrecht re-defines the quality and service issues by fusing them into one all-powerful concept: Customer Value. He shows you how to implement the key practices of the outstanding customer-focused companies. This is a valuable book for all managers and one that resonates with the current business environment. His pioneering concept of customer value modeling shows you how to build a strategic focus based on customer value, and how to deploy the concept all through the organization. Using his Total Quality Service (TQS) model as a framework, he guides you through the transformation process, showing you how to avoid the 'fizzle factors' and actually deliver a superior customer value package. Jan Carlzon, CEO of Scandinavian Airlines, says, "Makes a convincing case for basing efforts to improve quality on added value to the customer. Thought-provoking." Provide a copy of "The Only Thing That Matters" to each of your executives, managers, and team leaders.
In 2-3 days, using this audit, you can review your whole customer support/after sales programme. Measure "how good" your customer support is - then look deeper and see how well you use it to differentiate your business and to win competitive advantage. Complete the audit and get answers to questions like these about your customer support programme: How well does it cater for different market segments? Is it cost effective? Do you use the best mix of in-house and external resources? How well do you set goals, control costs and ensure flexibility? How well do support teams work? How effectively do you manage the information available about a) your customers and b) your own business? Overall, the audit results are designed to help you map out the "ideal" customer support program for your business. The audit's seven steps are: Step 1: Define the Strategic Role of Customer Support Step 2: Assess the Support Marketing Mix Step3: Evaluate Pricing and Marketing Communications Step 4: Review Access to Customer Support Step 5: Determining Support Process Capability Step 6: Assess Performance Management Step 7: Developing the Business through Customer Support
In an age where customer satisfaction is no longer good enough, your organisation must take steps to build absolute customer loyalty. Do you have a CCO (Chief Customer Officer) as well as a CEO and a CFO? If not, should you have one? As customer loyalty becomes the Holy Grail for any successful business, this audit lets you ask: "How loyal are our customers?" and much more important "How well-equipped are we to win and maintain customer loyalty?" After a persuasive briefing on managing the transition from customer satisfaction to customer loyalty, this audit sets out a 7-Step Roadmap: 1.Top Management Commitment and Involvement - the essential first step in laying the groundwork for any customer loyalty programme. 2.Establishing a Base Line - Internal Benchmarking - gathering best practice data from within your own organisation. 3.Determining Customer Requirements - these can never be guessed or taken for granted. 4.Assessing the Capabilities of Competition - your customers are making these comparisons, so you have to. 5.Measuring Customer Satisfaction and Customer Loyalty - customer satisfaction metrics look simple but are notoriously unreliable: find out which approach to use in which situation. 6.Analysing Customer and Competitive Feedback - develop a system for tracking, recording and analysing feedback. 7.Continuous Improvement - developing a system for continuously reviewing progress, repeating the audit and making further changes and improvements. Each step includes a ready-made audit questionnaire and rating form that you can run right away - giving you more than 130 questions to help you see right inside your processes and procedures for establishing and maintaining customer loyalty.
What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on delivering an amazing customer-service experience. In this sequel to the Wall Street Journal best-selling book "The Cult of the Customer", Shep Hyken shares seven powerful strategies that any organisation can implement to create greater customer and employee loyalty. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. These strategies work, as evidenced by the more than seventy case studies and examples that Hyken shares throughout the book. These examples provide dozens of lessons that can and should be implemented immediately. Corporate and industry clients from all over the world have tapped into the expertise of Shep Hyken. His client list is a who's who in the business world. As an author and speaker, Hyken is known for his simple and direct strategies that help his clients build successful, customer-focused organisations.
Creating loyalty isn't easy. You cannot mandate it, standardize it or make it happen through policies and procedures. You have to earn it. Businessman George Corbett finds a mentor on the train from Dundee. What he learns will propel his company to the top in customer loyalty and employee satisfaction. You can do the same for your company.
In a nation where price alone once dictated consumer decision, a bruised economy and resulting surge of fierce competition have shifted the focus from cost to service. As the humanizing of the customer encounter glides into the spotlight, it's a new dance. Unfortunately, not everyone knows the steps.and some of us are clumsy.
The people approach to customer service will help everyone in your organization exceed the expectations of their internal & external customers.
Negotiate Anything is the culmination of a 30 year longitudinal study of customer service - the first ever. It has two audiences. For consumers, it presents secrets to make companies treat them fairly. For businesses, it teaches them how to pull ahead of the competition by providing excellent customer service. It offers a concise and proven method for consumers to use to start getting their money's worth from companies when things go wrong. It also lets you know the tricks some companies use to bamboozle you and keep you from getting the good service you deserve. The authors show how they have saved well over $30,000 themselves. They are so confident of their method, they provide a written 100% money back guarantee for consumers if they follow the process and don't save at least two times the cost of the book in the first year alone. It can be found on P261. For businesses, Negotiate Anything presents the 12 Success Criteria for creating, implementing and tracking a highly differentiated level of customer service designed to drive the top and bottom line. Business owners and leaders will learn how they torture customers and drive them into their competitors' hands. The causes of deteriorating customer service are reviewed and a clear and pragmatic plan is presented that can be implemented by any size business or organization. Through the example of their own start-up business, The CareGiver Partnership, we learn how a company that cares about its customers is winning with impeccable, personalized service such as answering all calls by the third ring, by a knowledgeable person - in the U.S. This has resulted in over 90% of customers rating them a 9 or 10 on a 10 point scale. As a result of this service, their margins are 2 to 3 times greater than the big box stores.
Do you want to be great? Do you want to be able to set yourself apart from 99% of the employees in your industry? Do you want to go to work, knowing you're the best you can be at customer service? If so, you need to ask yourself one question: "Am I Great at Customer Service?" This book showcases the 25 qualities of people who are great at customer service - not just good, but GREAT! You'll learn about the attitudes of the customer service stars. You'll learn what techniques they use when in front of the customer. And you'll learn what they do to shine even when the customer's not around. Each chapter describes a characteristic of greatness, incorporating funny, interesting, and thought-provoking stories that illustrate the point. And each chapter ends with the opportunity for you to think about...well, YOU! In the end, you'll learn specifically what you need to do to become GREAT at customer service!
Every once in a while we visit a Golf Club and walk away feeling that the service was excellent. More than likely we were given a friendly greeting, made to feel welcomed, and shown appreciation. This is a major part of what creates exceptional service. We leave with the feeling that the experience was one of pure enjoyment.
The tenets of excellent customer service are central to any organization that creates or delivers products or services In fact, excellent customer service is a bigger differentiator today than it was twenty years ago. Customers are hungry for good service; they are hungry to establish long-term relationships with those who provide not only a one-time solution but serve as a long-term resource. There is a problem, however. Organizations and the people who work within them have difficulty implementing the principles of customer service. The vast majority of books and training materials on customer service teach the concepts, but do not provide the tools to implement them. In Building a Customer Service Culture, we take you on an enjoyable journey where you will learn about the foundational principles of customer service and acquire the tools to implement those principles. These application tools will help make you more successful in your job and simultaneously contribute to an enhanced service culture in your organization. In the pages that follow, we blend classic knowledge with new information to create valuable insights about how to make customer service a sustainable competitive advantage in your job and for your organization.
-Current Questions that are being asked in Interviews TODAY. -Every single question is based on project knowledge and personal experience. -Divided into CRM functionality areas for easy reading. -Covers the most important concepts & configuration settings. -Focus on business scenarios. - There is NO Other book in the market for the CRM 7.0 Interview Questions. - The Question are ACTUAL questions asked in some of the regular interviews that the likes of Accenture & IBM do. (How do we know? Because we do some of these interviews ) - The author himself has over 12 years of SAP Experience
An 8-step audit to ensure that your organisation stays focused on customer needs The only sustainable competitive advantage is based on satisfying customers thoroughly. Yet research shows that less than one third of all companies have a well developed and coherent customer satisfaction process linked to operating strategies and plans. This audit is the ideal business tool for any company seeking to analyse and improve customer satisfaction levels. It first explains the customer satisfaction process in detail, then analyses why companies fail to satisfy their customers and sets out a framework - the Stages of Excellence Framework - within which to implement an effective customer service programme. The audit sets out questions that you will ask at each of these eight stages: Understand customer requirements Analyse current capabilities Assess competitors' capabilities Identify gaps Identify options to gain strategic service advantage Analyse trade-offs Select service dimensions Structure service offerings and set goals Overall, the audit will help you to: Understand and define customers' needs and requirements Analyse your current capabilities Assess your competitors' capabilities Measure gaps between your capabilities and your customers' requirements Compare the options for gaining a strategic service advantage Analyse costs, benefits, risks and trade-offs Develop new strategies, prioritise initiatives and apportion resources.
Everyone has suffered through poor customer service. Whether it is
receiving the wrong order at a restaurant or being treated like a
number on the phone, these experiences change buying behaviors and
affect the earnings of companies nationwide. It's time for managers
and employees alike to say, "Enough "
Call centres illustrate the consequences of globalisation for labour perhaps more clearly than any other form of employment. Call-centre workers sit at the interface between the global and the local, having to transcend the limitations of local time zones, cultures and speech patterns. They are also at the interface between companies and their customers, having to absorb the impact of anger, incomprehension, confusion and racist abuse whilst still meeting exacting productivity targets and staying calm and friendly. Finally, they take the brunt of the conflict at the contested interface between production and consumption, having to deal in their personal lives with the conflicts between the demands of paid and unpaid work. Drawing, amongst others, on organisational theory, sociology, communications studies, industrial relations, economic geography, gender theory and political economy, this important collection brings together survey evidence from around the world with case studies and vivid first-hand accounts of life in call centres from Asia, North and South America, Western and Eastern Europe. In the process it reveals many similarities but also demonstrates that national industrial relations traditions and workers' ability to negotiate can make a significant difference to the quality of working life in call centres.
When the going's tough, companies that survive will be those that build the greatest loyalty--by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companies--from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com--this book shows managers how to go from so-so service to "amazing" service. In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers. When businesses are fighting to survive, creating a great experience for customers isnit just important--it's "essential." |
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