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Books > Business & Economics > Business & management > Sales & marketing > Customer services
Is Customer Relationship Management (CRM) an obsolete concept? As
technology and cultural changes continue to influence our customer
strategies, the terms and methods we use to define them are also
changing. Is CRM still relevant as we address the need for customer
engagement innovation and the customer experience? What role does
customer relationship management play? How does it support the
initiatives that drive customers to buy, return, and recommend your
products and services to others? And how do you ensure that
everyone in your company is working together towards the goal of
building customer relationships through meaningful interactions
that make the customer feel rewarded for doing business with you?
Speaking Frankly About Customer Relationship Management is a timely
collaboration resource for customer relationship strategy success.
It proposes that Customer Relationship Management achievement comes
from honest and transparent conversations about CRM strategy and
technology. Filled with practical and actionable guidance, the book
reminds us of the important collaboration principals that drive
customer relationship-building, engagement and experience. Sharing
from over 20 years of experience designing and implementing
customer strategies and technology solutions, innovation strategist
JC Quintana compels us to speak frankly about our business
relationships and the interactions that lead to trust and heartfelt
service.
The "Top 25 Customer Service KPIs of 2011-2012" report provides
insights into the state of customer service performance measurement
today by listing and analyzing the most visited KPIs for this
industry on smartKPIs.com in 2011. In addition to KPI names, it
contains a detailed description of each KPI, in the standard
smartKPIs.com KPI documentation format, that includes fields such
as: definition, purpose, calculation, limitation, overall notes and
additional resources. This product is part of the "Top KPIs of
2011-2012" series of reports and a result of the research program
conducted by the analysts of smartKPIs.com in the area of
integrated performance management and measurement. smartKPIs.com
hosts the largest catalogue of thoroughly documented KPI examples,
representing an excellent platform for research and dissemination
of insights on KPIs and related topics. The hundreds of thousands
of visits to smartKPIs.com and the thousands of KPIs visited,
bookmarked and rated by members of this online community in 2011
provided a rich data set, which combined with further analysis from
the editorial team, formed the basis of these research reports.
This book is philosophical in the sense that it will make you
rethink Customer Service, yet it is practical in value by giving
you "real" tools that actually work-ones that are relevant to both
small and large businesses. In addition, you will find hands-on
activities in each chapter to apply what you have learned by
putting things in your perspective. Thus, this book can be utilized
in three ways: To be utilized as a guide for Customer Service
training meant to be delivered at seminars, institutes, and
organizations. To be utilized as a text for an introductory level
business course with a focus on Customer Service, taught at a
school, college, or university. To be utilized as a "teach
yourself" resource to learn the art of Customer Service and to
discuss what you learn with your colleagues in meetings or focus
groups. You will discover and learn: the 3C-the key factors behind
the Customer Service multi-billion dollar industry; the formula to
calculate the actual worth of your customer; the 360
model-unlocking the hidden code of "CUSTOMER SERVICE"; the
8i-understanding your customers' mindsets-to let you approach your
customers with confidence while responding to their needs and wants
with "know how"; how to stay in full control even in some of the
most difficult situations -unpleasant and uncertain-striking a fine
balance between what is right for the customer and good for your
business; how to save your customers without having to say yes to
their demands; four ways to overcome communication barriers and
connect with your customers in a manner that eradicates the roots
of misinterpretation and lays solid grounds for understanding;
three tips on finding "simple" solutions to "complex" problems;
three ways to value time when assisting customers; three factors to
keep in mind when educating customers; the 3D so that your
customers don't get surprises and you don't get headaches if things
don't go as expected; the 3A to exceed your customer expectations;
how to establish long-term relationships with your customers that
result in lasting loyalty and sustained profitability; one common
misconception about the relative significance of our words, tone,
and body language; and finally, how to put the three levels of
communication-face-to-face, over-the-phone, online-in context so
you decide what works best for you and your customers.
Customer Service is the fourth and final book in DTR Inc.'s series
for classroom and on the job work readiness and customer service
training. This is the second edition of the book, published in
November of 2013.
A complete volume including all four modules with additional
instructor tools is now available. Visit
www.DTRConsulting.BIZ/workreadiness.htm for more information.
At the end of each book are two workplace scenarios where things
go right and things go wrong. Use the scenarios in the books as
read and discuss exercises after teaching the material in the book,
or to create your own certification tests.
This book was written by a former Service Director for Citibank,
and therefore, is an area of great expertise for the author. This
book covers service from two perspectives. The first is to teach
the value of providing superior customer service, to both the
company's customers and to co-workers who rely on the work of
others to complete their tasks. The second is to provide the
readers with customer service skills they can take with them and
start using immediately at work.
The book starts with the concept of a customer-focused
organization. From there it proceeds to identifying internal and
external customers, the profit-side of customer service, and the
importance and role of service measurements.
After this, the book branches out to teach customer service
skills. The skills taught include: improving service attitudes,
active listening skills, conquering communication barriers,
choosing words carefully, categorizing customer responses,
telephone skills, dealing with difficult customers, and more. There
are a number of exercises in the book to help illustrate key
points.
This book is valuable for all and, when all employees of a
business become customer-focused; the result will be an increase in
the company's bottom line through positive word of mouth, customer
retention, and a growing customer base.
In The Customer Experience Fiasco, experts from Andrew Reise
provide an engaging and instructive fable that unravels the
mystique and complexity of customer experience strategy. When CEO
Randall Phillips is caught off guard by a customer's YouTube-video
during a television interview, he swears to fix it - and fast. Dana
Chase, a rising star in the organization, is tapped to fix the
fiasco as quickly as possible. This enthralling fable follows
Dana's trials and tribulations as she tries to save the company and
her career. The path she eventually finds and follows is Andrew
Reise's proven methodology for developing a winning customer
experience strategy.
"I've always said that education without execution is just
entertainment - and Lior illustrates this beautifully in his book.
It is important to learn HOW to implement a successful Customer
focus strategy and you need knowledge and process to do it well.
Read this book and learn."--Tim Sanders, Author of "Love is The
Killer App" "Lior brings original thought to the world of business,
ideas drawn from reality, based on solid observations with the
clear objective of helping people make money. Read this and
profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and
President Vass Consulting "You might not like this book. It's not
filled with easy shortcuts and feel-good platitudes. BUT, when
you're ready to walk the walk and not just talk the talk) about
treating your customers right and growing your business, Lior's
book is a fine place to start down that rarely-followed, very
profitable path."--Seth Godin Author, Purple Cow & Free Prize
Inside "Lior Arussy is a true customer advocate. This book is a
must-read for anyone who knows that the only sustainable
competitive advantage is to create a unique and meaningful customer
experience."--Ginger Conlon, Editor-in-Chief, CRM magazine
According to Strativity's 2003 CEM global study, 45% of executives
surveyed do not believe they deserve the customer's loyalty.
Following a decade of customer-centric books, the market is in a
state of crises with over 50% customer focused projects fail.
Passionate and Profitable is a new book that takes a critical look
at the state of the companies' commitment to customers and exposes
the fatal mistakes companies make and the lip service they pay to
their customers. Full of examples and statistics, Passionate and
Profitable argues that customer strategies success depends on
making serious tough choices and not cosmetic works. It is those
tough trade offs that will help companies unleash their passion for
customers and in return, increase their profitability and sales.
Leaders often struggle when faced with the challenge of
restructuring or rightsizing their organizations or redesigning
reporting relationships. Don't make the mistakes many make when
they fail to do appropriate due diligence by addressing the
symptoms of the perceived business problem rather than the root
causes. Check out this practical and informative book first. As the
title suggests, it is a real-world guide to organization design. It
is written by a global corporate executive and management
consultant with 25 years of experience advising senior executives
on strategic change. And it is a rich resource of insight and
hands-on templates and tools designed to ensure you succeed at one
of the toughest jobs a leader will face. ""Organization Design"" is
organized into two sections. Section I presents a primer for
executives on organization design. Section II introduces
organization design methodology. This book addresses such vital
issues as: organization design best practices that should be
incorporated into most projects; the role of executives in leading
and sponsoring a redesign project; how people resist change and
strategies for overcoming resistance to change; an organization
design framework; methodology overview; and, an overview of seven
common organization structures. Included are practical templates to
help you quantitatively prioritize design alternatives, formalize
and clarify the project, optimize how interdependent units work
together, compare and contrast the financial impacts of each design
alternative, conduct a sanity check regarding the future state of
the organization, guide the design of the organization from
selection of the high-level structure to designing roles and jobs,
and handle all the vital tasks ahead with confidence.
A server's guide for making more money. This is a collection of
mixed stories derived from my Blog. Some are funny and some are
disappointing. If you wait tables for a living, I'm sure you will
enjoy this book.
How did a former bank executive and a kid from a car wash cross
paths to discover a shared passion for crafting memorable customer
experiences? From Mindless to Mindful answers this question while
weaving together their lessons learned over two vastly different
careers. Their stories are real and compelling--they transcend
boundaries between industries, the nature of businesses, and
generational gaps.In today's global marketplace, products and
pricing are becoming less distinguishable. Organizations are
discovering that great customer service is no longer enough--it
takes more. The world's most admired organizations have progressed
beyond customer service and now focus on the end-to-end experience
of their customers and their employees. This book will show you how
to get there.From Mindless to Mindful is for everyone. From CEO to
manager to front-line employee, this book will sharpen your focus
on what really matters to the people who grow your business. You
will gain fresh insights on building a culture where delivering
memorable customer experiences is in the heart and mind of every
employee.
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