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Books > Business & Economics > Business & management > Sales & marketing > Customer services
China has already taken the place of Japan and become the No.1
outbound tourism market. According to World Travel Organization,
there will be 100 million Chinese traveling abroad in 2020. As a
tourism and hospitality industry executive, do you want to gain
more knowledge on how to welcome your Chinese guests? In the seven
modules of this course, you will follow a simple,
easy-to-understand learning system that contains scenario analyses
discussions, tips and suggestions. Each module has a short quiz to
help you consolidate your knowledge on each component of the
course. Topics covered include: building a positive first
impression with Chinese visitors; suggestions for Sales and
Marketing, for the Front Office and Concierge; Tour Desk and Bell
Desk; and Food and Beverage. The course is developed by
Multicultural Marketing and Management (MMM). MMM is a
multi-award-winning, full-service marketing agency, with 20 years
experience in Australia and specialises in non-English
communication. MMM is an accredited tourism business in Australia.
The "Top 25 Customer Service KPIs of 2011-2012" report provides
insights into the state of customer service performance measurement
today by listing and analyzing the most visited KPIs for this
industry on smartKPIs.com in 2011. In addition to KPI names, it
contains a detailed description of each KPI, in the standard
smartKPIs.com KPI documentation format, that includes fields such
as: definition, purpose, calculation, limitation, overall notes and
additional resources. This product is part of the "Top KPIs of
2011-2012" series of reports and a result of the research program
conducted by the analysts of smartKPIs.com in the area of
integrated performance management and measurement. smartKPIs.com
hosts the largest catalogue of thoroughly documented KPI examples,
representing an excellent platform for research and dissemination
of insights on KPIs and related topics. The hundreds of thousands
of visits to smartKPIs.com and the thousands of KPIs visited,
bookmarked and rated by members of this online community in 2011
provided a rich data set, which combined with further analysis from
the editorial team, formed the basis of these research reports.
This book is philosophical in the sense that it will make you
rethink Customer Service, yet it is practical in value by giving
you "real" tools that actually work-ones that are relevant to both
small and large businesses. In addition, you will find hands-on
activities in each chapter to apply what you have learned by
putting things in your perspective. Thus, this book can be utilized
in three ways: To be utilized as a guide for Customer Service
training meant to be delivered at seminars, institutes, and
organizations. To be utilized as a text for an introductory level
business course with a focus on Customer Service, taught at a
school, college, or university. To be utilized as a "teach
yourself" resource to learn the art of Customer Service and to
discuss what you learn with your colleagues in meetings or focus
groups. You will discover and learn: the 3C-the key factors behind
the Customer Service multi-billion dollar industry; the formula to
calculate the actual worth of your customer; the 360
model-unlocking the hidden code of "CUSTOMER SERVICE"; the
8i-understanding your customers' mindsets-to let you approach your
customers with confidence while responding to their needs and wants
with "know how"; how to stay in full control even in some of the
most difficult situations -unpleasant and uncertain-striking a fine
balance between what is right for the customer and good for your
business; how to save your customers without having to say yes to
their demands; four ways to overcome communication barriers and
connect with your customers in a manner that eradicates the roots
of misinterpretation and lays solid grounds for understanding;
three tips on finding "simple" solutions to "complex" problems;
three ways to value time when assisting customers; three factors to
keep in mind when educating customers; the 3D so that your
customers don't get surprises and you don't get headaches if things
don't go as expected; the 3A to exceed your customer expectations;
how to establish long-term relationships with your customers that
result in lasting loyalty and sustained profitability; one common
misconception about the relative significance of our words, tone,
and body language; and finally, how to put the three levels of
communication-face-to-face, over-the-phone, online-in context so
you decide what works best for you and your customers.
Customer Service is the fourth and final book in DTR Inc.'s series
for classroom and on the job work readiness and customer service
training. This is the second edition of the book, published in
November of 2013.
A complete volume including all four modules with additional
instructor tools is now available. Visit
www.DTRConsulting.BIZ/workreadiness.htm for more information.
At the end of each book are two workplace scenarios where things
go right and things go wrong. Use the scenarios in the books as
read and discuss exercises after teaching the material in the book,
or to create your own certification tests.
This book was written by a former Service Director for Citibank,
and therefore, is an area of great expertise for the author. This
book covers service from two perspectives. The first is to teach
the value of providing superior customer service, to both the
company's customers and to co-workers who rely on the work of
others to complete their tasks. The second is to provide the
readers with customer service skills they can take with them and
start using immediately at work.
The book starts with the concept of a customer-focused
organization. From there it proceeds to identifying internal and
external customers, the profit-side of customer service, and the
importance and role of service measurements.
After this, the book branches out to teach customer service
skills. The skills taught include: improving service attitudes,
active listening skills, conquering communication barriers,
choosing words carefully, categorizing customer responses,
telephone skills, dealing with difficult customers, and more. There
are a number of exercises in the book to help illustrate key
points.
This book is valuable for all and, when all employees of a
business become customer-focused; the result will be an increase in
the company's bottom line through positive word of mouth, customer
retention, and a growing customer base.
Leaders often struggle when faced with the challenge of
restructuring or rightsizing their organizations or redesigning
reporting relationships. Don't make the mistakes many make when
they fail to do appropriate due diligence by addressing the
symptoms of the perceived business problem rather than the root
causes. Check out this practical and informative book first. As the
title suggests, it is a real-world guide to organization design. It
is written by a global corporate executive and management
consultant with 25 years of experience advising senior executives
on strategic change. And it is a rich resource of insight and
hands-on templates and tools designed to ensure you succeed at one
of the toughest jobs a leader will face. ""Organization Design"" is
organized into two sections. Section I presents a primer for
executives on organization design. Section II introduces
organization design methodology. This book addresses such vital
issues as: organization design best practices that should be
incorporated into most projects; the role of executives in leading
and sponsoring a redesign project; how people resist change and
strategies for overcoming resistance to change; an organization
design framework; methodology overview; and, an overview of seven
common organization structures. Included are practical templates to
help you quantitatively prioritize design alternatives, formalize
and clarify the project, optimize how interdependent units work
together, compare and contrast the financial impacts of each design
alternative, conduct a sanity check regarding the future state of
the organization, guide the design of the organization from
selection of the high-level structure to designing roles and jobs,
and handle all the vital tasks ahead with confidence.
A server's guide for making more money. This is a collection of
mixed stories derived from my Blog. Some are funny and some are
disappointing. If you wait tables for a living, I'm sure you will
enjoy this book.
Sick of hearing your customer service staff say: My computer is
down, It's lunch time, I haven't gotten to it yet, etc. etc.. This
book is an encyclopedia of what your service staff should say and
do, instead. Ideal as a service coaching resource, this book
provides a quick and easy solution that will improve customer
perceptions about your organization and its service staff.
The "Top 25 Call Center of 2011-2012" report provides insights into
the state of call center performance measurement today by listing
and analyzing the most visited KPIs for this industry on
smartKPIs.com in 2011. In addition to KPI names, it contains a
detailed description of each KPI, in the standard smartKPIs.com KPI
documentation format that includes fields such as: definition,
purpose, calculation, limitation, overall notes and additional
resources. This product is part of the "Top KPIs of 2011-2012"
series of reports and a result of the research program conducted by
the analysts of smartKPIs.com in the area of integrated performance
management and measurement. SmartKPIs.com hosts the largest
catalogue of thoroughly documented KPI examples, representing an
excellent platform for research and dissemination of insights on
KPIs and related topics. The hundreds of thousands of visits to
smartKPIs.com and the thousands of KPIs visited, bookmarked and
rated by members of this online community in 2011 provided a rich
data set, which combined with further analysis from the editorial
team, formed the basis of these research reports.
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