In the modern world of business, customer service has become one of the few ways left to differentiate your company from that of your competition. What's so astounding is how many entities treat customer service as an aspect of their businesses that they have to endure instead of the powerful tool for market dominance that it can be. Here's what this means for you: Use the information in this book to change the way you look at customer service. The lessons you'll find inside will open your eyes and show you that customer service isn't just something your company has to have, but a mighty weapon you can use to beat the hell out of your competition.

Customer relationships mirror human relationships. The Human Customer Experience will guide you through understanding the three concepts of Customer Experience and Relationships: Duration and Choice, Relationship Correlation, and Customer Hierarchy of Needs. Use this model to build a customer experience design for your company. You will build stronger customer relationships enabling customer loyalty and a larger share of the customer business.

"In this day of strong competition and high expectations, service is everything and the "WOW" Experience can separate you from your competition" No matter what business or organization we are involved in there is always one common thread, the customer. Creating and providing "WOW" experiences means we need to begin thinking in a different way. We need to change our thought process. Put ourselves in the shoes of our customers and begin thinking like them. What could we do extra that would cause our customers to say "WOW"?

***Customer Service Training Through The Eyes, and Motivations, of a Waiter***
Waiters, are you tired of working your butt off in restaurant after restaurant and never really making the money you deserve? Are you tired of not getting the BIG tips you want? Tips of 20% or more on every table? So what are you going to do about it? This is the book you must have to earn more tips, bigger tips, tips that will change your life Don't you want that?
I won't waste your time telling you to crouch down table-side when you take the orders. I won't tell you to lightly touch the guest sometime during their meal, nor to give a mint or piece of candy to the guest when you present the check. This is the nonsense I read from other "experts" in the field of making bigger tips. This is insulting and demeans the professionalism of thousands of experienced waiters.
Remember: Only by making your guests feel special, feel as if THEIR enjoyment is YOUR primary concern, will you make the big tips. All else is not important.

Have you ever noticed that most of the advice about creating great customer service comes from the world of big business? It suggests that in order to develop excellence you need to learn from global Hotel chains, enormous car rental companies, luxury department stores or massive technology firms. If you are a small business this kind of advice is well-intentioned but often of little use. You likely know already that outstanding customer service can be a real difference maker when it comes to small businesses, but how exactly does a small business develop outstanding service? You won't do it by copying what Airlines or online shopping giants do. Customer service is not getting better, it's getting worse. Almost everybody has a story to share about a terrible customer service experience. These stories span almost every kind of business and can be found all over the globe. Really smart businesses understand that this is not good enough. If you want to remain in business, remain profitable and keep your best customers you need more than ever to focus on making sure you're better than the rest. The best way to differentiate your business from your competition is the quality of the service you provide. Nowhere is this more important than the world of small business.
In these pages you'll learn how customer service has become so bad as you explore the specific things businesses do that damage the customer's experience. You'll find out what customers really want and why they behave as they do. You'll see what you need to do to re-focus on customer service, and how to create the right environment to deliver excellent service every time. You'll identify the mistakes that are routinely made in business and how to avoid them. Finally you'll learn the best way to include and manage your most precious assets, your employees, as you begin the journey to excellence in customer service. You'll find resources, vivid examples and valuable tips for putting the ideas into action inside your own business. The book is written for action, showing you where and how to put your focus on the things that will matter most to your business. A career of working with great organizations teaches that it's not about throwing unlimited resources, money and technology at a business that creates a great customer experience. You'll learn that it's much simpler than that, and doesn't require any of those expensive inputs. Many before you have tried and failed to become excellent at customer service because they failed to understand what it really requires. This book is designed with the small business in mind and explains what really matters to the customers of a small business, and what makes for a great customer service experience. There are hundreds of books on the market packed with advice on customer service. The advice is sound but comes from a different world, the world of big business. This book is written specifically for small businesses and provides practical and straightforward ideas and advice that every small business can use. If you're a small business and know you can't continue to compete on price, scale, reach or some other big business advantage then this book is for you. You'll see how to take advantage of the one thing you possess that bigger competitors can't match.. your close and local relationship with customers. Get that relationship right and you can compete with and defeat much bigger competitors. A first-of-its-kind book for small businesses, The Small Business Advantage will show you how unlock the amazing potential of your small business, and how to create a unique and sustainable advantage to grow your business and retain your loyal and profitable customers in the years ahead.

The main focus of this course is to provide the necessary skills for effective customer service. The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers. Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to meet customer requirements. Training should be an ongoing process, and not just a once off event. It should become part of the company culture, and the accepted way of doing business. Subjects covered in this course include Effective Communication Telephone Skills Listening Skills Dealing with Clients The Main Purpose Of Staff Training Effective Communication. Listening Skills. Customer Loyalty.