This book is about taking a theory, pricing, and translating it
into an operational practice that can be used by a company on an
everyday basis easily with maximum results. Pricing is divided
amongst different parts of a company. Every department from
marketing to sales to finance has some unique interest in Pricing
but not one of those departments looks at Price holistically. This
book provides, in detail, all the steps and input required to build
out a pricing strategy and function. The book includes: what
factors derail most pricing programs and pricing leaders and how to
correct those issues; what are the recent development of Pricing
roles in the past 10 years; what are the basic analyses required
for pricing; why cultural considerations are critical to
determining the success of pricing plans; and lastly how a pricing
team can effectively work together to implement the strategy.
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