This book is the first comprehensive account of 'body language' as 'paralanguage' informed by Systemic Functional Semiotics (SFS). It brings together the collaborative work of internationally renowned academics and emerging scholars to offer a fresh linguistic perspective on gesture, body orientation, body movement, facial expression and voice quality resources that support all spoken language. The authors create a framework for distinguishing non-semiotic behaviour from paralanguage, and provide a comprehensive modelling of paralanguage in each of the three metafunctions of meaning (ideational, interpersonal and textual). Illustrations of the application of this new model for multimodal discourse analysis draw on a range of contexts, from social media vlogs, to animated children's narratives, to face-to-face teaching. Modelling Paralanguage Using Systemic Functional Semiotics offers an innovative way for dealing with culture-specific and context specific paralanguage.

'Finalist' in the PROSE Award (2022) for Language & Linguistics Awarded Honors at the Storytelling World Awards 2022 Linking the ongoing ecological crisis with contemporary conditions of alienation and disenchantment in modern society, this book investigates the capacity of oral storytelling to reconnect people to the natural world and enchant and renew their experience of nature, place and their own existence in the world. Anthony Nanson offers an in-depth examination of how a diverse ecosystem of oral stories and the dynamics of storytelling as an activity can catalyse different kinds of conversation and motivation, helping us resist the discourse of powerful vested interests. Detailed analysis of traditional, true-life and fictional stories shows how spoken narrative language can imbue landscapes, creatures and experiences with enchantment and mediate between the inner world of consciousness and outer world of ecology and community. A pioneering ecolinguistic and ecocritical study of oral storytelling in the modern world, Storytelling and Ecology offers insight into the ways that sharing stories in each other's embodied presence can open up spaces for transformation in our relationships with the ecological world around us.

Analysing political discourse in the British press during a time of crisis and austerity, this book examines how the concept of the welfare state has been constructed between 2008 and 2015. At a time when the financial crisis and government policies have put the welfare state under increased pressure, a corpus from four British newspapers from across the political spectrum - the Guardian, Daily Mirror, Daily Mail, and Daily Telegraph - is brought together to investigate the political debate on its evaluation and the ambiguity about its exact definition. Combining two theoretical approaches, Malgorzata Paprota outlines the figurative models and scenarios relevant to this element of the political system. The discourse-historical approach to discourse analysis is used to establish what the welfare state is, tracing the boundaries of the concept and which elements of political reality are explicitly associated with it. Conceptual metaphor theory is then used to explore the figurative conceptualisations of the welfare state. Together, this book shows the discursive construction, and shifting boundaries and metaphors, of the welfare state by the British press and its use in current political debates.

Interpreting Sacred Ground is a rhetorical analysis of Civil War battlefields and parks, and the ways various commemorative traditions-and their ideologies of race, reconciliation, emancipation, and masculinity-compete for dominance. The National Park Service (NPS) is known for its role in the preservation of public sites deemed to have historic, cultural, and natural significance. In Interpreting Sacred Ground, J. Christian Spielvogel studies the NPS's secondary role as an interpreter or creator of meaning at such sites, specifically Gettysburg National Military Park, Harpers Ferry National Historical Park, and Cold Harbor Visitor Center. Spielvogel studies in detail the museums, films, publications, tours, signage, and other media at these sites, and he studies and analyzes how they shape the meanings that visitors are invited to construct. Though the NPS began developing interpretive exhibits in the 1990s that highlighted slavery and emancipation as central facets to understanding the war, Spielvogel argues that the NPS in some instances preserves outmoded narratives of white reconciliation and heroic masculinity, obscuring the race-related causes and consequences of the war as well as the war's savagery. The challenges the NPS faces in addressing these issues are many, from avoiding unbalanced criticism of either the Union or the Confederacy, to foregrounding race and violence as central issues, preserving clear and accurate renderingsof battlefield movements and strategies, and contending with the various public constituencies with their own interpretive stakes in the battle for public memory. Spielvogel concludes by arguing for the National Park Service's crucial role as a critical voice in shaping twentieth-first-century Civil War public memory and highlights the issues the agency faces as it strives to maintain historical integrity while contending with antiquated renderings of the past.

No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner is a history of the career of Bishop Henry McNeal Turner (1834-1915), specifically focusing on his work from 1896 to 1915. Drawing on the copious amount of material from Turner's speeches, editorial, and open and private letters, Andre E. Johnson tells a story of how Turner provided rhetorical leadership during a period in which America defaulted on many of the rights and privileges gained for African Americans during Reconstruction. Unlike many of his contemporaries during this period, Turner did not opt to proclaim an optimistic view of race relations. Instead, Johnson argues that Turner adopted a prophetic persona of a pessimistic prophet who not only spoke truth to power but, in so doing, also challenged and pushed African Americans to believe in themselves. At this time in his life, Turner had no confidence in American institutions or that the American people would live up to the promises outlined in their sacred documents. While he argued that emigration was the only way for African Americans to retain their ""personhood"" status, he also would come to believe that African Americans would never emigrate to Africa. He argued that many African Americans were so oppressed and so stripped of agency because they were surrounded by continued negative assessments of their personhood that belief in emigration was not possible. Turner's position limited his rhetorical options, but by adopting a pessimistic prophetic voice that bore witness to the atrocities African Americans faced, Turner found space for his oratory, which reflected itself within the lament tradition of prophecy.

In A Feeling of Wrongness, Joseph Packer and Ethan Stoneman confront the rhetorical challenge inherent in the concept of pessimism by analyzing how it is represented in an eclectic range of texts on the fringes of popular culture, from adult animated cartoons to speculative fiction. Packer and Stoneman explore how narratives such as True Detective, Rick and Morty, Final Fantasy VII, Lovecraftian weird fiction, and the pop ideology of transhumanism are better suited to communicate pessimistic affect to their fans than most carefully argued philosophical treatises and polemics. They show how these popular nondiscursive texts successfully circumvent the typical defenses against pessimism identified by Peter Wessel Zapffe as distraction, isolation, anchoring, and sublimation. They twist genres, upend common tropes, and disturb conventional narrative structures in a way that catches their audience off guard, resulting in belief without cognition, a more rhetorically effective form of pessimism than philosophical pessimism. While philosophers and polemicists argue for pessimism in accord with the inherently optimistic structures of expressive thought or rhetoric, Packer and Stoneman show how popular texts are able to communicate their pessimism in ways that are paradoxically freed from the restrictive tools of optimism. A Feeling of Wrongness thus presents uncharted rhetorical possibilities for narrative, making visible the rhetorical efficacy of alternate ways and means of persuasion.

Barred from political engagement and legal advocacy, the second sophists composed and performed epideictic works for audiences across the Mediterranean world during the early centuries of the Common Era. In a wide-ranging study, author Susan C. Jarratt argues that these artfully wrought discourses, formerly considered vacuous entertainments, constitute intricate negotiations with the absolute power of the Roman Empire. Positioning culturally Greek but geographically diverse sophists as colonial subjects, Jarratt offers readings that highlight ancient debates over free speech and figured discourse, revealing the subtly coded commentary on Roman authority and governance embedded in these works. Through allusions to classical Greek literature, sophists such as Dio Chrysostom, Aelius Aristides, and Philostratus slipped oblique challenges to empire into otherwise innocuous works. Such figures protected their creators from the danger of direct confrontation but nonetheless would have been recognized by elite audiences, Roman and Greek alike, by virtue of their common education. Focusing on such moments, Jarratt presents close readings of city encomia, biography, and texts in hybrid genres from key second sophistic figures, setting each in its geographical context. Although all the authors considered are male, the analyses here bring to light reflections on gender, ethnicity, skin color, language differences, and sexuality, revealing an underrecognized diversity in the rhetorical activity of this period. While US scholars of ancient rhetoric have focused largely on the pedagogical, Jarratt brings a geopolitical lens to her study of the subject. Her inclusion of fourth-century texts-the Greek novel Ethiopian Story, by Heliodorus, and the political orations of Libanius of Antioch-extends the temporal boundary of the period. She concludes with speculations about the pressures brought to bear on sophistic political subjectivity by the rise of Christianity and with ruminations on a third sophistic in ancient and contemporary eras of empire.

The African colonization movement occupies a troubling rhetorical territory in the struggle for racial equality in the United States. For white colonizationists, the movement seemed positioned as a welcome compromise between slavery and abolition. For free blacks, colonization offered the hope of freedom, but not within America's borders. Bjorn F. Stillion Southard indicates how politics and identity were negotiated amid the intense public debate on race, slavery, and freedom in America. Operating from a position of power, white advocates argued that colonization was worthy of massive support from the federal government. Stillion Southard pores over the speeches of Henry Clay, Elias B. Caldwell, and Abraham Lincoln, which engaged with colonization during its active deliberation. Between Clay's and Caldwell's speeches at the founding of the American Colonization Society (ACS) in 1816 and Lincoln's final public effort to encourage colonization in 1862, Stillion Southard analyzes the little-known speeches and writings of free blacks who wrestled with colonization's conditional promises of freedom. He examines an array of discourses to probe the complex issues of identity confronting free blacks who attempted to meaningfully engage in colonization efforts. From a peculiarly voiced "Counter Memorial" against the ACS to the letters of wealthy black merchant Louis Sheridan negotiating for his passage to Liberia to the civically minded orations of Hilary Teage in Liberia, Stillion Southard brings to light the intricate rhetoric of blacks who addressed colonization to Africa.

In the early 1990s, false reports of Iraqi soldiers in Kuwait allowing premature infants to die by removing them from their incubators helped to justify the Persian Gulf War, just as spurious reports of weapons of mass destruction later undergirded support for the Iraq War in 2003. In The Discourse of Propaganda, John Oddo examines these and other such cases to show how successful wartime propaganda functions as a discursive process. Oddo argues that propaganda is more than just misleading rhetoric generated by one person or group; it is an elaborate process that relies on recontextualization, ideally on a massive scale, to keep it alive and effective. In a series of case studies, he analyzes both textual and visual rhetoric as well as the social and material conditions that allow them to circulate, tracing how instances of propaganda are constructed, performed, and repeated in diverse contexts, such as speeches, news reports, and popular, everyday discourse. By revealing the agents, (inter)texts, and cultural practices involved in propaganda campaigns, The Discourse of Propaganda shines much-needed light on the topic and challenges its readers to consider the complicated processes that allow propaganda to flourish. This book will appeal not only to scholars of rhetoric and propaganda but also to those interested in unfolding the machinations motivating America's recent military interventions.

Applying Systemic Functional Linguistics: The State of the Art in China Today showcases new work from leading scholars in China, as well as offering perspectives on this work from M.A.K. Halliday and Jim Martin. The range of topics covers graphology/phonology, lexis, group and clause, clause complex, text, typology, semiotics, multimodality, stylistics, translation, and teaching. Not only will this book introduce the latest research into language and multimodal discourse being undertaken by scholars in China today, but also suggest the way forward in terms of where linguistics should be going if the aim is (still) to create 'the innovative producers of social semiotic theory, description and practice the world rightfully expects from the intellectual superpower China is economically positioned to become' (Jim Martin). This book is essential reading for scholars involved with systemic functional linguistics and interested in its shifting dynamics.

A masterclass in persuasion from the inspiring philosopher who has taught a million people to argue through his popular open online course Our personal and political worlds are rife with arguments and disagreements, some of them petty and vitriolic. The inability to compromise and understand the other side is widespread today. What can we do to change this? In Think Again philosopher Walter Sinnott-Armstrong draws on a long tradition of logic to show why we should stop focusing on winning arguments and instead argue in a more constructive way. Based on a hugely popular online course with more than a million followers around the world, Think Again explains how to analyse, evaluate and make better arguments while also spotting bad reasoning and avoiding certain fallacies. Through lively, practical examples from everyday life, politics and popular culture, Walter Sinnott-Armstrong offers brilliantly straightforward, wise advice that we can all use at work, at home and online.

US conservatives have repeatedly turned to classical Greece for inspiration and rhetorical power. In the 1950s they used Plato to defend moral absolutism; in the 1960s it was Aristotle as a means to develop a uniquely conservative social science; and then Thucydides helped to justify a more assertive foreign policy in the 1990s. By tracing this phenomenon and analysing these, and various other, examples of selectivity, subversion and adaptation within their broader social and political contexts, John Bloxham here employs classical thought as a prism through which to explore competing strands in American conservatism. From the early years of the Cold War to the 2003 invasion of Iraq, Bloxham illuminates the depth of conservatives' engagement with Greece, the singular flexibility of Greek ideas and the varied and diverse ways that Greek thought has reinforced and invigorated conservatism. This innovative work of reception studies offers a richer understanding of the American Right and is important reading for classicists, modern US historians and political scientists alike.

Lacan in Public argues that Lacan's contributions to the theory of rhetoric are substantial and revolutionary and that rhetoric is, in fact, the central concern of Lacan's entire body of work. Scholars typically cite Jacques Lacan as a thinker primarily concerned with issues of desire, affect, politics, and pleasure. And though Lacan explicitly contends with some of the pivotal thinkers in the field of rhetoric, rhetoricians have been hesitant to embrace the French thinker both because his writing is difficult and because Lacan's conception of rhetoric runs counter to the American traditions of rhetoric in composition and communication studies. Lacan's conception of rhetoric, Christian Lundberg argues in Lacan in Public, upsets and extends the received wisdom of American rhetorical studies-that rhetoric is a science, rather than an art; that rhetoric is predicated not on the reciprocal exchange of meanings, but rather on the impossibility of such an exchange; and that rhetoric never achieves a correspondence with the real-world circumstances it attempts to describe. As Lundberg shows, Lacan's work speaks directly to conversations at the center of current rhetorical scholarship, including debates regarding the nature of the public and public discourses, the materiality of rhetoric and agency, and the contours of a theory of persuasion.

Today it is accepted that philosophical hermeneutics has become an important research paradigm within the social sciences, including social psychology. This interpretive turn seems preferable for the studies of moral belief systems, worldviews, and legal systems as compared to the positive behavioural approach. It soon became clear that one of the consequences of the H-D paradigm is the discursive approach, especially as it relates to the attainment of a rational consensus among a group of peers. The desire for a rational consensus is based on the understanding that only discursively achieved agreements can prevent the use of force. This book examines hermeneutics and the use of discourse in general in social interactions.

The Discourse of Online Consumer Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vasquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

In The Politics of the Superficial: Visual Rhetoric and the Protocol of Display, Brett Ommen explores the increasing reliance on images as a mode of communication in contemporary life. He shows that graphic design is a layered experience of images and space. Before images, viewers engage in the personal experience of aesthetics and individual identity. In space, viewers engage in the negotiation of meaning and collective belonging. Graphic design, then, fits the consumerist present precisely because it prompts viewers to differentiate between our collective commitments and individual sense of self. Ommen argues, for example, that on viewing a billboard, a driver isn't merely being exposed to a set of commercial messages or exhortations, but rather responding in a self-aware way that differentiates her from her collective associations like Democrat, Republican, rich, poor, Catholic, or Jewish. By examining graphic design-as a profession, practice, and academic field-as the nexus for understanding visual display in public culture, The Politics of the Superficial develops two arguments about contemporary visual communication practices: first, that the study of visual communication privileges visual content at the expense of other dynamics, such as context; and second, that interpretations focusing on content conceal the most persuasive and subversive dimensions of the visual. Wide-ranging and stimulating, The Politics of the Superficial ultimately posits that, far from serving as a communal oasis for public imagination, contemporary visual culture offers the possibility for politically engaged communication and persuasion while simultaneously threatening the health of public discourse by atomizing its constituent parts. It will serve as a vital contribution to the field of visual rhetoric.

Researchers in critical discourse analysis (CDA) have often pointed to grammar as a locus of ideology in discourse. This book illustrates the role that grammars as models of language (and image) can play in revealing ideological properties of texts and discourse in social and political contexts. The book takes the reader through three distinct grammatical frameworks - functional grammar, multimodal grammar and cognitive grammar. Using examples taken from a range of discourses relating to globalisation, including discourses of immigration, war, corporate practice and political protests, the book demonstrates the individual utility and the interconnectedness of these models inside CDA. A key argument advanced is that the cognitive processes necessarily involved in making sense of language are based in visual experience. This position offers new ways of understanding the ideological effects of grammatical choices in texts and suggests a reassessment of the relationship between linguistic and multimodal grammars in CDA. The book will appeal to students and researchers interested in CDA and the relationship between discourse, cognition and social action.

This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as 'drama', particularly on YouTube. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how 'drama' emerges. Since YouTube drama occurs publicly, Antagonism on YouTube focuses on video pages rather than user reports of their actions and responses. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time.

To truly understand the Bible, we must know both what it says and how it says it. Renowned literary scholar Leland Ryken leads readers to discover the importance of the literary forms present throughout Scripture. Whether examining genre, motifs, figures of speech, archetypes, or rhetorical devices, this accessible handbook features more than 250 alphabetically arranged entries highlighting common literary terms related to the Bible. Each entry contains a succinct definition, helpful illustrations, and a representative list of passages where that particular literary form is present. More than merely a dictionary of biblical symbols and images, this comprehensive resource will help readers better understand the underlying structure of Scripture--giving a clearer shape and deeper meaning to each and every page of the Bible.

Politicians enact three main roles in political discourse - narrator, interlocutor and character - to achieve specific goals. This book explains these roles and how they constitute discursive strategies, correlating with political aims. In short: politicians evoke voices in discourse to strategically position themselves in relation to social actors and events. The book describes these strategies and analyzes the manner in which they are employed by three very different politicians - Fidel Castro, Hugo Chavez and George W. Bush. The roles are studied cross-culturally and from different ideological backgrounds. This book explains how political ideologies are constructed, defined and redefined by linguistic means, showing specific ways in which politicians manipulate language to achieve the goals on their political agenda. It applies new methodological approaches to the analysis of political discourse and also contributes to the sparse literature on political discourse analysis of Spanish-speaking politicians.

This title offers a clearly written and comprehensive set of definitions of key terms in discourse analysis, a core area of all linguistics and language studies courses. Unlike many other areas of linguistics, Discourse analysis is a complex field to define, comprising a number of related but different theoretical and methodological frameworks. Discourse can mean many different things to different people. Students often find these multiple meanings to be confusing and this book attempts to spell out and reconcile the different approaches, to give a holistic picture of Discourse Analysis as a branch of several disciplines. As well as comprising a glossary of key terms, the book provides clear, illustrative examples, a section on key thinkers and their ideas, and key texts for further reading. This book is essential reading for students on linguistics, language studies and media and cultural studies courses who are engaging in discourse analysis. The Key Terms series offers undergraduate students clear, concise and accessible introductions to core topics. Each book includes a comprehensive overview of the key terms, concepts, thinkers and texts in the area covered and ends with a guide to further resources.

This book explores the linguistic patterns of conflict, crisis and threat generation in Polish political rhetoric that have been at the heart of state-level policies since the Law and Justice (PiS) Party came to power in October 2015. Analysing a vast corpus of speeches, statements and remarks by prominent Law and Justice Party politicians, this book sheds light on internal parliamentary and presidential discourse against opponents of the government, before widening its lens to Poland's strained relations with the EU regarding refugee distribution and immigration. Drawing on theories from contemporary critical discourse studies and critical-cognitive pragmatics, the book shows how the crisis, conflict and threat elements in these discourses produce public coercion and strengthen the Party's leadership. Piotr Cap extends his argument further to examine discursive examples from Hungary, Romania, Bulgaria, Austria, Italy and the UK, highlighting the correlation between the Law and Justice Party and broader socio-political and rhetorical trends in contemporary Europe. The result is an authoritative panorama of the mutual dependencies and shared discursive strategies of European right-wing groups.

Winner of the PROSE Award (2022) for Language & Linguistics For many people, newspapers are a key source of information on many topics, including issues related to gender and sexuality. Applying a broad range of corpus linguistic methods, Transgender Identities in the Press critically explores the linguistic cues and patterns used by the print media in their representation of trans people. Through close analysis of a corpus of articles collected from English-language newspapers from the UK and Canada, Angela Zottola focuses on the semantic categories of representation associated with transgender identities. Exploring a set of key terms, this book examines the semantic prosody and the language choices that each term is invested with, using Critical Discourse Analysis to investigate how the way the press represents this topic influences readers and their understanding of the major debates. Using a mixture of quantitative and qualitative methods, Transgender Identities in the Press casts light on the complex picture of press language during a period of social change and increasing awareness. Highlighting both efforts to represent this community in an inclusive and non-discriminatory way and areas where there is need for improvement, this book illustrates a variety of issues from a critical and social perspective.

In Race and Radio: Pioneering Black Broadcasters in New Orleans, Bala James Baptiste traces the history of the integration of radio broadcasting in New Orleans and tells the story of how African American on-air personalities transformed the medium. Analyzing a trove of primary data-including archived manuscripts, articles and display advertisements in newspapers, oral narratives of historical memories, and other accounts of African Americans and radio in New Orleans between 1945 and 1965-Baptiste constructs a formidable narrative of broadcast history, racism, and black experience in this enormously influential radio market. The historiography includes the rise and progression of black broadcasters who reshaped the Crescent City. The first, O. C. W. Taylor, hosted an unprecedented talk show, the Negro Forum, on WNOE beginning in 1946. Three years later in 1949, listeners heard Vernon ""Dr. Daddy-O"" Winslow's smooth and creative voice as a disk jockey on WWEZ. The book also tells of Larry McKinley who arrived in New Orleans from Chicago in 1953 and played a critical role in informing black listeners about the civil rights movement in the city. The racial integration of radio presented opportunities for African Americans to speak more clearly, in their own voices, and with a technological tool that opened a broader horizon in which to envision community. While limited by corporate pressures and demands from advertisers ranging from local funeral homes to Jax beer, these black broadcasters helped unify and organize the communities to which they spoke. Race and Radio captures the first overtures of this new voice and preserves a history of black radio's awakening.

First released in 2005, Ken Hyland's Metadiscourse has become a canonical account of how language is used in written communication. 'Metadiscourse' is defined as the ways that writers reflect on their texts to refer to themselves, their readers or the text itself. It is a key resource in language as it allows the writer to engage with readers in familiar and expected ways and as such it is an important tool for students of academic writing in both the L1 and L2 context. This book achieves for main goals: - to provide an accessible introduction to metadiscourse, discussing its role and importance in written communication and reviewing current thinking on the topic - to explore examples of metadiscourse in a range of texts from business, academic, journalistic, and student writing - to offer a new theory of metadiscourse - to show the relevance of this theory to students, academics and language teachers The book shows how writers use the devices of metadiscourse to adjust the level of personality in their texts, to offer a representation of themselves and their arguments. It shows how these tools help the reader organise, interpret and evaluate the information presented in the text. Knowing how to identify metadiscourse as a reader is a key skill to be learnt by students of discourse analysis and this book makes this a central goal.