This book uniquely integrates discourse analysis and corpus linguistics to examine representations of the self and other within lifestyle migration. With a focus on British migrants living in the Ariege, south-west France, the study identifies common positioning strategies to demonstrate links between wider themes and local identity construction. Drawing on positioning theory and related analytical tools, Lawson is the first to integrate a corpus of British media texts with online and face to face discourse. The book presents a detailed identification of ideologies relating to being British in France, and the linguistic analysis demonstrates how this value system is both taken up and habitually manipulated within local discourse as a resource for negotiating a particular kind of identity. Using social theory to underpin the analysis of positioning strategies in interaction, the book enhances our understanding of the complex possibilities within processes of self-identification in a migration context.

This book explores the present-day Irish Diaspora in Argentina, using oral narrative and a sociolinguistic theoretical framework to draw out the features that define contemporary Hiberno-Argentine identity. The author analyzes the spoken memories and discourses of Irish-Argentine descendants to trace the socio-political evolution of a bilingual, bicultural community from World War II to the present day. In so doing, O'Brien reveals a legacy of emigration that is without precedent in the global Irish Diaspora, and which is deeply relevant to today's global Irish citizenry in its challenging of preconceived notions of what it is to be Irish in the New World. As well as contributing to understandings of an immigrant linguistic journey over three generations, the book also provides a vital ethnographic portrait of an Irish descendant community that is acutely aware of its vulnerability and invisibility in an increasingly pluralistic South American society. This book will appeal to an interdisciplinary audience including scholars of migration, oral history, folklore, bilingualism, memory, sociolinguistics, narrative performance and Irish Diaspora studies.

Academics Writing recounts how academic writing is changing in the contemporary university, transforming what it means to be an academic and how, as a society, we produce academic knowledge. Writing practices are changing as the academic profession itself is reconfigured through new forms of governance and accountability, increasing use of digital resources, and the internationalisation of higher education. Through detailed studies of writing in the daily life of academics in different disciplines and in different institutions, this book explores: the space and time of academic writing; tensions between disciplines and institutions around genres of writing; the diversity of stances adopted towards the tools and technologies of writing, and towards engagement with social media; and the importance of relationships and collaboration with others, in writing and in ongoing learning in a context of constant change. Drawing out implications of the work for academics, university management, professional training, and policy, Academics Writing: The Dynamics of Knowledge Creation is key reading for anyone studying or researching writing, academic support, and development within education and applied linguistics.

This book offers a new approach to the principles and functioning of rhetoric. In everyday life, we often debate issues or simply discuss questions. Rhetoric is the way in which we answer questions in an interpersonal context, when we want to have an effect on those with whom we are communicating. They can be convinced or charmed, persuaded or influenced, and the language used can range from reasoning to the sharing of narratives, literary or otherwise. What is Rhetoric? provides a breakthrough in the field, offering a systematic and unified view of the topic. The book combines the social aspects of rhetoric, such as the negotiation of distance between speakers, with the theory of emotions. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's 'problematological' conception of rhetoric, based on the primacy of questioning and answering in language and thought.

This open access book reports on research carried out as part of the European Union co-funded C.O.N.T.A.C.T. project which targeted hate speech and hate crime across a number of EU member states. It showcases the bearing that discourse analytic research can have on our understanding of this phenomenon that is a growing global cause for concern. Although 'hate speech' is often incorporated in legal and policy documents, there is no universally accepted definition, which in itself warrants research into how hatred is both expressed and perceived. The research project synthesises discourse analytic and corpus linguistics techniques, and presents its key findings here. The focus is especially on online comments posted in reaction to news items that could trigger discrimination, as well as on the folk perception of online hate speech as revealed through semi-structured interviews with young individuals across the various partner countries.

Mona Baker is one of the leading figures in the development of translation studies as an academic discipline. This book brings together fifteen of her most influential articles, carefully selected and grouped under three main topics that represent her most enduring contributions to the field: corpus-based translation studies, translation as renarration and translators in society. These applications and approaches have been widely adopted by translation scholars around the globe. The first section showcases Baker's pioneering work in introducing corpus linguistics methodologies to the field of translation studies, which established one of the fastest growing subfields in the discipline. The second section focuses on her application of narrative theory and the notion of framing to the study of translation and interpreting, and her contribution to demonstrating the various ways in which translators and interpreters intervene in the negotiation of social and political reality. The third and final section discusses the role of translators and interpreters as social and political activists who use their linguistic skills to empower voices made invisible by the global power of English and the politics of language. Tracing key moments in the development of translation studies as a discipline, and with a general introduction by Theo Hermans and section introductions by other scholars contextualising the work, this is essential reading for translation studies scholars, researchers and advanced students.

This book combines an authoritative examination of the field of discourse-based research with practical guidance on research design and development. The book is not prescriptive but instead invites expansive, innovative thinking about what discourse is, why it matters to people at particular sites and how it can be investigated. The authors identify a set of questions that, they argue, are crucial for understanding discourse. Part I of the book explores the implications of these questions, providing a comprehensive survey of relevant scholars, theories, concepts and methodologies. Part II addresses these implications, setting out a multi-perspectival approach to resourcing and integrating micro and macro perspectives in the description, interpretation and explanation of data. Part III offers wide-ranging resources to support further reflection and future research. Ultimately, this book offers a new research approach for students, researchers and practitioners in Applied Linguistics to encourage and support research that can be truly impactful through its relevance to social and professional practice.

From Truth to Technique addresses key questions raised by the burgeoning literature in what Philip Gaines calls advocacy advice texts-manuals, handbooks, and other how-to guides-written by lawyers for lawyers, both practicing and aspiring, to help them be as effective as possible in trial advocacy. In these texts, advice authors share principles, strategies, and techniques for persuading juries and winning cases. Some manuals even form the basis for required advocacy courses in law schools. Unlike training manuals in other professional domains-sales, leadership, management, fundraising, coaching, etc.-advocacy advice texts offer guidance for effectiveness in a realm of activity where the stakes may be the very highest for the parties and where society has an abiding interest in the truth being discovered and justice being done. Helping advocates learn how to win cases may be the ultimate purpose of advice texts, but to what extent are ideas about the values of truth and justice-what Gaines calls metavalues-incorporated into discussions about winning tactics and techniques? To explore this question, Gaines takes the reader through a discursive history of the relation between technique and metavalues as presented in advocacy advice-beginning with a thematic analysis of the first texts published in the Anglo-American tradition in the early 17th century, through treatises written during seasons of radical change in the profession in the 18th and 19th centuries, and up to the present day with a look at the more than 200 trial manuals currently in print. This diacronic study reveals dramatic changes in the place authors give to the metavalues of truth and justice when lawyers advise other lawyers about how to be effective in the courtroom.

Argument and imagination are often interdependent. The Aesthetics of Argument is concerned with how this relationship may bear on argument's concern with truth, not just persuasion, and with the enhancement of understanding such interdependence may bring. The rationality of argument, conceived as the advancement of reasons for or against a claim, is not simply a matter of deductive validity. Whether arguments are relevant, have force, or look foolish-or whether an example is telling or merely illustrative-cannot always be assessed in these terms. Martin Warner presents a series of case studies which explore how analogy, metaphor, narrative, image, and symbol can be used in different ways to frame one domain in terms of another, severally or in various combinations, and how criteria drawn from the study of imaginative literature may have a bearing on their truth-aptness. Such framing can be particularly effective in argumentative roles which invite self-interrogation, as Plato saw long ago. Narrative in such cases may be fictional, whether parabolic or dramatic, autobiographical or biographical, and in certain cases may seek to show how standard conceptualizations are inadequate. Beyond this, whether in poetry or prose and not only with respect to narrative, the "logic" of imagery enables us to make principled sense of our capacity to grasp imagistically elements of our experience through words whose use at the imaginative level has transformed their standard conceptual relationships, and hence judge the credibility of associated arguments. Assessment of the argumentative imagination requires criteria drawn not only from dialectic and rhetoric, but also from poetics.

Few conversational topics can be as significant as our troubles in life, whether everyday and commonplace, or more exceptional and disturbing. In groundbreaking research conducted with John Lee at the University of Manchester UK, Gail Jefferson turned the microscope on how people talk about their troubles, not in any professional or therapeutic setting, but in their ordinary conversations with family and friends. Through recordings of interactions in which people talk about problems they're having with their children, concerns about their health, financial problems, marital and relationship difficulties (their own or other people's), examination failures, dramatic events such as burglaries or a house fire and other such troubles, Jefferson explores the interactional dynamics and complexities of introducing such topics, of how speakers sustain and elaborate their descriptions and accounts of their troubles, how participants align and affiliate with one another, and finally manage to move away from such topics. The studies Jefferson published out of that remarkable period of research have been collected together in this volume. They are as insightful and informative about how we talk about our troubles, as they are innovative in the development and application of Conversation Analysis. Gail Jefferson (1938-2008) was one of the co-founders of Conversation Analysis (CA); through her early collaboration with Harvey Sacks and in her subsequent research, she laid the foundations for what has become an immensely important interdisciplinary paradigm. She co-authored, with Harvey Sacks and Emanuel Schegloff, two of the most highly cited articles ever published in Language, on turn-taking and repair. These papers were foundational, as was the transcription system that she developed and that is used by conversation analysts world-wide. Her research papers were a distinctive and original voice in the emerging micro-analysis of interaction in everyday life.

Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, this book investigates the Democratic presidential candidate's much celebrated rhetoric from a cognitive semantics point of view.

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

Yiddish and Power surveys the social, linguistic and intellectual history of the Yiddish language within the traditional civilisation of Jewish Ashkenaz in central, and then in eastern Europe, and its interaction with the surrounding non-Jewish culture. It explores the various ways in which Yiddish has empowered masses and served political agendas.

The New Cockney provides a sociolinguistic account of speech variation among adolescents in the 'traditional' East End of London. Embedded in its social context, it focuses on the interaction and social practices within a single community and highlights some of the possible mechanisms for language change.

This book explores the various choices speakers or communicators make when expressing power relations in modern societies. The volume brings together several disciplines, such as linguistics, sociology, communication studies and social psychology, to give insight into how interactants co-construct different aspects of power in their everyday life.

This book presents developments of discourse analysis in France and applies its tools to key texts from five theorists of structuralism: Lacan, Althusser, Foucault, Derrida and Sollers. It pays special attention to enunciative pragmatics as a poststructuralist approach which analyzes the discursive construction of subjectivity.

This book shows that the discourse of the Labour party 1994-2007, revolving around three key concepts of identity, narrative and metaphor, not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of renovation and of power legitimation.

This unique, historical study explores how states have articulated statements about terrorism since the 1930s and what effect these discourses have had on global politics. Ditrych's analysis challenges established understandings of terrorism, providing a new conceptualization of how terrorism discourse emerged historically.

Bridal magazines have become increasingly popular in Western society, proliferating the idea of a 'princess bride' on her 'big day'. Yet little has been written on how the ever-expanding wedding media and the popular wedding culture constructs gender and affects the ways women live and experience their weddings. Offering a critique of contemporary wedding discourse, this book marries together analyses of media texts and their reception to propose a new approach to media discourse. The analysis richly illustrates how women are invited to embrace not only the stereotypical idea of bridal femininity but also a consumptive way of experiencing it. Through examination of brides' accounts of their 'big days', the book observes the imprints of the popular gender imagery on their self-portraits and self-narratives, and describes the women's diverse approaches to them. Based on insights from gender and critical discourse studies, sociology and audience research, this exploration illuminates the ongoing debate on 'media and gender' and its methodological approaches.

Metaphor and Entertainment presents the very first, large-scale exploration of metaphor in Chinese online entertainment news, one of the most vibrant and controversial news genres in contemporary China.

With researchers around the world are under increasing pressure to publish in high-profile international journals, this book explores some of the issues affecting authors on the semiperiphery, who often find themselves torn between conflicting academic cultures and discourses.

Jonathan Wheeldon offers a rare and unusually reflective insider account of the transformational challenges of the music industry, and the cultural industries in general, over the past 15 years. He also makes a potentially valuable contribution to loosening the industrial-political deadlock in the debate over copyright reform.

By analysing the folk stories and personal narratives of a cross-section of Palestinians, Sirhan offers a detailed study of how content and sociolinguistic variables affect a narrator's language use and linguistic behaviour. This book will be of interest to anyone engaged with narrative discourse, gender discourse, Arabic studies and linguistics.

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.