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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Revisiting the Toolbox of Discourse Studies - New Trajectories in Methodology, Open Data, and Visualization (Paperback, 1st ed.... Revisiting the Toolbox of Discourse Studies - New Trajectories in Methodology, Open Data, and Visualization (Paperback, 1st ed. 2019)
Markus Rheindorf
R2,890 Discovery Miles 28 900 Ships in 18 - 22 working days

This book revisits discourse analytic practice, analyzing the idea that the field has access to, provides, or even constitutes a 'toolbox' of methods. The precise characteristics of this toolbox have remained largely un-theorized, and the author discusses the different sets of tools and their combinations, particularly those that cut across traditional divides, such as those between disciplines or between quantitative and qualitative methods. The author emphasizes the potential value of integrating methods in terms of triangulation and its specific benefits, arguing that current trends in Open Science require Discourse Studies to re-examine its methodological scope and choices, and move beyond token acknowledgements of 'eclecticism'. In-depth case studies supplement the methodological discussion and demonstrate the challenges and benefits of triangulation. This book will be a valuable resource for students and scholars in Discourse Studies, particularly those with an interest in combining methods and working across disciplines.

The Spatial and Temporal Dimensions of Interactions - A Case Study of an Ethnic Grocery Shop (Paperback, 1st ed. 2020): Dariush... The Spatial and Temporal Dimensions of Interactions - A Case Study of an Ethnic Grocery Shop (Paperback, 1st ed. 2020)
Dariush Izadi
R1,619 Discovery Miles 16 190 Ships in 18 - 22 working days

"This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts." -- Laurent Filliettaz, University of Geneva, Switzerland "This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies." -- Rodney Jones, University of Reading, UK This book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces. Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.

The Functions of Parent-Child Argumentation (Paperback, 1st ed. 2019): Antonio Bova The Functions of Parent-Child Argumentation (Paperback, 1st ed. 2019)
Antonio Bova
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book provides a detailed examination of argumentative interactions in families with young children during mealtimes. It explores both the restrictions and the opportunities family mealtimes present and the types of issues addressed through argumentative discussions. Antonio Bova puts forward an in depth analysis of how both parents and children contribute to the inception and development of an argumentative discussion, and the categories of argument adopted most often by the two groups. Drawing upon a wealth of qualitative data from the recorded mealtime conversations of Italian and Swiss-Italian middle-class families, the author examines the crucial importance of argumentative interactions between parents and children during mealtimes. This book builds on recent advances in the study of the psychology of social interaction and sheds new light on the importance of argumentation at all stages of life.

Functional Approach to Professional Discourse Exploration in Linguistics (Paperback, 1st ed. 2020): Elena N. Malyuga Functional Approach to Professional Discourse Exploration in Linguistics (Paperback, 1st ed. 2020)
Elena N. Malyuga
R1,534 Discovery Miles 15 340 Ships in 18 - 22 working days

This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.

Political Identity in Discourse - The Voices of New Zealand Voters (Paperback, 1st ed. 2019): Jay M. Woodhams Political Identity in Discourse - The Voices of New Zealand Voters (Paperback, 1st ed. 2019)
Jay M. Woodhams
R1,634 Discovery Miles 16 340 Ships in 18 - 22 working days

This book takes an innovative view of language and politics, charting the terrain of political identities and discourses in New Zealand through detailed linguistic analysis of interactions with its voters. The author first sets out the geographical and sociopolitical context, examining how the constraints of a small and isolated country interact with widespread social values such as egalitarianism. He then delves into the multiple nature of identities and explores how Kiwis form their political selves through informal talk with others and in engagement with their physical and discursive surroundings. In doing so, the author provides an in-depth exploration of New Zealand political culture, identity and discourse, and sheds light on how we use language to become political people. This book will be of interest to linguists, political scientists and sociologists working with discourse analysis.

Resisting Allegory - Interpretive Delirium in Spenser's Faerie Queene (Hardcover): Harry Berger Resisting Allegory - Interpretive Delirium in Spenser's Faerie Queene (Hardcover)
Harry Berger; Edited by David Lee Miller
R2,181 Discovery Miles 21 810 Ships in 18 - 22 working days

Spenser is a delirious poet. He can't plough straight. What he builds is shiftier, twistier, than anything dreamed up or put down by M. C. Escher. So begins Resisting Allegory, in which the leading Spenser critic of our time sums up a lifelong commitment to the theory and practice of textual interpretation. Spenser's great poem provides the occasion for a searching and comprehensive interdisciplinary exploration of reading practices3/4those the author advocates as well as those he adapts or criticizes in entertaining a wide range of critical arguments with his celebrated combination of intellectual generosity and rigorous questioning. Berger is interested in how details of the poem's language-phrases, images, figures on which we haven't put enough interpretive pressure-disconcert traditional interpretations and big discourses that the poem has often been thought to serve. Central to this volume is an attention to the deployment of gender in conjunction with the Berger's notion of narrative complicity. Resisting Allegory offers a model of theoretically sophisticated criticism that never wavers in its close attention to the text. Berger offers a sustained and brilliantly articulated resistance not only to allegory, as the title indicates, but also to prevalent modes of cultural and historical criticism. As in all of Berger's books, a lucid reflection on questions of method-based on a profound and richly theoretically informed understanding of the workings of language and of the historical situations of the people involved in it-are interwoven with an interpretive practice that serves as an exemplary pedagogical model. Berger attends to historical and political context while deeply respecting the ways in which text can never be reduced to context. This distinctive and original book makes clear the scope and coherence of the critical vision elaborated Berger has elaborated in a lifetime of seminal and still-challenging critical arguments.

Narratives of Difference in an Age of Austerity (Paperback, 1st ed. 2018): Irene Gedalof Narratives of Difference in an Age of Austerity (Paperback, 1st ed. 2018)
Irene Gedalof
R796 Discovery Miles 7 960 Ships in 18 - 22 working days

This book traces the narrative strategies framing austerity policies through an illuminating analysis of policy documents and political discourses, exposing the political consequences for women, racialized minorities and disabled people. While many have critiqued the ways in which austerity has captured the contemporary political narrative, this is the first book to systematically examine how these narratives work to shift the terms within which policy debates about inequality and difference play out. Gedalof's exceptional readings of these texts pay close attention to the formal qualities of these narratives: the chronologies they impose, their articulation of crisis and resolution, the points of view they construct and the affective registers they deploy. In this manner she argues persuasively that the differences of gender, race, ethnicity and disability have been stitched into the fabric of austerity as excesses that must be disavowed, as reproductive burdens that are too great for the austere state to bear. This innovative, intersectional analysis will appeal to students and scholars of social policy, gender studies, politics and public policy.

Think Again - How to Reason and Argue (Paperback): Walter Sinnott-Armstrong Think Again - How to Reason and Argue (Paperback)
Walter Sinnott-Armstrong
R310 R281 Discovery Miles 2 810 Save R29 (9%) Ships in 9 - 17 working days

A masterclass in persuasion from the inspiring philosopher who has taught a million people to argue through his popular open online course Our personal and political worlds are rife with arguments and disagreements, some of them petty and vitriolic. The inability to compromise and understand the other side is widespread today. What can we do to change this? In Think Again philosopher Walter Sinnott-Armstrong draws on a long tradition of logic to show why we should stop focusing on winning arguments and instead argue in a more constructive way. Based on a hugely popular online course with more than a million followers around the world, Think Again explains how to analyse, evaluate and make better arguments while also spotting bad reasoning and avoiding certain fallacies. Through lively, practical examples from everyday life, politics and popular culture, Walter Sinnott-Armstrong offers brilliantly straightforward, wise advice that we can all use at work, at home and online.

Queering Masculinities in Language and Culture (Paperback, Softcover reprint of the original 1st ed. 2018): Paul Baker,... Queering Masculinities in Language and Culture (Paperback, Softcover reprint of the original 1st ed. 2018)
Paul Baker, Giuseppe Balirano
R3,332 Discovery Miles 33 320 Ships in 18 - 22 working days

How do we learn what it means to be a man? And how do we learn to question what it means to be a man? This collection comprises a set of original interdisciplinary chapters on the linguistic and cultural representations of queer masculinities in a range of new and older media: television, film, online forums, news reporting, advertising and fiction. This innovative work examines new and emerging forms of gender hybridisation in relation to complex socialisation and immigration contexts including the role of EU institutions in ascertaining asylum seekers' sexual orientation, and the European laws on gender policy. The book employs numerous analytical approaches including critical discourse analysis, corpus linguistics, multimodal analysis, literary criticism and anthropological and social research. The authors show how such texts can disrupt, question or complicate traditional notions of what it means to be a man, queering the idea that men possess fixed identities or desires, instead arguing that masculinity is constantly changing and negotiated through the cultural and political overlapping contexts in which it is regularly produced. These nuanced analyses will bring fresh insights for students and scholars of gender, masculinity and queer studies, linguistics, anthropology and semiotics.

Revisiting Metaphors in International Relations Theory (Paperback, Softcover reprint of the original 1st ed. 2018): Michael P.... Revisiting Metaphors in International Relations Theory (Paperback, Softcover reprint of the original 1st ed. 2018)
Michael P. Marks
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

This book presents an analysis of how metaphors are essential elements in the study of international relations. It acknowledges the fact that theory and practice in international relations often rest on common metaphorical concepts which have implications for the ways people around the world pursue their lives. Because of the increased attention metaphors have received as integral elements in political discourse, there is a need to investigate metaphorical concepts that are not neutral in their implications for understanding international relations. Inasmuch as government policy is shaped by metaphorical concepts that originate in the academic realm, and given that scholarly works are therefore partially involved in inspiring policy, the author subjects a range of metaphors in international relations theory to critical interrogation.

Nurse Practitioners and the Performance of Professional Competency - Accomplishing Patient-centered Care (Paperback, Softcover... Nurse Practitioners and the Performance of Professional Competency - Accomplishing Patient-centered Care (Paperback, Softcover reprint of the original 1st ed. 2018)
Staci Defibaugh
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book examines the interactional practices of nurse practitioners (NPs) and the delivery of health care in the US. The author takes a discourse analytic approach, examining the linguistic resources that NPs employ in their interactions with patients. These linguistic features are connected to the concept of professional competency with specific focus on the enactment of the patient-centered approach. Analytic focus is placed on how NPs address organizational responsibilities during medical visits with patients, the form and function of patient education, the use of indirect speech, and the role that small talk plays in health care encounters. The book explores the understudied professional field of nurse practitioners and examines their linguistic practices with an eye on crossing disciplinary boundaries, integrating research from linguistics, discourse analysis and health communication. It will appeal to those interested in medical discourse analysis and health communication, as well as applied linguistics scholars.

Public Representations of Immigrants in Museums - Exhibition and Exposure in France and Germany (Paperback, Softcover reprint... Public Representations of Immigrants in Museums - Exhibition and Exposure in France and Germany (Paperback, Softcover reprint of the original 1st ed. 2018)
Yannik Porsche
R2,442 Discovery Miles 24 420 Ships in 18 - 22 working days

This book offers an interactionist perspective on theories of public representation, knowledge and immigration in museum institutions. Examining how a Franco-German museum exhibition represents immigrants and exposes public stereotypes, the analysis follows the process of the production and reception of the exhibition as it travelled from Paris to Berlin. The author proposes a microsociological contextualisation analysis integrating discourse analysis and ethnography to compare formats of museum work, social interaction in the exhibition and mass media debates. Visitor reception of the different exhibition versions reveals the symbolic nature of interactions in museums, for example concerning conflicting political voices and accusations of censorship. Depending on the institutional context, interactions in the museums are geared towards securing immigrants a place in national collective memory, towards carrying out debate on integration, or providing opportunities for personal encounters and reflection beyond national categorisation. This book will appeal to students and researchers interested in work on the intersection of sociology, cultural studies, and discursive psychology, in methods of discourse analysis and ethnography; and to practitioners working in museums.

Voice and Discourse in the Irish Context (Paperback, Softcover reprint of the original 1st ed. 2018): Diana Villanueva Romero,... Voice and Discourse in the Irish Context (Paperback, Softcover reprint of the original 1st ed. 2018)
Diana Villanueva Romero, Carolina P. Amador Moreno, Manuel Sanchez-Garcia
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

This book examines the intersection of culture and language in Ireland and Irish contexts. The editors take an interdisciplinary approach, exploring the ways in which culture, identity and meaning-making are constructed and performed through a variety of voices and discourses. This edited collection analyses the work of well-known Irish authors such as Beckett, Joyce and G. B. Shaw, combining new methodologies with more traditional approaches to the study of literary discourse and style. Over the course of the volume, the contributors also discuss how Irish voices are received in translation, and how marginal voices are portrayed in the Irish mediascape. This dynamic book brings together a multitude of contrasting perspectives, and is sure to appeal to students and scholars of Irish literature, migration studies, discourse analysis, traductology and dialectology.

Creative Writing for Critical Thinking - Creating a Discoursal Identity (Paperback, Softcover reprint of the original 1st ed.... Creative Writing for Critical Thinking - Creating a Discoursal Identity (Paperback, Softcover reprint of the original 1st ed. 2018)
Helene Edberg
R3,124 Discovery Miles 31 240 Ships in 18 - 22 working days

This book explores narrative imagination and emotion as resources for learning critical meta-reflection. The author examines the learning trajectories of several students as they engage in learning to think critically through a new approach to creative writing, and details how learning through writing is linked to new discoursal identities which are trialled in the writing process. In doing so, she analyses the processes of expansion and change that result from the negotiations involved in learning through writing. This volume offers a completely new approach to creative writing, including useful practical advice as well as a solid theoretical base. It is sure to appeal to students of creative writing and discourse analysis as well as applied linguistics and language as identity.

Discourses from Latin America and the Caribbean - Current Concepts and Challenges (Paperback, Softcover reprint of the original... Discourses from Latin America and the Caribbean - Current Concepts and Challenges (Paperback, Softcover reprint of the original 1st ed. 2019)
Eleonora Esposito, Carolina Perez-Arredondo, Jose Manuel Ferreiro
R3,106 Discovery Miles 31 060 Ships in 18 - 22 working days

This edited collection brings together the latest research on discourse and society in Latin America and Caribbean in one volume. Employing cross-cutting approaches to current political, institutional and media discourses, it bridges existing theoretical and analytical gaps between the socio-political macro issues and the micro aspects of linguistic analysis to provide fresh insights that deconstruct the complex socio-political power dynamics in Latin America and the Caribbean. Across eight chapters this volume explores the regions' thorny relationship with their complex histories of colonialism and slavery as well as the ongoing, multifaceted constructions of hegemonic and counter-hegemonic identities at the individual, regional and national levels. In doing so, it demonstrates the unique and rich particularities of these regions and why it is that they challenge many conventional dogmas and methods across the Social Sciences. This book will be of particular interest to scholars working in Discourse Studies, Sociology, Politics, Anthropology and Latin American and Caribbean Studies.

Struggles for Hegemony in Italy's Crisis Management - A Case Study on the 2012 Labour Market Reform (Paperback, Softcover... Struggles for Hegemony in Italy's Crisis Management - A Case Study on the 2012 Labour Market Reform (Paperback, Softcover reprint of the original 1st ed. 2019)
Daniela Caterina
R1,412 Discovery Miles 14 120 Ships in 18 - 22 working days

This book investigates the struggles for hegemony, and a possible 'crisis of crisis management' at the core of Italy's political economy. With a specific focus on the conflict over the 2012 labour market reform, the book also explores the country's trajectory in the area of economic and social reproduction. It presents a framework for critical policy analysis that draws on cultural political economy and explores its potential synergies with complementary approaches such as historical materialist policy analysis and critical discourse analysis. Readers will gain an understanding of crisis dynamics in the aftermath of 2008, and insights into related political reactions. The book will also help them develop the analytical tools needed to make sense of these puzzling phenomena.

Positioning Theory in Applied Linguistics - Research Design and Applications (Paperback, Softcover reprint of the original 1st... Positioning Theory in Applied Linguistics - Research Design and Applications (Paperback, Softcover reprint of the original 1st ed. 2019)
Hayriye Kayi-Aydar
R1,634 Discovery Miles 16 340 Ships in 18 - 22 working days

This book is about Positioning Theory (Davies & Harre, 1990) and its potential applications in bilingual and multilingual contexts involving teachers, learners, speakers, and users of a second/foreign or additional language. By using Positioning Theory as a theoretical lens and analytical approach, the author illustrates how various social and poststructural concepts in applied linguistics and language teacher education, including identity, agency, language socialization, classroom participation, and intercultural communication, can be investigated and better understood. The book adds a new perspective to the growing body of multidisciplinary literature in the areas of L2 teacher education and classroom learning, and includes step-by-step guidelines for positioning analysis, insights and implications for classroom practice, as well as suggested directions for future research. It will be of particular interest to language teachers and teacher educators, as well as students and scholars of applied linguistics more broadly.

Analyzing Digital Discourse - New Insights and Future Directions (Paperback, Softcover reprint of the original 1st ed. 2019):... Analyzing Digital Discourse - New Insights and Future Directions (Paperback, Softcover reprint of the original 1st ed. 2019)
Patricia Bou-Franch, Pilar Garces-Conejos Blitvich
R4,254 Discovery Miles 42 540 Ships in 18 - 22 working days

This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.

Discourse, Culture and Organization - Inquiries into Relational Structures of Power (Paperback, Softcover reprint of the... Discourse, Culture and Organization - Inquiries into Relational Structures of Power (Paperback, Softcover reprint of the original 1st ed. 2019)
Tomas Marttila
R4,030 Discovery Miles 40 300 Ships in 18 - 22 working days

This edited volume brings together leading international researchers from across the social sciences to examine the theoretical premises, methodological options and critical potentials of the Essex School of discourse analysis, founded on the work of Ernesto Laclau and Chantal Mouffe. In doing so, it presents a clear picture of a poststructuralist and post-foundational research program to postdisciplinary discourse research. Divided into three parts, it begins by elaborating the ontological, theoretical and methodological foundations of the Essex School's approach to discourse analysis. The second part provides empirical case studies showing how the Essex School research program informs and instructs empirical discourse research. In the concluding third part authors explain how and with what possible consequences this strand of discourse research contributes to social practices of critique. It offers a crucial contribution to the further methodologization and operationalization of the Essex School's approach so as to make it a viable alternative to discourse-analytical approaches that take dominant positions in today's 'field of discourse studies'. The book's transdisciplinary focus will attract readers who use discourse analysis in all areas of the social sciences and humanities, particularly applied linguistics, cultural anthropology, sociology, philosophy and history.

Discourses of Ageing and Gender - The Impact of Public and Private Voices on the Identity of Ageing Women (Paperback, Softcover... Discourses of Ageing and Gender - The Impact of Public and Private Voices on the Identity of Ageing Women (Paperback, Softcover reprint of the original 1st ed. 2019)
Clare Anderson
R1,634 Discovery Miles 16 340 Ships in 18 - 22 working days

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women's own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

European Identity and the Representation of Islam in the Mainstream Press - Argumentation and Media Discourse (Paperback,... European Identity and the Representation of Islam in the Mainstream Press - Argumentation and Media Discourse (Paperback, Softcover reprint of the original 1st ed. 2019)
Salomi Boukala
R1,750 Discovery Miles 17 500 Ships in 18 - 22 working days

This book combines media studies and linguistics with theories of national and supranational identity to offer an interdisciplinary approach to the study of European identity/ies and news discourses. Taking representations of 'Islamist terrorism' and Turkey's accession to the European Union as case studies, it analyses the discursive construction of supranational European identity through the discursive distinction of 'Us' and 'Them'. Moreover, it compares the media's representations of the 'Other' in different socio-political moments in Europe- from times of European integration (2004-5) to the European dystopia (2015-16) through the discourse analysis of specific Greek, British and French newspapers. This timely work synthesizes classic argumentative approaches and Gramscian thought in the study of media discourses by focusing on the Aristotelian concept of topos and introducing the concept of 'hegemonic knowledge'. This pioneering work will appeal to scholars across the fields of linguistics, social anthropology, European politics, and media studies.

Okinawa Under Occupation - McDonaldization and Resistance to Neoliberal Propaganda (Paperback, Softcover reprint of the... Okinawa Under Occupation - McDonaldization and Resistance to Neoliberal Propaganda (Paperback, Softcover reprint of the original 1st ed. 2017)
Miyume Tanji, Daniel Broudy
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book examines classical and modern interpretations of education in the context of contemporary Okinawa as a site of neoliberal military-industrial development. Considering how media educate consumers to accept the plans and policies of the powerful, it questions current concepts of development and the ideology that informs national security policies. The book closely examines the signs, symbols, and rhetorical manipulations of language used in media to rationalize and justify a kind of development, which is the destruction of the environment in Henoko. Through careful analysis of public relations literature and public discourse, it challenges the presupposition that Okinawa is the Keystone of the Pacific and necessarily the only location in Japan to host U.S. military presence. Forced to co-operate in America's military hegemony and global war-fighting action, Okinawa is at the very center of the growing tension between Beijing and Washington and its clients in Tokyo and Seoul. The book represents a case study of the discourse used in society to wield control over this larger project, which is a more developed and militarized Okinawa . Considering how history is given shape through external power structures and discourse practices that seek control over both historical and contemporary narratives, it reveals how public attitudes and perceptions are shaped through educational policies and media.

Irish Traveller Language - An Ethnographic and Folk-Linguistic Exploration (Paperback, Softcover reprint of the original 1st... Irish Traveller Language - An Ethnographic and Folk-Linguistic Exploration (Paperback, Softcover reprint of the original 1st ed. 2018)
Maria Rieder
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

This book explores the Irish Traveller community through an ethnographic and folk linguistic lens. It sheds new light on Irish Traveller language, commonly referred to as Gammon or Cant, an integral part of the community's cultural heritage that has long been viewed as a form of secret code. The author addresses Travellers' metalinguistic and ideological reflections on their language use, providing deep insights into the culture and values of community members, and into their perceived social reality in wider society. In doing so, she demonstrates that its interrelationship with other cultural elements means that the language is in a constant flux, and by analysing speakers' experiences of language in action, provides a dynamic view of language use. The book takes the reader on a journey through oral history, language naming practices, ideologies of languageness and structure, descriptions of language use and contexts, negotiations of the 'authentic' Cant, and Cant as 'identity'. Based on a two-year ethnographic fieldwork project in a Traveller Training Centre in the West of Ireland, this book will appeal to students and scholars of sociolinguistics, language in society, language ideology, folk linguistics, minority communities and languages, and cultural and linguistic anthropology.

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach... Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach (Paperback, Softcover reprint of the original 1st ed. 2017)
Wei Feng
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Researching Translation in the Age of Technology and Global Conflict - Selected Works of Mona Baker (Hardcover): Kyung Hye Kim,... Researching Translation in the Age of Technology and Global Conflict - Selected Works of Mona Baker (Hardcover)
Kyung Hye Kim, Yifan Zhu
R4,784 Discovery Miles 47 840 Ships in 10 - 15 working days

Mona Baker is one of the leading figures in the development of translation studies as an academic discipline. This book brings together fifteen of her most influential articles, carefully selected and grouped under three main topics that represent her most enduring contributions to the field: corpus-based translation studies, translation as renarration and translators in society. These applications and approaches have been widely adopted by translation scholars around the globe. The first section showcases Baker's pioneering work in introducing corpus linguistics methodologies to the field of translation studies, which established one of the fastest growing subfields in the discipline. The second section focuses on her application of narrative theory and the notion of framing to the study of translation and interpreting, and her contribution to demonstrating the various ways in which translators and interpreters intervene in the negotiation of social and political reality. The third and final section discusses the role of translators and interpreters as social and political activists who use their linguistic skills to empower voices made invisible by the global power of English and the politics of language. Tracing key moments in the development of translation studies as a discipline, and with a general introduction by Theo Hermans and section introductions by other scholars contextualising the work, this is essential reading for translation studies scholars, researchers and advanced students.

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