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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Exploring Silence and Absence in Discourse - Empirical Approaches (Paperback, Softcover reprint of the original 1st ed. 2018):... Exploring Silence and Absence in Discourse - Empirical Approaches (Paperback, Softcover reprint of the original 1st ed. 2018)
Melani Schroeter, Charlotte Taylor
R2,566 Discovery Miles 25 660 Ships in 10 - 15 working days

This book fills a significant gap in the field by addressing the topic of absence in discourse. It presents a range of proposals as to how we can identify and analyse what is absent, and promotes the empirical study of absence and silence in discourse. The authors argue that these phenomena should hold a more central position in the field of discourse, and discuss these two topics at length in this innovative edited collection. It will appeal to students and scholars interested in discourse analysis and critical discourse analysis.

The Sociolinguistics of Hip-hop as Critical Conscience - Dissatisfaction and Dissent (Paperback, Softcover reprint of the... The Sociolinguistics of Hip-hop as Critical Conscience - Dissatisfaction and Dissent (Paperback, Softcover reprint of the original 1st ed. 2018)
Andrew S. Ross, Damian J. Rivers
R2,309 Discovery Miles 23 090 Ships in 10 - 15 working days

This book adopts a sociolinguistic perspective to trace the origins and enduring significance of hip-hop as a global tool of resistance to oppression. The contributors, who represent a range of international perspectives, analyse how hip-hop is employed to express dissatisfaction and dissent relating to such issues as immigration, racism, stereotypes and post-colonialism. Utilising a range of methodological approaches, they shed light on diverse hip-hop cultures and practices around the world, highlighting issues of relevance in the different countries from which their research originates. Together, the authors expand on current global understandings of hip-hop, language and culture, and underline its immense power as a form of popular culture through which the disenfranchised and oppressed can gain and maintain a voice. This thought-provoking edited collection is a must-read for scholars and students of linguistics, race studies and political activism, and for anyone with an interest in hip-hop.

Academic Irregularities - Language and Neoliberalism in Higher Education (Hardcover): Liz Morrish, Helen Sauntson Academic Irregularities - Language and Neoliberalism in Higher Education (Hardcover)
Liz Morrish, Helen Sauntson
R3,890 Discovery Miles 38 900 Ships in 12 - 17 working days

This volume serves as a critical examination of the discourses at play in the higher education system and the ways in which these discourses underpin the transmission of neoliberal values in 21st century universities. Situated within a Critical Discourse Analysis-based framework, the book also draws upon other linguistic approaches, including corpus linguistics and appraisal analysis, to unpack the construction and development of the management style known as managerialism, emergent in the 1990s US and UK higher education systems, and the social dynamics and power relations embedded within the discourses at the heart of managerialism in today's universities. Each chapter introduces a particular aspect of neoliberal discourse in higher education and uses these multiple linguistic approaches to analyze linguistic data in two case studies and demonstrate these principles at work. This multi-layered systematic linguistic framework allows for a nuanced exploration of neoliberal institutional discourse and its implications for academic labor, offering a critique of the managerial system in higher education but also a larger voice for alternative discursive narratives within the academic community. This important work is a key resource for students and scholars in applied linguistics, Critical Discourse Analysis, sociology, business and management studies, education, and cultural studies.

The Business of Words - Wordsmiths, Linguists, and Other Language Workers (Paperback): Crispin Thurlow The Business of Words - Wordsmiths, Linguists, and Other Language Workers (Paperback)
Crispin Thurlow
R1,149 Discovery Miles 11 490 Ships in 12 - 17 working days

The Business of Words examines the practices of 'high-end' language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for 'dialogue' between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.

Irish Traveller Language - An Ethnographic and Folk-Linguistic Exploration (Paperback, Softcover reprint of the original 1st... Irish Traveller Language - An Ethnographic and Folk-Linguistic Exploration (Paperback, Softcover reprint of the original 1st ed. 2018)
Maria Rieder
R2,549 Discovery Miles 25 490 Ships in 10 - 15 working days

This book explores the Irish Traveller community through an ethnographic and folk linguistic lens. It sheds new light on Irish Traveller language, commonly referred to as Gammon or Cant, an integral part of the community's cultural heritage that has long been viewed as a form of secret code. The author addresses Travellers' metalinguistic and ideological reflections on their language use, providing deep insights into the culture and values of community members, and into their perceived social reality in wider society. In doing so, she demonstrates that its interrelationship with other cultural elements means that the language is in a constant flux, and by analysing speakers' experiences of language in action, provides a dynamic view of language use. The book takes the reader on a journey through oral history, language naming practices, ideologies of languageness and structure, descriptions of language use and contexts, negotiations of the 'authentic' Cant, and Cant as 'identity'. Based on a two-year ethnographic fieldwork project in a Traveller Training Centre in the West of Ireland, this book will appeal to students and scholars of sociolinguistics, language in society, language ideology, folk linguistics, minority communities and languages, and cultural and linguistic anthropology.

The Discourse of ADHD - Perspectives on Attention Deficit Hyperactivity Disorder (Paperback, Softcover reprint of the original... The Discourse of ADHD - Perspectives on Attention Deficit Hyperactivity Disorder (Paperback, Softcover reprint of the original 1st ed. 2018)
Mary Horton-Salway, Alison Davies
R3,988 Discovery Miles 39 880 Ships in 10 - 15 working days

This book explores the discourse of attention deficit hyperactivity disorder (ADHD), one of the most debated mental health categories attributed to children and adults across the globe. The authors trace the origins, development and representation of ADHD to demonstrate how the category is produced through competing explanatory theories and processes of scientific, professional and lay discourse. Starting with the idea that medical categories are as much a product of cultural meaning, social processes and models of medicine as they are of scientific fact, this book utilises a range of perspectives from within critical discursive psychology to approach this topic. The authors discuss historical construction, media representation, parents' accounts of family life, and the personal experience of children and adults to demonstrate how the construction of social identity and cultural stereotypes are embedded in the meaning of ADHD. They explore the origins of ADHD and how biological and psychosocial explanations of the mental health category have been produced, circulated, debated and resisted within a culture of 'Othering', and the discourse of blame.

Therapy as Discourse - Practice and Research (Paperback, Softcover reprint of the original 1st ed. 2018): Olga Smoliak, Tom... Therapy as Discourse - Practice and Research (Paperback, Softcover reprint of the original 1st ed. 2018)
Olga Smoliak, Tom Strong
R2,549 Discovery Miles 25 490 Ships in 10 - 15 working days

This book addresses the premise that therapy can be understood, practiced, and researched as a discursive activity. Using varied forms of discourse analysis, it examines the cultural, institutional, and face-to-face communications that shape, and occur within, therapies that are discursively understood and practiced. By first providing an overview of commonalities across discursive therapies and research approaches, the authors discursively examine general aspects of therapy. Topics explored include subjectivity, psychological terms, institutional influences, therapeutic relationships, therapists' ways of talking and questioning, discursive ethics, and assessment of therapeutic processes and outcomes. This book offers a macro-analysis of the conversational practices of a discursively informed approach to therapy; as well as a micro-analysis of the ways in which language shapes and is used in a discursively informed approach to therapy. This book will interest practitioners seeking to better understand therapy as a discursive process, and discourse analysts wanting to understand therapy as discursive therapists might practice it.

National Socialism and German Discourse - Unquiet Voices (Paperback, Softcover reprint of the original 1st ed. 2018): W.J. Dodd National Socialism and German Discourse - Unquiet Voices (Paperback, Softcover reprint of the original 1st ed. 2018)
W.J. Dodd
R2,313 Discovery Miles 23 130 Ships in 10 - 15 working days

In this discourse history, W J Dodd analyses the 'unquiet voices' of opponents whose contemporary critiques of Nazism, from positions of territorial and inner exile, focused on the 'language of Nazism'. Individual chapters review 'precursor' discourses; Nazi public discourse from 1933 to 1945; the testimonies of 'unquiet voices' abroad, and in private and published texts in the 'Reich'; attempts to 'denazify the language' (1945-49), and the legacies of the Nazi past in a retrospective discourse of 'coming to terms' with the Nazi past. In the period from 1945, the book focuses on contestations of 'tainted language' and instrumentalizations of the Nazi past, and the persistence of linguistic taboos in contemporary German usage. Highly engaging, with English translations provided throughout, this book will provide an invaluable resource for scholars of discourse analysis, sociolinguistics, and German history and culture; as well as readers with a general interest in language and politics.

The Language of Protest - Acts of Performance, Identity, and Legitimacy (Paperback, Softcover reprint of the original 1st ed.... The Language of Protest - Acts of Performance, Identity, and Legitimacy (Paperback, Softcover reprint of the original 1st ed. 2018)
Mary Lynne Gasaway Hill
R3,268 Discovery Miles 32 680 Ships in 10 - 15 working days

Rooted in the performative of Speech Act Theory, this interdisciplinary study crafts a new model to compare the work we do with words when we protest: across genres, from different geographies and languages. Rich with illustrative examples from Turkey, U.S., West Germany, Romania, Guatemala, Great Britain, and Northern Ireland, it examines the language of protest (chants, songs, poetry and prose) with an innovative use of analytical tools that will advance current theory. Operating at the intersection of linguistic pragmatics and critical discourse analysis this book provides fresh insights on interdisciplinary topics including power, identity, legitimacy and the Social Contract. In doing so it will appeal to students and scholars of sociolinguistics, pragmatics and critical discourse analysis, in addition to researchers working in sociology, political science, discourse, cultural and communication studies.

Journalistic Stance in Chinese and Australian Hard News (Paperback, Softcover reprint of the original 1st ed. 2018): Changpeng... Journalistic Stance in Chinese and Australian Hard News (Paperback, Softcover reprint of the original 1st ed. 2018)
Changpeng Huan
R1,469 Discovery Miles 14 690 Ships in 10 - 15 working days

Adopting a multi-perspective ontological approach to language in social life, this book investigates the concept of journalistic stance, defining it as a nexus of social practice rather than simply linguistic realizations. It focuses on the discursive aspect of journalistic stance in news texts to analyse the ways journalistic stances are enacted in Chinese and Australian print-media, hard-news reporting. Further, using the appraisal framework, it identifies stance markers in news texts and examines the social-institutional and (inter)personal aspects of journalistic stance on the basis of insights gained from participant observation in news institutions in order to understand news-production processes. It also highlights the articulation of news values and the exercise of symbolic power in each news-production context. This book appeals to a wide range of researchers, such as discourse analysts in the field of news discourse and other scholars whose research is relevant to stance/evaluation, and those engaged in corpus-informed studies, along with those in the field journalism and communication.

Re-Engaging Young People with Education - The Steps after Disengagement and Exclusion (Paperback, Softcover reprint of the... Re-Engaging Young People with Education - The Steps after Disengagement and Exclusion (Paperback, Softcover reprint of the original 1st ed. 2018)
Simon Edwards
R1,709 Discovery Miles 17 090 Ships in 10 - 15 working days

This book examines how young people can be re-engaged with schooling and their own learning beyond the school gates. Despite attempts by successive UK governments to promote engagement with education, there has been a substantial increase in formal and informal exclusions from secondary schools, particularly of underperforming students who come from low income families. The book builds on an ethnographic study carried out in a youth centre based on a secondary school site, exploring the social and cultural worlds of fourteen students as they complete a GCSE teamwork assessment. Analysing the 'translation' process of the students as they relocate their understanding of teamwork into the language of assessment, the author posits that student identity is a holistic individual project, where knowledge is produced within the conditions for the production of the self-narrative. This volume calls to educators to recognise the importance of relational pedagogy rooted in social practices, rather than individual cognitive performance. It is sure to be of value and interest to students and scholars of exclusion in education and relational pedagogy, as well as practitioners and policy makers.

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach... Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach (Paperback, Softcover reprint of the original 1st ed. 2017)
Wei Feng
R1,469 Discovery Miles 14 690 Ships in 10 - 15 working days

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Okinawa Under Occupation - McDonaldization and Resistance to Neoliberal Propaganda (Paperback, Softcover reprint of the... Okinawa Under Occupation - McDonaldization and Resistance to Neoliberal Propaganda (Paperback, Softcover reprint of the original 1st ed. 2017)
Miyume Tanji, Daniel Broudy
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

This book examines classical and modern interpretations of education in the context of contemporary Okinawa as a site of neoliberal military-industrial development. Considering how media educate consumers to accept the plans and policies of the powerful, it questions current concepts of development and the ideology that informs national security policies. The book closely examines the signs, symbols, and rhetorical manipulations of language used in media to rationalize and justify a kind of development, which is the destruction of the environment in Henoko. Through careful analysis of public relations literature and public discourse, it challenges the presupposition that Okinawa is the Keystone of the Pacific and necessarily the only location in Japan to host U.S. military presence. Forced to co-operate in America's military hegemony and global war-fighting action, Okinawa is at the very center of the growing tension between Beijing and Washington and its clients in Tokyo and Seoul. The book represents a case study of the discourse used in society to wield control over this larger project, which is a more developed and militarized Okinawa . Considering how history is given shape through external power structures and discourse practices that seek control over both historical and contemporary narratives, it reveals how public attitudes and perceptions are shaped through educational policies and media.

Landmark Essays on Rhetorical Genre Studies (Paperback): Carolyn R Miller, Amy J. Devitt Landmark Essays on Rhetorical Genre Studies (Paperback)
Carolyn R Miller, Amy J. Devitt
R1,490 Discovery Miles 14 900 Ships in 12 - 17 working days

Landmark Essays on Rhetorical Genre Studies gathers major works that have contributed to the recent rhetorical reconceptualization of genre. A lively and complex field developed over the past 30 years, Rhetorical Genre Studies is central to many current research and teaching agendas. This collection, which is organized both thematically and chronologically, explores genre research across a range of disciplinary interests but with a specific focus on rhetoric and composition. With introductions by the co-editors to frame and extend each section, this volume helps readers understand and contextualize both the foundations of the field and the central themes and insights that have emerged. It will be of particular interest to students and scholars working on topics related to composition, rhetoric, professional and technical writing, and applied linguistics.

Populist Discourse - Critical Approaches to Contemporary Politics (Hardcover): Encarnacion Hidalgo Tenorio, Miguel-Angel... Populist Discourse - Critical Approaches to Contemporary Politics (Hardcover)
Encarnacion Hidalgo Tenorio, Miguel-Angel Benitez-Castro, Francesca De Cesare
R3,889 Discovery Miles 38 890 Ships in 12 - 17 working days

Populist Discourse brings together experts from both linguistics and political science to analyse the language of populist leaders and the media's representation of populism in different temporal, geographical and ideological contexts, including Nazi Germany, Sweden, the Netherlands, Spain, Italy, Portugal, Austria, Greece, the UK, the US and South America. With 17 contributions split into four sections, Populist Discourse covers a variety of approaches such as corpus-based discourse analysis, critical discourse analysis and political perspectives, making it a timely dissection for students and researchers working in linguistics, political science and communication.

Discourse Analysis and Austerity - Critical Studies from Economics and Linguistics (Hardcover): Kate Power, Tanweer Ali, Eva... Discourse Analysis and Austerity - Critical Studies from Economics and Linguistics (Hardcover)
Kate Power, Tanweer Ali, Eva Lebduskova
R3,893 Discovery Miles 38 930 Ships in 12 - 17 working days

In the immediate aftermath of the global financial crisis of 2008, governments around the developed world coordinated policy moves to stimulate economic activity and avert a depression. In subsequent years, however, cuts to public expenditure, or austerity, have become the dominant narrative in public debate on economic policy. This unique collaboration between economists and linguists examines manifestations of the discourses of austerity as these have played out in media, policy and academic settings across Europe and the Americas. Adopting a critical perspective, it seeks to elucidate the discursive and argumentation strategies used to consolidate austerity as the dominant economic policy narrative of the twenty-first century.

Discursive Perspectives on Education Policy and Implementation (Paperback, Softcover reprint of the original 1st ed. 2017):... Discursive Perspectives on Education Policy and Implementation (Paperback, Softcover reprint of the original 1st ed. 2017)
Jessica Nina Lester, Chad R Lochmiller, Rachael E. Gabriel
R821 Discovery Miles 8 210 Ships in 10 - 15 working days

This edited volume demonstrates some of the potential contributions of discourse analytic approaches to the study of education policy and its implementation within particular policy contexts. Contributing authors provide a range of perspectives, examining education policy using both micro-analytic traditions and more macro-analytic traditions. With examples of research focused on various stages of the policy process from agenda-setting and policy-making to implementation and media representations, this volume will appeal to scholars engaged in research at the intersection of education policy and discourse analysis, and to students with specific interests in education policy and qualitative research methods.

Learning Business English in China - The Construction of Professional Identity (Paperback, Softcover reprint of the original... Learning Business English in China - The Construction of Professional Identity (Paperback, Softcover reprint of the original 1st ed. 2017)
Zuocheng Zhang
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

This book analyses the learning experiences of students of Business English at a Chinese university. It addresses several topical issues in English for Specific Purposes (ESP) education and Business English teaching, including how ESP students learn, how they develop multiple identities. In particular, it focuses on their professional identity in the classroom, and how these identities are transferred to the workplace. This allows the author to present a model of learning Business English that corresponds to the lived experiences of students in China, but which can also be applied to other ESP learner contexts. In doing so, he demonstrates how to research the professional identity of ESP learners from multiple perspectives, and contributes to the validity of research on language learning and learner identity. This book will appeal to scholars of English for Specific Purposes, Second Language Acquisition, and TESOL Education.

Femininity, Masculinity, and Sexuality in Morocco and Hollywood - The Negated Sex (Paperback, Softcover reprint of the original... Femininity, Masculinity, and Sexuality in Morocco and Hollywood - The Negated Sex (Paperback, Softcover reprint of the original 1st ed. 2017)
Osire Glacier
R3,231 Discovery Miles 32 310 Ships in 10 - 15 working days

This book is the first to formulate an ideology of emancipation for women in Morocco. Beginning with constructs of the body, femininity and masculinity, it analyzes the central role played by the sociopolitical writing of sexuality in creating gender hierarchy. The author focuses on Morocco, while drawing parallels with Hollywood cinema, one of the great producers of femininity and masculinity, and conducts an exhaustive examination of constructs of femininity and masculinity in language, social practices, cultural productions and legal texts. The objectives of this project are tripartite: it exposes the dynamics that devalue women's humanity; it charts the schemas of their sexual, economic and sociopolitical exploitation; and it advances concrete solutions for re-establishing women's human dignity.

An Introduction to Discourse Analysis - Theory and Method (Paperback, 4th edition): James Paul Gee An Introduction to Discourse Analysis - Theory and Method (Paperback, 4th edition)
James Paul Gee
R1,351 Discovery Miles 13 510 Ships in 12 - 17 working days

Discourse analysis considers how language, both spoken and written, enacts social and cultural perspectives and identities. Assuming no prior knowledge of linguistics, An Introduction to Discourse Analysis examines the field and presents James Paul Gee's unique integrated approach which incorporates both a theory of language-in-use and a method of research. An Introduction to Discourse Analysis can be used as a stand-alone textbook or ideally used in conjunction with the practical companion title How to do Discourse Analysis: A Toolkit. Together they provide the complete resource for students studying discourse analysis. Updated throughout, the fourth edition of this seminal textbook also includes two new chapters: 'What is Discourse?' to further understanding of the topic, as well as a new concluding section. A new companion website www.routledge.com/cw/gee features a frequently asked questions section, additional tasks to support understanding, a glossary and free access to journal articles by James Paul Gee. Clearly structured and written in a highly accessible style, An Introduction to Discourse Analysis includes perspectives from a variety of approaches and disciplines, including applied linguistics, education, psychology, anthropology and communication to help students and scholars from a range of backgrounds to formulate their own views on discourse and engage in their own discourse analysis. This is an essential textbook for all advanced undergraduate and postgraduate students of discourse analysis.

Interactional Competences in Institutional Settings - From School to the Workplace (Paperback, Softcover reprint of the... Interactional Competences in Institutional Settings - From School to the Workplace (Paperback, Softcover reprint of the original 1st ed. 2017)
Simona Pekarek Doehler, Adrian Bangerter, Genevieve De Weck, Laurent Filliettaz, Esther Gonzalez Martinez, …
R2,516 Discovery Miles 25 160 Ships in 10 - 15 working days

This interdisciplinary volume brings together leading scholars from several disciplines to uncover the key to young people's socialization within institutional settings, from school to the workplace. Among the questions they consider are: what aspects of interactional competence are relevant for participation in practical activities within those settings? What are the interactional procedures through which diverse facets of interactional competence are recognized, legitimized and assessed in the course of practical activities? How do these procedures shape and reflect social institutions and people's understanding of them? The collection discusses interactional competences across a variety of institutional settings, and reflects on the institutional order by scrutinizing how such competences are interactionally treated within everyday institutional practices. The volume enriches an interdisciplinary understanding of fundamental concepts in the social sciences and will therefore be of interest to those working within linguistics, sociology, education, psychology of work, and speech therapy.

Femicide, Gender and Violence - Discourses and Counterdiscourses in Italy (Paperback, Softcover reprint of the original 1st ed.... Femicide, Gender and Violence - Discourses and Counterdiscourses in Italy (Paperback, Softcover reprint of the original 1st ed. 2017)
Daniela Bandelli
R2,310 Discovery Miles 23 100 Ships in 10 - 15 working days

This book questions gendered readings of violence by analyzing how this paradigm has become normalized in Italy since the feminist term 'femminicidio', or 'femicide', entered the mainstream media during the 2013 general election. It also sheds light on discourses of contestation on the part of family activists, men's rights campaigners and divorced fathers' groups. Two counter-discourses emerge. The first is what the author terms an 'ideology narrative', for which discourses built around the conceptual category of 'gender' normalize simplistic representations of relationships between men and women. The second is a 'female violence discourse', which sheds light on under-represented aggressor-victim relations and modifies dominant representations of femininity and masculinity. The author argues that integrating these two discourses into public debates helps to reappropriate the complexity and biological dimensions of (violent) relationships between men and women, often overshadowed by gender/feminist perspectives. In this way, she concludes, we can address neglected social issues that contribute to violence beyond gender. This thought-provoking book will appeal to students and scholars of sociology, critical discourse studies and gender.

A Practical Guide to Social Interaction Research in Autism Spectrum Disorders (Paperback, Softcover reprint of the original 1st... A Practical Guide to Social Interaction Research in Autism Spectrum Disorders (Paperback, Softcover reprint of the original 1st ed. 2017)
Michelle O'Reilly, Jessica Nina Lester, Tom Muskett
R3,997 Discovery Miles 39 970 Ships in 10 - 15 working days

This book introduces a novel approach for examining language and communication in autism spectrum disorder (ASD) - discourse and conversation analysis. The authors offer a set of very different perspectives on these complex issues than are typically presented in psychological and clinical work. Emerging from a range of social scientific fields, discourse and conversation analysis involve fine-grained qualitative analysis of naturally-occurring, rather than laboratory-based, interaction, enabling broad applications. Presented in two parts, this innovative volume first provides a set of pedagogical chapters to develop the reader's knowledge and skills in using these approaches, before moving to showcase the use of discursive methods through a range of original contributions from world-leading scholars, drawn from a range of disciplines including sociology, academic and clinical psychology, speech and language therapy, critical disability studies and social theory, and medicine and psychiatry.

Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed.... Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed. 2016)
Arthur Asa Berger
R1,589 Discovery Miles 15 890 Ships in 10 - 15 working days

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Applied Discourse Analysis - Popular Culture, Media, and Everyday Life (Paperback, Softcover reprint of the original 1st ed.... Applied Discourse Analysis - Popular Culture, Media, and Everyday Life (Paperback, Softcover reprint of the original 1st ed. 2016)
Arthur Asa Berger
R1,589 Discovery Miles 15 890 Ships in 10 - 15 working days

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

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