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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Populist Discourse in Venezuela and the United States - American Unexceptionalism and Political Identity Formation (Hardcover,... Populist Discourse in Venezuela and the United States - American Unexceptionalism and Political Identity Formation (Hardcover, 1st ed. 2018)
Ritchie Savage
R1,521 Discovery Miles 15 210 Ships in 10 - 15 working days

Using the conceptual framework of populism as discourse, Ritchie Savage provides a comparative analysis of U.S. and Latin American speeches and articles covering Betancourt's Accion Democratica, Chavez, McCarthyism, and the Tea Party. In so doing, he reveals an essential structure to populist discourse: reference to the "opposition" as a representation of the persistence of social conflict, posed against a collective memory of the origins of democracy and struggle for equality, is present in all cases. This discursive formation of populism is carried out in comparisons of political discourse in the United States and Venezuela, two countries that are typically classified as empirically specific in their economic and political development and ideological orientation. Populist Discourse in Venezuela and the United States explores how instances of populism, once exceptional phenomena within modern forms of political rule, are becoming increasingly integrated with the structure of democratic politics.

Communicating Across Cultures and Languages in the Health Care Setting - Voices of Care (Hardcover, 1st ed. 2018): Claire Penn,... Communicating Across Cultures and Languages in the Health Care Setting - Voices of Care (Hardcover, 1st ed. 2018)
Claire Penn, Jennifer Watermeyer
R2,937 Discovery Miles 29 370 Ships in 10 - 15 working days

This book offers a novel approach to understanding the complexities of communication in culturally and linguistically diverse health care contexts. It marks the culmination of two decades of research in South Africa, a context that has obvious application in a wider international climate given current globalization and migration trends. The authors draw from a large body of evidence based across different sites and illnesses, scrutinising both the language dynamics of intercultural health interactions and the perceptions and narratives of multiple participants. Including a range of theoretical, methodological and empirical considerations, the volume sheds light upon qualitative research methods and their application in the intercultural context. This book will be a valuable resource for health professionals, medical educators and language practitioners as well as students and scholars of discourse analysis and the medical humanities.

Supportive Conversations on Facebook Timelines - Discourse Topic Management (Hardcover): Radzuwan Ab. Rashid, Kamariah Yunus,... Supportive Conversations on Facebook Timelines - Discourse Topic Management (Hardcover)
Radzuwan Ab. Rashid, Kamariah Yunus, Zanirah Wahab
R1,757 Discovery Miles 17 570 Ships in 12 - 17 working days

The emergence of social networking sites, like Facebook, and people's engagement with one another through them is a relatively under-researched area for discourse analysis. The content of the book revolves around Discourse Topic Management which is under the theme of Discourse Analysis. It is written to extend the very limited literature in the area of Discourse Topic, especially for the discourse which takes place on social networking sites. This study discusses the characteristics of topical actions employed by English language teachers and their Facebook Friends in managing supportive conversations which take place on Timelines. In addition to employing new strategies, enabled by the particular features of the site, the teachers and their Friends also creatively adapt the strategies used in face-to-face conversations to manage their online conversations, thus contributing to the emergence of unique characteristics of discourse topic management in the context of social networking sites. The book brings together the existing frameworks of Discourse Topic Management, which are previously applied in the context of face-to-face conversations, and synthesizes the frameworks for a more comprehensive model into examining the conversations which take place on Facebook Timelines. The novelty of this book lies in its synthesized framework, the recontextualization of the framework for online conversations and the theoretical extension based on the data analysis presented in each chapter. Since people's engagement with social networking sites is an emerging behaviour, this timely book provides insights into the phenomenon and also proposes a comprehensive analytical framework for other researchers interested in similar contexts.

Queering Masculinities in Language and Culture (Hardcover, 1st ed. 2018): Paul Baker, Giuseppe Balirano Queering Masculinities in Language and Culture (Hardcover, 1st ed. 2018)
Paul Baker, Giuseppe Balirano
R4,506 Discovery Miles 45 060 Ships in 10 - 15 working days

How do we learn what it means to be a man? And how do we learn to question what it means to be a man? This collection comprises a set of original interdisciplinary chapters on the linguistic and cultural representations of queer masculinities in a range of new and older media: television, film, online forums, news reporting, advertising and fiction. This innovative work examines new and emerging forms of gender hybridisation in relation to complex socialisation and immigration contexts including the role of EU institutions in ascertaining asylum seekers' sexual orientation, and the European laws on gender policy. The book employs numerous analytical approaches including critical discourse analysis, corpus linguistics, multimodal analysis, literary criticism and anthropological and social research. The authors show how such texts can disrupt, question or complicate traditional notions of what it means to be a man, queering the idea that men possess fixed identities or desires, instead arguing that masculinity is constantly changing and negotiated through the cultural and political overlapping contexts in which it is regularly produced. These nuanced analyses will bring fresh insights for students and scholars of gender, masculinity and queer studies, linguistics, anthropology and semiotics.

Tracing Rhetoric and Material Life - Ecological Approaches (Hardcover, 1st ed. 2018): Bridie Mcgreavy, Justine Wells, George F.... Tracing Rhetoric and Material Life - Ecological Approaches (Hardcover, 1st ed. 2018)
Bridie Mcgreavy, Justine Wells, George F. Mchendry, Samantha Senda-Cook
R5,677 Discovery Miles 56 770 Ships in 10 - 15 working days

This volume brings together three areas of scholarship and practice: rhetoric, material life, and ecology. The chapters build a multi-layered understanding of material life by gathering scholars from varied theoretical and critical traditions around the common theme of ecology. Emphasizing relationality, connectedness and context, the ecological orientation we build informs both rhetorical theory and environmentalist interventions. Contributors offer practical-theoretical inquiries into several areas - rhetoric's cosmologies, the trophe, bioregional rhetoric's, nuclear colonialism, and more - collectively forging new avenues of communication among scholars in environmental communication, communication studies, and rhetoric and composition. This book aims at inspiring and advancing ecological thinking, demonstrating its value for rhetoric and communication as well as for environmental thought and action.

Exploring Discourse in Context and in Action (Paperback, 1st ed. 2017): Christopher N. Candlin, Jonathan Crichton, Stephen H... Exploring Discourse in Context and in Action (Paperback, 1st ed. 2017)
Christopher N. Candlin, Jonathan Crichton, Stephen H Moore
R2,523 Discovery Miles 25 230 Ships in 10 - 15 working days

This book combines an authoritative examination of the field of discourse-based research with practical guidance on research design and development. The book is not prescriptive but instead invites expansive, innovative thinking about what discourse is, why it matters to people at particular sites and how it can be investigated. The authors identify a set of questions that, they argue, are crucial for understanding discourse. Part I of the book explores the implications of these questions, providing a comprehensive survey of relevant scholars, theories, concepts and methodologies. Part II addresses these implications, setting out a multi-perspectival approach to resourcing and integrating micro and macro perspectives in the description, interpretation and explanation of data. Part III offers wide-ranging resources to support further reflection and future research. Ultimately, this book offers a new research approach for students, researchers and practitioners in Applied Linguistics to encourage and support research that can be truly impactful through its relevance to social and professional practice.

A Practical Guide to Social Interaction Research in Autism Spectrum Disorders (Hardcover, 1st ed. 2017): Michelle... A Practical Guide to Social Interaction Research in Autism Spectrum Disorders (Hardcover, 1st ed. 2017)
Michelle O'Reilly, Jessica Nina Lester, Tom Muskett
R4,132 Discovery Miles 41 320 Ships in 10 - 15 working days

This book introduces a novel approach for examining language and communication in autism spectrum disorder (ASD) - discourse and conversation analysis. The authors offer a set of very different perspectives on these complex issues than are typically presented in psychological and clinical work. Emerging from a range of social scientific fields, discourse and conversation analysis involve fine-grained qualitative analysis of naturally-occurring, rather than laboratory-based, interaction, enabling broad applications. Presented in two parts, this innovative volume first provides a set of pedagogical chapters to develop the reader's knowledge and skills in using these approaches, before moving to showcase the use of discursive methods through a range of original contributions from world-leading scholars, drawn from a range of disciplines including sociology, academic and clinical psychology, speech and language therapy, critical disability studies and social theory, and medicine and psychiatry.

The Linguistics of Spoken Communication in Early Modern English Writing - Exploring Bess of Hardwick's Manuscript Letters... The Linguistics of Spoken Communication in Early Modern English Writing - Exploring Bess of Hardwick's Manuscript Letters (Hardcover, 1st ed. 2018)
Imogen Marcus
R3,937 Discovery Miles 39 370 Ships in 10 - 15 working days

This book uses a corpus of manuscript letters from Bess of Hardwick to investigate how linguistic features characteristic of spoken communication function within early modern epistolary prose. Using these letters as a primary data source with reference to other epistolary materials from the early modern period (1500-1750), the author examines them in a unique and systematic way. The book is the first of its kind to combine a replicable scribal profiling technique, used to identify holograph and scribal handwriting within the letters, with innovative analyses of the language they contain. Furthermore, by adopting a discourse-analytic approach to the language and making reference to the socio-historical context of language use, the book provides an alternative perspective to the one often presented in traditional historical accounts of English. This volume will appeal to students and scholars of early modern English and historical linguistics.

Republican Orators from Eisenhower to Trump (Hardcover, 1st ed. 2018): Andrew S. Crines, Sophia Hatzisavvidou Republican Orators from Eisenhower to Trump (Hardcover, 1st ed. 2018)
Andrew S. Crines, Sophia Hatzisavvidou
R5,578 Discovery Miles 55 780 Ships in 10 - 15 working days

This is the first thorough and systematic interrogation of Republican Party oratory and rhetoric that examines a series of leading figures in American conservative politics. It asks: How do leading Republican Party figures communicate with and influence their audiences?; What makes a successful speech, and why do some speeches fail to resonate? Most importantly, it also investigates why orators use different styles of communication with different audiences, such as the Senate, party conventions, public meetings, and through the media. By doing so it shines important new light into conservative politics from the era of Eisenhower to the more brutal politics of Donald Trump. The book will appeal to students and scholars across the fields of US politics, contemporary US history, and rhetoric and communication studies.

Rhetorical Audience Studies and Reception of Rhetoric - Exploring Audiences Empirically (Hardcover, 1st ed. 2018): Jens E.... Rhetorical Audience Studies and Reception of Rhetoric - Exploring Audiences Empirically (Hardcover, 1st ed. 2018)
Jens E. Kjeldsen
R4,620 Discovery Miles 46 200 Ships in 10 - 15 working days

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

Genre Changes and Privileged Pedagogic Identity in Teaching Contest Discourse (Paperback, 1st ed. 2017): Ning Liu, Derek Irwin Genre Changes and Privileged Pedagogic Identity in Teaching Contest Discourse (Paperback, 1st ed. 2017)
Ning Liu, Derek Irwin
R1,722 Discovery Miles 17 220 Ships in 10 - 15 working days

This book analyzes how the English as a Second Language (ESL) pedagogic genre has been re-contextualized in the Shanghai Foreign Language Education Press National College English Teaching Contest (SFLEP) for presentation to the contest judges and audience. Departing from prior research on contest discourse, it focuses on the role of teaching contests in re-contextualizing educational practices. Moreover, it addresses the processes of genre blurring and solidification at work in new discourse events. The results presented here serve to frame teaching contest discourse in a fuller contextual configuration and will help contest sponsors, participants, and audience members better understand this popular social event and its relations to real-world teaching practices, while simultaneously helping teachers to understand the relevance of such contest practice. Moreover, the research methods will benefit those linguists who are interested in researching other types of event discourses.

Narratives of Difference in an Age of Austerity (Hardcover, 1st ed. 2018): Irene Gedalof Narratives of Difference in an Age of Austerity (Hardcover, 1st ed. 2018)
Irene Gedalof
R3,354 Discovery Miles 33 540 Ships in 10 - 15 working days

This book traces the narrative strategies framing austerity policies through an illuminating analysis of policy documents and political discourses, exposing the political consequences for women, racialized minorities and disabled people. While many have critiqued the ways in which austerity has captured the contemporary political narrative, this is the first book to systematically examine how these narratives work to shift the terms within which policy debates about inequality and difference play out. Gedalof's exceptional readings of these texts pay close attention to the formal qualities of these narratives: the chronologies they impose, their articulation of crisis and resolution, the points of view they construct and the affective registers they deploy. In this manner she argues persuasively that the differences of gender, race, ethnicity and disability have been stitched into the fabric of austerity as excesses that must be disavowed, as reproductive burdens that are too great for the austere state to bear. This innovative, intersectional analysis will appeal to students and scholars of social policy, gender studies, politics and public policy.

Communicating Creativity - The Discursive Facilitation of Creative Activity in Arts (Hardcover, 1st ed. 2018): Darryl Hocking Communicating Creativity - The Discursive Facilitation of Creative Activity in Arts (Hardcover, 1st ed. 2018)
Darryl Hocking
R3,798 Discovery Miles 37 980 Ships in 10 - 15 working days

This book provides an extensive and original analysis of the way that written and spoken communication facilitates creative practice in the university art and design studio. Challenging the established view of creativity as a personal attribute which can be objectively measured, the author demonstrates instead that creativity and creative practice are constructed through a complex array of intersecting discourses, each shaped by wider socio-historical contexts, beliefs and values. The author draws upon a range of methods and resources to capture this dynamic complexity from corpus linguistics to ethnography and multimodal analysis. This innovative volume will appeal to students and scholars of discourse analysis, creativity, and applied linguistics. It will also appeal to art and design educators.

Women Leaders and Gender Stereotyping in the UK Press - A Poststructuralist Approach (Hardcover, 1st ed. 2018): Judith Baxter Women Leaders and Gender Stereotyping in the UK Press - A Poststructuralist Approach (Hardcover, 1st ed. 2018)
Judith Baxter
R2,222 Discovery Miles 22 220 Ships in 10 - 15 working days

This book explores how the UK press constructs and represents women leaders drawn from three professional spheres: politics, business, and the mass media. Despite significant career progress made by women leaders in these professions, many British newspapers continue to portray these women in stereotyped and essentialist ways: the extent to which this occurs tending to correspond with the political affiliation and target readership of the newspaper. The author analyses news media articles through three fresh perspectives: first, Kanter's women leader stereotypes, second, a feminist agenda spectrum and third, a new 'reflexive' approach based on Feminist Poststructuralist Discourse Analysis. This book will appeal strongly to students and scholars of discourse analysis and media studies, and anyone with an interest in language, gender, leadership and feminism.

The Governmentality of Black Beauty Shame - Discourse, Iconicity and Resistance (Hardcover, 1st ed. 2018): Shirley Anne Tate The Governmentality of Black Beauty Shame - Discourse, Iconicity and Resistance (Hardcover, 1st ed. 2018)
Shirley Anne Tate
R1,521 Discovery Miles 15 210 Ships in 10 - 15 working days

This book uses the experiences and conversations of Black British women as a lens to examine the impact of discourses surrounding Black beauty shame. Black beauty shame exists within racialized societies which situate white beauty as iconic, and as a result produce Black 'ugliness' as a counterpoint. At the same time, Black Nationalist discourses present Black-white 'mixed race' women as bodies out of place within the Black community. In the examples analysed within the book, women disidentify from both the iconicities of white beauty and the discourses of Black Nationalist darker-skinned beauty, negating both ideals. This demonstration of Foucaldian counter-conduct can be read as a form of disalienation from the governmentality of Black beauty shame. This fascinating volume will be of interest to students and scholars of Black identity, Black beauty and discourse analysis.

Media and Crime in Argentina - Punitive Discourse During the 1990s (Hardcover, 1st ed. 2017): Cynthia Fernandez Roich Media and Crime in Argentina - Punitive Discourse During the 1990s (Hardcover, 1st ed. 2017)
Cynthia Fernandez Roich
R3,905 Discovery Miles 39 050 Ships in 10 - 15 working days

This book analyses the punitive crime discourse in the Argentinean press during the 1990s. Fernandez Roich focusses on several features of media discourse during this time, such as: the notion that petty criminals 'deserve to die' in reference to police brutality and killings, the phenomenon of 'vindicators' or how common citizens turned into 'evil' modern heroes in the press, and the parallelism between the military discourse under the military regime and the punitive discourse under democracy. In addition, the book also investigates the alleged natural propensity towards breaking the law ingrained within Argentinean culture, the so-called 'viveza criolla' and the well-ingrained idea that to get ahead you have to participate in corrupt practices. Despite the significant scholarly interest in the United States and Europe in the last Argentinean dictatorship (1976-1983), little attention has been paid to the role of Argentinean newspapers in supporting the military coup d'etat. The analysis of this media discourse is critical to understanding the support enjoyed by the armed forces in power: the vast majority of the population was not informed about the disappearances or the concentration camps until well into the 1980s. This project provides an in-depth qualitative content analysis of front pages, chronicles, editorials and photographs of Argentinean newspapers before and after the military intervention that will aid scholars of criminal justice and Latin American political regimes understand the impact of the support given to the military government.

Consecutive Interpreting - An Interdisciplinary Study (Hardcover, 1st ed. 2018): Alexander V. Kozin Consecutive Interpreting - An Interdisciplinary Study (Hardcover, 1st ed. 2018)
Alexander V. Kozin
R3,788 Discovery Miles 37 880 Ships in 10 - 15 working days

This book sheds light on the phenomenon of consecutive interpreting. It combines phenomenological and empirical analyses to build a communication theory of interpreting. The author begins by reviewing mainstream research on consecutive interpreting and then dissociates himself from it, conducting a three-tier analysis of interpreting data. He concludes by presenting an alternative theory of consecutive interpreting. As he makes clear from the outset, a new and combined methodology for consecutive interpreting needs to be constructed to satisfy both the relation of the phenomenon to experience as well as its social foundation. He also stresses the potential within the humanities for wider employment of the phenomenological empirical method. This book will appeal to students and scholars of linguistics, translation, phenomenology, social interaction and communication

Taking Offence on Social Media - Conviviality and Communication on Facebook (Hardcover, 1st ed. 2017): Caroline Tagg, Amy Aisha... Taking Offence on Social Media - Conviviality and Communication on Facebook (Hardcover, 1st ed. 2017)
Caroline Tagg, Amy Aisha Brown, Philip Seargeant
R1,644 Discovery Miles 16 440 Ships in 10 - 15 working days

This book explores communication on Facebook, developing the new theoretical concept of context design as a way of understanding the dynamics of online interaction. Against a backdrop of fake news and other controversies surrounding online political debate, the authors focus on inadvertent acts of offence on Facebook; that is, when users of the site unwittingly offend or are offended by the airing of political or religious views, or of opinions deemed racist or sexist. Drawing on a survey of Facebook users, they explain why instances of offence occur and what users report doing in response. They argue that Facebook users contribute to the construction of a particular social space, one that is characterised by online conviviality and a belief that Facebook is not the place for serious debate. These views in turn shape the kind of political debate that can take place on the site. This thought-provoking book will appeal to scholars and students of applied linguistics, and anyone interested in the role of social media in contemporary political and social life.

Exploring Spoken English Learner Language Using Corpora - Learner Talk (Hardcover, 1st ed. 2017): Eric Friginal, Joseph J. Lee,... Exploring Spoken English Learner Language Using Corpora - Learner Talk (Hardcover, 1st ed. 2017)
Eric Friginal, Joseph J. Lee, Brittany Polat, Audrey Roberson
R4,044 Discovery Miles 40 440 Ships in 10 - 15 working days

This book presents a corpus-based study of spoken learner language produced by university-level ESL students in the classroom. Using contemporary theories as a guide and employing cutting-edge corpus analysis tools and methods, the authors analyse a variety of learner speech to offer many new insights into the nature and characteristics of the spoken language of college ESL learners. Focusing on types of speech that are rarely examined, this original work makes a significant contribution to the study and understanding of ESL spoken language at university level. It will appeal to students and scholars of applied linguistics, corpus linguistics, second language acquisition and discourse analysis.

The Language of Money and Debt - A Multidisciplinary Approach (Hardcover, 1st ed. 2017): Annabelle Mooney, Evi Sifaki The Language of Money and Debt - A Multidisciplinary Approach (Hardcover, 1st ed. 2017)
Annabelle Mooney, Evi Sifaki
R3,828 Discovery Miles 38 280 Ships in 10 - 15 working days

This book analyses the language that ordinary people employ when discussing money, debt and financial behaviour. It documents and critiques this language from an array of disciplinary perspectives, with chapters on children's books, government infomercials, television poverty porn, the emotional experience of being indebted, and more. In doing so, it addresses common underlying questions concerning definitions of money and value, and scrutinises how people construct, negotiate and articulate meaning in these domains. This wide-ranging edited collection will be of interest to students and scholars of linguistics, sociology, communication, literature and anthropology.

A Critical Discourse Analysis of South Asian Women's Magazines - Undercover Beauty (Hardcover, 1st ed. 2017): Linda... A Critical Discourse Analysis of South Asian Women's Magazines - Undercover Beauty (Hardcover, 1st ed. 2017)
Linda McLoughlin
R3,443 Discovery Miles 34 430 Ships in 10 - 15 working days

This intriguing book applies Critical Discourse Analysis to a range of South Asian women's lifestyle magazines, exposing the disconnection between the magazines' representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women's magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior 'Other', women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants' attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women's Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

Lives of the Dead Poets - Keats, Shelley, Coleridge (Hardcover): Karen Swann Lives of the Dead Poets - Keats, Shelley, Coleridge (Hardcover)
Karen Swann
R2,169 Discovery Miles 21 690 Ships in 12 - 17 working days

Any reader engaging the work of Keats, Shelley, or Coleridge must confront the role biography has played in the canonization of each. Each archive is saturated with stories of the life prematurely cut off or, in Coleridge's case, of promise wasted in indolence. One confronts reminiscences of contemporaries who describe subjects singularly unsuited to this world, as well as still stranger materials-death masks, bits of bone, locks of hair, a heart-initially preserved by circles and then circulating more widely, often in tandem with bits of the literary corpus. Especially when it centers on the early deaths of Keats and Shelley, biographical interest tends to be dismissed as a largely Victorian and sentimental phenomenon that we should by now have put behind us. And yet a line of verse by these poets can still trigger associations with biographical detail in ways that spark pathos or produce intimations of prolepsis or fatality, even for readers suspicious of such effects. Biographical fascination-the untoward and involuntary clinging of attention to the biographical subject-is thus "posthumous" in Keats's evocative sense of the term, its life equivocally sustained beyond its period. Lives of the Dead Poets takes seriously the biographical fascination that has dogged the prematurely arrested figures of three romantic poets. Arising in tandem with a sense of the threatened end of poetry's allotted period, biographical fascination personalizes the precariousness of poetry, binding poetry, the poet-function, and readers to an irrecuperable singularity. Reading romantic poets together with the modernity of Benjamin and Baudelaire, Swann shows how poets' afterlives offer an opening for poetry's survival, from its first nineteenth-century death sentences into our present.

Critical Discourse Analysis of Chinese Advertisement - Case Studies of Household Appliance Advertisements from 1981 to 1996... Critical Discourse Analysis of Chinese Advertisement - Case Studies of Household Appliance Advertisements from 1981 to 1996 (Hardcover, 1st ed. 2017)
Chong Wang
R2,549 Discovery Miles 25 490 Ships in 10 - 15 working days

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s - 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

Corpus Linguistics for Pragmatics - A guide for research (Hardcover): Christoph Ruhlemann Corpus Linguistics for Pragmatics - A guide for research (Hardcover)
Christoph Ruhlemann
R4,005 Discovery Miles 40 050 Ships in 12 - 17 working days

Corpus Linguistics for Pragmatics provides a practical and comprehensive introduction to the growing field of corpus pragmatics. Taking a hands-on approach to showcase the applications of corpora in the exploration of core topics within pragmatics, this book: * covers six key areas of corpus-pragmatic research including speech acts, deixis, pragmatic markers, evaluation, conversational structure, and multimodality; * demonstrates the use of freely-available corpora, corpus interfaces and corpus analysis tools to conduct original pragmatic analyses; * is accompanied by an e-resource which hosts multimodal data sets for additional exercises. Featuring case studies and practical tasks within each chapter, Corpus Linguistics for Pragmatics is an essential guide for students and researchers studying or conducting their own corpus-based research in pragmatics.

Organizational Discourse - Communication and Constitution (Hardcover): F Cooren Organizational Discourse - Communication and Constitution (Hardcover)
F Cooren
R1,448 Discovery Miles 14 480 Ships in 12 - 17 working days

How can we study organizations from a discursive perspective? What are the characteristics, strengths and weaknesses of each perspective on organizational discourse? To what extent do discourse and communication constitute the organizational world? This accessible book addresses these questions by showing how classical organizational themes, objects and questions can be illuminated from various discursive perspectives. Six approaches are presented and explained: semiotics, rhetoric, speech act theory, conversation analysis/ethnomethodology, narrative analysis, and critical discourse analysis. These six perspectives are then mobilized throughout the book to study coordination and organizing, organizational culture and identity, as well as negotiation, decision making and conflicts in the context of meetings. The unifying thread of this volume is the communicative constitutive approach (CCO) to organizations, as implicitly or explicitly advocated by the great majority of organizational discourse analysts and theorists today. Throughout Organizational Discourse, this theme will help readers distinguish between discursive perspectives and other approaches to organizational life, and to understand how discourse matters in organizations.

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