This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book's theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

This volume adopts a practice-based approach to examine the different ways in which classification is communicated and negotiated in different environments within archaeology. The book looks specifically at the archaeological classification of ceramics as a lens through which to examine the discursive and social practices inherent in the classification and categorization process, with perspectives from such areas as corpus linguistics, discourse analysis, linguistic anthropology, and archaeology forming the foundation of the book's theoretical framework. The volume then looks at the process of classification in practice in a variety of settings, including a university course on ceramics classification, an archaeological field school, an intensive petrography course, and archaeometry laboratory at a nuclear research reactor, and highlights participant observation and audiovisual data taken from fieldwork practice completed in these environments. This volume offers a valuable contribution to the growing literature on language and material culture, making this a key resource for students and scholars in sociolinguistic, anthropological linguistics, archaeology, discourse analysis, and anthropology.

Human beings rely equally on narrative (or storytelling) and metaphor (or analogy) for making sense of the world. Narrative and Metaphor in Education integrates the two perspectives of narrative and metaphor in educational theory and practice at every level from pre-school to lifelong civic education. Bringing together outstanding educational researchers, the book interweaves for the first time the rich strand of current research about how narrative may be used productively in education with more fragmentary research on the role of metaphor in education and invites readers to 'look both ways.' The book consists of research by 40 academics from many countries and disciplines, describing and analysing the intricate connections between narrative and metaphor as they manifest themselves in many fields of education, including: concepts of education, teacher identity and reflective practice, teaching across cultures, teaching science and history, using digital and visual media in teaching, fostering reconciliation in a postcolonial context, special needs education, civic and social education and educational policy-making. It is unique in combining study of the narrative perspective and the metaphor perspective, and in exploring such a comprehensive range of topics in education. Narrative and Metaphor in Education will be of great interest to academics and researchers in the fields of education and educational policy, as well as teacher educators, practising and future teachers. It will also appeal to psychologists, sociologists, applied linguists and communications specialists.

This book takes an innovative view of language and politics, charting the terrain of political identities and discourses in New Zealand through detailed linguistic analysis of interactions with its voters. The author first sets out the geographical and sociopolitical context, examining how the constraints of a small and isolated country interact with widespread social values such as egalitarianism. He then delves into the multiple nature of identities and explores how Kiwis form their political selves through informal talk with others and in engagement with their physical and discursive surroundings. In doing so, the author provides an in-depth exploration of New Zealand political culture, identity and discourse, and sheds light on how we use language to become political people. This book will be of interest to linguists, political scientists and sociologists working with discourse analysis.

The Sociology of Knowledge Approach to Discourse (SKAD) has reoriented research into social forms, structuration and processes of meaning construction and reality formation; doing so by linking social constructivist and pragmatist approaches with post-structuralist thinking in order to study discourses and create epistemological space for analysing processes of world-making in culturally diverse environments. SKAD is anchored in interpretive traditions of inquiry and allows for broadening - and possibly overcoming - of the epistemological biases and restrictions still common in theories and approaches of Western- and Northern-centric social sciences. An innovative volume, this book is exactly attentive to these empirically based, globally diverse further developments of approach, with a clear focus on the methodology and its implementation. Thus, The Sociology of Knowledge Approach to Discourse presents itself as a research program and locates the approach within the context of interpretive social sciences, followed by eleven chapters on different cases from around the world that highlight certain theoretical questions and methodological challenges. Presenting outstanding applications of the Sociology of Knowledge Approach to Discourse across a wide variety of substantive projects and regional contexts, this text will appeal to postgraduate students and researchers interested in fields such as Discourse Studies, Sociology, Cultural Studies and Qualitative Methodology and Methods.

This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food. Drawing on data from a small corpus of food blogs, the book implements a range of theoretical frameworks and methodological approaches to unpack the complexity of food blogs as a genre of computer-mediated communication. This wide-ranging framework allows for food blogs' many layered components, including recipes, photographs, narration in posts, and social media tie-ins, to be unpacked and understood at the structural, visual, verbal, and discourse level in a unified way. The book seeks to provide a comprehensive account of this popular and growing genre and contribute to our understandings of digital communication more generally, making this key reading for students and scholars in computer-mediated communication, multimodality, critical discourse analysis, corpus linguistics, and pragmatics.

This book describes the discourse of biology from a systemic functional linguistic perspective. It offers a detailed description of resources based on text analysis. The description reveals co-textual patterns of language features, their expressions through grammatical resources, as well as their functions in the disciplinary context. The book also applies the description to analyse student texts in undergraduate biology, revealing characteristics of language and knowledge development. Although the discussion in this book focuses on the discourse of biology, both the language description and the descriptive principle can be used to inform the examination of knowledge in academic discourse in general, making this key reading for students and researchers in systemic functional linguistics, discourse analysis, English for academic purposes, applied linguistics, and science education.

The term "special population" occupies a particular purpose and has a particular role in the discourse of higher education. This book uses the term as an umbrella term for any student who tends to be underrepresented on college campuses and has a very specific set of unique needs: among others, individuals with physical and learning disabilities, international students, ethnic minorities, LGBTQ students, single parents, and first generation and other non-traditional student groups. Sometimes these "special" student groups are visible to educators; however, quite often they are hidden in plain sight, which makes it difficult for educators to work effectively and meaningfully with these student groups. This book uses the framework of critical intercultural communication pedagogy to generate a discussion about pedagogical issues surrounding students who are categorized as "special populations", focusing on culturally sensitive pedagogical methods to educate all students.

Rhetorical Realism responds to the surging interest in nonhumans across the humanities by exploring how realist commitments have historically accompanied understandings of rhetoric from antiquity to the present. For a discipline that often defines itself according to human speech and writing, the nonhuman turn poses a number of challenges and opportunities for rhetoric. To date, many of the responses to the nonhuman turn in rhetoric have sought to address rhetoric's compatibility with new conceptions of materiality. In Rhetorical Realism, Scot Barnett extends this work by transforming it into a new historiographic methodology attuned to the presence and occlusion of things in rhetorical history. Through investigations of rhetoric's place in Aristotelian metaphysics, the language invention movement of the seventeenth century, and postmodern conceptions of rhetoric as an epistemic art, Barnett's study expands the scope of rhetorical inquiry by showing how realist ideas have worked to frame rhetoric's scope and meanings during key moments in its history. Ultimately, Barnett argues that all versions of rhetoric depend upon some realist assumptions about the world. Rather than conceive of the nonhuman as a dramatic turning point in rhetorical theory, Rhetorical Realism encourages rhetorical theorists to turn another eye toward what rhetoricians have always done-defining and configuring rhetoric within a broader ontology of things.

This book breaks through formalistic traditions to propose a new generic structure analytical framework for academic writing. The integrated approach, taking lessons from cognitive linguistics and structuralism, offers a foundation for establishing research and pedagogy that can promote diversity and inclusion in academia. The simplicity of the flexible structure analytical model proposed by Sawaki enables the user to analyse diverse instances of genre. Further innovation is made in the analysis of generic structure components by integrating George Lakoff and Mark Johnson's metaphor analysis method, so that the model can account for cultural and ideological patterns that structure our abstract thinking. Using these integrations, the author has established a structure analytical model that can take into account linguistic, cognitive, and pragmatic aspects of genre. Researchers in the fields of linguistics, discourse studies, cultural studies, education, and English for Academic Purposes will be able to use this model to identify whether an atypical instance in academic texts is a result of the writer's individual failure or a failure to understand diversity in academic writing.

This book reflects on the latest developments in discourse analysis in the context of EU politics research. It explores discourse analysis as a tool to study and understand EU politics, covering key conceptual, methodological and research-strategic questions. The analytical approach advanced in this book is anchored in discursive institutionalism, the newest addition to approaches in new institutionalism. The author particularly focuses on discourse as a strategic resource for political purposes, as a device for inclusion and exclusion in policy-making, and as a means of conveying and appealing to political emotions, as well as the role visual discourse and imagery play in day-to-day EU politics. Including a variety of examples using different combinations of research techniques and data material, the book also addresses issues related to the study of discursive structures and agency, discourse conflict and consensus, causality and the time dimension in discourse analysis.

Liminal Bodies, Reproductive Health, and Feminist Rhetoric posits rhetoric and gynecology as sister discourses. While rhetoric has been historically concerned with the regulation of the productive male body, gynecology has been concerned with the discipline of the female reproductive body. Lydia M. McDermott examines these sister discourses by tracing key narrative moments in the development of thought about sexed bodies and about rhetorical discourse, from classical myth and natural philosophy to the eighteenth- and nineteenth-century decline of midwifery and the rise of scientific writing on the reproductive body. Liminal Bodies offers a metaphorical method of invention and criticism, "sonogram," that emphasizes the voices and bodies that have been left on the margins of the dominant histories of rhetoric.

Drawing on a large corpus of narratives recorded at a church shelter for abused domestic helpers in Hong Kong, this monograph explores how the women discursively construct themselves in sharing sessions with other helpers. They see themselves as 'helpers' who have come to Hong Kong to help their families, to help the people in the city, and to serve God. A wide variety of competing identities are constructed in the narratives: submissive helper, sacrificial mother, daughter and wife, and powerless traumatised victim, but also resourceful indignant migrant women who, through sharing and peer support, become empowered to fight against abusive employers. This book provides a detailed discourse analysis of the women's narratives, but it also explores larger issues such as global migration, exploitation, language and power, abuse and the psychology of evil, intergroup communication, and peer support and empowerment.

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.

In this volume, Soe Marlar Lwin proposes a contextualized multimodal framework that brings together storytelling practitioners' and academic researchers' conceptions of storytelling. It aims to highlight the ways in which various institutions in contemporary society have been using live storytelling performances as an effective communicative, educative and meaning-making tool. Drawing on theories of narrative from narratology as well as from related fields such as discourse analysis, multimodal analysis, communication and performance studies, the author proposes a contextualized multimodal framework to (a) uncover the potential narrativity of a live storytelling performance through an analysis of narrative elements constituting the story, (b) capture the process of developing actual narrativity through a multimodal analysis of performance features in the storytelling discourse, and (c) highlight the importance of context and dynamics between the storyteller and audience for an achievement of optimal narrativity in a particular storytelling event. The sample analysis shows how the framework not only describes the system governing institutionalized storytelling performances in general but also serves as a useful model to examine individual performance as a unique realization of the general system. The book also offers implications for possible applications of such contextualized multimodal frameworks more broadly across the disciplines.

This book builds on Baker and Egbert's previous work on triangulating methodological approaches in corpus linguistics and takes triangulation one step further to highlight its broader applicability when implemented with other linguistic research methods. The volume showcases research methods from other linguistic disciplines and draws on ten empirical studies from a range of topics in psycholinguistics, applied linguistics, and discourse analysis to demonstrate how these methods might be most effectively triangulated with corpus-linguistic methods. A concluding chapter synthesizes these findings as a means of pointing the way toward future directions for triangulation and its implications for future linguistic research. The combined effect reveals the potential for the triangulation of these methods to not only enhance rigor in empirical linguistic research but also our understanding of linguistic phenomena and variation by studying them from multiple perspectives, making this book essential reading for graduate students and researchers in corpus linguistics, applied linguistics, psycholinguistics, and discourse analysis.

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.

This book examines comic book adaptations of Aristophanes' plays in order to shed light on how and why humour travels across cultures and time. Forging links between modern languages, translation and the study of comics, it analyses the Greek originals and their English translations and offers a unique, language-led research agenda for cultural flows, and the systematic analysis of textual norms in a multimodal environment. It will appeal to students and scholars of Modern Languages, Translation Studies, Comics Studies, Cultural Studies and Comparative Literature.

The Business of Words examines the practices of 'high-end' language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for 'dialogue' between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.

The tie that binds all Americans, regardless of their demographic background, is faith in the American system of government. This faith manifests as a form of civil, or secular, religion with its own core documents, creeds, oaths, ceremonies, and even individuals. In The Rhetoric of American Civil Religion: Symbols, Sinners, and Saints, contributors seek to examine some of those core elements of American faith by exploring the proverbial saints, sinners and dominant symbols of the American system.

Women's Health Advocacy brings together academic studies and personal narratives to demonstrate how women use a variety of arguments, forms of writing, and communication strategies to effect change in a health system that is not only often difficult to participate in, but which can be actively harmful. It explicates the concept of rhetorical ingenuity-the creation of rhetorical means for specific and technical, yet extremely personal, situations. At a time when women's health concerns are at the center of national debate, this rhetorical ingenuity provides means for women to uncover latent sources of oppression in women's health and medicine and to influence matters of research, funding, policy, and everyday access to healthcare in the face of exclusion and disenfranchisement. This accessible collection will be inspiring reading for academics and students in health communication, medical humanities, and women's studies, as well as for activists, patients, and professionals.

Authority and Power in Social Interaction explores methods of analyzing authority and power in the minutiae of interaction. Drawing on the expertise of a diverse international team of organizational communication and language and social interaction scholars, this book suggests reverting the perspective that notions of authority and power constrain human activity, to determine how people (re)create them through conversation and other joint action. Confronting several perspectives within each chapter, the book offers a broad range of approaches to each theme: how and when to bring "context" into the analysis, formal authority, institutions, bodies and materiality, immateriality, and third parties. A core belief of this volume is that authority and power are not looming over human activity; rather, we weave together the constraints that we mutually impose on each other. Observing the details of how this joint process takes place may at once better account for how authority and power emerge and impact our actions, and provide guidelines on how to resist them. This book will be an important reference for students and scholars in language and social interaction, organizational communication, as well as those interested in an alternative take on issues of authority and power. It will also find resonance among those interested in managements studies, public administration and other disciplines interested in situations where authority is a crucial issue.

This volume takes a distinctive look at the climate change debate, already widely studied across a number of disciplines, by exploring the myriad linguistic and discursive perspectives and approaches at play in the climate change debate as represented in a variety of genres. The book focuses on key linguistic themes, including linguistic polyphony, lexical choices, metaphors, narration, and framing, and uses examples from diverse forms of media, including scientific documents, policy reports, op-eds, and blogs, to shed light on how information and knowledge on climate change can be represented, disseminated, and interpreted and in turn, how they can inform further discussion and debate. Featuring contributions from a global team of researchers and drawing on a broad array of linguistic approaches, this collection offers an extensive overview of the role of language in the climate change debate for graduate students, researchers, and scholars in applied linguistics, environmental communication, discourse analysis, political science, climatology, and media studies.