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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Metaphor and Argumentation in Climate Crisis Discourse (Hardcover): Anais Auge Metaphor and Argumentation in Climate Crisis Discourse (Hardcover)
Anais Auge
R4,337 Discovery Miles 43 370 Ships in 10 - 15 working days

This volume sheds light on the argumentative role of metaphor in climate change discourse, unpacking the ways in which stakeholders use specific metaphors to influence perceptions of the climate crisis. While existing research has explored the explanatory function of metaphors in communication on climate change, this book offers an alternative view, one which posits that metaphors can go beyond disseminating scientific observations to promoting biases in the depiction of these observations. Auge analyses oft-used ideas in climate change communication, such as carbon footprint, drawn from a wide-ranging corpus spanning media discourse, scientific discourse, NGO communications, political speech, and everyday speech in English. The book presents an overview of different arguments conveyed through metaphors around five key themes-climate change mitigation; the evolution of climate change; global and local effects; the significance of climate change in specific countries; and the relationship between climate change and other contemporary social issues. The volume highlights how the complexity of climate change often necessitates the use of metaphor and the value of further research on metaphor's argumentative function in elucidating its ideological dimensions in climate change discourse. This book will be of interest to scholars in discourse analysis, corpus linguistics, cognitive linguistics, and environmental communication.

No Future in This Country - The Prophetic Pessimism of Bishop Henry McNeal Turner (Hardcover): Andre E. Johnson No Future in This Country - The Prophetic Pessimism of Bishop Henry McNeal Turner (Hardcover)
Andre E. Johnson
R2,909 Discovery Miles 29 090 Ships in 18 - 22 working days

No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner is a history of the career of Bishop Henry McNeal Turner (1834-1915), specifically focusing on his work from 1896 to 1915. Drawing on the copious amount of material from Turner's speeches, editorial, and open and private letters, Andre E. Johnson tells a story of how Turner provided rhetorical leadership during a period in which America defaulted on many of the rights and privileges gained for African Americans during Reconstruction. Unlike many of his contemporaries during this period, Turner did not opt to proclaim an optimistic view of race relations. Instead, Johnson argues that Turner adopted a prophetic persona of a pessimistic prophet who not only spoke truth to power but, in so doing, also challenged and pushed African Americans to believe in themselves. At this time in his life, Turner had no confidence in American institutions or that the American people would live up to the promises outlined in their sacred documents. While he argued that emigration was the only way for African Americans to retain their "personhood" status, he also would come to believe that African Americans would never emigrate to Africa. He argued that many African Americans were so oppressed and so stripped of agency because they were surrounded by continued negative assessments of their personhood that belief in emigration was not possible. Turner's position limited his rhetorical options, but by adopting a pessimistic prophetic voice that bore witness to the atrocities African Americans faced, Turner found space for his oratory, which reflected itself within the lament tradition of prophecy.

Systemic Functional Linguistics - A Complete Guide (Hardcover): Kazuhiro Teruya, Christian M. I. M Matthiessen Systemic Functional Linguistics - A Complete Guide (Hardcover)
Kazuhiro Teruya, Christian M. I. M Matthiessen
R4,103 Discovery Miles 41 030 Ships in 10 - 15 working days

*only comprehensive student guide to this area of SFL: covers key terms and vocabulary, literature and applications *Matthiessen leads the field in this area and is the editor of the seminal text, Halliday's Introduction to FG *includes descriptions of a range of languages to ensure relevance for linguistics aswell as English courses

The Anatomy of Language - Saying What We Mean (Paperback): Marjorie Boulton The Anatomy of Language - Saying What We Mean (Paperback)
Marjorie Boulton
R1,243 Discovery Miles 12 430 Ships in 10 - 15 working days

First published in 1959, this book aims to provide a practical introduction to semantics, relating the critical study of language to real-life situation, with a wealth of anecdotes and numerous illustrations drawn from everyday personal predicaments. This book provides much information and much material for profitable discussion, helping to make accessible what can be a highly academic subject comprehensible only to a minority. This book provides a highly valuable foundation for students of linguistics and will provide preparation for further study.

A Critical Discourse Analysis of South Asian Women's Magazines - Undercover Beauty (Hardcover, 1st ed. 2017): Linda... A Critical Discourse Analysis of South Asian Women's Magazines - Undercover Beauty (Hardcover, 1st ed. 2017)
Linda McLoughlin
R2,964 Discovery Miles 29 640 Ships in 10 - 15 working days

This intriguing book applies Critical Discourse Analysis to a range of South Asian women's lifestyle magazines, exposing the disconnection between the magazines' representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women's magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior 'Other', women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants' attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women's Studies, Anthropology, Sociology, Media, Communications and Cultural Studies.

Dialogic Pedagogy - Discourse in Contexts from Pre-school to University (Hardcover): Anne Thwaite, Alyson Simpson, Pauline Jones Dialogic Pedagogy - Discourse in Contexts from Pre-school to University (Hardcover)
Anne Thwaite, Alyson Simpson, Pauline Jones
R4,205 Discovery Miles 42 050 Ships in 10 - 15 working days

Taking a dialogic approach, this edited book engages in analysis and description of dialogic discourse in a number of different educational contexts, from early childhood to tertiary, with an international team of contributors from Australia, Finland, New Zealand and the United Kingdom. The chapters focus mostly on dialogic face-to-face discourse, with some examples of online interactions, and feature insights from educational linguistics, particularly the work of Michael Halliday. While the contributors come from a range of theoretical backgrounds, they all share an interest in language in use, and engage in close analysis of transcripts of naturally-occurring interaction. Taking inspiration from Alexander and other theorists, they employ a fine-grained and analytic approach to the exploration of their data. The authors make use of the linguistic tools and models of language in society, in order to examine the turn-by-turn unfolding of the interaction. The authors relate their insights from disparate forms of linguistic analysis to elements of Alexander's (2020) dialogic framework, situating the discourse in its contexts and discussing the pedagogical implications of the linguistic choices at play. In presenting this work from a range of situations and perspectives the authors strive to demonstrate how dialogic discourse plays out in educational contexts across the world. The book aims to foster further research in this direction and to inspire educators to explore dialogic discourse for themselves. It will be of interest to a wide audience, including literacy researchers, linguists, teachers and teacher educators, as well as graduate students.

Populism in Power - Discourse and Performativity in SYRIZA and Donald Trump (Hardcover): Giorgos Venizelos Populism in Power - Discourse and Performativity in SYRIZA and Donald Trump (Hardcover)
Giorgos Venizelos
R4,206 Discovery Miles 42 060 Ships in 10 - 15 working days

Shifting attention away from policy achievements and effects on democracy, Giorgos Venizelos focuses on the charismatic function of populist discourse - comprising antagonistic narratives, transgressive style and appeals to the common people. The book puts forward an integrative approach that brings together discourse analysis, analysis of digital media, in-depth interviews and ethnographic methods, and places into comparative perspective the cases of SYRIZA in Greece and Donald Trump in the USA. Theorising populism through the lens of collective identification, Venizelos places the rhetorical and emotional dynamics of populist performativity at the core of the analysis, offering a rigorous yet flexible conceptulisation of populism in power. Against theoretical expectations, findings suggest that both SYRIZA and Trump retained, to different degrees, their populist character in power, although their style and vision differed vastly. This book urges researchers, journalists and politicians to adopt a reflexive approach to analysing the political implications of populism for politics, polity and society, and to challenge the normatively charged definitions that are uncritically reproduced in the public sphere. It will appeal to researchers of political theory, populism, comparative politics, sociologists, and ethnographers.

Therapy as Discourse - Practice and Research (Hardcover, 1st ed. 2018): Olga Smoliak, Tom Strong Therapy as Discourse - Practice and Research (Hardcover, 1st ed. 2018)
Olga Smoliak, Tom Strong
R3,106 Discovery Miles 31 060 Ships in 18 - 22 working days

This book addresses the premise that therapy can be understood, practiced, and researched as a discursive activity. Using varied forms of discourse analysis, it examines the cultural, institutional, and face-to-face communications that shape, and occur within, therapies that are discursively understood and practiced. By first providing an overview of commonalities across discursive therapies and research approaches, the authors discursively examine general aspects of therapy. Topics explored include subjectivity, psychological terms, institutional influences, therapeutic relationships, therapists' ways of talking and questioning, discursive ethics, and assessment of therapeutic processes and outcomes. This book offers a macro-analysis of the conversational practices of a discursively informed approach to therapy; as well as a micro-analysis of the ways in which language shapes and is used in a discursively informed approach to therapy. This book will interest practitioners seeking to better understand therapy as a discursive process, and discourse analysts wanting to understand therapy as discursive therapists might practice it.

Email Discourse Among Chinese Using English as a Lingua Franca (Hardcover, 1st ed. 2016): Yuan-Shan Chen, Der-Hwa Victoria Rau,... Email Discourse Among Chinese Using English as a Lingua Franca (Hardcover, 1st ed. 2016)
Yuan-Shan Chen, Der-Hwa Victoria Rau, Gerald Rau
R3,671 R3,410 Discovery Miles 34 100 Save R261 (7%) Ships in 10 - 15 working days

This edited volume makes a valuable contribution to the burgeoning research field of English as a lingua franca. In a pioneering step, the collection is exclusively devoted to the English email discourse of Chinese speakers. The studies address innovative topics related to various contexts and relationships, using several different approaches and theories, which taken together shed light on how English serves as a lingua franca in multiple types of global written communication. The research topics presented are organized into four thematic sections, including emails from students to professors, emails from students to the international academic community, emails from peer to peer, and emails at the workplace. This collection of empirical research invites readers to consider the special features of apologies, requests, terms of address, politeness, and discourse organization, and how cultural differences may affect the use or interpretation of each. Throughout the book, readers will also discover how Chinese speakers use special features and strategies to construct their identity, establish relationships, and achieve successful communication in English. This highly informative, thought-provoking book also provides insights on methods for teaching email discourse using English as a lingua franca and suggests directions for future research.

Interdisciplinary Practices in Academia - Writing, Teaching and Assessment (Hardcover): Louisa Buckingham, Jihua Dong, Feng... Interdisciplinary Practices in Academia - Writing, Teaching and Assessment (Hardcover)
Louisa Buckingham, Jihua Dong, Feng (Kevin) Jiang
R4,061 Discovery Miles 40 610 Ships in 10 - 15 working days

This volume addresses the implications that academic interdisciplinarity in the field of English for Academic Purposes (EAP) and English for Specific Purposes (ESP) has for research and pedagogy with a global reach. The Editors present a coherent, research-supported analysis of the influence of interdisciplinary research and methods on the way academics collaborate on courses, develop their careers, and teach students. The hitherto prevalence of disciplinary silo-like approaches to academic and scientific issues is increasingly ceding ground to an interdisciplinary synergy of different methodological and epistemological traditions. In the context of ongoing trends towards interdisciplinarity in degree programmes and the increasing popularity of such degree programmes with students (e.g., bioinformatics, computational linguistics, psycholinguistics, neuropolitics, evolutionary finance, global studies, and security studies), academics and programme administrators need awareness of the skills needed to operate in interdisciplinary contexts. Studies in this edited volume examine interdisciplinary communication practices, and identify how academic writing, teaching, language proficiency assessment and degree programmes are responding to changes in the broader social, institutional and political contexts of academia. As authors in the volume demonstrate, the discursive features, literacy practices and instructional modes, and the student experience of these emerging interdisciplines deserve systematic exploration. This insightful volume sheds light on contexts across the globe and will be used by students studying EAP and ESP pedagogy or practice; academics in the fields of applied linguistics and higher education, as well as higher education faculty and administrators interested in interdisciplinarity in degree programmes.

Metadiscourse in Written Genres: Uncovering Textual and Interactional Aspects of Texts (Hardcover, New edition): Ciler... Metadiscourse in Written Genres: Uncovering Textual and Interactional Aspects of Texts (Hardcover, New edition)
Ciler Hatipoglu, Yasemin Bayyurt
R1,722 Discovery Miles 17 220 Ships in 9 - 17 working days

Taking metadiscourse as their starting point, the contributions to this edited volume focus both on the interactive and cross-cultural aspects of written texts from varying genres. Using rich and innovative data collection and analysis methods, comparing and contrasting patterns in frequently studied (English, Japanese) with understudied (Turkish, Russian/Ukrainian) languages, and relating empirical data to a web of theoretical frameworks, the articles in this book clearly display the variety, complexity and multiplicity of metadiscoursal analysis of written texts. The volume aims to substantially advance our understanding of the communicative nature of written texts and contributes to the advancement and expansion of researchers' interests in this field.

Professional Discourses, Gender and Identity in Women's Media (Hardcover, 1st ed. 2020): Melissa Yoong Professional Discourses, Gender and Identity in Women's Media (Hardcover, 1st ed. 2020)
Melissa Yoong
R1,634 Discovery Miles 16 340 Ships in 18 - 22 working days

This book examines the professional discourses produced in women's media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, 'synthetic sisterhood', media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.

Understanding Discourse Analysis (Hardcover): Bernadette Vine Understanding Discourse Analysis (Hardcover)
Bernadette Vine
R4,054 Discovery Miles 40 540 Ships in 10 - 15 working days

An engaging and comprehensive introduction to discourse analysis ideal for undergraduate students studying this topic for the first time Covers four key approaches to analysing discourse Uses authentic spoken or written texts in all examples Features data from the Wellington Language in the Workplace database Includes a wide range of language examples from around the world

Social Media Critical Discourse Studies (Hardcover): Majid KhosraviNik Social Media Critical Discourse Studies (Hardcover)
Majid KhosraviNik
R4,051 Discovery Miles 40 510 Ships in 10 - 15 working days

Critical Discourse Studies (CDS) aims to enhance our understanding of how discourse figures in social processes, social structures, and social change. This book is in response to specific changes in mediation technologies of discourse, brought about by the significant concentration of discursive practices within the paradigm of social media communication. This book addresses this participatory media context against a broadly defined tradition in CDS, its aspirations, assumptions, and critique. It views discourse as forms of structured representations across a range of modalities of communication including the emerging meaning-making artefacts and practices across social media. It aspires to provide an overview of the key considerations in doing CDS on social media spaces. The book firstly provides a set of aspiration signposting the parameters of doing social media CDS followed by critical explorations of a number of contemporary case studies of digital discourses around identity, politics and representation. It includes various social media communication including YouTube, Instagram, Wikipedia, and Twitter. The book will be of interest to researchers and advanced students of linguistics, politics, sociology, communication studies, media and cultural studies, and science and technology studies. It was originally published as a special issue of the journal Critical Discourse Studies.

Analyzing Digital Discourse - New Insights and Future Directions (Hardcover, 1st ed. 2019): Patricia Bou-Franch, Pilar... Analyzing Digital Discourse - New Insights and Future Directions (Hardcover, 1st ed. 2019)
Patricia Bou-Franch, Pilar Garces-Conejos Blitvich
R4,276 Discovery Miles 42 760 Ships in 18 - 22 working days

This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.

A Conversation Analytic Approach to Doctoral Supervision - Feedback, Advice, and Guidance (Hardcover): Binh Thanh Ta A Conversation Analytic Approach to Doctoral Supervision - Feedback, Advice, and Guidance (Hardcover)
Binh Thanh Ta
R4,056 Discovery Miles 40 560 Ships in 10 - 15 working days

This book reports on an empirical study of oral feedback practices in doctoral supervision meetings, observing supervisors' and students' conduct to enable a new understanding of the social organisation of doctoral research supervision. In a field that has predominantly drawn on surveys and interviews, this study presents a rare, direct insight into doctoral supervision meetings, showing us what actually happens and making a significant contribution to future practice. Based on 25 video-recorded supervision meetings at an Australian university, the book invites the reader into the micro-world of interactions between doctoral students and their supervisors. Drawing on conversation analysis as an analytical framework, the study uncovers how feedback is initiated and delivered, how supervisors manage when students disagree with their advice and guidance, how they acknowledge student autonomy and identity as people with knowledge and expertise in their own right, as well as how supervisors co-work within a team supervision environment. Offering an important new perspective to the study and practice of doctoral supervision, this book will be of interest to doctoral supervisors, postgraduate students and researchers working with conversation analysis and education, and those with an interest in feedback and advice as an integral part of their professions.

Humorous Discourse (Hardcover): Wladyslaw Chlopicki, Dorota Brzozowska Humorous Discourse (Hardcover)
Wladyslaw Chlopicki, Dorota Brzozowska
R2,920 Discovery Miles 29 200 Ships in 10 - 15 working days

This book attempts to discuss selected but thorny issues of humor research that form the major stumbling blocks as well as challenges in humor studies at large and thus merit insightful discussion. Any discourse is action, so the text-creation process is always set in a non-verbal context, built of a social and communicative situation, and against the background of relevant culture. On the other hand, humor scholars claim that humorous discourse has its special, essential features that distinguish it from other discourses. The pragmatic solution to the issue of potential circularity of humor defined in terms of discourse and discourse in terms of humor seems only feasible, and thus there is a need to discuss the structure and mechanisms of humorous texts and humorous performances. The chapters in the present volume, contributed by leading scholars in the field of humor studies, address the issues from various theoretical perspectives, from contextual semantics through General Theory of Verbal Humor, cognitive linguistics, discourse studies, sociolinguistics, to Ontological Semantic Theory of Humor, providing an excellent overview of the field to novices and experts alike.

Representing Schizophrenia in the Media - A Corpus-Based Approach to UK Press Coverage (Hardcover): James Balfour Representing Schizophrenia in the Media - A Corpus-Based Approach to UK Press Coverage (Hardcover)
James Balfour
R3,923 Discovery Miles 39 230 Ships in 10 - 15 working days

This book presents a critical analysis of ways in which schizophrenia and people with schizophrenia are represented in the press. Interrogating a 15 million-word corpus of news articles published by nine UK national newspapers over a 15-year period, the author draws on techniques from corpus linguistics and critical discourse analysis to identify the most frequent and salient linguistic features used by journalists to influence and reflect broader public attitudes towards people with schizophrenia. In doing so this book: Evaluates the extent to which media representations are accurate and the extent to which they are potentially helpful or harmful towards people living with schizophrenia; Employs a bottom-up approach guided by linguistic patterns, such as collocates and keywords, identified by corpus software; Contributes to the de-stigmatization of schizophrenic disorder by unveiling some of the widespread misconceptions surrounding it; Applies a mixed-methods approach in order to expose attitudes and beliefs found 'between the lines' - values and assumptions which are often implicit in the way language is used and therefore not visible to the naked eye. The findings of this monograph will be relevant to advanced students and researchers of health communication, corpus linguistics and applied linguistics and will also carry importance for journalists and mental health practitioners.

The Language of Nation-State Building in Late Qing China - A Case Study of the Xinmin Congbao and the Minbao, 1902-1910... The Language of Nation-State Building in Late Qing China - A Case Study of the Xinmin Congbao and the Minbao, 1902-1910 (Hardcover)
Qing Cao
R3,922 Discovery Miles 39 220 Ships in 10 - 15 working days

This book examines the formations, internal tensions, and promotion of macroconcepts as novel ideas borrowed from Europe but mediated through Meiji Japan. Corpus-based discourse analysis Uses two most influential periodicals Xinmin Congbao and Minbao Represents the first study in English on this press debate between Xinmin Congbao and Minbao that contributes significantly to the intellectual foundation of modern China.

Discourses of Perfection - Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines (Paperback):... Discourses of Perfection - Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines (Paperback)
Anne-Mette Hermans
R1,291 Discovery Miles 12 910 Ships in 10 - 15 working days

This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines' content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.

Analysing Discourses in Teacher Observation Feedback Conferences (Paperback): Fiona Copland, Helen Donaghue Analysing Discourses in Teacher Observation Feedback Conferences (Paperback)
Fiona Copland, Helen Donaghue
R1,296 Discovery Miles 12 960 Ships in 10 - 15 working days

This volume focuses on the post-observation feedback conference, a common feature of teacher education programs, and highlights the importance of such talk in the development and evaluation of teachers and other professionals. The book adopts a linguistic ethnographic approach, which provides a framework for examining the contextual nature of the talk and how it is embedded within wider social contexts and structures, such as evaluation regimes. Drawing on data from a range of settings, including pre-service teacher education, medical education, and teacher appraisal programs, Copland and Donaghue examine the feedback conference from a range of perspectives, including face, identity and genre, and show how a nuanced understanding of discussions can support teacher trainers, supervisors and observers to provide appropriate and useful feedback. A concluding chapter brings together brief vignettes from researchers active in the field to point to future directions for further study. This book will be of particular interest to students and researchers in discourse analysis, language education, linguistic anthropology, and professional communication, as well as pre- and in-service teachers.

Reported Speech in Chinese and English Newspapers - Textual and Pragmatic Functions (Paperback): Wang Jingping Reported Speech in Chinese and English Newspapers - Textual and Pragmatic Functions (Paperback)
Wang Jingping; XIN Bin; Contributions by Huachu Liu; Translated by Shen Lei; Gao Xiaoli
R1,302 Discovery Miles 13 020 Ships in 10 - 15 working days

Reported speech is a universal form across human languages. However, previous studies have tended to be limited because they mostly emphasize on the form and authenticity of reported speech, while its discourse and pragmatic functions have largely been ignored. Meanwhile, the studies mainly focus on English, with a comparative perspective with other languages largely missing. Acknowledging these limitations, this book analyzes the textual and pragmatic functions of reported speech in Chinese and English. The authors build a corpus comprising of twelve Chinese and English newspapers, including China Daily and The New York Times. They examine the classification and distribution of reported speech, the form and function in different news genres and contexts, and the socio-pragmatic interpretation of reported speech in news and other issues. This title can enrich comparative linguistic research, verify the feasibility of combining critical linguistics and corpus technology, and help improve the production and understanding of news reports. Students and scholars of critical discourse analysis, comparative linguistics, corpus linguistics, as well as communication studies will find this to be an essential guide.

Postcolonial Yearning - Reshaping Spiritual and Secular Discourses in Contemporary Literature (Hardcover, New): A. Sen Postcolonial Yearning - Reshaping Spiritual and Secular Discourses in Contemporary Literature (Hardcover, New)
A. Sen
R1,726 Discovery Miles 17 260 Ships in 10 - 15 working days

Anglophone postcolonial studies has been characterized by its secular nature. Yet as the first generation of scholars grapples with mortality, a yearning for spiritual meaning is emerging in many texts. This study synthesizes the sacred language used in these texts with critical theory in order to create a holistic frame for interpretive analysis.

Voices in the Media - Performing French Linguistic Otherness (Hardcover): Gaelle Planchenault Voices in the Media - Performing French Linguistic Otherness (Hardcover)
Gaelle Planchenault
R4,632 Discovery Miles 46 320 Ships in 10 - 15 working days

Verbal performances are often encountered in the media where they are used to embody characters or social archetypes. Performed voices define the norm as well as the linguistic Others and by doing so circulate associated values and linguistic ideologies. This book explores the idea that, far from simply being exercises in verbal skill and flair, performances of social, ethnic or gendered voices in the media not only have the power to accomplish ideological work, they are also sites of linguistic tension and negotiation. Critically examining performances of French voices in the media, this book raises the following questions: - How are repertoires of voices constructed and subsequently perpetuated in the media? - How do the stereotypic personae these voices contribute to build become familiar to national as well as transnational audiences? - How do such performed voices reproduce hegemonic ideologies of standard and non-standard languages and participate in the perpetuation of social discriminations? - How are these performed voices commodified into cultural products of otherness that may later be reclaimed by stigmatized communities? Following an innovative framework which allows for analysis of performances of varied voices and their impact in the media sphere, Voices in the Media offers a new approach to the linguistics of media performance.

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach... Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo - An Integrated Sociolinguistics Approach (Hardcover, 1st ed. 2017)
Wei Feng
R1,411 Discovery Miles 14 110 Ships in 18 - 22 working days

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

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