The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in Western strategic culture. Aided by three self-built corpora, this book adopts a mixed method of qualitative and quantitative analysis, and takes both the core text and its paratexts of The Art of War into consideration. The author highlights the significance of proper approaches to translating culture in regards to the core text and effective measures of culture reconstruction in regards to the paratexts. It is revealed by this investigation that the translated Sun Tzu has undergone three major stages before its canonization in Western discourse. The findings bring to light the multiple factors that contribute to the incorporation of Sun Tzu's strategic wisdom into Western culture. For scholars interested in translation studies, (critical) discourse analysis, as well as strategic studies, this book provides fresh insights and new perspectives.

Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience. Conspiracy theories play a significant role in the viral spread of misinformation that has an impact on the formation of public opinion about certain topics. They allow the connecting of different events that have taken place in various times and places and involve several actors that seem incompatible to bystanders. This book focuses on strategic-function conspiracy narratives in the context of (social) media and information conflict. It explicates the strategic devices in how conspiracy theories can be used to evoke a hermeneutics of suspicion - a permanent scepticism and questioning of so-called mainstream media channels and dominant public authorities, delegitimisation of political opponents, and the ongoing search for hidden clues and coverups. The success of strategic dissemination of conspiracy narratives depends on the cultural context, specifics of the targeted audience and the semiotic construction of the message. This book proposes an innovative semiotic perspective for analysing contemporary strategic communication. The authors develop a theoretical framework that is based on semiotics of culture, the notions of strategic narrative and transmedia storytelling. This book is targeted to specialists and graduate students working on social theory, semiotics, journalism, strategic communication, social media and contemporary social problems in general.

This edited thematic collection features latest developments of discourse analysis in translation and interpreting studies. It investigates the process of how cultural and ideological intervention is conducted in translation and interpreting using a wide array of discourse analysis and systemic functional linguistic approaches and drawing on empirical data from the Chinese context. The book is divided into four main sections: I. uncovering positioning and ideology in interpreting and translation, II. linking linguistic approach with socio-cultural interpretation, III. discourse analysis into news translation and IV. analysis of multimodal and intersemiotic discourse in translation. The different approaches to discourse analysis provide a much-needed contribution to the field of translation and interpreting studies. This combination of discourse analysis and corpus analysis demonstrates the interconnectedness of these fields and offers a rich source of conceptual and methodological tools. This book will appeal to scholars and research students in translation and interpreting studies, cross-linguistic discourse analysis and Chinese studies.

* Provides educational researchers with philosophical and theoretical frameworks as well as methodological practices for conducting discourse analysis of educational events * Provides multiple cases to illustrate and model the use of philosophical and theoretical frameworks and methodological practices * Provides ways for conceptualizing how discourse analysis of language and literacy in educational settings can contribute to the improvement of the everyday lives of educators through providing a new language with which to examine and re-fashion classroom life. * Expands on a popular and cutting-edge book to bring it up to date for an international audience, with a more diverse and international array of examples

The aim of this book is to investigate the discursive power of two original, theoretical lenses when applied to real outsourcing arrangements and phenomena. The Transaction Cost Economics (TCE) and Foucauldian perspectives are brought to bear on five outsourcing relationships in order to test the application of these discourses to rich qualitative data over the outsourcing contractual life-cycle. This will be the first study illustrating the relevance of Foucauldian concepts of governmentality, discourse and power relations to the study of outsourcing arrangements, and will also incorporate the perspectives of both client and supplier organizations. Using discourse analysis, the objective is to critically deconstruct and provide fresh insight into the normative 'outsourcing' discourse that has grown up around global sourcing practices over the last 30 years.

The structure of the book proceeds in a logical way through the basic, key areas of CA research and understandings, providing a useful introduction. An accessible and appealing introduction to a highly technical subject, designed with students in mind Covers essential theories and methodologies for a thorough understanding of CA in the modern Hispanic world Findings and applications are relevant not only for linguistics but also for the social sciences and other disciplines concerned with human interaction

The structure of the book proceeds in a logical way through the basic, key areas of CA research and understandings, providing a useful introduction. An accessible and appealing introduction to a highly technical subject, designed with students in mind Covers essential theories and methodologies for a thorough understanding of CA in the modern Hispanic world Findings and applications are relevant not only for linguistics but also for the social sciences and other disciplines concerned with human interaction

This edited volume provides detailed analyses of multifunctional forms in English and offers hands-on approaches exemplifying relevant implications and useful applications to language and literacy educators in TESOL, ESL/EFL/EAL and research students in applied linguistics and education. The chapters cover: The multifunctionality of utterances in spoken and multimodal corpora, the multifunctionality of linguistic creativity in different genres, multifunctional pronouns in hard and soft sciences, and professional discourse in the university and secondary school contexts. The volume also offers a comparison of the multifunctionality of verbs between ESL textbooks, native written and spoken English corpora, and between ESL and L1 university students in writing a particular genre; comparisons of the multifunctionality of discourse markers between different registers and between L1 and L2 English speakers, as well as multifunctional metadiscourse markers in different disciplines and paradigms. With detailed analysis of authentic corpus data representing different varieties of English, specialized use in different contexts and disciplines, and practical teaching and learning applications, the volume bridges theory and practice, providing a creatively designed resource for students, educators and researchers looking to understand multifunctional forms in English.

The Language of Journalism (2nd edition) provides lively and accessible tools to understand and analyse the language of journalism. The authors explain how language develops across divergent media platforms, old and new, by looking at the differences across various forms of journalism - including broadcast, magazine, newspaper, sports, radio, and online and citizen. As well as introducing the reader to the principles and methods of discourse analysis and how it can be applied to media, the book addresses the dynamic interplay between the emerging linguistic forms of social media and the journalistic field. With this new edition, the authors draw upon a range of international examples, including from the USA, India, Australia, China and the UK. They focus on an exploration of how social media is incorporated into the journalistic output of print media, with a particular focus on 'clickbait'. This edition also focuses on the global ambitions of online newspapers - such as the Daily Mail and the Guardian - which are UK based, but have Australian and US subsections.

Real Talk: Reality Television and Discourse Analysis in Action is the first book to examine the discourse of reality television. It provides state-of-the-art contextualization chapters on relevant concepts and methods, followed by rigorous case studies of the discourse practices that characterise a wide range of generic and linguistic / cultural contexts, including dating shows in China and Spain, docudramas in Argentina and New Zealand, and talent shows in the UK and the USA. These are structured in relation to two key themes: identity and aggression. This book will be essential reading for upper-level undergraduates and graduates in linguistics, discourse analysis and media studies, as well as for practitioners in these fields.

This book advances the theorization of normativity as a key concept in language and sexuality studies, bringing together some of the author's previous work with new material for a comprehensive exploration of the influence of normativity on the relationship between language and sexuality. The first section of the book outlines fundamental areas of inquiry in language and sexuality studies today, with a focus on queer linguistic inquiry, and elucidates the book's theoretical frameworks around normativity. Chapters in the section reflect on the ways in which normativity shapes sexuality-related language, how language is employed to convey sexual normativities and queer linguistic challenges for the use of research methods in the discipline through a discussion of their implementation in corpus linguistics. The second part of the book builds on these theoretical foundations by featuring seven case studies that illustrate a diverse range of methods and language data, with a concluding chapter considering the implications of their findings for furthering theoretical debates and future research on normativity in language and sexuality studies. This volume will be of interest to scholars in language and sexuality, language and gender, sociolinguistics, discourse analysis, applied linguistics and corpus linguistics.

This book analyses the punitive crime discourse in the Argentinean press during the 1990s. Fernandez Roich focusses on several features of media discourse during this time, such as: the notion that petty criminals 'deserve to die' in reference to police brutality and killings, the phenomenon of 'vindicators' or how common citizens turned into 'evil' modern heroes in the press, and the parallelism between the military discourse under the military regime and the punitive discourse under democracy. In addition, the book also investigates the alleged natural propensity towards breaking the law ingrained within Argentinean culture, the so-called 'viveza criolla' and the well-ingrained idea that to get ahead you have to participate in corrupt practices. Despite the significant scholarly interest in the United States and Europe in the last Argentinean dictatorship (1976-1983), little attention has been paid to the role of Argentinean newspapers in supporting the military coup d'etat. The analysis of this media discourse is critical to understanding the support enjoyed by the armed forces in power: the vast majority of the population was not informed about the disappearances or the concentration camps until well into the 1980s. This project provides an in-depth qualitative content analysis of front pages, chronicles, editorials and photographs of Argentinean newspapers before and after the military intervention that will aid scholars of criminal justice and Latin American political regimes understand the impact of the support given to the military government.

This collection extends the conversation beginning with Gail Jefferson's seminal 1996 article, "On the Poetics of Ordinary Talk," linking the poetics of ordinary talk with the work of poets to bring together critical perspectives on new data from talk-in-interaction and applications of Jefferson's poetics to literary discourse. Bringing together contributions from Conversation Analysis and literary scholars, the book begins by analyzing the presentation which served as the genesis for Jefferson's article to highlight the occurrence of poetics in institutional talk. The first section then provides an in-depth examination of case studies from Conversation Analysis which draw on new data from naturally occurring discourse. The second half explores literary poetics as a form of institutional talk emerging from the poetics of ordinary talk, offering new possibilities for interpreting work in classics, biblical studies, folklore studies and contemporary literature. Each chapter engages in a discussion of Jefferson's article toward reinforcing the relationships between the two disciplines and indicating a way forward for interdisciplinary scholarship. The collection highlights the enduring influence of Jefferson's poetics to our understanding of language, both talk-in interaction and literary discourse, making this book of particular interest to students and researchers in Conversation Analysis, literary studies, stylistics, and pragmatics.

This unique monograph provides a theoretical and methodological account on how to do cross-cultural genre analysis with the aids of corpus tools. Cross-cultural genre analysis investigates how discourse communities from different cultural backgrounds use language to realize a particular genre. It can shed light on genre nature as well as cultural specificities. The book suggests five specific approaches in doing cross-cultural genre analysis: Investigating genre context; Approaching genre complexity; Exploring genre nature; Exploring culture specificity; and Focusing on specific communicative functions. Each of these approaches is illustrated and demonstrated in a specific chapter with practical analyses of the genre of CSR reports. Covering linguistic analysis of CSR reports in three languages: Chinese, English and Italian, Yu provides insights into implications for both genre theories and CSR communication practice. By applying the cross-cultural perspective in corporate discourse analysis, her book demonstrates how the approach of cross-cultural genre analysis is fruitful and valuable in providing practical insights into the textual practice of CSR reporting in a globalized context. Moreover, in the final parts of the book, Yu illustrates how cross-cultural genre analysis can be applied in the didactic field of writing, translation and cross-cultural studies. This volume is a valuable reference to scholars of genre analysis, corpus-based studies, cross-cultural studies and corporate communication. Moreover, it is also useful for professionals involved in compiling CSR reports. Armed with the knowledge imparted in this book, the reader should be able to analyze other genres from a cross-cultural perspective. In particular, instructions on how to use specific corpus tools are provided in the appendices, which can give scholars basic technical knowledge to approach the field of cross-cultural genre analysis.

Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology 'experiments' conducted in Indian slums from the late 1990s, now popularly known as the 'hole-in-the-wall experiments' Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.

*extremely transciplinary, engaging with applied linguistics, economics, philosophy, cultural studies and visual studies *author is an active and enthusiastic marketer, who has created video content to promote his previous book - real rising star *potential for general interest, part of a growing trend in critiquing capitalism

This volume offers a comprehensive examination of mitigation in speech in English and Spanish, exploring how it is defined and theorized and the various linguistic features employed to soften or downgrade the impact of a particular message across a range of settings. Building on the body of work done on mitigation in English, the book begins by discussing how it has been conceptualized in the literature, drawing on politeness theory among other perspectives from pragmatics, and highlighting increasing research on these topics in native and bilingual Spanish speakers and learners of Spanish. The volume explores examples from a variety of discursive contexts, including institutions, courts, and classrooms, to unpack mitigation as it occurs in spontaneous speech through different lenses, looking both at the actual units of discourse but also taking a broader view by examining differences across dialects as well. The book also looks at the ways in which conclusions drawn from this research might be applied pedagogically in language learning classrooms. This volume will serve as a jumping-off point for broader discussion in the field of mitigation and will be of particular interest to graduate students and researchers in pragmatics, sociolinguistics, and discourse analysis, in addition to learners and pre-service teachers of Spanish.

*extremely transciplinary, engaging with applied linguistics, economics, philosophy, cultural studies and visual studies *author is an active and enthusiastic marketer, who has created video content to promote his previous book - real rising star *potential for general interest, part of a growing trend in critiquing capitalism

In this book, Joanna Baumgart offers a detailed and innovative account of how a mixed methods approach, combining corpus linguistics and discourse analysis, can shed light on educational practice. Corpus Linguistics and Cross-Disciplinary Action Research is based on a 22,000-word corpus of mathematics lessons in a multicultural secondary school in Ireland with the analysis of classroom data supported by insights from reflective meetings with the participating teacher. It demonstrates how examination of video recordings of lessons and reflective conversations facilitate discursive changes in the classroom and increase teacher awareness of classroom interaction. Throughout, the role of teacher talk is used as a model in the subject-specific discourse into which students are socialized. Baumgart also relates the story of a successful interdisciplinary approach to action research, thereby providing an example of how talk and interaction can be examined within wider educational contexts. Building on the premise of the key role which language, and talk in particular, plays in teaching and learning processes, this book will be of keen interest to teacher-educators as well as researchers in the fields of corpus linguistics, discourse analysis and educational linguistics.

Comunicacion especializada y divulgacion en la red: aproximaciones basadas en corpus adopta un enfoque basado en corpus para analizar los principales rasgos discursivos de la divulgacion y de la comunicacion especializada en espanol. El volumen presenta un modelo teorico para el estudio de la divulgacion en los generos digitales y lo aplica a una serie de estudios de caso que analizan diferentes rasgos (entre otros, la metafora, la polifonia o los encuadres discursivos) que permiten caracterizar como se comunican contenidos especializados a un publico lego. La investigacion se basa en el corpus WebLesp, que contiene distintos generos digitales en cuatro ambitos sectoriales: medicina, derecho, economia y ciencia. El volumen se dirige a investigadores expertos y principiantes, asi como a alumnado y profesorado, interesados en la linguistica espanola, el analisis de genero, el analisis del discurso, el espanol para fines especificos y la linguistica de corpus. Comunicacion especializada y divulgacion en la red: aproximaciones basadas en corpus presents a corpus-based approach to the study of the key features of popularization and specialised communication in Spanish. Providing a theoretical framework for the study of popularization in web genres, this book proposes a series of case studies exploring a range of features (including metaphor, polyphony and discourse frames) that contribute to characterise how specialised knowledge is communicated to lay audiences. The research is based on the WebLesp corpus, containing different web genres pertaining to four major domains: law, economics, medicine, and science. This will be of particular interest to researchers and advanced students in Spanish Linguistics, Genre Analysis, Discourse Analysis, Spanish for Specific Purposes and Corpus Linguistics.

It is well recognised that classroom teaching is highly complex and that teachers must navigate and negotiate myriad interactions just within a lesson in order to manage the learning opportunities of their students. What is less well recognised is precisely how these interactions are managed in real time during actual classroom interactions. This book is designed as an original, close-up account of processes by which children learn to become school learners in their first year of school, unpacking some of the recognised complexity of busy classrooms to hone in on what teachers and children do and how learning takes place. Using the tools of conversation analysis, the authors unpack a range of pedagogical interactions between teachers and children during normal class, focusing on procedural instructions and the outcomes of instructed activities. By including transcripts of recordings of classes in schools located in diverse communities, it is possible to see which aspects of classroom interaction may be impacted by external factors, such as children's language or cultural background, and which aspects are applicable regardless of such factors. The chapters examine teacher instructions and children's behaviour during instructions and during task performance in whole-class and small-group interactions. Effective Task Instruction in the First Year of School brings forward a much-needed wealth of knowledge into how to teach children in the first year of schooling and beyond in a way that is accessible for practising teachers, student teachers as well as education researchers.

It is well recognised that classroom teaching is highly complex and that teachers must navigate and negotiate myriad interactions just within a lesson in order to manage the learning opportunities of their students. What is less well recognised is precisely how these interactions are managed in real time during actual classroom interactions. This book is designed as an original, close-up account of processes by which children learn to become school learners in their first year of school, unpacking some of the recognised complexity of busy classrooms to hone in on what teachers and children do and how learning takes place. Using the tools of conversation analysis, the authors unpack a range of pedagogical interactions between teachers and children during normal class, focusing on procedural instructions and the outcomes of instructed activities. By including transcripts of recordings of classes in schools located in diverse communities, it is possible to see which aspects of classroom interaction may be impacted by external factors, such as children's language or cultural background, and which aspects are applicable regardless of such factors. The chapters examine teacher instructions and children's behaviour during instructions and during task performance in whole-class and small-group interactions. Effective Task Instruction in the First Year of School brings forward a much-needed wealth of knowledge into how to teach children in the first year of schooling and beyond in a way that is accessible for practising teachers, student teachers as well as education researchers.

This innovative, timely text introduces the theory, research, and classroom application of critical approaches to the teaching of minoritized heritage learners, foregrounding sociopolitical concerns in language education. Beaudrie and Loza open with a global analysis, and expert contributors connect a focus on speakers of Spanish as a heritage language in the United States to broad issues in heritage language education in other contexts - offering an overview of key concepts and theoretical issues, practical pedagogical guidance, and field-advancing suggestions for research projects. This is an invaluable resource for advanced students and scholars of applied linguistics and education, as well as language program administrators.

This innovative, timely text introduces the theory, research, and classroom application of critical approaches to the teaching of minoritized heritage learners, foregrounding sociopolitical concerns in language education. Beaudrie and Loza open with a global analysis, and expert contributors connect a focus on speakers of Spanish as a heritage language in the United States to broad issues in heritage language education in other contexts - offering an overview of key concepts and theoretical issues, practical pedagogical guidance, and field-advancing suggestions for research projects. This is an invaluable resource for advanced students and scholars of applied linguistics and education, as well as language program administrators.

This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated. The volume interrogates culture and interculturality in tourism in detailed analyses of discursive details in tourism interactions and focuses on the notion of culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytic and ethnographic approaches, the book brings together perspectives from the lived experiences of residents, hosts and ethnographers to explore the extent to which linguistic and cultural differences are constructed, identities negotiated, and power relations maintained and perpetuated in tourism encounters. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in English as well as other languages and language varieties used in tourism interactions. With its focus on critical approaches to understanding language and culture, this book will appeal to students and scholars in intercultural communication, applied linguistics, sociolinguistics, linguistic anthropology, discourse analysis, and tourism studies.