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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Theorizing Pedagogical Interaction - Insights from Conversation Analysis (Paperback): Hansun Zhang Waring Theorizing Pedagogical Interaction - Insights from Conversation Analysis (Paperback)
Hansun Zhang Waring
R1,566 Discovery Miles 15 660 Ships in 10 - 15 working days

Pedagogical interaction can be observed through many different landscapes, such as the graduate seminar, the writing skills center, the after-school literacy program, adult ESL classrooms, and post-observation conferences. By viewing these settings through the lens of conversation analysis, this volume lays the groundwork for three principles of pedagogical interaction: competence, complexity, and contingency. The author explores these principles and how they inform what makes a good teacher, how people learn, and why certain pedagogical encounters are more enlightening than others. Drawn from the author's original research in various pedagogical settings, this volume collects empirical insights from conversation analysis and contributes to theory building. Theorizing Pedagogical Interaction will appeal to students and scholars in applied linguistics, educational linguistics, and communication studies who are interested in the discourse of teaching and learning.

A Sociolinguistics of Diaspora - Latino Practices, Identities, and Ideologies (Paperback): Rosina Marquez Reiter, Luisa Martin... A Sociolinguistics of Diaspora - Latino Practices, Identities, and Ideologies (Paperback)
Rosina Marquez Reiter, Luisa Martin Rojo
R1,570 Discovery Miles 15 700 Ships in 10 - 15 working days

This volume brings together scholars in sociolinguistics and the sociology of new media and mobile technologies who are working on different social and communicative aspects of the Latino diaspora. There is new interest in the ways in which migrants negotiate and renegotiate identities through their continued interactions with their own culture back home, in the host country, in similar diaspora elsewhere, and with the various "new" cultures of the receiving country. This collection focuses on two broad political and social contexts: the established Latino communities in urban settings in North America and newer Latin American communities in Europe and the Middle East. It explores the role of migration/diaspora in transforming linguistic practices, ideologies, and identities.

Posthumanism and Deconstructing Arguments - Corpora and Digitally-driven Critical Analysis (Hardcover): Kieran O'Halloran Posthumanism and Deconstructing Arguments - Corpora and Digitally-driven Critical Analysis (Hardcover)
Kieran O'Halloran
R4,514 Discovery Miles 45 140 Ships in 10 - 15 working days

Posthumanism and Deconstructing Arguments: Corpora and Digitally-driven Critical Analysis presents a new and practical approach in Critical Discourse Studies. Providing a data-driven and ethically-based method for the examination of arguments in the public sphere, this ground-breaking book: Highlights how the reader can evaluate arguments from points of view other than their own; Demonstrates how digital tools can be used to generate 'ethical subjectivities' from large numbers of dissenting voices on the world-wide-web; Draws on ideas from posthumanist philosophy as well as from Jacques Derrida, Gilles Deleuze and Felix Guattari for theorising these subjectivities; Showcases a critical deconstructive approach, using different corpus linguistic programs such as AntConc, WMatrix and Sketchengine. Posthumanism and Deconstructing Arguments is essential reading for lecturers and researchers with an interest in critical discourse studies, critical thinking, corpus linguistics and digital humanities.

Evaluation in media discourse - European perspectives (Paperback, New edition): Ruth Breeze, Ines Olza Evaluation in media discourse - European perspectives (Paperback, New edition)
Ruth Breeze, Ines Olza
R1,972 Discovery Miles 19 720 Ships in 10 - 15 working days

Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory, multimodal approaches and corpus linguistics, to address the issue of evaluation in media discourse. The theoretical underpinning for these chapters ranges from corpus-informed discourse studies, through critical discourse analysis and semio-communicative approaches, to Bakhtinian perspectives. Although the chapters are all in English, the scope of the volume is broadly European, covering aspects of the British, Spanish, Dutch and German media in their traditional and online manifestations, as well as contrastive studies.

The Role of Language in the Climate Change Debate (Hardcover): Kjersti Flottum The Role of Language in the Climate Change Debate (Hardcover)
Kjersti Flottum
R4,493 Discovery Miles 44 930 Ships in 10 - 15 working days

This volume takes a distinctive look at the climate change debate, already widely studied across a number of disciplines, by exploring the myriad linguistic and discursive perspectives and approaches at play in the climate change debate as represented in a variety of genres. The book focuses on key linguistic themes, including linguistic polyphony, lexical choices, metaphors, narration, and framing, and uses examples from diverse forms of media, including scientific documents, policy reports, op-eds, and blogs, to shed light on how information and knowledge on climate change can be represented, disseminated, and interpreted and in turn, how they can inform further discussion and debate. Featuring contributions from a global team of researchers and drawing on a broad array of linguistic approaches, this collection offers an extensive overview of the role of language in the climate change debate for graduate students, researchers, and scholars in applied linguistics, environmental communication, discourse analysis, political science, climatology, and media studies.

The Discourses of Capitalism - Everyday Economists and the Production of Common Sense (Paperback): Christian W. Chun The Discourses of Capitalism - Everyday Economists and the Production of Common Sense (Paperback)
Christian W. Chun
R1,369 Discovery Miles 13 690 Ships in 10 - 15 working days

Since the global economic crisis of 2007-2008, 'capitalism' has been the topic of widespread general discussion in both mainstream and social media. In this book, Christian W. Chun examines the discourses of capitalism taken up by people in their responses to a street art installation created by Steve Lambert, entitled Capitalism Works for Me! In doing so, he considers several key questions, including: How do everyday people view and make sense of capitalism and its role in their work and personal lives? What are the discourses they use in their common-sense understandings of the economy to defend or reject capitalism as a system? Chun looks at how dominant discourses in social circulation operate to co-construct and support capitalism, and the accompanying counter-discourses that critique it. This is key reading for advanced students of discourse analysis, language and globalization/politics, media/communication studies, and related areas. A video lecture by the author can be accessed via the Routledge website (www.routledge.com/9781138807105) and the Routledge Language and Communication Portal (www.routledgetextbooks.com/textbooks/languageandcommunication).

The Discourses of Capitalism - Everyday Economists and the Production of Common Sense (Hardcover): Christian W. Chun The Discourses of Capitalism - Everyday Economists and the Production of Common Sense (Hardcover)
Christian W. Chun
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

Since the global economic crisis of 2007-2008, 'capitalism' has been the topic of widespread general discussion in both mainstream and social media. In this book, Christian W. Chun examines the discourses of capitalism taken up by people in their responses to a street art installation created by Steve Lambert, entitled Capitalism Works for Me! In doing so, he considers several key questions, including: How do everyday people view and make sense of capitalism and its role in their work and personal lives? What are the discourses they use in their common-sense understandings of the economy to defend or reject capitalism as a system? Chun looks at how dominant discourses in social circulation operate to co-construct and support capitalism, and the accompanying counter-discourses that critique it. This is key reading for advanced students of discourse analysis, language and globalization/politics, media/communication studies, and related areas. A video lecture by the author can be accessed via the Routledge website (www.routledge.com/9781138807105) and the Routledge Language and Communication Portal (www.routledgetextbooks.com/textbooks/languageandcommunication).

Complex Worlds - Digital Culture, Rhetoric and Professional Communication (Paperback): Andrienne Lamberti Complex Worlds - Digital Culture, Rhetoric and Professional Communication (Paperback)
Andrienne Lamberti; Series edited by Charles Sides; Edited by Anne Richards
R1,525 Discovery Miles 15 250 Ships in 10 - 15 working days

'Complex Worlds: Digital Culture, Rhetoric, and Professional Communication' is a collection of thought-provoking scholarly essays by teachers and industry practitioners in professional communication and technology-oriented fields. Scrupulously edited for a range of readers, the collection aims to help familiarize advanced students, teachers, and researchers in professional communication, computers and writing, literacy, and sister disciplines with key issues in digital theory and practice. An emphasis on the situations of and audiences for digital communication identifies 'Complex Worlds' as a rhetorical approach. In an era when globalizing markets and digital technologies are transforming culture around the world, readers should find the collection both engaging and timely. The collections' twelve essays constitute a diverse and thematically coherent set of inquiries. Included are explorations of topics such as cyber activism, digital 'dispositio', citizen and open-source journalism, broadband affordances, XML, digital resumes, avant garde performance art, best pedagogical practices, and intercultural communication between East and West, North and South. The text is especially well suited for advanced courses in professional and applied writing, contemporary rhetorics, and digital culture. The complexity highlighted in the collection's title is brought into relief by authors who address how the digital is daily unmaking our assumptions about the boundaries between work and school, the global and the local, the private and the public. 'Complex Worlds' offers readers an opportunity to build on their rhetorical awareness by expanding their understanding of the means, aims, and strategies of effective communication--today and in the future.

Metadiscourse in Written Genres: Uncovering Textual and Interactional Aspects of Texts (Hardcover, New edition): Ciler... Metadiscourse in Written Genres: Uncovering Textual and Interactional Aspects of Texts (Hardcover, New edition)
Ciler Hatipoglu, Yasemin Bayyurt
R1,739 Discovery Miles 17 390 Ships in 10 - 15 working days

Taking metadiscourse as their starting point, the contributions to this edited volume focus both on the interactive and cross-cultural aspects of written texts from varying genres. Using rich and innovative data collection and analysis methods, comparing and contrasting patterns in frequently studied (English, Japanese) with understudied (Turkish, Russian/Ukrainian) languages, and relating empirical data to a web of theoretical frameworks, the articles in this book clearly display the variety, complexity and multiplicity of metadiscoursal analysis of written texts. The volume aims to substantially advance our understanding of the communicative nature of written texts and contributes to the advancement and expansion of researchers' interests in this field.

Observing Teacher Identities through Video Analysis - Practice and Implications (Paperback): Amy Vetter, Melissa Schieble Observing Teacher Identities through Video Analysis - Practice and Implications (Paperback)
Amy Vetter, Melissa Schieble
R1,017 Discovery Miles 10 170 Ships in 10 - 15 working days

Teaching is often seen as an identity process, with teachers constructing and enacting their identities through daily interactions with students, parents and colleagues. This volume explores how conducting video analysis helps teachers gain valuable perspectives on their own identities and improve classroom practice over time. This form of interactional awareness fosters reflection and action on creating classroom conditions that encourage equitable learning. The volume follows preservice English teachers as they examine video records of their practice during student teaching, and how the evidence impacts their development as literacy teachers of diverse adolescents. By applying an analytic framework to video analysis, the authors demonstrate how novice teachers use positioning theory to transform their own identity performance in the classroom. Education scholars, teachers and professional developers will greatly benefit from this unique perspective on teacher identity work.

Anaphoric Relations in English and French - A Discourse Perspective (Paperback): Francis Cornish Anaphoric Relations in English and French - A Discourse Perspective (Paperback)
Francis Cornish
R1,301 Discovery Miles 13 010 Ships in 10 - 15 working days

First published in 1986, this book focuses on Anaphoric relations in the English and French languages, a phenomenon that involves a complex interaction between grammar and discourse. Studies of anaphora taking a largely 'textual' approach to the subject have tended to underestimate the effect upon its formation of referential and discourse factors, while studies framed within a psycholinguistic and computational perspective have been inclined to minimise the importance of the purely linguistic features connected with anaphora. This volume places the study of anaphora upon a firmer foundation by examining both its nature and functions in discourse, by pinpointing the range of factors relevant to its operation in the two languages under study, and by attempting to relate the textual and interactional perspectives within a more comprehensive framework.

Cleft and Pseudo-Cleft Constructions in English (Paperback): Peter Collins Cleft and Pseudo-Cleft Constructions in English (Paperback)
Peter Collins
R1,299 Discovery Miles 12 990 Ships in 10 - 15 working days

First published in 1991, this book examines the communicative properties of 'cleft' and 'pseudo-cleft' constructions in contemporary English. The book argues that these properties cannot be ignored in any attempt to provide an adequate grammatical description of the constructions. Furthermore, they provide a source of explanations for the patterns of stylistic variation displayed by clefts and pseudo-clefts. The book reports findings from a corpus-based study of clefts and pseudo-clefts in modern British English.

Knowledge & Discourse - Towards an Ecology of Language (Hardcover): Colin Barron, Nigel Bruce, David Nunan Knowledge & Discourse - Towards an Ecology of Language (Hardcover)
Colin Barron, Nigel Bruce, David Nunan
R4,516 Discovery Miles 45 160 Ships in 10 - 15 working days

Knowledge and Discourse presents an ecological approach to the study of discourse in social, academic and professional practices. It brings together distinguished scholars from diverse cultures - India, China, Australia, Canada among others - and disciplines - linguistics, anthropology, sociology, philosophy. The chapters collectively illustrate the ecological approach by exploring how language makes connections between subjective experiences as people construct meaning and action. This book offers the reader a holistic, interdisciplinary approach to the study of language as discourse, questioning traditional views of disciplinary knowledge and the role of discourse in the pursuit, construction and compartmentalisation of such knowledge. Through the variety of disciplines, experiences and approaches, the contributors show how the world and word are contingent on each other. The notions of connectivity, contingency and change are themes that run through the book, and in the interweaving of these themes readers will find persuasive illustrations of an ecological approach to applied linguistics.

Discourse and Social Life (Hardcover): Srikant Sarangi, Malcolm Coulthard Discourse and Social Life (Hardcover)
Srikant Sarangi, Malcolm Coulthard
R4,513 Discovery Miles 45 130 Ships in 10 - 15 working days

This collection brings together for the first time in a single volume many of the major figures in contemporary discourse studies. Each chapter is an original contribution which has been specifically commissioned for this book, and together they document the wide range of concerns and techniques which characterise the discipline at the turn of the century. Discourse and Social Life is concerned with a variety of different types of data - talk, text and interaction - and covers research sites which range from the home setting through the health care setting and the courtroom to the public sphere. The book not only provides a critical, historical overview of different traditions of discourse analysis, but also projects to some extent the possible developments of this field of study, as other allied disciplines (Philosophy, Psychology, Sociology, Rhetoric and Communication Studies) are taking a discursive turn. Readers are invited to draw parallels between these different approaches to studying discourse in its social context. The contributors are- Sally Candlin, Malcolm Coulthard, Justine Coupland, Nikolas Coupland, Norman Fairclough, Ruqaiya Hasan, Robert Kaplan, Geoff Leech, Yon Maley, Greg Myers, Celia Roberts, Srikant Sarangi, Ron Scollon, Theo van Leeuwen, Henry Widdowson and Ruth Wodak.

Language, Race, and Power in Schools - A Critical Discourse Analysis (Hardcover): Pierre Orelus Language, Race, and Power in Schools - A Critical Discourse Analysis (Hardcover)
Pierre Orelus
R4,768 Discovery Miles 47 680 Ships in 10 - 15 working days

In this edited collection, authors from various academic, cultural, racial, linguistic, and personal backgrounds use critical discourse analysis as a conceptual framework and method to examine social inequities, identity issues, and linguistic discrimination faced by historically oppressed groups in schools and society. Language, Race, and Power in Schools unravels the ways and degrees to which these groups have faced and resisted oppression, and draws on critical discourse analysis to examine how multiple forms of oppression intersect. This volume interrogates areas of discrimination and injustice and discusses possibilities of developing coalitions and concerted efforts across the lines of diversity.

The Discourse of Sport - Analyses from Social Linguistics (Hardcover): David Caldwell, John Walsh, Elaine W. Vine, Jon Jureidini The Discourse of Sport - Analyses from Social Linguistics (Hardcover)
David Caldwell, John Walsh, Elaine W. Vine, Jon Jureidini
R4,924 Discovery Miles 49 240 Ships in 10 - 15 working days

This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.

Intonation in Text and Discourse - Beginnings, middles and ends (Hardcover): Anne Wichmann Intonation in Text and Discourse - Beginnings, middles and ends (Hardcover)
Anne Wichmann
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

It is clear that a printed text provides the reader with more information than the words alone. This includes punctuation marks, capitalisation, paragraphs, headings and sub-headings, all of which help the reader to understand how the words are organised into sentences, and sentences are organised into a coherent text. In a spoken text, this typographical information is necessarily absent. So how do readers and speakers provide equivalent information to the listener? Intonation in Text and Discourse describes the way in which speech melody, or intonation, is used to signal the structure of spoken texts. It examines the role of intonation in clarifying the relationship between successive utterances, from close cohesive ties ('middles') to major breaks for a new topic ('ends' and 'beginnings'). The book is concerned chiefly with the intonational structuring of read or prepared monologue, but also devotes a chapter to current developments in the analysis of intonation in conversation. It describes not only how intonation is used to organise systematic turn-taking but also how it can signal greater or lesser degrees of co-operativeness. It addresses finally the complex issue of attitudinal intonation - the elusive 'tone of voice'. The first book on discourse intonation to deal with such a wide variety of naturally-occurring spoken data, Intonation in Text and Discourse will be of great interest to students, lecturers and researchers of intonation and all aspects of spoken discourse.

Social Media Discourse, (Dis)identifications and Diversities (Hardcover): Sirpa Leppanen, Elina Westinen, Samu Kytola Social Media Discourse, (Dis)identifications and Diversities (Hardcover)
Sirpa Leppanen, Elina Westinen, Samu Kytola
R4,503 Discovery Miles 45 030 Ships in 10 - 15 working days

This volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.

Rhetoric, Ideology and Social Psychology - Essays in honour of Michael Billig (Paperback): Charles Antaki, Susan Condor Rhetoric, Ideology and Social Psychology - Essays in honour of Michael Billig (Paperback)
Charles Antaki, Susan Condor
R1,553 Discovery Miles 15 530 Ships in 10 - 15 working days

Professor Michael Billig is one of the most significant living figures in social psychology. His work spans thirty-five years, and has at times challenged conventional social scientific thinking on a range of key topics. Billig has influenced a wide range of fields including intergroup conflict, social attitudes and ideology, rhetoric, racism, nationalism, humour, psychoanalysis, and popular culture, but most significantly, his writing has not only influenced social psychologists, but is widely recognised by linguistics, sociologists, historians and cultural theorists. This book brings together expert accounts of Billig's ideas on a wide range of issues in a single text. Each of the contributors explains the importance of Billig's work for a specific area detailing its application to a particular social psychological problematic. In doing so, the authors also demonstrate the relevance of Billig's work to emerging concerns in twenty-first century social science, including conspiracy accounting, moral exclusion, discursive psychology and European identity. Rhetoric, Ideology and Social Psychology will be key reading for academics and researchers working in sociology, cultural studies, social psychology, communication and media studies and linguistics.

Critical Genre Analysis - Investigating interdiscursive performance in professional practice (Hardcover): Vijay K. Bhatia Critical Genre Analysis - Investigating interdiscursive performance in professional practice (Hardcover)
Vijay K. Bhatia
R4,500 Discovery Miles 45 000 Ships in 10 - 15 working days

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.

The Discourse of YouTube - Multimodal Text in a Global Context (Hardcover): Phil Benson The Discourse of YouTube - Multimodal Text in a Global Context (Hardcover)
Phil Benson
R4,909 Discovery Miles 49 090 Ships in 10 - 15 working days

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.

Film Discourse Interpretation - Towards a New Paradigm for Multimodal Film Analysis (Paperback): Janina Wildfeuer Film Discourse Interpretation - Towards a New Paradigm for Multimodal Film Analysis (Paperback)
Janina Wildfeuer
R1,530 Discovery Miles 15 300 Ships in 10 - 15 working days

This book contributes to the analysis of film from a multimodal and textual perspective by extending formal semantics into the realm of multimodal discourse analysis. It accounts for both the inferential as well as intersemiotic meaning making processes in filmic discourse and therefore addresses one of the main questions that have been asked within film theory and multimodal analysis: How do we understand film and multimodal texts? The book offers an analytical answer to this question by providing a systematic tool for the description of this comprehension process. It aims to advance knowledge of the various resources in filmic texts, the ways the resources work together in constructing meaning and the ways people understand this meaning construction. This new approach to film interpretation is thus able to remodel and improve the classical paradigm of film text analysis.

The Discourse of Powerlessness and Repression - Life stories of domestic migrant workers in Hong Kong (Hardcover): Hans J.... The Discourse of Powerlessness and Repression - Life stories of domestic migrant workers in Hong Kong (Hardcover)
Hans J. Ladegaard
R4,782 Discovery Miles 47 820 Ships in 10 - 15 working days

Drawing on a large corpus of narratives recorded at a church shelter for abused domestic helpers in Hong Kong, this monograph explores how the women discursively construct themselves in sharing sessions with other helpers. They see themselves as 'helpers' who have come to Hong Kong to help their families, to help the people in the city, and to serve God. A wide variety of competing identities are constructed in the narratives: submissive helper, sacrificial mother, daughter and wife, and powerless traumatised victim, but also resourceful indignant migrant women who, through sharing and peer support, become empowered to fight against abusive employers. This book provides a detailed discourse analysis of the women's narratives, but it also explores larger issues such as global migration, exploitation, language and power, abuse and the psychology of evil, intergroup communication, and peer support and empowerment.

Advertising and Multilingual Repertoires - from Linguistic Resources to Patterns of Response (Hardcover): Marco Santello Advertising and Multilingual Repertoires - from Linguistic Resources to Patterns of Response (Hardcover)
Marco Santello
R1,960 Discovery Miles 19 600 Ships in 10 - 15 working days

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

The Taming of the Text - Explorations in Language, Literature and Culture (Hardcover): Willie van Peer The Taming of the Text - Explorations in Language, Literature and Culture (Hardcover)
Willie van Peer
R1,452 Discovery Miles 14 520 Ships in 10 - 15 working days

The contributors of this text, first published in 1988, provide a dynamic view of the social functioning of texts, taking account of linguistic, literary and cultural elements. They bring together innovative perspectives on literary analysis and theory, on pragmatics and discourse analysis, as well as on text linguistics and reception theory. Various text types are examined, and the editor introduces each chapter in order to draw them all together to make a fascinating and cohesive whole.

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