This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

This book offers unique insight into the role that English as a Foreign Language (EFL) discourse plays in shaping the ideological terrain of contemporary Israel/Palestine through constructing the subjectivities of those who plan, teach, and learn it. While the EFL curriculum is uniform across Hebrew and Arabic-speaking educational contexts, this book traces how its cultural content reproduces dominant hegemonic ideologies, and perpetuates the social misrepresentations of the Other that underlie inequality. The language of English teaching textbooks, the way that students understand their content, and the official policy documents that guide both EFL materials and teaching practices, are all thoroughly examined through Critical Discourse Analysis. The theoretical and methodological foundation for further cross-cultural studies of Anglo-centric and other forms of hegemonic EFL discourses within local/global contexts, and for contesting their ideological effects, are also laid down. Through promoting a transformative EFL cultural discourse which hopes to position EFL teaching as a possible arena for effecting social change, this book offers a unique context for students, scholars, and educators interested in linguistics, CDA, cultural discourse studies, English in local/global contexts, and EFL education.

Academic discourse is the gateway not only to educational success but to worlds of imagination, discovery and accumulated wisdom. Understanding the nature of academic discourse and developing ways of helping everyone access, shape and change this knowledge is critical to supporting social justice. Yet education research often ignores the forms taken by knowledge and the language through which they are expressed. This volume comprises cutting-edge work that is bringing together sociological and linguistic approaches to access academic discourse. Systemic functional linguistics (SFL) is a long-established and widely known approach to understanding language. Legitimation Code Theory (LCT) is a younger and rapidly growing approach to exploring and shaping knowledge practices. Now evermore research and practice are using these approaches together. This volume presents new advances from this inter-disciplinary dialogue, focusing on state-of-the-art work in SFL provoked by its productive dialogue with LCT. It showcases work by the leading lights of both approaches, including the foremost scholar of SFL and the creator of LCT. Chapters introduce key ideas from LCT, new conceptual developments in SFL, studies using both approaches, and guidelines for shaping curriculum and pedagogy to support access to academic discourse in classrooms. The book is essential reading for all appliable and educational linguists, as well as scholars and practitioners of education and sociology.

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

A unique synthesis of contrastive linguistics and discourse analysis, providing a core text for upper undergraduates and postgraduates taking courses in language, applied linguistics, translation and cultural studies. The book will also be of interest to language teachers and other applied linguists, as well as translators and interpreters. This revised and expanded edition includes important updates reflecting the growth over the past two decades in the theoretical study of translation and contrastive linguistics, and the wide-ranging practical applications of such studies. It offers authoritative updates on the major issues of translation and contrastive linguistics, using new practical examples and case studies that present the latest exploratory research of interest to both students and practitioners. While English and Arabic remain the language pair used for illustrative purposes, the analytic tools and theoretical overviews presented are of global applicability. The main objectives pursued remain the training of future linguists and, more broadly, an increased awareness of the subtleties of discourse on the part of language users.

This book analyses oral proficiency interviews, a mainstay of second language speaking proficiency assessment for several decades. Adopting a mixed-method perspective involving micro-analytic approaches, discourse analysis and quantitative methods such as multi-level modeling and event history analysis, the author focuses on interaction and discourse processes common in language assessment interviews. This innovative book will appeal to students and scholars of language assessment, conversation and discourse analysts, as well as practitioners and providers of oral proficiency assessment.

**Shortlisted for the 2021 BAAL Book Prize for an outstanding book in the field of Applied Linguistics** Situated at the interface of corpus linguistics and health communication, Corpus, Discourse and Mental Health provides insights into the linguistic practices of members of three online support communities as they describe their experiences of living with and managing different mental health problems, including anorexia nervosa, depression and diabulimia. In examining contemporary health communication data, the book combines quantitative corpus linguistic methods with qualitative discourse analysis that draws upon recent theoretical insights from critical health sociology. Using this mixed-methods approach, the analysis identifies patterns and consistencies in the language used by people experiencing psychological distress and their role in realising varying representations of mental illness, diagnosis and treatment. Far from being neutral accounts of suffering and treating illness, corpus analysis illustrates that these interactions are suffused with moral and ideological tensions sufferers seek to collectively negotiate responsibility for the onset and treatment of recalcitrant mental health problems. Integrating corpus linguistics, critical discourse analysis and health sociology, this book showcases the capacity of linguistic analysis for understanding mental health discourse as well as critically exploring the potential of corpus linguistics to offer an evidence-based approach to health communication research.

Winner of the PROSE Award (2022) for Language & Linguistics For many people, newspapers are a key source of information on many topics, including issues related to gender and sexuality. Applying a broad range of corpus linguistic methods, Transgender Identities in the Press critically explores the linguistic cues and patterns used by the print media in their representation of trans people. Through close analysis of a corpus of articles collected from English-language newspapers from the UK and Canada, Angela Zottola focuses on the semantic categories of representation associated with transgender identities. Exploring a set of key terms, this book examines the semantic prosody and the language choices that each term is invested with, using Critical Discourse Analysis to investigate how the way the press represents this topic influences readers and their understanding of the major debates. Using a mixture of quantitative and qualitative methods, Transgender Identities in the Press casts light on the complex picture of press language during a period of social change and increasing awareness. Highlighting both efforts to represent this community in an inclusive and non-discriminatory way and areas where there is need for improvement, this book illustrates a variety of issues from a critical and social perspective.

Exploring the ways in which language and conflict are intertwined and interrelated, this volume examines the patterns of public discourse in Ukraine and Russia since the beginning of the Ukrainian Crisis in 2014. It investigates the trends in language aggression, evaluation, persuasion and other elements of conflict communication related to the situation. Through the analysis of the linguistic features of salient discourses and prevalent narratives constructed by different social groups, Language of Conflict reflects competing worldviews of various stakeholders in this conflict and presents multiple, often contradictory, visions of the circumstances. Contributors from Ukraine, Russia and beyond investigate discursive representations of the most important aspects of the crisis: its causes and goals, participants and the values and ideologies of the opposing factions. They focus on categorization, stance, framing, (de)legitimation, manipulation and coping strategies while analysing the ways in which the stress produced by social discord, economic hardship, and violence shapes public discourse. Primarily focusing on informal communication and material gathered from online sources, the collection provides insight into the ways people directly affected by the crisis think about and respond to it. The volume acknowledges the communicators' active role in constructing the (often incompatible) discursive images of the conflict and concentrates on the conscious and strategic use of linguistic resources in negative and aggressive communication.

This book presents an innovative institutional transpositional ethnography that examines the textual trajectory of "the life of a calling script" from production by corporate management and clients to recontextualization by middle management and finally to application by agents in phone interactions. Drawing on an extensive original research it provides a behind-the-scenes view of a multilingual call center in London and critiques the archetypal modern workplace practices including extensive use of monitoring and standardization and use of low-skilled precariat labor. In doing so, it offers fresh perspectives on contemporary debates about resistance, agency, and compliance in globalized workplaces. This study will provide a valuable resource to students and scholars of management studies, communication, sociolinguistics, and linguistic anthropology.

In the online world, people argue about anything and everything - religion is no exception. Stephen Pihlaja investigates how several prominent social media figures present views about religion in an environment where their positions are challenged. The analysis shows how conflict creates a space for users to share, explain, and develop their opinions and beliefs, by making appeals to both a core audience of like-minded viewers and a broader audience of viewers who are potentially interested in the claims, ambivalent, or openly hostile. The book argues that in the back-and-forth of these arguments, the positions that users take in response to the arguments of others have consequences for how religious talk develops, and potentially for how people understand and practice their beliefs in the twenty-first century. Based on original empirical research, it addresses long-debated questions in sociolinguistics and discourse analysis regarding the role of language in building solidarity, defining identity and establishing genres and registers of interaction.

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

This collection offers a thorough treatment of the ways in which the verbal and visual semiotic modes interrelate toward promoting gender equality and social inclusion in children's picture books. Drawing on cutting-edge theoretical work in multimodality, including multimodal cognitive linguistics, multimodal discourse analysis, and visual social semiotics, the book expands on descriptive-oriented studies to offer a more linguistically driven perspective on children's picture books. The volume explores the choice afforded to and the lexico-semantic and discursive strategies employed by writers and illustrators in conveying representational, interpersonal, and textual meanings in the verbal and non-verbal components in these narratives in order to challenge gender stereotypes and promote the social inclusion of same-sex parent families. This book will be of particular interest to students and scholars in multimodality, discourse analysis, social semiotics, and children's literature. Chapters 1 & 8 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

David Bohm is considered one of the best physicists of all time. He also had a deep interest in human communication and creativity. Influential in both management and communication theory in what is known 'Bohm Dialogue', On Dialogue is both inspiring and pioneering. Bohm considers the origin and very meaning of dialogue, reflecting on what gets in the way of "true dialogue". He argues that dialogue, as a radical form of exploration that allows different views to be presented, leads us beyond the impasse of conflict and argument to the forming of new views. With a new foreword by Dean Rickles.

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

In this volume, Soe Marlar Lwin proposes a contextualized multimodal framework that brings together storytelling practitioners' and academic researchers' conceptions of storytelling. It aims to highlight the ways in which various institutions in contemporary society have been using live storytelling performances as an effective communicative, educative and meaning-making tool. Drawing on theories of narrative from narratology as well as from related fields such as discourse analysis, multimodal analysis, communication and performance studies, the author proposes a contextualized multimodal framework to (a) uncover the potential narrativity of a live storytelling performance through an analysis of narrative elements constituting the story, (b) capture the process of developing actual narrativity through a multimodal analysis of performance features in the storytelling discourse, and (c) highlight the importance of context and dynamics between the storyteller and audience for an achievement of optimal narrativity in a particular storytelling event. The sample analysis shows how the framework not only describes the system governing institutionalized storytelling performances in general but also serves as a useful model to examine individual performance as a unique realization of the general system. The book also offers implications for possible applications of such contextualized multimodal frameworks more broadly across the disciplines.

This book undertakes a systematic analysis of the workings of ideology in discourse, using an interdisciplinary approach that links language, cognition and society. Through examination of two corpora - a collection of British newspaper articles and a set of political speeches - the author examines Britain's involvement in the Iraq War (2003), and critically assesses the language practices which constructed a pro-war ideology under Tony Blair's premiership. Drawing on a constellation of concepts from van Dijk's socio-cognitive model, this book carries out both qualitative and quantitative analyses and conceptualises discourse as a nonlinear, highly discursive and socio-cognitive phenomenon. This innovative work will appeal to students and scholars of Cognitive Linguistics, Quantitative Linguistics, Social Constructivism, Critical Discourse Analysis, Political Sciences and Communication Studies.

This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.

This book explores the present-day Irish Diaspora in Argentina, using oral narrative and a sociolinguistic theoretical framework to draw out the features that define contemporary Hiberno-Argentine identity. The author analyzes the spoken memories and discourses of Irish-Argentine descendants to trace the socio-political evolution of a bilingual, bicultural community from World War II to the present day. In so doing, O'Brien reveals a legacy of emigration that is without precedent in the global Irish Diaspora, and which is deeply relevant to today's global Irish citizenry in its challenging of preconceived notions of what it is to be Irish in the New World. As well as contributing to understandings of an immigrant linguistic journey over three generations, the book also provides a vital ethnographic portrait of an Irish descendant community that is acutely aware of its vulnerability and invisibility in an increasingly pluralistic South American society. This book will appeal to an interdisciplinary audience including scholars of migration, oral history, folklore, bilingualism, memory, sociolinguistics, narrative performance and Irish Diaspora studies.

In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.

This is the first English-language guidebook geared at an interdisciplinary audience that reflects relevant scholarly developments related to the legacy and legitimacy of Ferdinand de Saussure's Course in General Linguistics (1916) today. It critically assesses the relation between materials from the Course and from the linguist's Nachlass (works unpublished or even unknown at Saussure's death, some of them recently discovered). This book pays close attention to the set of oppositional pairings: the signifier and the signified, la langue (language system) and la parole (speech), and synchrony and diachrony, that became the hallmark of structuralism across the humanities. Sometimes referred to as the "Saussurean doctrine," this hierarchical conceptual apparatus becomes revised in favor of a horizontal set of relations, which co-involves speaking subjects and linguistic structures. This book documents the continued relevance of Saussure's linguistics in the 21st Century, and it sheds light on its legacy within structuralism and phenomenology. The reader can consult the book on its own, or in tandem with the 1916 Course.

This volume brings together key players in discourse variation research to offer original analyses of a wide range of discourse-pragmatic variables, such as 'like', 'innit', 'you get me', and 'at the end of the day'. The authors introduce a range of new methods specifically tailored to the study of discourse-pragmatic variation and change in synchronic and longitudinal dialect data, and provide new empirical and theoretical insights into discourse-pragmatic variation and change in contemporary varieties of English. The volume thus enhances our understanding of the complexities of discourse-pragmatic variation and change, and encourages new ways of thinking about variability in discourse-pragmatics. With its dual focus on presenting innovative methods as well as new results, the volume will provide an important resource for both newcomers and veterans alike in the field of discourse variation analysis, and spark discussions that will set new directions for future work in the field.

Rooted in multimodal conversation analysis and based on video recordings of naturally occurring social interactions, this book presents a novel analytical perspective for the study of touch. The authors focus on how different forms of touch are interactionally organized in everyday, institutional, and professional practices, showing how touch is multimodally achieved in social interaction, how it acquires its significance, how it is embedded in the current activity and in its social context, and how it is systematically intertwined with talk, facial expressions, and body posture. Including work by a wide range of renowned researchers, this volume provides rich visual illustrations of situations featuring touch as a social and intersubjective practice. The studies make a compelling contribution to the field by clearly examining and demonstrating the social meaning of touch for the participants in social interaction in a broad range of contexts. Presenting a new methodology for the study of touch, this is key reading for all researchers and scholars working in conversation analysis, multimodality, and related areas.

This book studies communication in institutional eldercare. It is based on audio-recorded interactions between residents and staff in a Japanese care facility. The focus is on the morning care routines, which include getting the residents out of bed and ready for the day. Combining quantitative and qualitative methods, the analysis explores the characteristics of care communication as they become manifest in the interactional small print. Topics include the use of terms of address and formal speech, the basic organisation of openings and closings, the difficulties of talking while working-and, at times, working while talking-and tempo differences between residents and staff as they move along between bed and breakfast. The research findings are contextualised with results from previous studies, tracing significant features and explanation for deviant cases. The author is a trained linguist and certified nursing assistant with first-hand working experience in institutional eldercare.

Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology 'experiments' conducted in Indian slums from the late 1990s, now popularly known as the 'hole-in-the-wall experiments' Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.