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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Understanding Abstract Concepts across Modes in Multimodal Discourse - A Cognitive Linguistic Approach (Paperback): Elzbieta... Understanding Abstract Concepts across Modes in Multimodal Discourse - A Cognitive Linguistic Approach (Paperback)
Elzbieta Gorska
R801 Discovery Miles 8 010 Ships in 10 - 15 working days

This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.

Linguistic Diasporas, Narrative and Performance - The Irish in Argentina (Hardcover, 1st ed. 2017): Sarah O'Brien Linguistic Diasporas, Narrative and Performance - The Irish in Argentina (Hardcover, 1st ed. 2017)
Sarah O'Brien
R2,938 Discovery Miles 29 380 Ships in 10 - 15 working days

This book explores the present-day Irish Diaspora in Argentina, using oral narrative and a sociolinguistic theoretical framework to draw out the features that define contemporary Hiberno-Argentine identity. The author analyzes the spoken memories and discourses of Irish-Argentine descendants to trace the socio-political evolution of a bilingual, bicultural community from World War II to the present day. In so doing, O'Brien reveals a legacy of emigration that is without precedent in the global Irish Diaspora, and which is deeply relevant to today's global Irish citizenry in its challenging of preconceived notions of what it is to be Irish in the New World. As well as contributing to understandings of an immigrant linguistic journey over three generations, the book also provides a vital ethnographic portrait of an Irish descendant community that is acutely aware of its vulnerability and invisibility in an increasingly pluralistic South American society. This book will appeal to an interdisciplinary audience including scholars of migration, oral history, folklore, bilingualism, memory, sociolinguistics, narrative performance and Irish Diaspora studies.

The Art of Political Storytelling - Why Stories Win Votes in Post-truth Politics (Hardcover): Philip Seargeant The Art of Political Storytelling - Why Stories Win Votes in Post-truth Politics (Hardcover)
Philip Seargeant 1
R773 Discovery Miles 7 730 Ships in 10 - 15 working days

In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain, weaving a good story, featuring fearless protagonists, challenging quests against seemingly insurmountable odds, and soundbite after soundbite of memorable dialogue has been at the heart of political success. So does an understanding of the art of storytelling help explain today's successful political movements? Can it translate into a blueprint for victory at the ballot box? The Art of Political Storytelling looks at how stories are created, shared and contested, illuminating the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative, and evaluating the language and rhetorical strategies used to craft and enact them, Seargeant explains how and why today's combination of new media, populism and partisanship makes storytelling an ever more important part of the persuasive and political process. In doing so, the book offers an original and compelling way of understanding the chaotic world of today's politics.

Discourse-Pragmatic Variation and Change in English - New Methods and Insights (Paperback): Heike Pichler Discourse-Pragmatic Variation and Change in English - New Methods and Insights (Paperback)
Heike Pichler
R978 Discovery Miles 9 780 Ships in 10 - 15 working days

This volume brings together key players in discourse variation research to offer original analyses of a wide range of discourse-pragmatic variables, such as 'like', 'innit', 'you get me', and 'at the end of the day'. The authors introduce a range of new methods specifically tailored to the study of discourse-pragmatic variation and change in synchronic and longitudinal dialect data, and provide new empirical and theoretical insights into discourse-pragmatic variation and change in contemporary varieties of English. The volume thus enhances our understanding of the complexities of discourse-pragmatic variation and change, and encourages new ways of thinking about variability in discourse-pragmatics. With its dual focus on presenting innovative methods as well as new results, the volume will provide an important resource for both newcomers and veterans alike in the field of discourse variation analysis, and spark discussions that will set new directions for future work in the field.

Saussure's Linguistics, Structuralism, and Phenomenology - The Course in General Linguistics after a Century (Hardcover,... Saussure's Linguistics, Structuralism, and Phenomenology - The Course in General Linguistics after a Century (Hardcover, 1st ed. 2020)
Beata Stawarska
R1,747 Discovery Miles 17 470 Ships in 18 - 22 working days

This is the first English-language guidebook geared at an interdisciplinary audience that reflects relevant scholarly developments related to the legacy and legitimacy of Ferdinand de Saussure's Course in General Linguistics (1916) today. It critically assesses the relation between materials from the Course and from the linguist's Nachlass (works unpublished or even unknown at Saussure's death, some of them recently discovered). This book pays close attention to the set of oppositional pairings: the signifier and the signified, la langue (language system) and la parole (speech), and synchrony and diachrony, that became the hallmark of structuralism across the humanities. Sometimes referred to as the "Saussurean doctrine," this hierarchical conceptual apparatus becomes revised in favor of a horizontal set of relations, which co-involves speaking subjects and linguistic structures. This book documents the continued relevance of Saussure's linguistics in the 21st Century, and it sheds light on its legacy within structuralism and phenomenology. The reader can consult the book on its own, or in tandem with the 1916 Course.

Touch in Social Interaction - Touch, Language, and Body (Paperback): Asta Cekaite, Lorenza Mondada Touch in Social Interaction - Touch, Language, and Body (Paperback)
Asta Cekaite, Lorenza Mondada
R1,312 Discovery Miles 13 120 Ships in 10 - 15 working days

Rooted in multimodal conversation analysis and based on video recordings of naturally occurring social interactions, this book presents a novel analytical perspective for the study of touch. The authors focus on how different forms of touch are interactionally organized in everyday, institutional, and professional practices, showing how touch is multimodally achieved in social interaction, how it acquires its significance, how it is embedded in the current activity and in its social context, and how it is systematically intertwined with talk, facial expressions, and body posture. Including work by a wide range of renowned researchers, this volume provides rich visual illustrations of situations featuring touch as a social and intersubjective practice. The studies make a compelling contribution to the field by clearly examining and demonstrating the social meaning of touch for the participants in social interaction in a broad range of contexts. Presenting a new methodology for the study of touch, this is key reading for all researchers and scholars working in conversation analysis, multimodality, and related areas.

Care Communication - Making a home in a Japanese eldercare facility (Paperback): Peter Backhaus Care Communication - Making a home in a Japanese eldercare facility (Paperback)
Peter Backhaus
R1,462 Discovery Miles 14 620 Ships in 10 - 15 working days

This book studies communication in institutional eldercare. It is based on audio-recorded interactions between residents and staff in a Japanese care facility. The focus is on the morning care routines, which include getting the residents out of bed and ready for the day. Combining quantitative and qualitative methods, the analysis explores the characteristics of care communication as they become manifest in the interactional small print. Topics include the use of terms of address and formal speech, the basic organisation of openings and closings, the difficulties of talking while working-and, at times, working while talking-and tempo differences between residents and staff as they move along between bed and breakfast. The research findings are contextualised with results from previous studies, tracing significant features and explanation for deviant cases. The author is a trained linguist and certified nursing assistant with first-hand working experience in institutional eldercare.

Digital India and the Poor - Policy, Technology and Society (Hardcover): Suman Gupta Digital India and the Poor - Policy, Technology and Society (Hardcover)
Suman Gupta
R4,494 Discovery Miles 44 940 Ships in 10 - 15 working days

Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology 'experiments' conducted in Indian slums from the late 1990s, now popularly known as the 'hole-in-the-wall experiments' Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.

Multimodal Semiotics and Rhetoric in Videogames (Paperback): Jason Hawreliak Multimodal Semiotics and Rhetoric in Videogames (Paperback)
Jason Hawreliak
R1,408 Discovery Miles 14 080 Ships in 10 - 15 working days

This book merges recent trends in game studies and multimodal studies to explore the relationship between the interaction between videogames' different modes and the ways in which they inform meaning for both players and designers. The volume begins by laying the foundation for integrating the two disciplines, drawing upon social semiotic and discourse analytic traditions to examine their relationship with meaning in videogames. The book uses a wide range of games as examples to demonstrate the medium's various forms of expression at work, including audio, visual, textual, haptic, and procedural modes, with a particular focus on the procedural form, which emphasizes processes and causal relationships, to better showcase its link with meaning-making. The second half of the book engages in a discussion of different multimodal configurations and user generated content to show how they contribute to the negotiation of meaning in the player experience, including their role in constructing and perpetuating persuasive messages and in driving interesting and unique player decisions in gameplay. Making the case for the benefits of multimodal approaches to game studies, this volume is key reading for students and researchers in multimodal studies, game studies, rhetoric, semiotics, and discourse analysis.

Contemporary Conspiracy Culture - Truth and Knowledge in an Era of Epistemic Instability (Hardcover): Jaron Harambam Contemporary Conspiracy Culture - Truth and Knowledge in an Era of Epistemic Instability (Hardcover)
Jaron Harambam
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

In this ethnographic study, the author takes an agnostic stance towards the truth value of conspiracy theories and delves into the everyday lives of people active in the conspiracy milieu to understand better what the contemporary appeal of conspiracy theories is. Conspiracy theories have become popular cultural products, endorsed and shared by significant segments of Western societies. Yet our understanding of who these people are and why they are attracted by these alternative explanations of reality is hampered by their implicit and explicit pathologization. Drawing on a wide variety of empirical sources, this book shows in rich detail what conspiracy theories are about, which people are involved, how they see themselves, and what they practically do with these ideas in their everyday lives. The author inductively develops from these concrete descriptions more general theorizations of how to understand this burgeoning subculture. He concludes by situating conspiracy culture in an age of epistemic instability where societal conflicts over knowledge abound, and the Truth is no longer assured, but "out there" for us to grapple with. This book will be an important source for students and scholars from a range of disciplines interested in the depth and complexity of conspiracy culture, including Anthropology, Cultural Studies, Communication Studies, Ethnology, Folklore Studies, History, Media Studies, Political Science, Psychology and Sociology. More broadly, this study speaks to contemporary (public) debates about truth and knowledge in a supposedly post-truth era, including widespread popular distrusts towards elites, mainstream institutions and their knowledge.

Lucilius and Satire in Second-Century BC Rome (Hardcover): Brian W Breed, Elizabeth Keitel, Rex Wallace Lucilius and Satire in Second-Century BC Rome (Hardcover)
Brian W Breed, Elizabeth Keitel, Rex Wallace
R2,668 Discovery Miles 26 680 Ships in 10 - 15 working days

This volume considers linguistic, cultural, and literary trends that fed into the creation of Roman satire in second-century BC Rome. Combining approaches drawn from linguistics, Roman history, and Latin literature, the chapters share a common purpose of attempting to assess how Lucilius' satires functioned in the social environment in which they were created and originally read. Particular areas of focus include audiences for satire, the mixing of varieties of Latin in the satires, and relationships with other second-century genres, including comedy, epic, and oratory. Lucilius' satires emerged at a time when Rome's new status as an imperial power and its absorption of influences from the Greek world were shaping Roman identity. With this in mind the book provides new perspectives on the foundational identification of satire with what it means to be Roman and satire's unique status as 'wholly ours' tota nostra among Latin literary genres.

Lives of the Dead Poets - Keats, Shelley, Coleridge (Hardcover): Karen Swann Lives of the Dead Poets - Keats, Shelley, Coleridge (Hardcover)
Karen Swann
R2,408 Discovery Miles 24 080 Ships in 18 - 22 working days

Any reader engaging the work of Keats, Shelley, or Coleridge must confront the role biography has played in the canonization of each. Each archive is saturated with stories of the life prematurely cut off or, in Coleridge's case, of promise wasted in indolence. One confronts reminiscences of contemporaries who describe subjects singularly unsuited to this world, as well as still stranger materials-death masks, bits of bone, locks of hair, a heart-initially preserved by circles and then circulating more widely, often in tandem with bits of the literary corpus. Especially when it centers on the early deaths of Keats and Shelley, biographical interest tends to be dismissed as a largely Victorian and sentimental phenomenon that we should by now have put behind us. And yet a line of verse by these poets can still trigger associations with biographical detail in ways that spark pathos or produce intimations of prolepsis or fatality, even for readers suspicious of such effects. Biographical fascination-the untoward and involuntary clinging of attention to the biographical subject-is thus "posthumous" in Keats's evocative sense of the term, its life equivocally sustained beyond its period. Lives of the Dead Poets takes seriously the biographical fascination that has dogged the prematurely arrested figures of three romantic poets. Arising in tandem with a sense of the threatened end of poetry's allotted period, biographical fascination personalizes the precariousness of poetry, binding poetry, the poet-function, and readers to an irrecuperable singularity. Reading romantic poets together with the modernity of Benjamin and Baudelaire, Swann shows how poets' afterlives offer an opening for poetry's survival, from its first nineteenth-century death sentences into our present.

The Two Cultures of English - Literature, Composition, and the Moment of Rhetoric (Hardcover): Jason Maxwell The Two Cultures of English - Literature, Composition, and the Moment of Rhetoric (Hardcover)
Jason Maxwell
R2,424 Discovery Miles 24 240 Ships in 18 - 22 working days

The Two Cultures of English examines the academic discipline of English in the final decades of the twentieth century and the first years of the new millennium. During this period, longstanding organizational patterns within the discipline were disrupted. With the introduction of French theory into the American academy in the 1960s and 1970s, both literary studies and composition studies experienced a significant reorientation. The introduction of theory into English studies not only intensified existing tensions between those in literature and those in composition but also produced commonalities among colleagues that had not previously existed. As a result, the various fields within English began to share an increasing number of investments at the same time that institutional conflicts between them became more intense than ever before. Through careful reconsiderations of some of the key figures who shaped and were shaped by this new landscape-including Michel Foucault, Kenneth Burke, Paul de Man, Fredric Jameson, James Berlin, Susan Miller, John Guillory, and Bruno Latour-the book offers a more comprehensive map of the discipline than is usually understood from the perspective of either literature or composition alone. Possessing a clear view of the entire discipline is essential today as the contemporary corporate university pushes English studies to abandon its liberal arts tradition and embrace a more vocational curriculum. This book provides important conceptual tools for responding to and resisting in this environment.

On Dialogue (Paperback): Dean Rickles On Dialogue (Paperback)
Dean Rickles; David Bohm
R756 Discovery Miles 7 560 Ships in 9 - 17 working days

David Bohm is considered one of the best physicists of all time. He also had a deep interest in human communication and creativity. Influential in both management and communication theory in what is known 'Bohm Dialogue', On Dialogue is both inspiring and pioneering. Bohm considers the origin and very meaning of dialogue, reflecting on what gets in the way of "true dialogue". He argues that dialogue, as a radical form of exploration that allows different views to be presented, leads us beyond the impasse of conflict and argument to the forming of new views. With a new foreword by Dean Rickles.

Language and Power (Paperback, 3rd Edition): Norman Fairclough Language and Power (Paperback, 3rd Edition)
Norman Fairclough 1
R1,579 Discovery Miles 15 790 Ships in 9 - 17 working days

Language and Power is widely recognised both as a classic and an essential introductory textbook to the field of Critical Discourse Analysis. It focusses on how language functions in maintaining and changing power relations in modern society, the ways of analysing language which can reveal these processes and how people can become more conscious of them, as well as, more able to resist and change them.

In this twenty-fifth anniversary edition, Norman Fairclough includes a substantial new introduction and brings the discussion up-to-date. He shows both the importance of the book in the development of critical discourse analysis over the past three decades and how language and power relations have changed due to major socio-economic changes.

It remains vital reading for all students of discourse analysis, critical discourse analysis and other related courses.

Table of Contents

Preface. 1. Introduction: Critical Language Study 2. Discourse as social practice. 3. Discourse and power. 4. Discourse, common sense and ideology. 5. Critical discourse analysis in practice: description. 6. Critical discourse analysis in practice: interpretation, explanation, and the position of the analyst. 7. Creativity and struggle in discourse: the discourse of Thatcherism. 8. Discourse in social change. 9. Critical language study and social emancipation: language education in the schools. 10. Language and globalization.

Discourse-Pragmatic Variation and Change in English - New Methods and Insights (Hardcover): Heike Pichler Discourse-Pragmatic Variation and Change in English - New Methods and Insights (Hardcover)
Heike Pichler
R2,480 R2,097 Discovery Miles 20 970 Save R383 (15%) Ships in 10 - 15 working days

This volume brings together key players in discourse variation research to offer original analyses of a wide range of discourse-pragmatic variables, such as 'like', 'innit', 'you get me', and 'at the end of the day'. The authors introduce a range of new methods specifically tailored to the study of discourse-pragmatic variation and change in synchronic and longitudinal dialect data, and provide new empirical and theoretical insights into discourse-pragmatic variation and change in contemporary varieties of English. The volume thus enhances our understanding of the complexities of discourse-pragmatic variation and change, and encourages new ways of thinking about variability in discourse-pragmatics. With its dual focus on presenting innovative methods as well as new results, the volume will provide an important resource for both newcomers and veterans alike in the field of discourse variation analysis, and spark discussions that will set new directions for future work in the field.

Multimodal Semiotics and Rhetoric in Videogames (Hardcover): Jason Hawreliak Multimodal Semiotics and Rhetoric in Videogames (Hardcover)
Jason Hawreliak
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days

This book merges recent trends in game studies and multimodal studies to explore the relationship between the interaction between videogames' different modes and the ways in which they inform meaning for both players and designers. The volume begins by laying the foundation for integrating the two disciplines, drawing upon social semiotic and discourse analytic traditions to examine their relationship with meaning in videogames. The book uses a wide range of games as examples to demonstrate the medium's various forms of expression at work, including audio, visual, textual, haptic, and procedural modes, with a particular focus on the procedural form, which emphasizes processes and causal relationships, to better showcase its link with meaning-making. The second half of the book engages in a discussion of different multimodal configurations and user generated content to show how they contribute to the negotiation of meaning in the player experience, including their role in constructing and perpetuating persuasive messages and in driving interesting and unique player decisions in gameplay. Making the case for the benefits of multimodal approaches to game studies, this volume is key reading for students and researchers in multimodal studies, game studies, rhetoric, semiotics, and discourse analysis.

Discourse, Grammar and Ideology - Functional and Cognitive Perspectives (Hardcover): Christopher Hart Discourse, Grammar and Ideology - Functional and Cognitive Perspectives (Hardcover)
Christopher Hart
R4,633 Discovery Miles 46 330 Ships in 10 - 15 working days

Researchers in Critical Discourse Analysis (CDA) have often pointed to grammar as a locus of ideology in discourse. This book illustrates the role that grammars as models of language (and image) can play in revealing ideological properties of texts and discourse in social and political contexts. The book takes the reader through three distinct grammatical frameworks - functional grammar, multimodal grammar and cognitive grammar. Using examples taken from a range of discourses relating to globalisation, including discourses of immigration, war, corporate practice and political protests, the book demonstrates the individual utility and the interconnectedness of these models inside CDA. A key argument advanced is that the cognitive processes necessarily involved in making sense of language are based in visual experience. This position offers new ways of understanding the ideological effects of grammatical choices in texts and suggests a reassessment of the relationship between linguistic and multimodal grammars in CDA. The book will appeal to students and researchers interested in CDA and the relationship between discourse, cognition and social action.

Professional Communication - Consultancy, Advocacy, Activism (Hardcover, 1st ed. 2020): Louise Mullany Professional Communication - Consultancy, Advocacy, Activism (Hardcover, 1st ed. 2020)
Louise Mullany
R4,047 Discovery Miles 40 470 Ships in 18 - 22 working days

This edited book presents contemporary empirical research investigating the use of language in professional settings, drawing on the contributions of a set of internationally-renowned authors. The book takes a critical approach to understanding professional communication in a range of fields and global contexts. Split into three parts, covering Business and Organisations, Healthcare, and Politics and Institutions, the contributors explore how and why academics engage in workplace research which takes the form of 'consultancy', 'advocacy' and 'activism'. In light of an ever-changing, ever-demanding global landscape, this volume offers new theoretical and methodological ways of conducting professional communication research with real-world impact. It will be of interest to linguistics and communication researchers and practitioners, particularly those working in sociolinguistics, discourse analysis, business communication, health communication, political communication, language and the law and organisational studies.

The Routledge International Handbook on Narrative and Life History (Paperback): Ivor Goodson, Ari Antikainen, Pat Sikes, Molly... The Routledge International Handbook on Narrative and Life History (Paperback)
Ivor Goodson, Ari Antikainen, Pat Sikes, Molly Andrews
R1,515 Discovery Miles 15 150 Ships in 10 - 15 working days

In recent decades, there has been a substantial turn towards narrative and life history study. The embrace of narrative and life history work has accompanied the move to postmodernism and post-structuralism across a wide range of disciplines: sociological studies, gender studies, cultural studies, social history; literary theory; and, most recently, psychology. Written by leading international scholars from the main contributing perspectives and disciplines, The Routledge International Handbook on Narrative and Life History seeks to capture the range and scope as well as the considerable complexity of the field of narrative study and life history work by situating these fields of study within the historical and contemporary context. Topics covered include: * The historical emergences of life history and narrative study * Techniques for conducting life history and narrative study * Identity and politics * Generational history * Social and psycho-social approaches to narrative history With chapters from expert contributors, this volume will prove a comprehensive and authoritative resource to students, researchers and educators interested in narrative theory, analysis and interpretation.

What is Poetry? - Language and Memory in the Poems of the World (Hardcover): Nigel Fabb What is Poetry? - Language and Memory in the Poems of the World (Hardcover)
Nigel Fabb
R3,470 R2,925 Discovery Miles 29 250 Save R545 (16%) Ships in 10 - 15 working days

Poetry, defined as language divided into lines, is found in most known human cultures. This masterful survey of poetry and its constituent components demonstrates the functions performed by metre, rhyme, alliteration and parallelism, arguing that each line of a poem fits as a whole unit into the limited capacity of human working memory. Using examples from around the world, Fabb surveys the wide varieties of poetry and the ways they are performed, including those in songs and signed literatures. Focusing on language, form and memory, he helps us understand why poetry is a particularly valued way of using language. A fresh exploration of poetry, the book will be welcomed by students and researchers of literature, linguistics and psychology, as well as anyone interested in poetry.

The Language of Service Encounters - A Pragmatic-Discursive Approach (Hardcover): J. Cesar Felix-Brasdefer The Language of Service Encounters - A Pragmatic-Discursive Approach (Hardcover)
J. Cesar Felix-Brasdefer
R3,476 R2,932 Discovery Miles 29 320 Save R544 (16%) Ships in 10 - 15 working days

Service encounters are ubiquitous in social interaction. We buy food and everyday items in supermarkets, convenience stores, or markets; we purchase merchandise in department stores; or we request information at a visitor information center. This book offers a comprehensive account of service encounters in commercial and non-commercial settings. Grounded in naturally occurring face-to-face interactions and drawing on a pragmatic-discursive approach, J. Cesar Felix-Brasdefer sets out a framework for the analysis of transactional and relational talk in various contexts in the United States and Mexico. This book investigates cross-cultural and intra-lingual pragmatic variation during the negotiation of service. The author provides a broad review of research on service encounters to date, and analyzes characteristics of sales transactions, such as participants' roles, pragmatic and discourse functions of relational talk and address forms, the realization of politeness, and changes in alignment from transactional to relational talk.

Genre Changes and Privileged Pedagogic Identity in Teaching Contest Discourse (Paperback, 1st ed. 2017): Ning Liu, Derek Irwin Genre Changes and Privileged Pedagogic Identity in Teaching Contest Discourse (Paperback, 1st ed. 2017)
Ning Liu, Derek Irwin
R1,592 Discovery Miles 15 920 Ships in 18 - 22 working days

This book analyzes how the English as a Second Language (ESL) pedagogic genre has been re-contextualized in the Shanghai Foreign Language Education Press National College English Teaching Contest (SFLEP) for presentation to the contest judges and audience. Departing from prior research on contest discourse, it focuses on the role of teaching contests in re-contextualizing educational practices. Moreover, it addresses the processes of genre blurring and solidification at work in new discourse events. The results presented here serve to frame teaching contest discourse in a fuller contextual configuration and will help contest sponsors, participants, and audience members better understand this popular social event and its relations to real-world teaching practices, while simultaneously helping teachers to understand the relevance of such contest practice. Moreover, the research methods will benefit those linguists who are interested in researching other types of event discourses.

Email Discourse Among Chinese Using English as a Lingua Franca (Paperback, 1st ed. 2016): Yuan-Shan Chen, Der-Hwa Victoria Rau,... Email Discourse Among Chinese Using English as a Lingua Franca (Paperback, 1st ed. 2016)
Yuan-Shan Chen, Der-Hwa Victoria Rau, Gerald Rau
R3,419 Discovery Miles 34 190 Ships in 18 - 22 working days

This edited volume makes a valuable contribution to the burgeoning research field of English as a lingua franca. In a pioneering step, the collection is exclusively devoted to the English email discourse of Chinese speakers. The studies address innovative topics related to various contexts and relationships, using several different approaches and theories, which taken together shed light on how English serves as a lingua franca in multiple types of global written communication. The research topics presented are organized into four thematic sections, including emails from students to professors, emails from students to the international academic community, emails from peer to peer, and emails at the workplace. This collection of empirical research invites readers to consider the special features of apologies, requests, terms of address, politeness, and discourse organization, and how cultural differences may affect the use or interpretation of each. Throughout the book, readers will also discover how Chinese speakers use special features and strategies to construct their identity, establish relationships, and achieve successful communication in English. This highly informative, thought-provoking book also provides insights on methods for teaching email discourse using English as a lingua franca and suggests directions for future research.

Reclaiming Powerful Literacies - New Horizons for Critical Discourse Analysis (Hardcover): Rebecca Rogers Reclaiming Powerful Literacies - New Horizons for Critical Discourse Analysis (Hardcover)
Rebecca Rogers
R4,911 Discovery Miles 49 110 Ships in 10 - 15 working days

Offering a unique, reflexive framework for Critical Discourse Analysis focused on discourses of hope, transformation, and liberation, this book showcases a variety of powerful literacies in action. Drawing from original research in a range of public, educational spaces across the lifespan-from Kindergartners studying social justice movements, to sixth graders designing a social justice museum exhibit focused on the environment and sustainability, to teacher education students practicing racial literacy in response to the death of Michael Brown in Ferguson, Missouri-Rogers makes the case that critical social theories often associated with Critical Discourse Analysis have not kept pace with a recent shift toward the positive, referred to as Positive Discourse Analysis. Encouraging readers to reconsider their understanding of concepts such as power, action, context, critique, and reflexivity, this book illustrates the potential of theorizing discourse analysis from a positive orientation.

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