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Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication - Ethnopragmatics and Semantic Analysis (Paperback, 1st ed. 2020)
Loot Price: R3,988
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Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication - Ethnopragmatics and Semantic Analysis (Paperback, 1st ed. 2020)
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This book is the first in a three-volume set that celebrates the
career and achievements of Cliff Goddard, a pioneer of the Natural
Semantic Metalanguage approach in linguistics. In addition, it
explores ethnopragmatics and conversational humour, with a further
focus on semantic analysis more broadly. Often considered the most
fully developed, comprehensive and practical approach to
cross-linguistic and cross-cultural semantics, Natural Semantic
Metalanguage is based on evidence that there is a small core of
basic, universal meanings (semantic primes) that can be expressed
in all languages. It has been used for linguistic and cultural
analysis in such diverse fields as semantics, cross-cultural
communication, language teaching, humour studies and applied
linguistics, and has reached far beyond the boundaries of
linguistics into ethnopsychology, anthropology, history, political
science, the medical humanities and ethics.
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