"This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts." -- Laurent Filliettaz, University of Geneva, Switzerland "This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies." -- Rodney Jones, University of Reading, UK This book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces. Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.

This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues' experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent "targeters."

This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.

This book analyses the Youth Justice Conferencing Program in New South Wales, Australia. Exploring this form of diversionary justice from the perspectives of functional linguistics and performance studies, the authors combine close textual analysis with ethnographic research methodologies. They examine how participants use the discourse semantic resources available to them to achieve such outcomes as reparation for the victim, reintegration of the offender into the community, and reconciliation between the various parties. This uniquely-researched work is sure to be of interest to students and scholars of applied linguistics, sociolinguistics and discourse analysis.

This book provides a wide-ranging and in-depth theoretical perspective on dialogue in teaching. It explores the philosophy of dialogism as a social theory of language and explains its importance in teaching and learning. Departing from the more traditional teacher-led mode of teacher-student communication, the dialogic approach is more egalitarian and focuses on the discourse exchange between the parties. Authors explore connections between dialogic pedagogy and sociocultural learning theory, and argue that dialogic interaction between teacher and learners is vital if instruction is to lead to cognitive development. The book also presents prosody as a critical resource for understanding between teachers and students, and includes some of the first empirical studies of speech prosody in classroom discourse.

In the online world, people argue about anything and everything - religion is no exception. Stephen Pihlaja investigates how several prominent social media figures present views about religion in an environment where their positions are challenged. The analysis shows how conflict creates a space for users to share, explain, and develop their opinions and beliefs, by making appeals to both a core audience of like-minded viewers and a broader audience of viewers who are potentially interested in the claims, ambivalent, or openly hostile. The book argues that in the back-and-forth of these arguments, the positions that users take in response to the arguments of others have consequences for how religious talk develops, and potentially for how people understand and practice their beliefs in the twenty-first century. Based on original empirical research, it addresses long-debated questions in sociolinguistics and discourse analysis regarding the role of language in building solidarity, defining identity and establishing genres and registers of interaction.

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.

In this bestselling Reader, Jaworski and Coupland have collected in one volume the most important and influential articles on discourse analysis. Designed as a structured sourcebook and divided into clear sections, The Discourse Reader covers the foundations of modern discourse analysis and represents all of its contemporary methods and traditions. The third edition: Has been revised and updated throughout to ensure a selection of up to date and accessible readings Includes new readings by Jan Blommaert, Norman Fairclough, James Paul Gee, Barbara Johnstone, Ron Scollon and Don Zimmerman, among others. Features papers by leading researchers commissioned especially for the new edition. The general introduction serves as an essential introduction to the field of discourse analysis, while the section introductions provide a useful overview and further insight into the readings. The third edition of The Discourse Reader is a key resource for all students of discourse analysis in a wide range of disciplines from linguistics to communication studies, anthropology and psychology.

This book is an in-depth qualitative linguistic study of loneliness disclosures in interviews with undergraduate students in the UK. While much loneliness research has been undertaken in the areas of psychology, social policy and education, such studies have prioritised the social factors behind mental distress without paying explicit attention to the medium in which such distress is communicated and embodied (i.e. language). This monograph supplements this growing body of work by arguing for a stronger focus on the insights which linguistic analysis can provide for investigating how and why loneliness is disclosed by Higher Education students. This book is the first study to address discourses of loneliness in Higher Education specifically from a linguistic perspective, and will be of interest to education and healthcare professionals, counselling and welfare providers, and students and scholars of discourse analysis and linguistics.

This book reflects on the latest developments in discourse analysis in the context of EU politics research. It explores discourse analysis as a tool to study and understand EU politics, covering key conceptual, methodological and research-strategic questions. The analytical approach advanced in this book is anchored in discursive institutionalism, the newest addition to approaches in new institutionalism. The author particularly focuses on discourse as a strategic resource for political purposes, as a device for inclusion and exclusion in policy-making, and as a means of conveying and appealing to political emotions, as well as the role visual discourse and imagery play in day-to-day EU politics. Including a variety of examples using different combinations of research techniques and data material, the book also addresses issues related to the study of discursive structures and agency, discourse conflict and consensus, causality and the time dimension in discourse analysis.

Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). SFL provides a sophisticated social semiotic architecture for exploring meaning in languages and texts in the context of Southeast Asia. This edited volume examines the ideational, interpersonal and textual metafunctions in the domains of education, media, translation and language typology. It applies SFL in text analysis so as to be relevant to theory, research and professional practice. This book brings together 12 original chapters by both seasoned and emerging scholars. Their chapters study the 'native' languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin. The chapters analyze a variety of texts, namely advertisements, classroom interactions, corporate reports, dramas, interviews, media reports, narratives, novels, textbooks and video clips. This volume captures the exciting and productive state of the art of SFL in Southeast Asia. It will be of particular interest to scholars trying to understand the application of SFL in this region.

This book investigates the struggles for hegemony, and a possible 'crisis of crisis management' at the core of Italy's political economy. With a specific focus on the conflict over the 2012 labour market reform, the book also explores the country's trajectory in the area of economic and social reproduction. It presents a framework for critical policy analysis that draws on cultural political economy and explores its potential synergies with complementary approaches such as historical materialist policy analysis and critical discourse analysis. Readers will gain an understanding of crisis dynamics in the aftermath of 2008, and insights into related political reactions. The book will also help them develop the analytical tools needed to make sense of these puzzling phenomena.

This feminist rhetorical history explores women's complex and changing relationship to the home and how that affected their entry into the workplace. Author Jessica Enoch examines the spatial rhetorics that defined the home in the mid- to late nineteenth and early twentieth centuries and considers how its construction and reconstruction-from discursive description to physical composition-has greatly shaped women's efforts at taking on new kinds of work. In doing so, Enoch exposes the ways dominant discourses regarding women's home life and work life-rhetorics that often assumed a white middle-class status-were complicated when differently raced, cultured, and classed women encountered them. Enoch explores how three different groups of women workers-teachers, domestic scientists, and World War II factory employees-contended with the physical and ideological space of the home, examining how this everyday yet powerful space thwarted or enabled their financial and familial security as well as their intellectual engagements and work-related opportunities. Domestic Occupations demonstrates a multimodal and multigenre research method for conducting spatio-rhetorical analysis that serves as a model for new kinds of thinking and new kinds of scholarship. This study adds historical depth and exigency to an important contemporary conversation in the public sphere about how women's ties to the home inflect their access to work and professional advancement.

This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women's own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

This book presents an innovative institutional transpositional ethnography that examines the textual trajectory of "the life of a calling script" from production by corporate management and clients to recontextualization by middle management and finally to application by agents in phone interactions. Drawing on an extensive original research it provides a behind-the-scenes view of a multilingual call center in London and critiques the archetypal modern workplace practices including extensive use of monitoring and standardization and use of low-skilled precariat labor. In doing so, it offers fresh perspectives on contemporary debates about resistance, agency, and compliance in globalized workplaces. This study will provide a valuable resource to students and scholars of management studies, communication, sociolinguistics, and linguistic anthropology.

This edited volume brings together leading international researchers from across the social sciences to examine the theoretical premises, methodological options and critical potentials of the Essex School of discourse analysis, founded on the work of Ernesto Laclau and Chantal Mouffe. In doing so, it presents a clear picture of a poststructuralist and post-foundational research program to postdisciplinary discourse research. Divided into three parts, it begins by elaborating the ontological, theoretical and methodological foundations of the Essex School's approach to discourse analysis. The second part provides empirical case studies showing how the Essex School research program informs and instructs empirical discourse research. In the concluding third part authors explain how and with what possible consequences this strand of discourse research contributes to social practices of critique. It offers a crucial contribution to the further methodologization and operationalization of the Essex School's approach so as to make it a viable alternative to discourse-analytical approaches that take dominant positions in today's 'field of discourse studies'. The book's transdisciplinary focus will attract readers who use discourse analysis in all areas of the social sciences and humanities, particularly applied linguistics, cultural anthropology, sociology, philosophy and history.

This innovative book examines the discourse of reality television, and the elasticity of language in the popular talent show The Voice from a cross-cultural perspective. Analysing how and why elastic language is used in persuasion and comforting, a comparison between Chinese and English is made, and the authors highlight the special role that elastic language plays in effective interactions and strategic communication. Through the lens of the language variance of two of the world's most commonly spoken languages, the insights and resources provided by this book are expected to advance knowledge in the fields of contrastive pragmatics and cross-cultural communication, and inform strategies in bridging different cultures. This study highlights the need to give the elastic use of language the attention it deserves, and reveals how language is non-discrete and strategically stretchable. This book will be of interest to academics and postgraduate students engaged in elastic/vague language studies, cross-cultural pragmatics, media linguistics, discourse analysis, sociolinguistics and communication studies.

A unique synthesis of contrastive linguistics and discourse analysis, providing a core text for upper undergraduates and postgraduates taking courses in language, applied linguistics, translation and cultural studies. The book will also be of interest to language teachers and other applied linguists, as well as translators and interpreters. This revised and expanded edition includes important updates reflecting the growth over the past two decades in the theoretical study of translation and contrastive linguistics, and the wide-ranging practical applications of such studies. It offers authoritative updates on the major issues of translation and contrastive linguistics, using new practical examples and case studies that present the latest exploratory research of interest to both students and practitioners. While English and Arabic remain the language pair used for illustrative purposes, the analytic tools and theoretical overviews presented are of global applicability. The main objectives pursued remain the training of future linguists and, more broadly, an increased awareness of the subtleties of discourse on the part of language users.

This book combines media studies and linguistics with theories of national and supranational identity to offer an interdisciplinary approach to the study of European identity/ies and news discourses. Taking representations of 'Islamist terrorism' and Turkey's accession to the European Union as case studies, it analyses the discursive construction of supranational European identity through the discursive distinction of 'Us' and 'Them'. Moreover, it compares the media's representations of the 'Other' in different socio-political moments in Europe- from times of European integration (2004-5) to the European dystopia (2015-16) through the discourse analysis of specific Greek, British and French newspapers. This timely work synthesizes classic argumentative approaches and Gramscian thought in the study of media discourses by focusing on the Aristotelian concept of topos and introducing the concept of 'hegemonic knowledge'. This pioneering work will appeal to scholars across the fields of linguistics, social anthropology, European politics, and media studies.

This edited collection brings together the latest research on discourse and society in Latin America and Caribbean in one volume. Employing cross-cutting approaches to current political, institutional and media discourses, it bridges existing theoretical and analytical gaps between the socio-political macro issues and the micro aspects of linguistic analysis to provide fresh insights that deconstruct the complex socio-political power dynamics in Latin America and the Caribbean. Across eight chapters this volume explores the regions' thorny relationship with their complex histories of colonialism and slavery as well as the ongoing, multifaceted constructions of hegemonic and counter-hegemonic identities at the individual, regional and national levels. In doing so, it demonstrates the unique and rich particularities of these regions and why it is that they challenge many conventional dogmas and methods across the Social Sciences. This book will be of particular interest to scholars working in Discourse Studies, Sociology, Politics, Anthropology and Latin American and Caribbean Studies.

This book is about Positioning Theory (Davies & Harre, 1990) and its potential applications in bilingual and multilingual contexts involving teachers, learners, speakers, and users of a second/foreign or additional language. By using Positioning Theory as a theoretical lens and analytical approach, the author illustrates how various social and poststructural concepts in applied linguistics and language teacher education, including identity, agency, language socialization, classroom participation, and intercultural communication, can be investigated and better understood. The book adds a new perspective to the growing body of multidisciplinary literature in the areas of L2 teacher education and classroom learning, and includes step-by-step guidelines for positioning analysis, insights and implications for classroom practice, as well as suggested directions for future research. It will be of particular interest to language teachers and teacher educators, as well as students and scholars of applied linguistics more broadly.

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.

This book examines comic book adaptations of Aristophanes' plays in order to shed light on how and why humour travels across cultures and time. Forging links between modern languages, translation and the study of comics, it analyses the Greek originals and their English translations and offers a unique, language-led research agenda for cultural flows, and the systematic analysis of textual norms in a multimodal environment. It will appeal to students and scholars of Modern Languages, Translation Studies, Comics Studies, Cultural Studies and Comparative Literature.

This book revisits discourse analytic practice, analyzing the idea that the field has access to, provides, or even constitutes a 'toolbox' of methods. The precise characteristics of this toolbox have remained largely un-theorized, and the author discusses the different sets of tools and their combinations, particularly those that cut across traditional divides, such as those between disciplines or between quantitative and qualitative methods. The author emphasizes the potential value of integrating methods in terms of triangulation and its specific benefits, arguing that current trends in Open Science require Discourse Studies to re-examine its methodological scope and choices, and move beyond token acknowledgements of 'eclecticism'. In-depth case studies supplement the methodological discussion and demonstrate the challenges and benefits of triangulation. This book will be a valuable resource for students and scholars in Discourse Studies, particularly those with an interest in combining methods and working across disciplines.