This new translation of Aristotle's Rhetoric , noteworthy for its consistency and accuracy, is the latest addition to the New Hackett Aristotle series. Fitting seamlessly with the others in the series, it enables Anglophone readers to read Aristotle's works in a way previously impossible. Sequentially numbered endnotes provide the information most needed at each juncture, while a detailed Index of Terms guides the reader to places where focused discussion of key notions occurs.

Countering popular myths of women's deficiencies in communicating in traditionally male professions, the author uses women's talk to illustrate the interactional skills required to contribute effectively to workplace meetings, and presents new insights on the organization of talk in meetings while celebrating women's clear competence.

Any reader engaging the work of Keats, Shelley, or Coleridge must confront the role biography has played in the canonization of each. Each archive is saturated with stories of the life prematurely cut off or, in Coleridge's case, of promise wasted in indolence. One confronts reminiscences of contemporaries who describe subjects singularly unsuited to this world, as well as still stranger materials-death masks, bits of bone, locks of hair, a heart-initially preserved by circles and then circulating more widely, often in tandem with bits of the literary corpus. Especially when it centers on the early deaths of Keats and Shelley, biographical interest tends to be dismissed as a largely Victorian and sentimental phenomenon that we should by now have put behind us. And yet a line of verse by these poets can still trigger associations with biographical detail in ways that spark pathos or produce intimations of prolepsis or fatality, even for readers suspicious of such effects. Biographical fascination-the untoward and involuntary clinging of attention to the biographical subject-is thus "posthumous" in Keats's evocative sense of the term, its life equivocally sustained beyond its period. Lives of the Dead Poets takes seriously the biographical fascination that has dogged the prematurely arrested figures of three romantic poets. Arising in tandem with a sense of the threatened end of poetry's allotted period, biographical fascination personalizes the precariousness of poetry, binding poetry, the poet-function, and readers to an irrecuperable singularity. Reading romantic poets together with the modernity of Benjamin and Baudelaire, Swann shows how poets' afterlives offer an opening for poetry's survival, from its first nineteenth-century death sentences into our present.

This feminist rhetorical history explores women's complex and changing relationship to the home and how that affected their entry into the workplace. Author Jessica Enoch examines the spatial rhetorics that defined the home in the mid- to late nineteenth and early twentieth centuries and considers how its construction and reconstruction-from discursive description to physical composition-has greatly shaped women's efforts at taking on new kinds of work. In doing so, Enoch exposes the ways dominant discourses regarding women's home life and work life-rhetorics that often assumed a white middle-class status-were complicated when differently raced, cultured, and classed women encountered them. Enoch explores how three different groups of women workers-teachers, domestic scientists, and World War II factory employees-contended with the physical and ideological space of the home, examining how this everyday yet powerful space thwarted or enabled their financial and familial security as well as their intellectual engagements and work-related opportunities. Domestic Occupations demonstrates a multimodal and multigenre research method for conducting spatio-rhetorical analysis that serves as a model for new kinds of thinking and new kinds of scholarship. This study adds historical depth and exigency to an important contemporary conversation in the public sphere about how women's ties to the home inflect their access to work and professional advancement.

Political Catchphrases and Contemporary History presents an historical account of the period 2001-2020 by focusing on the shifting connotations of certain political catchphrases and words. These allow for a linked-up narrative covering areas such as politics and policy, business and investing, austerity and inequality, identity, climate change, crowd protests, flexible working, and online education. Key junctures are 9/11, the 2002 dot-com crash and the 2007-2008 financial crisis, the Occupy movements of 2011-2012, China's economic policy from 2014 onwards, and the COVID-19 outbreak in 2020. Half the book is devoted to the unusually pervasive usage of the catchphrase 'new normal'. Chapters are also given to 'we are the 99%' and the catchwords 'austerity' and 'resilience'. Case studies of these catchphrases and words occupy much of the book. The final chapter makes conceptual inferences and proposes both a theory of political catchphrases and a distinctive approach to contemporary history. The source materials are predominantly from the UK and USA, but refer, naturally, to issues of global moment.

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

This book analyses diverse public discourses to investigate how wealth inequality has been portrayed in the British media from the time of the Second World War to the present day. Using a variety of corpus-assisted methods of discourse analysis, chapters present an historicized perspective on how the mass media have helped to make sharply increased wealth inequality seem perfectly normal. Print, radio and online media sources are interrogated using methodologies grounded in critical discourse analysis, critical stylistics and corpus linguistics in order to examine the influence of the media on the British electorate, who have passively consented to the emergence of an even less egalitarian Britain. Covering topics such as Second World War propaganda, the 'Change4Life' anti-obesity campaign and newspaper, parliamentary and TV news programme attitudes to poverty and austerity, this book will be of value to all those interested in the mass media's contribution to the entrenched inequality in modern Britain.

**Shortlisted for the 2021 BAAL Book Prize for an outstanding book in the field of Applied Linguistics** Situated at the interface of corpus linguistics and health communication, Corpus, Discourse and Mental Health provides insights into the linguistic practices of members of three online support communities as they describe their experiences of living with and managing different mental health problems, including anorexia nervosa, depression and diabulimia. In examining contemporary health communication data, the book combines quantitative corpus linguistic methods with qualitative discourse analysis that draws upon recent theoretical insights from critical health sociology. Using this mixed-methods approach, the analysis identifies patterns and consistencies in the language used by people experiencing psychological distress and their role in realising varying representations of mental illness, diagnosis and treatment. Far from being neutral accounts of suffering and treating illness, corpus analysis illustrates that these interactions are suffused with moral and ideological tensions sufferers seek to collectively negotiate responsibility for the onset and treatment of recalcitrant mental health problems. Integrating corpus linguistics, critical discourse analysis and health sociology, this book showcases the capacity of linguistic analysis for understanding mental health discourse as well as critically exploring the potential of corpus linguistics to offer an evidence-based approach to health communication research.

Fictional Discourse: A Radical Fictionalist Semantics combines the insight of linguistic and philosophical semantics with the study of fictional language. Its central idea is familiar to anyone exposed to the ways of narrative fiction, namely the notion of a fictional teller. Starting with premises having to do with fictional names such as 'Holmes' or 'Emma', Stefano Predelli develops Radical Fictionalism, a theory that is subsequently applied to central themes in the analysis of fiction. Among other things, he discusses the distinction between storyworlds and narrative peripheries, the relationships between homodiegetic and heterodiegetic narrative, narrative time, unreliability, and closure. The final chapters extend Radical Fictionalism to critical discourse, as Predelli introduces the ideas of critical and biased retelling, and pauses on the relationships between Radical Fictionalism and talk about literary characters.

This edited book presents contemporary empirical research investigating the use of language in professional settings, drawing on the contributions of a set of internationally-renowned authors. The book takes a critical approach to understanding professional communication in a range of fields and global contexts. Split into three parts, covering Business and Organisations, Healthcare, and Politics and Institutions, the contributors explore how and why academics engage in workplace research which takes the form of 'consultancy', 'advocacy' and 'activism'. In light of an ever-changing, ever-demanding global landscape, this volume offers new theoretical and methodological ways of conducting professional communication research with real-world impact. It will be of interest to linguistics and communication researchers and practitioners, particularly those working in sociolinguistics, discourse analysis, business communication, health communication, political communication, language and the law and organisational studies.

This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the "US vs. "THEM" narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to scholars of discourse and ecolinguistics, as well as contributing to the lively debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management.

This book conducts a cross-linguistic and cross-cultural study of 'women's language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women's real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural and media studies, and Russian and Japanese culture.

This volume examines and applies classical and contemporary concepts of rhetorical theory and criticism to the context of late capitalism. Each contributor shows how discourse, its subjects, and power relations are irrevocably transformed by neoliberalism. The collection analyzes a range of discourses and phenomena in neoliberalism including: higher education reforms, computational culture, Occupy Wall Street protests, the activism of Warren Buffett, and the 9-11 Truth Movement. Together, these chapters explore the contemporary rhetorical production of homo economicus and the various ways in which neoliberalism has become a way of thinking, orienting, and organizing all aspects of life around economized metrics of individualized and individuated success. This book will be of use to students and scholars crossing the fields of media and communication, political science, and sociology.

This is the first English-language guidebook geared at an interdisciplinary audience that reflects relevant scholarly developments related to the legacy and legitimacy of Ferdinand de Saussure's Course in General Linguistics (1916) today. It critically assesses the relation between materials from the Course and from the linguist's Nachlass (works unpublished or even unknown at Saussure's death, some of them recently discovered). This book pays close attention to the set of oppositional pairings: the signifier and the signified, la langue (language system) and la parole (speech), and synchrony and diachrony, that became the hallmark of structuralism across the humanities. Sometimes referred to as the "Saussurean doctrine," this hierarchical conceptual apparatus becomes revised in favor of a horizontal set of relations, which co-involves speaking subjects and linguistic structures. This book documents the continued relevance of Saussure's linguistics in the 21st Century, and it sheds light on its legacy within structuralism and phenomenology. The reader can consult the book on its own, or in tandem with the 1916 Course.

This book takes the form of a dialogue. It presents two authors, specialized in the phenomenolog , posing questions to each other and offering complex answers for critical discussion. The book includes both presentation of different communication schools and philosophizing on the issues of communication. The authors debate numerous topics by providing the definition and etymology of communication, examining the limits of communication, and using a poli-logical base of communication. The issue which pervades all domains is that of mediation: how things, such as identities, styles, and bodies are mediated by culture, history, and tradition, and what the limits are of such mediation. This question leads to more complex issues of "mediated mediations" such that an explication of one medium is framed by another medium, leading to a question of meta-language as a fundamental, unmediated medium. This involves some fine points of mediation: perspectivity, discursivity, ethics of communication, ideology, private and public. Throughout the mutual, interrogative dialogue, the authors touch upon, but avoid the daunting commitment to, a theory of metacommunication, as well as the "transcendental" problematic of accessing the numerous theoretical, thematic, and historical aspects of communication.

This book focuses on the multifarious aspects of 'fuzzy boundaries' in the field of discourse studies, a field that is marked by complex boundary work and a great degree of fuzziness regarding theoretical frameworks, methodologies, and the use of linguistic categories. Discourse studies is characterised by a variety of theoretical frameworks and disciplinary fields, research methodologies, and lexico-grammatical categories. The contributions in this book explore some of the nuances and implications of the fuzzy boundaries in these areas, resulting in a wide-reaching volume which will be of interest to students and scholars of discourse studies in fields including sociology, linguistics, international relations, philosophy, literary criticism and anthropology.

Verbal performances are often encountered in the media where they are used to embody characters or social archetypes. Performed voices define the norm as well as the linguistic Others and by doing so circulate associated values and linguistic ideologies. This book explores the idea that, far from simply being exercises in verbal skill and flair, performances of social, ethnic or gendered voices in the media not only have the power to accomplish ideological work, they are also sites of linguistic tension and negotiation. Critically examining performances of French voices in the media, this book raises the following questions: - How are repertoires of voices constructed and subsequently perpetuated in the media? - How do the stereotypic personae these voices contribute to build become familiar to national as well as transnational audiences? - How do such performed voices reproduce hegemonic ideologies of standard and non-standard languages and participate in the perpetuation of social discriminations? - How are these performed voices commodified into cultural products of otherness that may later be reclaimed by stigmatized communities? Following an innovative framework which allows for analysis of performances of varied voices and their impact in the media sphere, Voices in the Media offers a new approach to the linguistics of media performance.

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

This book addresses big data as a socio-technical construct with huge potential for innovation in key sectors such as healthcare, government and business. Big data and its increasingly widespread use in such influential spheres can generate ethically controversial decisions, including questions surrounding privacy, consent and accountability. This book attempts to unpack the epistemological implications of the term 'big data', as well as the opportunities and responsibilities which come with it. The author analyses the linguistic texture of the big data narrative in the news media, in healthcare and in EU law on data protection, in order to contribute to its understanding from the critical perspective of language studies. The result is a study which will be of interest to students and scholars working in the digital humanities, corpus linguistics, and discourse studies.

Exploring multimodality in English language teaching textbooks, this book focusses on how language and image are co-deployed within these resources in order to create and convey interpersonal meaning. Presenting cutting-edge research in appraisal studies and multimodal discourse analysis, Yumin Chen uses systemic functional linguistics and social semiotics to investigate how different voices are introduced and aligned inter-modally in textbooks, extending the appraisal systems of engagement and graduation across language and image. The book also demonstrates how linguistic and visual semiotic resources co-instantiate attitude, paying special attention to the attitudinal dimension of curriculum goals for school students of different ages. Furthermore, it examines how different kinds of coding orientation are deployed in various educational contexts and different constituent genres. Demonstrating how the linguistic and semiotic theories can be adapted to analyze multimodal texts across language and image, Interpersonal Meaning in Multimodal English Textbooks offers new perspectives on how to employ multimodal resources to enhance the teaching and learning of English as a foreign language.

This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.

This book explores attitudes towards migrants and refugees from North Africa and the Middle East during the so-called migration crisis in 2015-2016 in Poland. Beginning with an examination of Polish government policy and the discursive construction of refugees in the media, politics and popular culture, it argues that they identified refugees with Muslims, who were deemed to pose a threat to the Polish nation. This analysis establishes the Islamophobic public discourse which is shown to be variously reproduced, negotiated and contested in the nuanced study of Polish attitudes which follows. Drawing on original qualitative research and constructivist theory, the book examines differing stances towards refugees in the context of the lay understanding of the Polish nation and its boundaries. In doing so it demonstrates the influence of discourses that draw on an exclusionary concept of national identity and the potential for them to be mobilised against immigrants. This timely, theory-based case study will provide a valuable resource for students and scholars of Central and Eastern European politics, nationalism, race, migration and refugee studies.

In this book David Block draws on analytical techniques from Critical Discourse Studies to critically investigate truth, truths, the propagation of ignorance and post-truth. Focusing on corrupt discourses and agnotology, he explores the role of anti-intellectualism, emotion and social media in the cultural creation, legitimisation and dissemination of ignorance. While encompassing analysis of discourses on Donald Trump, Brexit, climate change and the Alt-Right, Block furthers our understanding of this global phenomena by providing a revealing analysis of political communications relating to corruption scandals involving the Spanish conservative party. Through an innovative theoretical framework that combines critical discourse and discourse historical approaches with nuanced political analysis, he uncovers the rhetorical means by which esoteric truths and misleading narratives about corruption are created and demonstrates how they become, in their turn, corrupt discourses. This original work offers fresh insights for scholars of Discourse Analysis, Sociolinguistics, Politics, Cultural and Communication Studies, and will also appeal to general readers with an interest in political communication and Spanish politics.

This book presents an innovative institutional transpositional ethnography that examines the textual trajectory of "the life of a calling script" from production by corporate management and clients to recontextualization by middle management and finally to application by agents in phone interactions. Drawing on an extensive original research it provides a behind-the-scenes view of a multilingual call center in London and critiques the archetypal modern workplace practices including extensive use of monitoring and standardization and use of low-skilled precariat labor. In doing so, it offers fresh perspectives on contemporary debates about resistance, agency, and compliance in globalized workplaces. This study will provide a valuable resource to students and scholars of management studies, communication, sociolinguistics, and linguistic anthropology.

This critical bilingual anthology collects and contextualizes thirty-four primary writings of understudied revolutionary mexicana rhetors and social activists who published with presses within the United States and Mexico during the late nineteenth and early twentieth centuries-a time of cross-border revolutionary upheaval and change. These mexicana newspaperwomen leveraged diverse and compelling rhetorical strategies and used the press to advance the early feminist movement in Mexico and the U.S. Southwest; to define their rights and roles in and confront the hypocrisies of their societies' patriarchal systems; to engage in important debates about education, women's rights, and language instruction; and to protest injustices in society and construct possible solutions. Because these presses were in both Mexico and the United States, their writings offer opportunities to explore the concerns, struggles, and triumphs of mexicanas in both U.S. and Mexican cities and throughout the borderlands. Mestiza Rhetorics is the first anthology dedicated to mexicana rhetors and provides unmatched access to mexicana rhetorics. This collection puts forward the work of mexicana newspaperwomen in Spanish and English, provides evidence of their participation in political and educational debates at the turn of the twentieth century, and demonstrates how the Spanish-language press operated as a rhetorical space for mexicanas.