This book offers a new approach to the principles and functioning of rhetoric. In everyday life, we often debate issues or simply discuss questions. Rhetoric is the way in which we answer questions in an interpersonal context, when we want to have an effect on those with whom we are communicating. They can be convinced or charmed, persuaded or influenced, and the language used can range from reasoning to the sharing of narratives, literary or otherwise. What is Rhetoric? provides a breakthrough in the field, offering a systematic and unified view of the topic. The book combines the social aspects of rhetoric, such as the negotiation of distance between speakers, with the theory of emotions. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's 'problematological' conception of rhetoric, based on the primacy of questioning and answering in language and thought.

This book combines an authoritative examination of the field of discourse-based research with practical guidance on research design and development. The book is not prescriptive but instead invites expansive, innovative thinking about what discourse is, why it matters to people at particular sites and how it can be investigated. The authors identify a set of questions that, they argue, are crucial for understanding discourse. Part I of the book explores the implications of these questions, providing a comprehensive survey of relevant scholars, theories, concepts and methodologies. Part II addresses these implications, setting out a multi-perspectival approach to resourcing and integrating micro and macro perspectives in the description, interpretation and explanation of data. Part III offers wide-ranging resources to support further reflection and future research. Ultimately, this book offers a new research approach for students, researchers and practitioners in Applied Linguistics to encourage and support research that can be truly impactful through its relevance to social and professional practice.

Mona Baker is one of the leading figures in the development of translation studies as an academic discipline. This book brings together fifteen of her most influential articles, carefully selected and grouped under three main topics that represent her most enduring contributions to the field: corpus-based translation studies, translation as renarration and translators in society. These applications and approaches have been widely adopted by translation scholars around the globe. The first section showcases Baker's pioneering work in introducing corpus linguistics methodologies to the field of translation studies, which established one of the fastest growing subfields in the discipline. The second section focuses on her application of narrative theory and the notion of framing to the study of translation and interpreting, and her contribution to demonstrating the various ways in which translators and interpreters intervene in the negotiation of social and political reality. The third and final section discusses the role of translators and interpreters as social and political activists who use their linguistic skills to empower voices made invisible by the global power of English and the politics of language. Tracing key moments in the development of translation studies as a discipline, and with a general introduction by Theo Hermans and section introductions by other scholars contextualising the work, this is essential reading for translation studies scholars, researchers and advanced students.

From Truth to Technique addresses key questions raised by the burgeoning literature in what Philip Gaines calls advocacy advice texts-manuals, handbooks, and other how-to guides-written by lawyers for lawyers, both practicing and aspiring, to help them be as effective as possible in trial advocacy. In these texts, advice authors share principles, strategies, and techniques for persuading juries and winning cases. Some manuals even form the basis for required advocacy courses in law schools. Unlike training manuals in other professional domains-sales, leadership, management, fundraising, coaching, etc.-advocacy advice texts offer guidance for effectiveness in a realm of activity where the stakes may be the very highest for the parties and where society has an abiding interest in the truth being discovered and justice being done. Helping advocates learn how to win cases may be the ultimate purpose of advice texts, but to what extent are ideas about the values of truth and justice-what Gaines calls metavalues-incorporated into discussions about winning tactics and techniques? To explore this question, Gaines takes the reader through a discursive history of the relation between technique and metavalues as presented in advocacy advice-beginning with a thematic analysis of the first texts published in the Anglo-American tradition in the early 17th century, through treatises written during seasons of radical change in the profession in the 18th and 19th centuries, and up to the present day with a look at the more than 200 trial manuals currently in print. This diacronic study reveals dramatic changes in the place authors give to the metavalues of truth and justice when lawyers advise other lawyers about how to be effective in the courtroom.

Few conversational topics can be as significant as our troubles in life, whether everyday and commonplace, or more exceptional and disturbing. In groundbreaking research conducted with John Lee at the University of Manchester UK, Gail Jefferson turned the microscope on how people talk about their troubles, not in any professional or therapeutic setting, but in their ordinary conversations with family and friends. Through recordings of interactions in which people talk about problems they're having with their children, concerns about their health, financial problems, marital and relationship difficulties (their own or other people's), examination failures, dramatic events such as burglaries or a house fire and other such troubles, Jefferson explores the interactional dynamics and complexities of introducing such topics, of how speakers sustain and elaborate their descriptions and accounts of their troubles, how participants align and affiliate with one another, and finally manage to move away from such topics. The studies Jefferson published out of that remarkable period of research have been collected together in this volume. They are as insightful and informative about how we talk about our troubles, as they are innovative in the development and application of Conversation Analysis. Gail Jefferson (1938-2008) was one of the co-founders of Conversation Analysis (CA); through her early collaboration with Harvey Sacks and in her subsequent research, she laid the foundations for what has become an immensely important interdisciplinary paradigm. She co-authored, with Harvey Sacks and Emanuel Schegloff, two of the most highly cited articles ever published in Language, on turn-taking and repair. These papers were foundational, as was the transcription system that she developed and that is used by conversation analysts world-wide. Her research papers were a distinctive and original voice in the emerging micro-analysis of interaction in everyday life.

Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, this book investigates the Democratic presidential candidate's much celebrated rhetoric from a cognitive semantics point of view.

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

Yiddish and Power surveys the social, linguistic and intellectual history of the Yiddish language within the traditional civilisation of Jewish Ashkenaz in central, and then in eastern Europe, and its interaction with the surrounding non-Jewish culture. It explores the various ways in which Yiddish has empowered masses and served political agendas.

The New Cockney provides a sociolinguistic account of speech variation among adolescents in the 'traditional' East End of London. Embedded in its social context, it focuses on the interaction and social practices within a single community and highlights some of the possible mechanisms for language change.

This book explores the various choices speakers or communicators make when expressing power relations in modern societies. The volume brings together several disciplines, such as linguistics, sociology, communication studies and social psychology, to give insight into how interactants co-construct different aspects of power in their everyday life.

This book presents developments of discourse analysis in France and applies its tools to key texts from five theorists of structuralism: Lacan, Althusser, Foucault, Derrida and Sollers. It pays special attention to enunciative pragmatics as a poststructuralist approach which analyzes the discursive construction of subjectivity.

This book shows that the discourse of the Labour party 1994-2007, revolving around three key concepts of identity, narrative and metaphor, not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of renovation and of power legitimation.

This unique, historical study explores how states have articulated statements about terrorism since the 1930s and what effect these discourses have had on global politics. Ditrych's analysis challenges established understandings of terrorism, providing a new conceptualization of how terrorism discourse emerged historically.

Bridal magazines have become increasingly popular in Western society, proliferating the idea of a 'princess bride' on her 'big day'. Yet little has been written on how the ever-expanding wedding media and the popular wedding culture constructs gender and affects the ways women live and experience their weddings. Offering a critique of contemporary wedding discourse, this book marries together analyses of media texts and their reception to propose a new approach to media discourse. The analysis richly illustrates how women are invited to embrace not only the stereotypical idea of bridal femininity but also a consumptive way of experiencing it. Through examination of brides' accounts of their 'big days', the book observes the imprints of the popular gender imagery on their self-portraits and self-narratives, and describes the women's diverse approaches to them. Based on insights from gender and critical discourse studies, sociology and audience research, this exploration illuminates the ongoing debate on 'media and gender' and its methodological approaches.

Metaphor and Entertainment presents the very first, large-scale exploration of metaphor in Chinese online entertainment news, one of the most vibrant and controversial news genres in contemporary China.

With researchers around the world are under increasing pressure to publish in high-profile international journals, this book explores some of the issues affecting authors on the semiperiphery, who often find themselves torn between conflicting academic cultures and discourses.

Jonathan Wheeldon offers a rare and unusually reflective insider account of the transformational challenges of the music industry, and the cultural industries in general, over the past 15 years. He also makes a potentially valuable contribution to loosening the industrial-political deadlock in the debate over copyright reform.

By analysing the folk stories and personal narratives of a cross-section of Palestinians, Sirhan offers a detailed study of how content and sociolinguistic variables affect a narrator's language use and linguistic behaviour. This book will be of interest to anyone engaged with narrative discourse, gender discourse, Arabic studies and linguistics.

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Chinese Discourse Studies presents an innovative and systematic approach to discourse and communication in contemporary China. Incorporating Chinese philosophy and theory, it offers not only a distinct cultural paradigm in the field, but also a culturally sensitive and effective tool for studying Chinese discourses.

Polish vs. American Courtroom Discourse brings together the fields of discourse analysis and socio-legal studies to identify, illustrate and explain the cross-cultural similarities and disparities between the inquisitorial and adversarial procedures of witness examination in criminal trials.

In A Feeling of Wrongness, Joseph Packer and Ethan Stoneman confront the rhetorical challenge inherent in the concept of pessimism by analyzing how it is represented in an eclectic range of texts on the fringes of popular culture, from adult animated cartoons to speculative fiction. Packer and Stoneman explore how narratives such as True Detective, Rick and Morty, Final Fantasy VII, Lovecraftian weird fiction, and the pop ideology of transhumanism are better suited to communicate pessimistic affect to their fans than most carefully argued philosophical treatises and polemics. They show how these popular nondiscursive texts successfully circumvent the typical defenses against pessimism identified by Peter Wessel Zapffe as distraction, isolation, anchoring, and sublimation. They twist genres, upend common tropes, and disturb conventional narrative structures in a way that catches their audience off guard, resulting in belief without cognition, a more rhetorically effective form of pessimism than philosophical pessimism. While philosophers and polemicists argue for pessimism in accord with the inherently optimistic structures of expressive thought or rhetoric, Packer and Stoneman show how popular texts are able to communicate their pessimism in ways that are paradoxically freed from the restrictive tools of optimism. A Feeling of Wrongness thus presents uncharted rhetorical possibilities for narrative, making visible the rhetorical efficacy of alternate ways and means of persuasion.

This introductory textbook presents a variety of approaches and perspectives that can be employed to analyze any sample of discourse. The perspectives come from multiple disciplines, including linguistics, sociolinguistics, and linguistic anthropology, all of which shed light on meaning and the interactional construction of meaning through language use. Students without prior experience in discourse analysis will appreciate and understand the micro-macro relationship of language use in everyday contexts, in professional and academic settings, in languages other than English, and in a wide variety of media outlets. Each chapter is supported by examples of spoken and written discourse from various types of data sources, including conversations, commercials, university lectures, textbooks, print ads, and blogs, and concludes with hands-on opportunities for readers to actually do discourse analysis on their own. Students can also utilize the book's comprehensive companion website, with flash cards for key terms, quizzes, and additional data samples, for in-class activities and self-study. With its accessible multi-disciplinary approach and comprehensive data samples from a variety of sources, Discourse Analysis is the ideal core text for the discourse analysis course in applied linguistics, English, education, and communication programs.

The authors explore some of the ways in which standardization, ideology and linguistics are interrelated. Through a number of case studies they show how concepts such as grammaticality and structural change covertly rely on a false conceptualization of language, one that derives ultimately from standardization.