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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Image, Reality and Media Construction - A Frame Analysis of German Media Representations of China (Paperback, 1st ed. 2020):... Image, Reality and Media Construction - A Frame Analysis of German Media Representations of China (Paperback, 1st ed. 2020)
Fengmin Yan
R1,550 Discovery Miles 15 500 Ships in 10 - 15 working days

This book explores how news media construct social issues and events and thereby convey certain perceptions within the scope of framing theory. By operationalizing media framing as a process of interpretation through defining problem, diagnosing causes, making moral judgments and suggesting solutions, the book proposes a systematic and transparent approach to images in news discourse. Based on a frame analysis, it examines how German news media framed a list of China-related issues and events, and thereby conveyed particular beliefs and opinions on this country. Moreover, it investigates whether there were dominant patterns of interpretation and the extent to which diverse views were evident by comparing two major daily newspapers with opposite political orientations - the FAZ and the taz. Motivated by the relationship between image and reality, the book explores image formation and persistence from media construction of meaning and human cognitive complexity in perceiving others. Media select certain issues and events and then interpret them from particular perspectives. A variety of professional and non-professional factors behind news making may result in biased representations. In addition, from a social psychological perspective, inaccurate perceptions of foreign cultures may arise from categorical thinking, biased processing of stimulus information, intergroup conflicts of interest and in-group favoritism. Accordingly, whether media coverage deviates from reality is not the main concern of this book; instead, it emphasizes the underlying logics upon which the conclusions and judgments were drawn. It therefore contributes to a rational understanding of Western discourse and holds practical implications for both Chinese public diplomacy and a more constructive role of news media in promoting the understanding of others.

Technology, Multimodality and Learning - Analyzing Meaning across Scales (Paperback, 1st ed. 2019): German Canale Technology, Multimodality and Learning - Analyzing Meaning across Scales (Paperback, 1st ed. 2019)
German Canale
R1,811 Discovery Miles 18 110 Ships in 10 - 15 working days

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.

Political Identity in Discourse - The Voices of New Zealand Voters (Paperback, 1st ed. 2019): Jay M. Woodhams Political Identity in Discourse - The Voices of New Zealand Voters (Paperback, 1st ed. 2019)
Jay M. Woodhams
R1,811 Discovery Miles 18 110 Ships in 10 - 15 working days

This book takes an innovative view of language and politics, charting the terrain of political identities and discourses in New Zealand through detailed linguistic analysis of interactions with its voters. The author first sets out the geographical and sociopolitical context, examining how the constraints of a small and isolated country interact with widespread social values such as egalitarianism. He then delves into the multiple nature of identities and explores how Kiwis form their political selves through informal talk with others and in engagement with their physical and discursive surroundings. In doing so, the author provides an in-depth exploration of New Zealand political culture, identity and discourse, and sheds light on how we use language to become political people. This book will be of interest to linguists, political scientists and sociologists working with discourse analysis.

Specialized Discourses and Their Readerships (Paperback, 1st ed. 2019): David Banks, Emilia Di Martino Specialized Discourses and Their Readerships (Paperback, 1st ed. 2019)
David Banks, Emilia Di Martino
R2,957 Discovery Miles 29 570 Ships in 10 - 15 working days

This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues' experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent "targeters."

Regulating Social Life - Discourses on the Youth and the Dispositif of Age (Paperback, 1st ed. 2019): Helena Ostrowicka Regulating Social Life - Discourses on the Youth and the Dispositif of Age (Paperback, 1st ed. 2019)
Helena Ostrowicka
R1,811 Discovery Miles 18 110 Ships in 10 - 15 working days

This book presents the original concept of the 'dispositif of age', combining post-Foucauldian analytics of the dispositif, discourse and governmentality with the historical semantics of Reinhart Koselleck to explore the functions of the notion of youth in the regulation of social life. Making use of examples from sources including scientific and media statements, youth policy programmes, and strategies at international (European) and local (Polish) levels, the author shows how this concept of youth supports processes of social regulation and contributes to the implementation of political goals as specific responses to issues such as radicalization and violence, unemployment, and economic crisis. This book will be of interest not only to scholars of discourse and youth studies, but also to all post-Foucauldian researchers with an interest in going beyond simple 'applicationism'.

Public Speaking and the New Oratory - A Guide for Non-native Speakers (Paperback, 1st ed. 2019): Fiona Rossette-Crake Public Speaking and the New Oratory - A Guide for Non-native Speakers (Paperback, 1st ed. 2019)
Fiona Rossette-Crake
R1,801 Discovery Miles 18 010 Ships in 10 - 15 working days

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

The Functions of Parent-Child Argumentation (Paperback, 1st ed. 2019): Antonio Bova The Functions of Parent-Child Argumentation (Paperback, 1st ed. 2019)
Antonio Bova
R1,557 Discovery Miles 15 570 Ships in 10 - 15 working days

This book provides a detailed examination of argumentative interactions in families with young children during mealtimes. It explores both the restrictions and the opportunities family mealtimes present and the types of issues addressed through argumentative discussions. Antonio Bova puts forward an in depth analysis of how both parents and children contribute to the inception and development of an argumentative discussion, and the categories of argument adopted most often by the two groups. Drawing upon a wealth of qualitative data from the recorded mealtime conversations of Italian and Swiss-Italian middle-class families, the author examines the crucial importance of argumentative interactions between parents and children during mealtimes. This book builds on recent advances in the study of the psychology of social interaction and sheds new light on the importance of argumentation at all stages of life.

Functional Approach to Professional Discourse Exploration in Linguistics (Paperback, 1st ed. 2020): Elena N. Malyuga Functional Approach to Professional Discourse Exploration in Linguistics (Paperback, 1st ed. 2020)
Elena N. Malyuga
R1,700 Discovery Miles 17 000 Ships in 10 - 15 working days

This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.

Language, Dementia and Meaning Making - Navigating Challenges of Cognition and Face in Everyday Life (Paperback, 1st ed. 2019):... Language, Dementia and Meaning Making - Navigating Challenges of Cognition and Face in Everyday Life (Paperback, 1st ed. 2019)
Heidi E. Hamilton
R1,557 Discovery Miles 15 570 Ships in 10 - 15 working days

This book investigates the ways in which context shapes how cognitive challenges and strengths are navigated and how these actions impact the self-esteem of individuals with dementia and their conversational partners. The author examines both the language used and face maintenance in everyday social interaction through the lens of epistemic discourse analysis. In doing so, this work reveals how changes in cognition may impact the faces of these individuals, leading some to feel ashamed, anxious, or angry, others to feel patronized, infantilized, or overly dependent, and still others to feel threatened in both ways. It further examines how discursive choices made by healthy interactional partners can minimize or exacerbate these feelings. This path-breaking work will provide important insights for students and scholars of sociolinguistics, applied linguistics, medical anthropology, and health communication.

Revisiting the Toolbox of Discourse Studies - New Trajectories in Methodology, Open Data, and Visualization (Paperback, 1st ed.... Revisiting the Toolbox of Discourse Studies - New Trajectories in Methodology, Open Data, and Visualization (Paperback, 1st ed. 2019)
Markus Rheindorf
R3,225 Discovery Miles 32 250 Ships in 10 - 15 working days

This book revisits discourse analytic practice, analyzing the idea that the field has access to, provides, or even constitutes a 'toolbox' of methods. The precise characteristics of this toolbox have remained largely un-theorized, and the author discusses the different sets of tools and their combinations, particularly those that cut across traditional divides, such as those between disciplines or between quantitative and qualitative methods. The author emphasizes the potential value of integrating methods in terms of triangulation and its specific benefits, arguing that current trends in Open Science require Discourse Studies to re-examine its methodological scope and choices, and move beyond token acknowledgements of 'eclecticism'. In-depth case studies supplement the methodological discussion and demonstrate the challenges and benefits of triangulation. This book will be a valuable resource for students and scholars in Discourse Studies, particularly those with an interest in combining methods and working across disciplines.

The Spatial and Temporal Dimensions of Interactions - A Case Study of an Ethnic Grocery Shop (Paperback, 1st ed. 2020): Dariush... The Spatial and Temporal Dimensions of Interactions - A Case Study of an Ethnic Grocery Shop (Paperback, 1st ed. 2020)
Dariush Izadi
R1,793 Discovery Miles 17 930 Ships in 10 - 15 working days

"This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts." -- Laurent Filliettaz, University of Geneva, Switzerland "This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies." -- Rodney Jones, University of Reading, UK This book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces. Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.

The Language of Money and Debt - A Multidisciplinary Approach (Hardcover, 1st ed. 2017): Annabelle Mooney, Evi Sifaki The Language of Money and Debt - A Multidisciplinary Approach (Hardcover, 1st ed. 2017)
Annabelle Mooney, Evi Sifaki
R3,060 R1,305 Discovery Miles 13 050 Save R1,755 (57%) Ships in 9 - 15 working days

This book analyses the language that ordinary people employ when discussing money, debt and financial behaviour. It documents and critiques this language from an array of disciplinary perspectives, with chapters on children's books, government infomercials, television poverty porn, the emotional experience of being indebted, and more. In doing so, it addresses common underlying questions concerning definitions of money and value, and scrutinises how people construct, negotiate and articulate meaning in these domains. This wide-ranging edited collection will be of interest to students and scholars of linguistics, sociology, communication, literature and anthropology.

The Discourse Reader (Hardcover, 3rd edition): Adam Jaworski, Nikolas Coupland The Discourse Reader (Hardcover, 3rd edition)
Adam Jaworski, Nikolas Coupland
R4,637 Discovery Miles 46 370 Ships in 12 - 17 working days

In this bestselling Reader, Jaworski and Coupland have collected in one volume the most important and influential articles on discourse analysis. Designed as a structured sourcebook and divided into clear sections, The Discourse Reader covers the foundations of modern discourse analysis and represents all of its contemporary methods and traditions. The third edition: Has been revised and updated throughout to ensure a selection of up to date and accessible readings Includes new readings by Jan Blommaert, Norman Fairclough, James Paul Gee, Barbara Johnstone, Ron Scollon and Don Zimmerman, among others. Features papers by leading researchers commissioned especially for the new edition. The general introduction serves as an essential introduction to the field of discourse analysis, while the section introductions provide a useful overview and further insight into the readings. The third edition of The Discourse Reader is a key resource for all students of discourse analysis in a wide range of disciplines from linguistics to communication studies, anthropology and psychology.

Exploring Student Loneliness in Higher Education - A Discursive Psychology Approach (Hardcover, 1st ed. 2020): Lee Oakley Exploring Student Loneliness in Higher Education - A Discursive Psychology Approach (Hardcover, 1st ed. 2020)
Lee Oakley
R2,707 Discovery Miles 27 070 Ships in 10 - 15 working days

This book is an in-depth qualitative linguistic study of loneliness disclosures in interviews with undergraduate students in the UK. While much loneliness research has been undertaken in the areas of psychology, social policy and education, such studies have prioritised the social factors behind mental distress without paying explicit attention to the medium in which such distress is communicated and embodied (i.e. language). This monograph supplements this growing body of work by arguing for a stronger focus on the insights which linguistic analysis can provide for investigating how and why loneliness is disclosed by Higher Education students. This book is the first study to address discourses of loneliness in Higher Education specifically from a linguistic perspective, and will be of interest to education and healthcare professionals, counselling and welfare providers, and students and scholars of discourse analysis and linguistics.

Discourse Analysis and European Union Politics (Hardcover, 1st ed. 2019): Kennet Lynggaard Discourse Analysis and European Union Politics (Hardcover, 1st ed. 2019)
Kennet Lynggaard
R2,706 Discovery Miles 27 060 Ships in 10 - 15 working days

This book reflects on the latest developments in discourse analysis in the context of EU politics research. It explores discourse analysis as a tool to study and understand EU politics, covering key conceptual, methodological and research-strategic questions. The analytical approach advanced in this book is anchored in discursive institutionalism, the newest addition to approaches in new institutionalism. The author particularly focuses on discourse as a strategic resource for political purposes, as a device for inclusion and exclusion in policy-making, and as a means of conveying and appealing to political emotions, as well as the role visual discourse and imagery play in day-to-day EU politics. Including a variety of examples using different combinations of research techniques and data material, the book also addresses issues related to the study of discursive structures and agency, discourse conflict and consensus, causality and the time dimension in discourse analysis.

Elastic Language in Persuasion and Comforting - A Cross-Cultural Perspective (Hardcover, 1st ed. 2019): Grace Zhang, Vahid... Elastic Language in Persuasion and Comforting - A Cross-Cultural Perspective (Hardcover, 1st ed. 2019)
Grace Zhang, Vahid Parvaresh
R1,601 Discovery Miles 16 010 Ships in 10 - 15 working days

This innovative book examines the discourse of reality television, and the elasticity of language in the popular talent show The Voice from a cross-cultural perspective. Analysing how and why elastic language is used in persuasion and comforting, a comparison between Chinese and English is made, and the authors highlight the special role that elastic language plays in effective interactions and strategic communication. Through the lens of the language variance of two of the world's most commonly spoken languages, the insights and resources provided by this book are expected to advance knowledge in the fields of contrastive pragmatics and cross-cultural communication, and inform strategies in bridging different cultures. This study highlights the need to give the elastic use of language the attention it deserves, and reveals how language is non-discrete and strategically stretchable. This book will be of interest to academics and postgraduate students engaged in elastic/vague language studies, cross-cultural pragmatics, media linguistics, discourse analysis, sociolinguistics and communication studies.

Technology, Multimodality and Learning - Analyzing Meaning across Scales (Hardcover, 1st ed. 2019): German Canale Technology, Multimodality and Learning - Analyzing Meaning across Scales (Hardcover, 1st ed. 2019)
German Canale
R2,712 Discovery Miles 27 120 Ships in 10 - 15 working days

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.

Values and Choices in Television Discourse - A View from Both Sides of the Screen (Hardcover, 1st ed. 2015): Roberta Piazza,... Values and Choices in Television Discourse - A View from Both Sides of the Screen (Hardcover, 1st ed. 2015)
Roberta Piazza, Louann Haarman, Anne Caborn
R2,551 R1,099 Discovery Miles 10 990 Save R1,452 (57%) Ships in 9 - 15 working days

The high-pressured, fast-paced environment of television production leaves little time for producers to reflect on how the potentialities of texts and images will be interpreted outside of the immediate broadcast imperatives. This volume brings together the producers and analysts of television in a formal and productive way.

Rewriting Humour in Comic Books - Cultural Transfer and Translation of Aristophanic Adaptations (Hardcover, 1st ed. 2019):... Rewriting Humour in Comic Books - Cultural Transfer and Translation of Aristophanic Adaptations (Hardcover, 1st ed. 2019)
Dimitris Asimakoulas
R1,693 Discovery Miles 16 930 Ships in 10 - 15 working days

This book examines comic book adaptations of Aristophanes' plays in order to shed light on how and why humour travels across cultures and time. Forging links between modern languages, translation and the study of comics, it analyses the Greek originals and their English translations and offers a unique, language-led research agenda for cultural flows, and the systematic analysis of textual norms in a multimodal environment. It will appeal to students and scholars of Modern Languages, Translation Studies, Comics Studies, Cultural Studies and Comparative Literature.

Revisiting the Toolbox of Discourse Studies - New Trajectories in Methodology, Open Data, and Visualization (Hardcover, 1st ed.... Revisiting the Toolbox of Discourse Studies - New Trajectories in Methodology, Open Data, and Visualization (Hardcover, 1st ed. 2019)
Markus Rheindorf
R3,283 Discovery Miles 32 830 Ships in 10 - 15 working days

This book revisits discourse analytic practice, analyzing the idea that the field has access to, provides, or even constitutes a 'toolbox' of methods. The precise characteristics of this toolbox have remained largely un-theorized, and the author discusses the different sets of tools and their combinations, particularly those that cut across traditional divides, such as those between disciplines or between quantitative and qualitative methods. The author emphasizes the potential value of integrating methods in terms of triangulation and its specific benefits, arguing that current trends in Open Science require Discourse Studies to re-examine its methodological scope and choices, and move beyond token acknowledgements of 'eclecticism'. In-depth case studies supplement the methodological discussion and demonstrate the challenges and benefits of triangulation. This book will be a valuable resource for students and scholars in Discourse Studies, particularly those with an interest in combining methods and working across disciplines.

Tabloiding the Truth - It's the Pun Wot Won It (Paperback, 1st ed. 2020): Steve Buckledee Tabloiding the Truth - It's the Pun Wot Won It (Paperback, 1st ed. 2020)
Steve Buckledee
R769 R292 Discovery Miles 2 920 Save R477 (62%) Ships in 9 - 15 working days

What skills do journalists exhibit in sensationalising, exaggerating and otherwise 'tabloiding' the truth, while usually stopping short of stating unambiguous falsehoods? Why has the tabloid news not collapsed as predicted, but thrived as a medium in an age of interaction and online commentary? This book is a comprehensive and accessible exploration of the British tabloid newspapers from the 1960s to the present day. Examining topics such as sex and the representation of women, national stereotypes and Britain's relationship with Europe, war coverage, celebrities, investigative journalism and instances where the tabloids have misread the public mood, the author draws on Critical Discourse Analysis and Stylistics to take a language-led approach to the UK tabloids. With its interdisciplinary approach and readable prose style, this book will be of interest to a wide range of readers across language and linguistics, media and communication, journalism, political science and British cultural studies.

Political Identity in Discourse - The Voices of New Zealand Voters (Hardcover, 1st ed. 2019): Jay M. Woodhams Political Identity in Discourse - The Voices of New Zealand Voters (Hardcover, 1st ed. 2019)
Jay M. Woodhams
R2,448 Discovery Miles 24 480 Ships in 10 - 15 working days

This book takes an innovative view of language and politics, charting the terrain of political identities and discourses in New Zealand through detailed linguistic analysis of interactions with its voters. The author first sets out the geographical and sociopolitical context, examining how the constraints of a small and isolated country interact with widespread social values such as egalitarianism. He then delves into the multiple nature of identities and explores how Kiwis form their political selves through informal talk with others and in engagement with their physical and discursive surroundings. In doing so, the author provides an in-depth exploration of New Zealand political culture, identity and discourse, and sheds light on how we use language to become political people. This book will be of interest to linguists, political scientists and sociologists working with discourse analysis.

Regulating Social Life - Discourses on the Youth and the Dispositif of Age (Hardcover, 1st ed. 2019): Helena Ostrowicka Regulating Social Life - Discourses on the Youth and the Dispositif of Age (Hardcover, 1st ed. 2019)
Helena Ostrowicka
R2,448 Discovery Miles 24 480 Ships in 10 - 15 working days

This book presents the original concept of the 'dispositif of age', combining post-Foucauldian analytics of the dispositif, discourse and governmentality with the historical semantics of Reinhart Koselleck to explore the functions of the notion of youth in the regulation of social life. Making use of examples from sources including scientific and media statements, youth policy programmes, and strategies at international (European) and local (Polish) levels, the author shows how this concept of youth supports processes of social regulation and contributes to the implementation of political goals as specific responses to issues such as radicalization and violence, unemployment, and economic crisis. This book will be of interest not only to scholars of discourse and youth studies, but also to all post-Foucauldian researchers with an interest in going beyond simple 'applicationism'.

Language, Dementia and Meaning Making - Navigating Challenges of Cognition and Face in Everyday Life (Hardcover, 1st ed. 2019):... Language, Dementia and Meaning Making - Navigating Challenges of Cognition and Face in Everyday Life (Hardcover, 1st ed. 2019)
Heidi E. Hamilton
R2,323 Discovery Miles 23 230 Ships in 10 - 15 working days

This book investigates the ways in which context shapes how cognitive challenges and strengths are navigated and how these actions impact the self-esteem of individuals with dementia and their conversational partners. The author examines both the language used and face maintenance in everyday social interaction through the lens of epistemic discourse analysis. In doing so, this work reveals how changes in cognition may impact the faces of these individuals, leading some to feel ashamed, anxious, or angry, others to feel patronized, infantilized, or overly dependent, and still others to feel threatened in both ways. It further examines how discursive choices made by healthy interactional partners can minimize or exacerbate these feelings. This path-breaking work will provide important insights for students and scholars of sociolinguistics, applied linguistics, medical anthropology, and health communication.

Multimodal Communication - A social semiotic approach to text and image in print and digital media (Hardcover, 1st ed. 2019):... Multimodal Communication - A social semiotic approach to text and image in print and digital media (Hardcover, 1st ed. 2019)
May Wong
R1,684 Discovery Miles 16 840 Ships in 10 - 15 working days

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

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