In this bestselling Reader, Jaworski and Coupland have collected in one volume the most important and influential articles on discourse analysis. Designed as a structured sourcebook and divided into clear sections, The Discourse Reader covers the foundations of modern discourse analysis and represents all of its contemporary methods and traditions. The third edition: Has been revised and updated throughout to ensure a selection of up to date and accessible readings Includes new readings by Jan Blommaert, Norman Fairclough, James Paul Gee, Barbara Johnstone, Ron Scollon and Don Zimmerman, among others. Features papers by leading researchers commissioned especially for the new edition. The general introduction serves as an essential introduction to the field of discourse analysis, while the section introductions provide a useful overview and further insight into the readings. The third edition of The Discourse Reader is a key resource for all students of discourse analysis in a wide range of disciplines from linguistics to communication studies, anthropology and psychology.

This innovative book examines the discourse of reality television, and the elasticity of language in the popular talent show The Voice from a cross-cultural perspective. Analysing how and why elastic language is used in persuasion and comforting, a comparison between Chinese and English is made, and the authors highlight the special role that elastic language plays in effective interactions and strategic communication. Through the lens of the language variance of two of the world's most commonly spoken languages, the insights and resources provided by this book are expected to advance knowledge in the fields of contrastive pragmatics and cross-cultural communication, and inform strategies in bridging different cultures. This study highlights the need to give the elastic use of language the attention it deserves, and reveals how language is non-discrete and strategically stretchable. This book will be of interest to academics and postgraduate students engaged in elastic/vague language studies, cross-cultural pragmatics, media linguistics, discourse analysis, sociolinguistics and communication studies.

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.

In the online world, people argue about anything and everything - religion is no exception. Stephen Pihlaja investigates how several prominent social media figures present views about religion in an environment where their positions are challenged. The analysis shows how conflict creates a space for users to share, explain, and develop their opinions and beliefs, by making appeals to both a core audience of like-minded viewers and a broader audience of viewers who are potentially interested in the claims, ambivalent, or openly hostile. The book argues that in the back-and-forth of these arguments, the positions that users take in response to the arguments of others have consequences for how religious talk develops, and potentially for how people understand and practice their beliefs in the twenty-first century. Based on original empirical research, it addresses long-debated questions in sociolinguistics and discourse analysis regarding the role of language in building solidarity, defining identity and establishing genres and registers of interaction.

This book investigates the struggles for hegemony, and a possible 'crisis of crisis management' at the core of Italy's political economy. With a specific focus on the conflict over the 2012 labour market reform, the book also explores the country's trajectory in the area of economic and social reproduction. It presents a framework for critical policy analysis that draws on cultural political economy and explores its potential synergies with complementary approaches such as historical materialist policy analysis and critical discourse analysis. Readers will gain an understanding of crisis dynamics in the aftermath of 2008, and insights into related political reactions. The book will also help them develop the analytical tools needed to make sense of these puzzling phenomena.

This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women's own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

This book presents an innovative institutional transpositional ethnography that examines the textual trajectory of "the life of a calling script" from production by corporate management and clients to recontextualization by middle management and finally to application by agents in phone interactions. Drawing on an extensive original research it provides a behind-the-scenes view of a multilingual call center in London and critiques the archetypal modern workplace practices including extensive use of monitoring and standardization and use of low-skilled precariat labor. In doing so, it offers fresh perspectives on contemporary debates about resistance, agency, and compliance in globalized workplaces. This study will provide a valuable resource to students and scholars of management studies, communication, sociolinguistics, and linguistic anthropology.

This edited volume brings together leading international researchers from across the social sciences to examine the theoretical premises, methodological options and critical potentials of the Essex School of discourse analysis, founded on the work of Ernesto Laclau and Chantal Mouffe. In doing so, it presents a clear picture of a poststructuralist and post-foundational research program to postdisciplinary discourse research. Divided into three parts, it begins by elaborating the ontological, theoretical and methodological foundations of the Essex School's approach to discourse analysis. The second part provides empirical case studies showing how the Essex School research program informs and instructs empirical discourse research. In the concluding third part authors explain how and with what possible consequences this strand of discourse research contributes to social practices of critique. It offers a crucial contribution to the further methodologization and operationalization of the Essex School's approach so as to make it a viable alternative to discourse-analytical approaches that take dominant positions in today's 'field of discourse studies'. The book's transdisciplinary focus will attract readers who use discourse analysis in all areas of the social sciences and humanities, particularly applied linguistics, cultural anthropology, sociology, philosophy and history.

A unique synthesis of contrastive linguistics and discourse analysis, providing a core text for upper undergraduates and postgraduates taking courses in language, applied linguistics, translation and cultural studies. The book will also be of interest to language teachers and other applied linguists, as well as translators and interpreters. This revised and expanded edition includes important updates reflecting the growth over the past two decades in the theoretical study of translation and contrastive linguistics, and the wide-ranging practical applications of such studies. It offers authoritative updates on the major issues of translation and contrastive linguistics, using new practical examples and case studies that present the latest exploratory research of interest to both students and practitioners. While English and Arabic remain the language pair used for illustrative purposes, the analytic tools and theoretical overviews presented are of global applicability. The main objectives pursued remain the training of future linguists and, more broadly, an increased awareness of the subtleties of discourse on the part of language users.

This book combines media studies and linguistics with theories of national and supranational identity to offer an interdisciplinary approach to the study of European identity/ies and news discourses. Taking representations of 'Islamist terrorism' and Turkey's accession to the European Union as case studies, it analyses the discursive construction of supranational European identity through the discursive distinction of 'Us' and 'Them'. Moreover, it compares the media's representations of the 'Other' in different socio-political moments in Europe- from times of European integration (2004-5) to the European dystopia (2015-16) through the discourse analysis of specific Greek, British and French newspapers. This timely work synthesizes classic argumentative approaches and Gramscian thought in the study of media discourses by focusing on the Aristotelian concept of topos and introducing the concept of 'hegemonic knowledge'. This pioneering work will appeal to scholars across the fields of linguistics, social anthropology, European politics, and media studies.

This edited collection brings together the latest research on discourse and society in Latin America and Caribbean in one volume. Employing cross-cutting approaches to current political, institutional and media discourses, it bridges existing theoretical and analytical gaps between the socio-political macro issues and the micro aspects of linguistic analysis to provide fresh insights that deconstruct the complex socio-political power dynamics in Latin America and the Caribbean. Across eight chapters this volume explores the regions' thorny relationship with their complex histories of colonialism and slavery as well as the ongoing, multifaceted constructions of hegemonic and counter-hegemonic identities at the individual, regional and national levels. In doing so, it demonstrates the unique and rich particularities of these regions and why it is that they challenge many conventional dogmas and methods across the Social Sciences. This book will be of particular interest to scholars working in Discourse Studies, Sociology, Politics, Anthropology and Latin American and Caribbean Studies.

This feminist rhetorical history explores women's complex and changing relationship to the home and how that affected their entry into the workplace. Author Jessica Enoch examines the spatial rhetorics that defined the home in the mid- to late nineteenth and early twentieth centuries and considers how its construction and reconstruction-from discursive description to physical composition-has greatly shaped women's efforts at taking on new kinds of work. In doing so, Enoch exposes the ways dominant discourses regarding women's home life and work life-rhetorics that often assumed a white middle-class status-were complicated when differently raced, cultured, and classed women encountered them. Enoch explores how three different groups of women workers-teachers, domestic scientists, and World War II factory employees-contended with the physical and ideological space of the home, examining how this everyday yet powerful space thwarted or enabled their financial and familial security as well as their intellectual engagements and work-related opportunities. Domestic Occupations demonstrates a multimodal and multigenre research method for conducting spatio-rhetorical analysis that serves as a model for new kinds of thinking and new kinds of scholarship. This study adds historical depth and exigency to an important contemporary conversation in the public sphere about how women's ties to the home inflect their access to work and professional advancement.

This book is about Positioning Theory (Davies & Harre, 1990) and its potential applications in bilingual and multilingual contexts involving teachers, learners, speakers, and users of a second/foreign or additional language. By using Positioning Theory as a theoretical lens and analytical approach, the author illustrates how various social and poststructural concepts in applied linguistics and language teacher education, including identity, agency, language socialization, classroom participation, and intercultural communication, can be investigated and better understood. The book adds a new perspective to the growing body of multidisciplinary literature in the areas of L2 teacher education and classroom learning, and includes step-by-step guidelines for positioning analysis, insights and implications for classroom practice, as well as suggested directions for future research. It will be of particular interest to language teachers and teacher educators, as well as students and scholars of applied linguistics more broadly.

This volume brings together key players in discourse variation research to offer original analyses of a wide range of discourse-pragmatic variables, such as 'like', 'innit', 'you get me', and 'at the end of the day'. The authors introduce a range of new methods specifically tailored to the study of discourse-pragmatic variation and change in synchronic and longitudinal dialect data, and provide new empirical and theoretical insights into discourse-pragmatic variation and change in contemporary varieties of English. The volume thus enhances our understanding of the complexities of discourse-pragmatic variation and change, and encourages new ways of thinking about variability in discourse-pragmatics. With its dual focus on presenting innovative methods as well as new results, the volume will provide an important resource for both newcomers and veterans alike in the field of discourse variation analysis, and spark discussions that will set new directions for future work in the field.

What skills do journalists exhibit in sensationalising, exaggerating and otherwise 'tabloiding' the truth, while usually stopping short of stating unambiguous falsehoods? Why has the tabloid news not collapsed as predicted, but thrived as a medium in an age of interaction and online commentary? This book is a comprehensive and accessible exploration of the British tabloid newspapers from the 1960s to the present day. Examining topics such as sex and the representation of women, national stereotypes and Britain's relationship with Europe, war coverage, celebrities, investigative journalism and instances where the tabloids have misread the public mood, the author draws on Critical Discourse Analysis and Stylistics to take a language-led approach to the UK tabloids. With its interdisciplinary approach and readable prose style, this book will be of interest to a wide range of readers across language and linguistics, media and communication, journalism, political science and British cultural studies.

Spenser is a delirious poet. He can't plough straight. What he builds is shiftier, twistier, than anything dreamed up or put down by M. C. Escher. So begins Resisting Allegory, in which the leading Spenser critic of our time sums up a lifelong commitment to the theory and practice of textual interpretation. Spenser's great poem provides the occasion for a searching and comprehensive interdisciplinary exploration of reading practices3/4those the author advocates as well as those he adapts or criticizes in entertaining a wide range of critical arguments with his celebrated combination of intellectual generosity and rigorous questioning. Berger is interested in how details of the poem's language-phrases, images, figures on which we haven't put enough interpretive pressure-disconcert traditional interpretations and big discourses that the poem has often been thought to serve. Central to this volume is an attention to the deployment of gender in conjunction with the Berger's notion of narrative complicity. Resisting Allegory offers a model of theoretically sophisticated criticism that never wavers in its close attention to the text. Berger offers a sustained and brilliantly articulated resistance not only to allegory, as the title indicates, but also to prevalent modes of cultural and historical criticism. As in all of Berger's books, a lucid reflection on questions of method-based on a profound and richly theoretically informed understanding of the workings of language and of the historical situations of the people involved in it-are interwoven with an interpretive practice that serves as an exemplary pedagogical model. Berger attends to historical and political context while deeply respecting the ways in which text can never be reduced to context. This distinctive and original book makes clear the scope and coherence of the critical vision elaborated Berger has elaborated in a lifetime of seminal and still-challenging critical arguments.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

This book examines classical and modern interpretations of education in the context of contemporary Okinawa as a site of neoliberal military-industrial development. Considering how media educate consumers to accept the plans and policies of the powerful, it questions current concepts of development and the ideology that informs national security policies. The book closely examines the signs, symbols, and rhetorical manipulations of language used in media to rationalize and justify a kind of development, which is the destruction of the environment in Henoko. Through careful analysis of public relations literature and public discourse, it challenges the presupposition that Okinawa is the Keystone of the Pacific and necessarily the only location in Japan to host U.S. military presence. Forced to co-operate in America's military hegemony and global war-fighting action, Okinawa is at the very center of the growing tension between Beijing and Washington and its clients in Tokyo and Seoul. The book represents a case study of the discourse used in society to wield control over this larger project, which is a more developed and militarized Okinawa . Considering how history is given shape through external power structures and discourse practices that seek control over both historical and contemporary narratives, it reveals how public attitudes and perceptions are shaped through educational policies and media.

Contributions in this book illustrate the many methods available for researching language in context and for the analysis of everyday text types. Each chapter highlights language as a resource for the expression of meanings-a social semiotic resource. Text analysis is used to reveal our capacity to formulate multiple meanings for participation in different social practices-in relationships, in work, in education and in leisure. The approach is applied in text-based teaching and in the critical analysis of public discourses. The texts come from different social spheres including banking, language classes, senate hearings, national tests and textbooks, and interior architecture. Text-based research makes a major contribution to Critical Discourse Analysis. The editors and authors of this book demonstrate the value of text analysis for awareness of the role of language for accountable citizenship and for teaching and learning. This book will be of interest to anyone researching in the fields of language learning and teaching, functional linguistics, multimodality, social semiotics, systemic functional linguistics, text-based teaching, and genre analysis, as well as literacy teachers and undergraduate and postgraduate students of linguistics, media and education.

A decolonial reading of Han Dynasty rhetoric reveals the logics and networks that governed early imperial China. In Genre Networks and Empire, Xiaoye You integrates a decolonial and transnational approach to construct a rhetorical history of early imperial China. You centers ancient Chinese rhetoric by focusing on how an imperial matrix of power was established in the Han Dynasty through genres of rhetoric and their embodied circulation, and through epistemic constructs such as the Way, heaven, ritual, and yin-yang. Through the concept of genre networks, derived from both ancient Chinese and Western scholarship, You unlocks the mechanisms of early Chinese imperial bureaucracy and maps their far-reaching influence. He considers the communication of governance, political issues, court consultations, and the regulation of the inner quarters of empire. He closely reads debates among government officials, providing insight into their efforts to govern and legitimize the regime and their embodiment of different schools of thought. Genre Networks and Empire embraces a variety of rhetorical forms, from edicts, exam essays, and commentaries to instruction manuals and memorials. It captures a range of literary styles serving the rhetorical purposes of praise and criticism. In the context of court documentation, these genre networks reflect systems of words in motion, mediated governmental decisions and acts, and forms of governmental logic, strategy, and reason. A committed work of decolonial scholarship, Genre Networks and Empire shows, through Chinese words and writing, how the ruling elites of Han China forged a linguistic matrix of power, a book that bears implications for studies of rhetoric and empire in general.

A unique synthesis of contrastive linguistics and discourse analysis, providing a core text for upper undergraduates and postgraduates taking courses in language, applied linguistics, translation and cultural studies. The book will also be of interest to language teachers and other applied linguists, as well as translators and interpreters. This revised and expanded edition includes important updates reflecting the growth over the past two decades in the theoretical study of translation and contrastive linguistics, and the wide-ranging practical applications of such studies. It offers authoritative updates on the major issues of translation and contrastive linguistics, using new practical examples and case studies that present the latest exploratory research of interest to both students and practitioners. While English and Arabic remain the language pair used for illustrative purposes, the analytic tools and theoretical overviews presented are of global applicability. The main objectives pursued remain the training of future linguists and, more broadly, an increased awareness of the subtleties of discourse on the part of language users.

This book offers a new approach to the principles and functioning of rhetoric. In everyday life, we often debate issues or simply discuss questions. Rhetoric is the way in which we answer questions in an interpersonal context, when we want to have an effect on those with whom we are communicating. They can be convinced or charmed, persuaded or influenced, and the language used can range from reasoning to the sharing of narratives, literary or otherwise. What is Rhetoric? provides a breakthrough in the field, offering a systematic and unified view of the topic. The book combines the social aspects of rhetoric, such as the negotiation of distance between speakers, with the theory of emotions. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's 'problematological' conception of rhetoric, based on the primacy of questioning and answering in language and thought.

Any reader engaging the work of Keats, Shelley, or Coleridge must confront the role biography has played in the canonization of each. Each archive is saturated with stories of the life prematurely cut off or, in Coleridge's case, of promise wasted in indolence. One confronts reminiscences of contemporaries who describe subjects singularly unsuited to this world, as well as still stranger materials-death masks, bits of bone, locks of hair, a heart-initially preserved by circles and then circulating more widely, often in tandem with bits of the literary corpus. Especially when it centers on the early deaths of Keats and Shelley, biographical interest tends to be dismissed as a largely Victorian and sentimental phenomenon that we should by now have put behind us. And yet a line of verse by these poets can still trigger associations with biographical detail in ways that spark pathos or produce intimations of prolepsis or fatality, even for readers suspicious of such effects. Biographical fascination-the untoward and involuntary clinging of attention to the biographical subject-is thus "posthumous" in Keats's evocative sense of the term, its life equivocally sustained beyond its period. Lives of the Dead Poets takes seriously the biographical fascination that has dogged the prematurely arrested figures of three romantic poets. Arising in tandem with a sense of the threatened end of poetry's allotted period, biographical fascination personalizes the precariousness of poetry, binding poetry, the poet-function, and readers to an irrecuperable singularity. Reading romantic poets together with the modernity of Benjamin and Baudelaire, Swann shows how poets' afterlives offer an opening for poetry's survival, from its first nineteenth-century death sentences into our present.

The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering - among others - content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.