A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

This book examines the ways in which political discourses of crisis and 'newness' are (re)produced, circulated, naturalised, received and contested in Post-Mugabe Zimbabwe. Going beyond the ordinariness of conventional political, human and social science methods, the book offers new and engaging multi-disciplinary approaches that treat discourse and language as important sites to encounter the politics of contested representations of the Zimbabwean crisis in the wake of the 2017 coup. The book centres discourse on new approaches to contestations around the discursive framing of various aspects of the socio-economic and political crisis related to significant political changes in Zimbabwe post-2017. Contributors in this volume, most of whom experienced the complex transition first-hand, examine some of the ways in which language functions as a socio-cultural and political mechanism for creating imaginaries, circulating, defending and contesting conceptions, visions, perceptions and knowledges of the post-Mugabe turn in the Zimbabwean crisis and its management by the "New Dispensation". This book will be of interest to scholars of African studies, postcolonial studies, language/discourse studies, African politics and culture.

This book explores the reasons behind the unexpected rise to power of Ukraine's President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show. Taking a discourse analysis approach, the author draws on two main arguments of critical scholarship: the "populist explosion" of the recent decade came as a reaction to the inequalities and injustices of the global neoliberal order, and the success of neoliberalism can be explained by its ability to mask itself under attractive progressive covers. Developing these lines of argument, the book demonstrates not only how the "populist explosion" can lead to further neoliberalization, but also that the euphemizing effect can be achieved by mixing the virtual and the real, as in the case of Zelensky. This first of its kind study will resonate with any scholar or upper-level student working on populism, neoliberalism, political communication, media studies, political science, European studies, Ukrainian studies, and discourse analysis.

This book explores the use of discourse markers - lexical items where drawing a distinction between propositional and non-propositional, syntactically-semantically integrated and discourse-pragmatic uses is especially relevant. Using a combination of qualitative and quantitative methodologies, descriptive and critical (CDA) perspectives, and manual annotation and automatized analyses, the author argues that Discourse Markers (DMs) cannot be effectively studied in isolation, but must instead be contextualised with reference to other discourse-pragmatic devices and their language and genre backgrounds. This book will be of interest to students and academics working in the fields of DM research and critical discourse studies, and will also appeal to scholars working in areas such as genre studies, second language acquisition (SLA), literary analysis, contemporary cinematography, Tolkien scholarship, and Bible studies.

This collection offers a thorough treatment of the ways in which the verbal and visual semiotic modes interrelate toward promoting gender equality and social inclusion in children's picture books. Drawing on cutting-edge theoretical work in multimodality, including multimodal cognitive linguistics, multimodal discourse analysis, and visual social semiotics, the book expands on descriptive-oriented studies to offer a more linguistically driven perspective on children's picture books. The volume explores the choice afforded to and the lexico-semantic and discursive strategies employed by writers and illustrators in conveying representational, interpersonal, and textual meanings in the verbal and non-verbal components in these narratives in order to challenge gender stereotypes and promote the social inclusion of same-sex parent families. This book will be of particular interest to students and scholars in multimodality, discourse analysis, social semiotics, and children's literature. Chapters 1 & 8 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

This book is the third in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. This third volume explores the potential of Minimal English, a recent offshoot of the Natural Semantic Metalanguage, with special reference to its use in Language Teaching and Intercultural Communication. Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.

This volume comprises a selection of contributions to the theorizing about argumentation that have been presented at the 9th conference of the International Society for the Study of Argumentation (ISSA), held in Amsterdam in July 2018. The chapters included provide a general theoretical perspective on central topics in argumentation theory, such as argument schemes and the fallacies. Some contributions concentrate on the treatment of the concept of conductive argument. Other contributions are dedicated to specific issues such as the justification of questions, the occurrence of mining relations, the role of exclamatives, argumentative abduction, eudaimonistic argumentation and a typology of logical ways to counter an argument. In a number of cases the theoretical problems addressed are related to a specific type of context, such as the burden of proof in philosophical argumentation, the charge of committing a genetic fallacy in strategic manoeuvring in philosophy, the necessity of community argument, and connection adequacy for arguments with institutional warrants. The volume offers a great deal of diversity in its breadth of coverage of argumentation theory and wide geographic representation from North and South America to Europe and China.

By drawing on observation and detailed discourse analysis from interviews with teachers in Lithuanian and North American schools, this text identifies individual, school-specific, and national factors which impact teachers' informal professional learning. Addressing multiple layers of teacher learning, this text illustrates how factors including socio-economic status, individual learning style, cultural attitudes to education, and political histories support or impede workplace learning. Drawing on three fields of research-teacher education, cultural anthropology, and comparative international-the book posits teacher learning as a multidimensional socio-cultural process. Finally combining a typology of informal learners with other policy-driven factors, the text indicates how practices at school, district, and national levels might stimulate workplace learning. Offering methodological innovations including unique research design and creative ways of using discourse analysis, this book will be of particular use to researchers and doctoral students in education, organizational and educational psychology, cultural anthropology, management, and beyond.

This book is the first in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. In addition, it explores ethnopragmatics and conversational humour, with a further focus on semantic analysis more broadly. Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.

This book explores how discursive psychology (DP) research can be applied to disability and the everyday and institutional constructions of bodymind differences. Bringing together both theoretical and empirical work, it illustrates how DP might be leveraged to make visible nuanced understandings of disability and difference writ large. The authors argue that DP can attend to how such realities are made relevant, dealt with, and negotiated within social practices in the study of disability. They contend that DP can be used to unearth the nuanced and frequently taken for granted ways in which disability is made real in both everyday and institutional talk, and can highlight the very ways in which differences are embodied in social practices - specifically at the level of talk and text. This book demonstrates that rather than simply staying at the level of theory, DP scholars can make visible the actual means by which disabilities and differences more broadly are made real, resisted, contested, and negotiated in everyday social actions. This book aims to expand conceptions of disability and to deepen the - at present, primarily theoretical - critiques of medicalization.

This book is the second in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. It focuses on meaning and culture, with sections on "Words as Carriers of Cultural Meaning" and "Understanding Discourse in Cultural Context". Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

In this volume, Soe Marlar Lwin proposes a contextualized multimodal framework that brings together storytelling practitioners' and academic researchers' conceptions of storytelling. It aims to highlight the ways in which various institutions in contemporary society have been using live storytelling performances as an effective communicative, educative and meaning-making tool. Drawing on theories of narrative from narratology as well as from related fields such as discourse analysis, multimodal analysis, communication and performance studies, the author proposes a contextualized multimodal framework to (a) uncover the potential narrativity of a live storytelling performance through an analysis of narrative elements constituting the story, (b) capture the process of developing actual narrativity through a multimodal analysis of performance features in the storytelling discourse, and (c) highlight the importance of context and dynamics between the storyteller and audience for an achievement of optimal narrativity in a particular storytelling event. The sample analysis shows how the framework not only describes the system governing institutionalized storytelling performances in general but also serves as a useful model to examine individual performance as a unique realization of the general system. The book also offers implications for possible applications of such contextualized multimodal frameworks more broadly across the disciplines.

This book addresses different forms of discourse by analysing the emergence of power dynamics in communication and their importance in shaping the production and reception of messages. The chapters focus on specific cognitive aspects, such as the verbal expression of reasoning or emotions, as well as on linguistic and discursive processes. The interaction between reasoning, feelings, and emotions is described in relation to several fields of discourse where power dynamics may emerge and includes, among others, political, media, and academic discourse. This volume aims to include representative instances of this heterogeneity and is deeply rooted, both theoretically and methodologically, in the acknowledgment that the investigation of the complex interaction between reason and emotion in discursive productions cannot be exempt from the adoption of a multi-disciplinary perspective. By providing a critical reflection of their methodological decisions, and describing the implications of their research projects, the contributors offer insights which are relevant for students, researchers, and practitioners operating in the broad field of discourse studies.

This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by focusing on the following questions: 1) the role of televised media in the formation of language attitudes, and 2) how shifting gender ideologies are performed and embodied such attitudes. This book presents empirical evidence to argue that gangtaiqiang should, in fact, be conceptualized as a mediatized variety of Mandarin, rather than the actual speech of people in Hong Kong or Taiwan. The analyses in this book point to an emerging realignment among the Chinese towards gangtaiqiang, a variety traditionally associated with chic, urban television celebrities and young cosmopolitan types. In contrast to Beijing Mandarin, Taiwanese Mandarin is now perceived to be pretentious, babyish, and emasculated, mirroring the power dynamics between Taiwan and China.

This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value - whether as commodity or capital - have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.

This book builds on Baker and Egbert's previous work on triangulating methodological approaches in corpus linguistics and takes triangulation one step further to highlight its broader applicability when implemented with other linguistic research methods. The volume showcases research methods from other linguistic disciplines and draws on ten empirical studies from a range of topics in psycholinguistics, applied linguistics, and discourse analysis to demonstrate how these methods might be most effectively triangulated with corpus-linguistic methods. A concluding chapter synthesizes these findings as a means of pointing the way toward future directions for triangulation and its implications for future linguistic research. The combined effect reveals the potential for the triangulation of these methods to not only enhance rigor in empirical linguistic research but also our understanding of linguistic phenomena and variation by studying them from multiple perspectives, making this book essential reading for graduate students and researchers in corpus linguistics, applied linguistics, psycholinguistics, and discourse analysis.

This book explores discursive psychological empirical research in the context of political communication. Drawing together a well-established field of study and a variety of discursive psychology approaches the authors confront the theoretical and practical challenges that discursive psychology and political communication studies face today. Using a diverse range of approaches, including the analysis of TV shows, cartoons, social media groups and blogs, face-to-face verbal interaction, political rhetoric and mainstream news reports, the authors explain the ways in which discursive psychology can offer insight into the nature of contemporary political communications. The book offers timely and international reflections on the context of online political communication, Brexit rhetoric, prejudice discourse and political persuasion, showcasing the analytical acumen and empirical insight that can be gleaned from discursive psychology methods. Political Communication: Discursive Perspectives highlights the value of contributions from outside English speaking academia and is essential reading for academics, researchers and students interested in political communication or discursive psychology.

This edited book engages with the richly interdisciplinary field of business and professional communication, aiming to reconcile the prescriptive ambitions of the US-centred business communication tradition with the more descriptive approach favoured in discourse studies and applied linguistics. A follow-up to the award-winning book The Ins and Outs of Business and Professional Discourse Research (Palgrave Macmillan, 2016), this volume brings together scholars and their recent work from wide-ranging business and professional settings to engage with the question of what counts as good data. The authors focus on four key themes - authenticity, triangulation, background and relevance - to shine a light on business and professional discourse as essential contextual and intertextual. This book will be of interest to scholars working in applied linguistics, sociolinguistics, and business communication, but also other social scientists interested in a range of perspectives on oral, written and digital language use in workplace settings.

Bringing together scholars from a broad range of theoretical perspectives, The Language of Argumentation offers a unique overview of research at the crossroads of linguistics and theories of argumentation. In addition to theoretical and methodological reflections by leading scholars in their fields, the book contains studies of the relationship between language and argumentation from two different viewpoints. While some chapters take a specific argumentative move as their point of departure and investigate the ways in which it is linguistically manifested in discourse, other chapters start off from a linguistic construction, trying to determine its argumentative function and rhetorical potential. The Language of Argumentation documents the currently prominent research on stylistic aspects of argumentation and illustrates how the study of argumentation benefits from insights from linguistic models, ranging from theoretical pragmatics, politeness theory and metaphor studies to models of discourse coherence and construction grammar.

This book examines the professional discourses produced in women's media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, 'synthetic sisterhood', media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.

Looking at discretion broadly as the exercise of controlled freedom, this edited volume introduces insights from a range of social sciences perspectives. Traditionally, discussions of discretion have drawn on legal notions of the appropriate exercise of legitimate authority specified by legislators. However, empirical and theoretical studies in the social sciences have extended our understanding of discretion, moving us beyond a narrow legal view. Contributors from a range of disciplines explore the idea of discretion and related notions of freedom and control across social and political practices and in different contexts. As this complex and important topic is discussed and examined, both total control and unconstrained freedom appear to be illusions.

This book explores the problem-oriented interdisciplinary research movement comprised of Critical Discourse Analysis (CDA) and Critical Discourse Studies (CDS) for scholars, teachers, and students from many backgrounds. Beginning with a Preface by renowned CDA/CDS scholar Ruth Wodak, it introduces CDA/CDS through examples of what its research looks like, delineates various precursors to CDA/CDS and important foundational concepts and theories, and traces its development from its early years until it became established. After the relationship between CDA and CDS is discussed, seven commonly cited approaches to CDA/CDS are outlined, including their connections and differences, their origins and development, major and associated scholars, research focus(es), and central concepts and distinguishing features. After a summary of critiques of CDA/CDS and responses by CDA/CDS scholars, the book provides an overview of its salient connections to other interdisciplinary areas of scholarship such as critical applied linguistics, education, anthropology/ ethnography, sociolinguistics, gender studies, queer linguistics, pragmatics and ecolinguistics. The final chapter describes how scholars use their knowledge of CDA/CDS to make a difference in the world.

In this timely and innovative book, Tamar Katriel takes a language and discourse-centred approach to the subject of peace activism in Israel-Palestine, one of the most significant political issues of our time, while also posing more general questions about the role played by language in activist movements - how activists themselves conceptualize their speech and its relationship to action. Viewing activism as a globalized cultural formation that gives shape and meaning to grassroots organizations' struggles for political change, this book explores the relations between the cultural categories of speech and action as constructed and evaluated in activist contexts. It focuses on the specific empirical field of defiant discourse associated with the soldierly role in Israeli culture, using it to offer an in-depth exploration of the cultural underpinnings of defiant speech. Katriel interrogates discourse-centered activism as part of social movements' action repertoires on the one hand, and of the local cultural construction of speech cultures on the other. This is critical reading for all students and scholars studying activism and social movements within linguistics, Middle Eastern studies, peace studies, and communication studies.

This book traces the narrative strategies framing austerity policies through an illuminating analysis of policy documents and political discourses, exposing the political consequences for women, racialized minorities and disabled people. While many have critiqued the ways in which austerity has captured the contemporary political narrative, this is the first book to systematically examine how these narratives work to shift the terms within which policy debates about inequality and difference play out. Gedalof's exceptional readings of these texts pay close attention to the formal qualities of these narratives: the chronologies they impose, their articulation of crisis and resolution, the points of view they construct and the affective registers they deploy. In this manner she argues persuasively that the differences of gender, race, ethnicity and disability have been stitched into the fabric of austerity as excesses that must be disavowed, as reproductive burdens that are too great for the austere state to bear. This innovative, intersectional analysis will appeal to students and scholars of social policy, gender studies, politics and public policy.