This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.

Human beings rely equally on narrative (or storytelling) and metaphor (or analogy) for making sense of the world. Narrative and Metaphor in Education integrates the two perspectives of narrative and metaphor in educational theory and practice at every level from pre-school to lifelong civic education. Bringing together outstanding educational researchers, the book interweaves for the first time the rich strand of current research about how narrative may be used productively in education with more fragmentary research on the role of metaphor in education and invites readers to 'look both ways.' The book consists of research by 40 academics from many countries and disciplines, describing and analysing the intricate connections between narrative and metaphor as they manifest themselves in many fields of education, including: concepts of education, teacher identity and reflective practice, teaching across cultures, teaching science and history, using digital and visual media in teaching, fostering reconciliation in a postcolonial context, special needs education, civic and social education and educational policy-making. It is unique in combining study of the narrative perspective and the metaphor perspective, and in exploring such a comprehensive range of topics in education. Narrative and Metaphor in Education will be of great interest to academics and researchers in the fields of education and educational policy, as well as teacher educators, practising and future teachers. It will also appeal to psychologists, sociologists, applied linguists and communications specialists.

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book's theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

This handbook brings together scholars from around the globe who here contribute to our understanding of how digital rhetoric is changing the landscape of writing. Increasingly, all of us must navigate networks of information, compose not just with computers but an array of mobile devices, increase our technological literacy, and understand the changing dynamics of authoring, writing, reading, and publishing in a world of rich and complex texts. Given such changes, and given the diverse ways in which younger generations of college students are writing, communicating, and designing texts in multimediated, electronic environments, we need to consider how the very act of writing itself is undergoing potentially fundamental changes. These changes are being addressed increasingly by the emerging field of digital rhetoric, a field that attempts to understand the rhetorical possibilities and affordances of writing, broadly defined, in a wide array of digital environments. Of interest to both researchers and students, this volume provides insights about the fields of rhetoric, writing, composition, digital media, literature, and multimodal studies.

This edited volume brings together work in the field of empirical comics research. Drawing on computer and cognitive science, psychology and art history, linguistics and literary studies, each chapter presents innovative methods and establishes the practical and theoretical motivations for the quantitative study of comics, manga, and graphic novels. Individual chapters focus on corpus studies, the potential of crowdsourcing for comics research, annotation and narrative analysis, cognitive processing and reception studies. This volume opens up new perspectives for the study of visual narrative, making it a key reference for anyone interested in the scientific study of art and literature as well as the digital humanities.

International business exchanges between and with Asian countries have increased enormously over the last few years. As a natural consequence, this has brought about an increasing number of trade disputes that are being resolved through arbitration as an effective alternative to more expensive litigation. This volume offers a variety of perspectives on this important international dispute resolution practice in Asia. Essentially interdisciplinary in approach, it brings together specialists in law, international commercial arbitration and discourse analysis. The contributing authors include practitioners as well as academics. Together they explore the interrelations between discourses and practices in the field of arbitration in Asia. The work also investigates the extent to which the 'integrity' of arbitration principles, typical of international commercial arbitration practice, is maintained in various Asian contexts. The authors focus particularly on arbitration norms and practices as they are influenced by local juridical, cultural and linguistic factors. The book will be a valuable resource for academics and practitioners working in the areas of arbitration and dispute resolution, as well as researchers with an interest in language, communication and discourse analysis.

The book addresses controversies around the conscious vs automatic processing of contextual information and the distinction between literal and nonliteral meaning. It sheds new light on the relation of the literal/nonliteral distinction to the distinction between the automatic and conscious retrieval of information. The question of literal meaning is inherently interwoven with the question of lexical salience on one hand and default interpretations on the other. This volume addresses these interconnected issues, stressing their mutual interdependence. It contributes new, ground-breaking insights into the questions of literalness, semantics-pragmatics interface, automatic (default) retrieval and contextual pragmatic enrichment, modelling of discourse processing, lexical pragmatics, and other related issues.

This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by focusing on the following questions: 1) the role of televised media in the formation of language attitudes, and 2) how shifting gender ideologies are performed and embodied such attitudes. This book presents empirical evidence to argue that gangtaiqiang should, in fact, be conceptualized as a mediatized variety of Mandarin, rather than the actual speech of people in Hong Kong or Taiwan. The analyses in this book point to an emerging realignment among the Chinese towards gangtaiqiang, a variety traditionally associated with chic, urban television celebrities and young cosmopolitan types. In contrast to Beijing Mandarin, Taiwanese Mandarin is now perceived to be pretentious, babyish, and emasculated, mirroring the power dynamics between Taiwan and China.

The Sociology of Knowledge Approach to Discourse (SKAD) has reoriented research into social forms, structuration and processes of meaning construction and reality formation; doing so by linking social constructivist and pragmatist approaches with post-structuralist thinking in order to study discourses and create epistemological space for analysing processes of world-making in culturally diverse environments. SKAD is anchored in interpretive traditions of inquiry and allows for broadening - and possibly overcoming - of the epistemological biases and restrictions still common in theories and approaches of Western- and Northern-centric social sciences. An innovative volume, this book is exactly attentive to these empirically based, globally diverse further developments of approach, with a clear focus on the methodology and its implementation. Thus, The Sociology of Knowledge Approach to Discourse presents itself as a research program and locates the approach within the context of interpretive social sciences, followed by eleven chapters on different cases from around the world that highlight certain theoretical questions and methodological challenges. Presenting outstanding applications of the Sociology of Knowledge Approach to Discourse across a wide variety of substantive projects and regional contexts, this text will appeal to postgraduate students and researchers interested in fields such as Discourse Studies, Sociology, Cultural Studies and Qualitative Methodology and Methods.

This book introduces a novel approach for examining language and communication in autism spectrum disorder (ASD) - discourse and conversation analysis. The authors offer a set of very different perspectives on these complex issues than are typically presented in psychological and clinical work. Emerging from a range of social scientific fields, discourse and conversation analysis involve fine-grained qualitative analysis of naturally-occurring, rather than laboratory-based, interaction, enabling broad applications. Presented in two parts, this innovative volume first provides a set of pedagogical chapters to develop the reader's knowledge and skills in using these approaches, before moving to showcase the use of discursive methods through a range of original contributions from world-leading scholars, drawn from a range of disciplines including sociology, academic and clinical psychology, speech and language therapy, critical disability studies and social theory, and medicine and psychiatry.

This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food. Drawing on data from a small corpus of food blogs, the book implements a range of theoretical frameworks and methodological approaches to unpack the complexity of food blogs as a genre of computer-mediated communication. This wide-ranging framework allows for food blogs' many layered components, including recipes, photographs, narration in posts, and social media tie-ins, to be unpacked and understood at the structural, visual, verbal, and discourse level in a unified way. The book seeks to provide a comprehensive account of this popular and growing genre and contribute to our understandings of digital communication more generally, making this key reading for students and scholars in computer-mediated communication, multimodality, critical discourse analysis, corpus linguistics, and pragmatics.

This volume offers a comprehensive examination of mitigation in speech in English and Spanish, exploring how it is defined and theorized and the various linguistic features employed to soften or downgrade the impact of a particular message across a range of settings. Building on the body of work done on mitigation in English, the book begins by discussing how it has been conceptualized in the literature, drawing on politeness theory among other perspectives from pragmatics, and highlighting increasing research on these topics in native and bilingual Spanish speakers and learners of Spanish. The volume explores examples from a variety of discursive contexts, including institutions, courts, and classrooms, to unpack mitigation as it occurs in spontaneous speech through different lenses, looking both at the actual units of discourse but also taking a broader view by examining differences across dialects as well. The book also looks at the ways in which conclusions drawn from this research might be applied pedagogically in language learning classrooms. This volume will serve as a jumping-off point for broader discussion in the field of mitigation and will be of particular interest to graduate students and researchers in pragmatics, sociolinguistics, and discourse analysis, in addition to learners and pre-service teachers of Spanish.

This book describes the discourse of biology from a systemic functional linguistic perspective. It offers a detailed description of resources based on text analysis. The description reveals co-textual patterns of language features, their expressions through grammatical resources, as well as their functions in the disciplinary context. The book also applies the description to analyse student texts in undergraduate biology, revealing characteristics of language and knowledge development. Although the discussion in this book focuses on the discourse of biology, both the language description and the descriptive principle can be used to inform the examination of knowledge in academic discourse in general, making this key reading for students and researchers in systemic functional linguistics, discourse analysis, English for academic purposes, applied linguistics, and science education.

The term "special population" occupies a particular purpose and has a particular role in the discourse of higher education. This book uses the term as an umbrella term for any student who tends to be underrepresented on college campuses and has a very specific set of unique needs: among others, individuals with physical and learning disabilities, international students, ethnic minorities, LGBTQ students, single parents, and first generation and other non-traditional student groups. Sometimes these "special" student groups are visible to educators; however, quite often they are hidden in plain sight, which makes it difficult for educators to work effectively and meaningfully with these student groups. This book uses the framework of critical intercultural communication pedagogy to generate a discussion about pedagogical issues surrounding students who are categorized as "special populations", focusing on culturally sensitive pedagogical methods to educate all students.

Rhetorical Realism responds to the surging interest in nonhumans across the humanities by exploring how realist commitments have historically accompanied understandings of rhetoric from antiquity to the present. For a discipline that often defines itself according to human speech and writing, the nonhuman turn poses a number of challenges and opportunities for rhetoric. To date, many of the responses to the nonhuman turn in rhetoric have sought to address rhetoric's compatibility with new conceptions of materiality. In Rhetorical Realism, Scot Barnett extends this work by transforming it into a new historiographic methodology attuned to the presence and occlusion of things in rhetorical history. Through investigations of rhetoric's place in Aristotelian metaphysics, the language invention movement of the seventeenth century, and postmodern conceptions of rhetoric as an epistemic art, Barnett's study expands the scope of rhetorical inquiry by showing how realist ideas have worked to frame rhetoric's scope and meanings during key moments in its history. Ultimately, Barnett argues that all versions of rhetoric depend upon some realist assumptions about the world. Rather than conceive of the nonhuman as a dramatic turning point in rhetorical theory, Rhetorical Realism encourages rhetorical theorists to turn another eye toward what rhetoricians have always done-defining and configuring rhetoric within a broader ontology of things.

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

In this interdisciplinary study, Monika Fodor explores how intergenerational memory narratives embedded in the speaker's own stories impact ethnic subjectivity construction. Working with thematically selected life experiences from interviews conducted with second- and late-generation European Americans, Fodor demonstrates how the storytellers position themselves in a range of social, cultural, and political discourses to claim or disclaim ethnicity as part of their subjectivity. Tying narrative content, structural, and performance analysis to the sociological and sociolinguistic concepts of "symbolic capital" and "investment," Fodor unpacks the changing levels of identifying with one's ancestral ethnic heritage and its potential to carry meaning for late-generation descendants. In doing so, she reveals the shared features of identification among individuals through narrative meaning-making, which may be the basis of real or imagined, heterolocal discourse community formation and sustained ethnic subjectivity. The narrative analysis demonstrates how the cohesive force among members of the community is the shared knowledge of story frames and the personalized retelling of these. Ethnic Subjectivity in Intergenerational Memory Narratives draws on inherited, often moving, personal experiences that offers new insights into the so far largely unexplored terrain of the narrative structure of intergenerationally transferred memory retellings, that will be of great interest to students and scholars of ethnic studies, migration and identity studies.

This book examines reports that are written by reviewers of submissions to a peer-reviewed journal. This includes a thorough study of the reports from the perspectives of context, content and genre, as well as from the point of view of pragmatics and politeness. The author examines the use of evaluative language, and the roles reviewers assume as they make their evaluations. He also explores how reviewers learn to write these reports. He then discusses the results of these analyses from the point of view of reviewer training, making suggestions for further research in the area of editorial peer review. The demystification of this occluded genre will be of benefit to doctoral students and early career academics not yet familiar with the peer review process, as well as those working in the broader areas of English for Specific Purposes and English for Academic Purposes, discourse analysis and writing for publication.

This book examines comic book adaptations of Aristophanes' plays in order to shed light on how and why humour travels across cultures and time. Forging links between modern languages, translation and the study of comics, it analyses the Greek originals and their English translations and offers a unique, language-led research agenda for cultural flows, and the systematic analysis of textual norms in a multimodal environment. It will appeal to students and scholars of Modern Languages, Translation Studies, Comics Studies, Cultural Studies and Comparative Literature.

In this volume, Soe Marlar Lwin proposes a contextualized multimodal framework that brings together storytelling practitioners' and academic researchers' conceptions of storytelling. It aims to highlight the ways in which various institutions in contemporary society have been using live storytelling performances as an effective communicative, educative and meaning-making tool. Drawing on theories of narrative from narratology as well as from related fields such as discourse analysis, multimodal analysis, communication and performance studies, the author proposes a contextualized multimodal framework to (a) uncover the potential narrativity of a live storytelling performance through an analysis of narrative elements constituting the story, (b) capture the process of developing actual narrativity through a multimodal analysis of performance features in the storytelling discourse, and (c) highlight the importance of context and dynamics between the storyteller and audience for an achievement of optimal narrativity in a particular storytelling event. The sample analysis shows how the framework not only describes the system governing institutionalized storytelling performances in general but also serves as a useful model to examine individual performance as a unique realization of the general system. The book also offers implications for possible applications of such contextualized multimodal frameworks more broadly across the disciplines.

Drawing on a large corpus of narratives recorded at a church shelter for abused domestic helpers in Hong Kong, this monograph explores how the women discursively construct themselves in sharing sessions with other helpers. They see themselves as 'helpers' who have come to Hong Kong to help their families, to help the people in the city, and to serve God. A wide variety of competing identities are constructed in the narratives: submissive helper, sacrificial mother, daughter and wife, and powerless traumatised victim, but also resourceful indignant migrant women who, through sharing and peer support, become empowered to fight against abusive employers. This book provides a detailed discourse analysis of the women's narratives, but it also explores larger issues such as global migration, exploitation, language and power, abuse and the psychology of evil, intergroup communication, and peer support and empowerment.

This book reflects on the latest developments in discourse analysis in the context of EU politics research. It explores discourse analysis as a tool to study and understand EU politics, covering key conceptual, methodological and research-strategic questions. The analytical approach advanced in this book is anchored in discursive institutionalism, the newest addition to approaches in new institutionalism. The author particularly focuses on discourse as a strategic resource for political purposes, as a device for inclusion and exclusion in policy-making, and as a means of conveying and appealing to political emotions, as well as the role visual discourse and imagery play in day-to-day EU politics. Including a variety of examples using different combinations of research techniques and data material, the book also addresses issues related to the study of discursive structures and agency, discourse conflict and consensus, causality and the time dimension in discourse analysis.

This book builds on Baker and Egbert's previous work on triangulating methodological approaches in corpus linguistics and takes triangulation one step further to highlight its broader applicability when implemented with other linguistic research methods. The volume showcases research methods from other linguistic disciplines and draws on ten empirical studies from a range of topics in psycholinguistics, applied linguistics, and discourse analysis to demonstrate how these methods might be most effectively triangulated with corpus-linguistic methods. A concluding chapter synthesizes these findings as a means of pointing the way toward future directions for triangulation and its implications for future linguistic research. The combined effect reveals the potential for the triangulation of these methods to not only enhance rigor in empirical linguistic research but also our understanding of linguistic phenomena and variation by studying them from multiple perspectives, making this book essential reading for graduate students and researchers in corpus linguistics, applied linguistics, psycholinguistics, and discourse analysis.

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.