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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis

Language Textbooks in the era of Neoliberalism (Paperback): Pau Bori Language Textbooks in the era of Neoliberalism (Paperback)
Pau Bori; Series edited by David Block
R1,401 Discovery Miles 14 010 Ships in 12 - 19 working days

This book examines how neoliberalism finds expression in foreign language textbooks. Moving beyond the usual focus on English, Pau Bori explores the impact of neoliberal ideology on Catalan textbooks. By comparing Catalan textbooks to English textbooks, this book interrogates the similarities and differences between a minor and a global language in the age of neoliberalism. Drawing on insights from critical theory and critical pedagogy, this study provides a fresh perspective on foreign language textbooks and second language education more broadly. Language Textbooks in the Era of Neoliberalism paves the way for new critical perspectives in language education that will challenge the current hegemony of neoliberalism.

Discourse Analysis Beyond the Speech Event (Paperback, 2nd edition): Stanton Wortham, Angela Reyes Discourse Analysis Beyond the Speech Event (Paperback, 2nd edition)
Stanton Wortham, Angela Reyes
R1,377 Discovery Miles 13 770 Ships in 12 - 19 working days

In its first edition, winner of the 2016 Edward Sapir Book Prize from the Society for Linguistic Anthropology of the American Anthropological Association Discourse Analysis Beyond the Speech Event introduces a new approach to discourse analysis. In this innovative work, Wortham and Reyes argue that discourse analysts should look beyond fixed speech events and consider the development of discourses over time. Drawing on theories and methods from linguistic anthropology and related fields, this book is the first to present a systematic methodological approach to conducting discourse analysis of linked events, allowing researchers to understand not only individual events but also the patterns that emerge across them. This new edition: Draws on theories and methods from linguistic anthropology and related fields; Presents the first systematic methodological approach to doing discourse analysis of linked events; Provides easy-to-use tools and techniques for analyzing discourse both within and across events; Offers transparent procedures and clear illustrations to show how the approach can be applied to analyze three types of data: ethnographic, archival, and new media; Includes a new chapter focusing on the discourse analysis of contemporary nationalist new media data. Updated and revised for the second edition, this book is essential reading for advanced students and researchers working in the area of discourse analysis.

Discourse Analysis Beyond the Speech Event (Hardcover, 2nd edition): Stanton Wortham, Angela Reyes Discourse Analysis Beyond the Speech Event (Hardcover, 2nd edition)
Stanton Wortham, Angela Reyes
R4,619 Discovery Miles 46 190 Ships in 12 - 19 working days

In its first edition, winner of the 2016 Edward Sapir Book Prize from the Society for Linguistic Anthropology of the American Anthropological Association Discourse Analysis Beyond the Speech Event introduces a new approach to discourse analysis. In this innovative work, Wortham and Reyes argue that discourse analysts should look beyond fixed speech events and consider the development of discourses over time. Drawing on theories and methods from linguistic anthropology and related fields, this book is the first to present a systematic methodological approach to conducting discourse analysis of linked events, allowing researchers to understand not only individual events but also the patterns that emerge across them. This new edition: Draws on theories and methods from linguistic anthropology and related fields; Presents the first systematic methodological approach to doing discourse analysis of linked events; Provides easy-to-use tools and techniques for analyzing discourse both within and across events; Offers transparent procedures and clear illustrations to show how the approach can be applied to analyze three types of data: ethnographic, archival, and new media; Includes a new chapter focusing on the discourse analysis of contemporary nationalist new media data. Updated and revised for the second edition, this book is essential reading for advanced students and researchers working in the area of discourse analysis.

Social Theory and Psychoanalysis in Transition - Self and Society from Freud to Kristeva (Paperback): Anthony Elliott Social Theory and Psychoanalysis in Transition - Self and Society from Freud to Kristeva (Paperback)
Anthony Elliott
R1,166 Discovery Miles 11 660 Ships in 12 - 19 working days

Originally published in 1999 Social Theory and Psychoanalysis in Transition is a benchmark critique of Freudian theory in which a dialogue between the Frankfurt School, the Lacanian tradition and post-Lacanian developments in critical and feminist theory is developed. Considering afresh the relations between self and society, Elliot argues for the importance of imagination and the unconscious in understanding issues about the self and self-identity, ideology and power, sexual difference and gender.

Defiant Discourse - Speech and Action in Grassroots Activism (Paperback): Tamar Katriel Defiant Discourse - Speech and Action in Grassroots Activism (Paperback)
Tamar Katriel
R1,317 Discovery Miles 13 170 Ships in 12 - 19 working days

In this timely and innovative book, Tamar Katriel takes a language and discourse-centred approach to the subject of peace activism in Israel-Palestine, one of the most significant political issues of our time, while also posing more general questions about the role played by language in activist movements - how activists themselves conceptualize their speech and its relationship to action. Viewing activism as a globalized cultural formation that gives shape and meaning to grassroots organizations' struggles for political change, this book explores the relations between the cultural categories of speech and action as constructed and evaluated in activist contexts. It focuses on the specific empirical field of defiant discourse associated with the soldierly role in Israeli culture, using it to offer an in-depth exploration of the cultural underpinnings of defiant speech. Katriel interrogates discourse-centered activism as part of social movements' action repertoires on the one hand, and of the local cultural construction of speech cultures on the other. This is critical reading for all students and scholars studying activism and social movements within linguistics, Middle Eastern studies, peace studies, and communication studies.

Corpus-Based Analysis of Ideological Bias - Migration in the British Press (Hardcover): Anna Islentyeva Corpus-Based Analysis of Ideological Bias - Migration in the British Press (Hardcover)
Anna Islentyeva
R4,466 Discovery Miles 44 660 Ships in 12 - 19 working days

Corpus-Based Analysis of Ideological Bias presents research combining a range of corpus-linguistic techniques which are employed to analyse how migration discourse is (re)constructed in the contemporary British press. Two specialised corpora containing 1,000 news reports, editorials, and opinion pieces from five major national British newspapers were collected and annotated for this research. The event separating these two corpora is the 2016 referendum on Britain's membership of the European Union (EU). In its analysis, this book: employs both quantitative and qualitative analytical methods, with four case studies offering a broad perspective on how the topical socio-political issues of migration and asylum seeking are represented by left- and right-wing British newspapers; explores how newspapers reveal their political orientation and promote their political agenda by employing specific linguistic patterns and discursive strategies - in this case, in the representation of the key social actors within migration discourse; provides case studies that place a particular focus on the discourses surrounding European migrants and migration within the EU, which proved to be a very popular topic in the British press both before and after the 2016 EU membership referendum; and offers a comparative corpus analysis that seeks to ascertain whether media discourse regarding EU migration has changed in the wake of the referendum. This book is a useful source not only for students of English, linguistics, and media studies, but also for researchers in the fields of applied corpus linguistics, critical discourse studies, contemporary media analysis, and metaphor research.

Text-Linguistics and Biblical Hebrew (Hardcover): David Allan Dawson Text-Linguistics and Biblical Hebrew (Hardcover)
David Allan Dawson
R4,583 Discovery Miles 45 830 Ships in 12 - 19 working days

Modern linguistics is a relative newcomer in the scientific world, and text-linguistics, or discourse analysis, is one of its youngest disciplines. This fact has inclined many toward scepticism of its value for the Hebraist, yet much benefit is thereby overlooked. In this work, the author examines recent contributions to Hebrew text-linguistics by Niccacci, Andersen, Eskhult, Khan, and Longacre, evaluating them against a twofold standard of theoretical and methodological integrity, and clarity of communication. An extensive introduction to one particularly promising model of text analysis (from Longacre's tagmemic school) is given, and a step-by-step methodology is presented. Analyses according to this model and methodology are given of seven extended text samples, each building on the findings of the previous analyses: Judg. 2; Lev. 14.1-32; Lev. 6.1-7.37; parallel instructions and historical reports about the building of the Tabernacle, from Exodus 25-40; Judg. 10.6-12.7; and the book of Ruth in its entirety. Considerable attention is given to the question of text-linguistics and reported speech.

Designing Learning with Embodied Teaching - Perspectives from Multimodality (Paperback): Fei Victor Lim Designing Learning with Embodied Teaching - Perspectives from Multimodality (Paperback)
Fei Victor Lim
R1,304 Discovery Miles 13 040 Ships in 12 - 19 working days

Teaching and learning involve more than just language. The teachers' use of gestures, the classroom spaces they occupy and the movements they make, as well as the tools they use, work together with language as a multimodal ensemble of meanings. Embodied teaching is about applying the understandings from multimodal communication to the classroom. It is about helping teachers recognise that the moves they make and the tools they use in the classroom are part of their pedagogy and contribute to the design of the students' learning experience. In response to the changing profile and needs of learners in this digital age, pedagogic shifts are required. A shift is the evolving role of teachers from authority of knowledge to designers of learning. This book discusses how, using examples drawn from case studies, teachers can use corporeal resources and (digital) tools to design learning experiences for their students. It advances the argument that the study of the teachers' use of language, gestures, positioning, and movement in the classroom, from a multimodal perspective, can be productive. This book is intended for educational researchers and teacher practitioners, as well as curriculum specialists and policy makers. The central proposition is that as teachers develop a semiotic awareness of how their use of various meaning-making resources express their unique pedagogy they can use these multimodal resources aptly and fluently to design meaningful learning experiences. This book also presents a case for further research in educational semiotics to understand the embodied ways of meaning-making in the pedagogic context.

International Arbitration Discourse and Practices in Asia (Paperback): Vijay K. Bhatia, Maurizio Gotti, Azirah Hashim, Philip... International Arbitration Discourse and Practices in Asia (Paperback)
Vijay K. Bhatia, Maurizio Gotti, Azirah Hashim, Philip Koh, Sundra Rajoo
R1,436 Discovery Miles 14 360 Ships in 12 - 19 working days

International business exchanges between and with Asian countries have increased enormously over the last few years. As a natural consequence, this has brought about an increasing number of trade disputes that are being resolved through arbitration as an effective alternative to more expensive litigation. This volume offers a variety of perspectives on this important international dispute resolution practice in Asia. Essentially interdisciplinary in approach, it brings together specialists in law, international commercial arbitration and discourse analysis. The contributing authors include practitioners as well as academics. Together they explore the interrelations between discourses and practices in the field of arbitration in Asia. The work also investigates the extent to which the 'integrity' of arbitration principles, typical of international commercial arbitration practice, is maintained in various Asian contexts. The authors focus particularly on arbitration norms and practices as they are influenced by local juridical, cultural and linguistic factors. The book will be a valuable resource for academics and practitioners working in the areas of arbitration and dispute resolution, as well as researchers with an interest in language, communication and discourse analysis.

Linguistica Textual y Ensenanza del Espanol LE/L2 (Hardcover): Javier De Santiago Guervos, Lourdes Diaz Rodriguez Linguistica Textual y Ensenanza del Espanol LE/L2 (Hardcover)
Javier De Santiago Guervos, Lourdes Diaz Rodriguez
R4,493 Discovery Miles 44 930 Ships in 12 - 19 working days

Linguistica textual y ensenanza del espanol LE/L2 ofrece una vision de conjunto teorico-practica y actualizada de la Linguistica textual aplicada a la ensenanza del espanol como lengua extranjera y/o segunda, destinada especialmente a estudiantes graduados y a profesores en formacion nativos y no nativos. El volumen, escrito por un elenco internacional de profesores-investigadores, presenta una vision actualizada y practica de los generos textuales mas frecuentes en programaciones universitarias. Enmarcado por una sintesis actualizada de estudios e investigaciones en linguistica aplicada que recorre distintas perspectivas teoricas y metodologicas, recoge datos y propuestas procedentes de aulas de aprendizaje de espanol de distintos contextos internacionales. Su principal proposito es suscitar la reflexion teorico-practica sobre los generos discursivos y su papel en el aula, y ofrecer una descripcion pormenorizada de los mismos para proporcionar al profesorado en formacion, nativo y no nativo, recursos practicos y propuestas didacticas que ejemplifican y guian de manera razonada como llevar al aula los distintos generos textuales. Caracteristicas principales: * Amplitud de aspectos de la linguistica textual y generos discursivos abordados enteramente para el espanol LE/L2 y en espanol. * Estructuracion homogenea de los capitulos que facilita la lectura y da coherencia al conjunto. Atencion a generos escritos y orales desde una perspectiva teorico-practica que puede inspirar nuevas investigaciones. Atencion a la diversidad geolectal del espanol, a los contextos en que este es L2 (Europa, EEUU) y a la de sus aprendices (hablantes de herencia, L2, LE). Orientado a la aplicacion practica y docente en la clase de L2/LE, cada capitulo dedicado a un genero incluye consejos, pautas o actividades para el aula. Incluye tematica actual en linguistica textual y aprendizaje de lenguas: escritura academica, divulgacion cientifica, textos juridicos, aprendizaje mediado por ordenador o el lenguaje de las redes. Capitulos bien fundamentados teorica y bibliograficamente, con solido respaldo de datos empiricos procedentes de corpus, bien contextualizados. Aborda los aspectos teoricos tradicionales relativos al estudio de la tipologia textual y los desafios metodologicos que afronta el profesor al llevar al aula los distintos generos discursivos. La presente obra presenta, en un solo volumen, una vision actualizada y practica de los tipos textuales y generos discursivos de uso mas frecuente desde una perspectiva teorico-practica: presentacion, descripcion y puesta en practica es un esquema de trabajo directo y enormemente util para su aplicacion en el aula. El ambito internacional en el que se mueven los autores le da una amplitud nunca antes recogida en una obra de linguistica textual. Todo ello hace de Linguistica textual y ensenanza del espanol LE/L2 una obra de consulta obligada para docentes de espanol como LE/L2, para estudiantes graduados y formadores de profesores, asi como para cualquier persona que desee adquirir una perspectiva actual sobre linguistica textual, generos discursivos y ensenanza e investigacion en espanol nativo y no nativo.

Linguistica Textual y Ensenanza del Espanol LE/L2 (Paperback): Javier De Santiago Guervos, Lourdes Diaz Rodriguez Linguistica Textual y Ensenanza del Espanol LE/L2 (Paperback)
Javier De Santiago Guervos, Lourdes Diaz Rodriguez
R1,182 Discovery Miles 11 820 Ships in 12 - 19 working days

Linguistica textual y ensenanza del espanol LE/L2 ofrece una vision de conjunto teorico-practica y actualizada de la Linguistica textual aplicada a la ensenanza del espanol como lengua extranjera y/o segunda, destinada especialmente a estudiantes graduados y a profesores en formacion nativos y no nativos. El volumen, escrito por un elenco internacional de profesores-investigadores, presenta una vision actualizada y practica de los generos textuales mas frecuentes en programaciones universitarias. Enmarcado por una sintesis actualizada de estudios e investigaciones en linguistica aplicada que recorre distintas perspectivas teoricas y metodologicas, recoge datos y propuestas procedentes de aulas de aprendizaje de espanol de distintos contextos internacionales. Su principal proposito es suscitar la reflexion teorico-practica sobre los generos discursivos y su papel en el aula, y ofrecer una descripcion pormenorizada de los mismos para proporcionar al profesorado en formacion, nativo y no nativo, recursos practicos y propuestas didacticas que ejemplifican y guian de manera razonada como llevar al aula los distintos generos textuales. Caracteristicas principales: * Amplitud de aspectos de la linguistica textual y generos discursivos abordados enteramente para el espanol LE/L2 y en espanol. * Estructuracion homogenea de los capitulos que facilita la lectura y da coherencia al conjunto. Atencion a generos escritos y orales desde una perspectiva teorico-practica que puede inspirar nuevas investigaciones. Atencion a la diversidad geolectal del espanol, a los contextos en que este es L2 (Europa, EEUU) y a la de sus aprendices (hablantes de herencia, L2, LE). Orientado a la aplicacion practica y docente en la clase de L2/LE, cada capitulo dedicado a un genero incluye consejos, pautas o actividades para el aula. Incluye tematica actual en linguistica textual y aprendizaje de lenguas: escritura academica, divulgacion cientifica, textos juridicos, aprendizaje mediado por ordenador o el lenguaje de las redes. Capitulos bien fundamentados teorica y bibliograficamente, con solido respaldo de datos empiricos procedentes de corpus, bien contextualizados. Aborda los aspectos teoricos tradicionales relativos al estudio de la tipologia textual y los desafios metodologicos que afronta el profesor al llevar al aula los distintos generos discursivos. La presente obra presenta, en un solo volumen, una vision actualizada y practica de los tipos textuales y generos discursivos de uso mas frecuente desde una perspectiva teorico-practica: presentacion, descripcion y puesta en practica es un esquema de trabajo directo y enormemente util para su aplicacion en el aula. El ambito internacional en el que se mueven los autores le da una amplitud nunca antes recogida en una obra de linguistica textual. Todo ello hace de Linguistica textual y ensenanza del espanol LE/L2 una obra de consulta obligada para docentes de espanol como LE/L2, para estudiantes graduados y formadores de profesores, asi como para cualquier persona que desee adquirir una perspectiva actual sobre linguistica textual, generos discursivos y ensenanza e investigacion en espanol nativo y no nativo.

De-Gendering Gendered Occupations - Analysing Professional Discourse (Hardcover): Joanne McDowell De-Gendering Gendered Occupations - Analysing Professional Discourse (Hardcover)
Joanne McDowell
R4,168 Discovery Miles 41 680 Ships in 12 - 19 working days

De-Gendering Gendered Occupations brings together contributions from researchers on language and gender studies and workplace discourse to unpack and challenge hegemonic gendered norms encoded in what are traditionally considered female occupations. The volume integrates a range of theoretical frameworks, including conversation analysis, pragmatics, and interactional sociolinguistics, to analyse data from such professions as primary education, healthcare, and speech and language therapy across various geographic contexts. Through this lens, the first part of the book examines men's linguistic practices with the second part offering a comparative analysis of 'male' and 'female' discourse. The settings discussed here allow readers to gain insights into the ways in which cultural, professional, and gendered identity intersect for practitioners in these professions and in turn, future implications for discourse around gendered professions more generally. This book will be key reading for students and researchers in sociolinguistics, discourse analysis, gender studies, cultural studies, and professional discourse.

Strategic Conspiracy Narratives - A Semiotic Approach (Hardcover): Mari-Liis Madisson, Andreas Ventsel Strategic Conspiracy Narratives - A Semiotic Approach (Hardcover)
Mari-Liis Madisson, Andreas Ventsel
R4,486 Discovery Miles 44 860 Ships in 12 - 19 working days

Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience. Conspiracy theories play a significant role in the viral spread of misinformation that has an impact on the formation of public opinion about certain topics. They allow the connecting of different events that have taken place in various times and places and involve several actors that seem incompatible to bystanders. This book focuses on strategic-function conspiracy narratives in the context of (social) media and information conflict. It explicates the strategic devices in how conspiracy theories can be used to evoke a hermeneutics of suspicion - a permanent scepticism and questioning of so-called mainstream media channels and dominant public authorities, delegitimisation of political opponents, and the ongoing search for hidden clues and coverups. The success of strategic dissemination of conspiracy narratives depends on the cultural context, specifics of the targeted audience and the semiotic construction of the message. This book proposes an innovative semiotic perspective for analysing contemporary strategic communication. The authors develop a theoretical framework that is based on semiotics of culture, the notions of strategic narrative and transmedia storytelling. This book is targeted to specialists and graduate students working on social theory, semiotics, journalism, strategic communication, social media and contemporary social problems in general.

Multimodal Approaches to Media Discourses - Reconstructing the Age of Austerity in the United Kingdom (Hardcover): Tim Griebel,... Multimodal Approaches to Media Discourses - Reconstructing the Age of Austerity in the United Kingdom (Hardcover)
Tim Griebel, Stefan Evert, Philipp Heinrich
R4,178 Discovery Miles 41 780 Ships in 12 - 19 working days

Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data - multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public's assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines. Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.

Discourse and Mental Health - Voice, Inequality and Resistance in Medical Settings (Paperback): Juan Eduardo Bonnin Discourse and Mental Health - Voice, Inequality and Resistance in Medical Settings (Paperback)
Juan Eduardo Bonnin
R1,400 Discovery Miles 14 000 Ships in 12 - 19 working days

This book is the result of years of fieldwork at a public hospital located in an immigrant neighborhood in Buenos Aires, Argentina. It focuses on the relationships between diversity and inequality in access to mental healthcare through the discourse practices, tactics and strategies deployed by patients with widely varying cultural, linguistic and social backgrounds. As an action-research process, it helped change communicative practices at the Hospital's outpatient mental healthcare service. The book focuses on the entire process and its outcomes, arguing in favor of a critical, situated perspective on discourse analysis, theoretically and practically oriented to social change. It also proposes a different approach to doctor-patient communication, usually conducted from an ethnocentric perspective which does not take into account cultural, social and economic diversity. It reviews many topics that are somehow classical in doctor-patient communication analysis, but from a different point of view: issues such as the sequential organization of primary care encounters, diagnostic formulations, asymmetry and accommodation, etc., are now examined from a locally grounded ethnographic perspective. This change is not only theoretical but also political, as it helps understand patient practices of resistance, identity-making and solidarity in contexts of inequality.

Writing Center Talk over Time - A Mixed-Method Study (Paperback): Jo Mackiewicz Writing Center Talk over Time - A Mixed-Method Study (Paperback)
Jo Mackiewicz
R1,408 Discovery Miles 14 080 Ships in 12 - 19 working days

In the last 15 to 20 years, writing centers have placed greater importance on tutor training, focusing on teaching tutors best practices in fostering student writers' engagement and writing skills. Writing Center Talk over Time explores the importance of writing center talk and demonstrates the efficacy of tutor training. The book uses corpus-driven analysis and discourse analysis to examine the changes in writing center talk over time to provide a baseline understanding of the very heart of writing center work: the talk that unfolds between tutors and student writers. It is this talk that, at its best, motivates student writers to continue to improve their writing and scaffolds their learning and that makes tutors proud of the service that they provide. The methods and analysis of this study are intended to inform other researchers so that they may conduct further research into the efficacy of writing center talk.

The Pragmatics of Text Messaging - Making Meaning in Messages (Paperback): Michelle A. McSweeney The Pragmatics of Text Messaging - Making Meaning in Messages (Paperback)
Michelle A. McSweeney
R1,453 Discovery Miles 14 530 Ships in 12 - 19 working days

This book provides a comprehensive linguistic exploration of textism use by bilingual young adults, illustrating the function of alternative and creative linguistic features and their role in conveying tone through text. Drawing on a corpus of nearly 45,000 text messages donated by bilingual young adults in New York City, this volume explores the ways in which the use of texting features such as 'lol,' emojis, abbreviations, and acronyms is systematic and essential. In part, toward the aim of exposing the tensions bilinguals face navigating a platform that preferences monolingual language practices, the book highlights creativity as a means of both constructing meaning and performing identity for bilingual youths. These findings are extended to explore the role texting plays in communication and identity construction in contemporary society more generally. This volume extends the boundaries of emerging research on language and digital communication, and will be of particular interest to graduate students and scholars in computer-mediated communication, pragmatics, and new media.

News Framing through English-Chinese Translation - A Comparative Study of Chinese and English Media Discourse (Paperback):... News Framing through English-Chinese Translation - A Comparative Study of Chinese and English Media Discourse (Paperback)
Nancy Liu
R1,393 Discovery Miles 13 930 Ships in 12 - 19 working days

News Framing Through English-Chinese Translation provides a useful tool to depict how Chinese news translation can be examined in the era of globalization. The author has integrated framing theory in journalism studies with translation studies and developed a new theoretical model/framework named Transframing. This interdisciplinary model is pioneering and will make theoretical and conceptual contributions to translation studies. This book aims to reveal ideological, sociocultural and linguistic factors creating media discourse by examining Chinese media discourse, in comparison to its counterpart in English. Through the analysis of both quantitative and qualitative methods, it is concluded that the transframing model can be applied to interpreting, describing, explaining as well as predicting the practice of news translation.

Corpus Linguistics for Education - A Guide for Research (Paperback): Pascual Perez-Paredes Corpus Linguistics for Education - A Guide for Research (Paperback)
Pascual Perez-Paredes
R1,304 Discovery Miles 13 040 Ships in 12 - 19 working days

Corpus Linguistics for Education provides a practical and comprehensive introduction to the use of corpus research-methods in the field of education. Taking a hands-on approach to showcase the applications of corpora in the exploration of educationally relevant topics, this book: * covers 18 key skills including corpus building, the role of frequency, different corpus methods, transcription and annotation; * demonstrates the use of available corpora and desktop and online corpus analysis tools to conduct original analyses; * features case studies and step-by-step guides within each chapter; * emphasises the use of interview data in research projects. Corpus Linguistics for Education is an essential guide for students and researchers studying or conducting their own corpus-based research in education.

Advertising and Multilingual Repertoires - from Linguistic Resources to Patterns of Response (Paperback): Marco Santello Advertising and Multilingual Repertoires - from Linguistic Resources to Patterns of Response (Paperback)
Marco Santello
R786 Discovery Miles 7 860 Ships in 12 - 19 working days

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.

Researching Classroom Discourse - A Student Guide (Hardcover): Christopher J. Jenks Researching Classroom Discourse - A Student Guide (Hardcover)
Christopher J. Jenks
R4,474 Discovery Miles 44 740 Ships in 12 - 19 working days

This practical guide to doing classroom discourse research provides a comprehensive overview of the research process. Bringing together both discourse analysis and classroom discourse research, this book helps readers to develop the analytic and rhetorical skills needed to conduct, and write about, the discourse of teaching and learning. Offering step-by-step guidance, each chapter is written so that readers can put the theoretical and methodological issues of classroom discourse analysis into practice while writing an academic paper. Chapters are organized around three stages of research: planning, analyzing, and understanding and reporting. Reflective questions and discourse examples are used throughout the book to assist readers. This book is essential reading for modules on classroom discourse or thesis writing and a key supplementary resource for research methods, discourse analysis, or language teaching and learning.

Researching Classroom Discourse - A Student Guide (Paperback): Christopher J. Jenks Researching Classroom Discourse - A Student Guide (Paperback)
Christopher J. Jenks
R1,306 Discovery Miles 13 060 Ships in 12 - 19 working days

This practical guide to doing classroom discourse research provides a comprehensive overview of the research process. Bringing together both discourse analysis and classroom discourse research, this book helps readers to develop the analytic and rhetorical skills needed to conduct, and write about, the discourse of teaching and learning. Offering step-by-step guidance, each chapter is written so that readers can put the theoretical and methodological issues of classroom discourse analysis into practice while writing an academic paper. Chapters are organized around three stages of research: planning, analyzing, and understanding and reporting. Reflective questions and discourse examples are used throughout the book to assist readers. This book is essential reading for modules on classroom discourse or thesis writing and a key supplementary resource for research methods, discourse analysis, or language teaching and learning.

A Narrative Approach to Social Media Mourning - Small Stories and Affective Positioning (Hardcover): Korina Giaxoglou A Narrative Approach to Social Media Mourning - Small Stories and Affective Positioning (Hardcover)
Korina Giaxoglou
R4,921 Discovery Miles 49 210 Ships in 12 - 19 working days

This book investigates how social media are reconfiguring dying, death, and mourning. Taking a narrative approach, it argues that dying, death, and mourning are shared online as small stories of the moment, which are organized around transgressive moments and events with motivational, participatory, or connective scope. Through the different case studies discussed, this book presents an empirical framework for analyzing small stories of dying, death and mourning as practices of sharing which become associated with specific modes of affective positioning, i.e. modulations of different degrees of distance or proximity to the death event and the dead, the networked audience(s), and the affective self. The book calls for the study of affect as integral to narrative activity and opens up broader questions about how stories and emotion are mobilized in digital cultures for accruing audiences, value (social or economic), and visibility. It will be of interest to researchers in narrative analysis, the anthropology and sociology of emotion, digital communication, media and cultural studies, and (digital) death and dying.

The Routledge Handbook of Digital Writing and Rhetoric (Paperback): Jonathan Alexander, Jacqueline Rhodes The Routledge Handbook of Digital Writing and Rhetoric (Paperback)
Jonathan Alexander, Jacqueline Rhodes
R1,562 Discovery Miles 15 620 Ships in 12 - 19 working days

This handbook brings together scholars from around the globe who here contribute to our understanding of how digital rhetoric is changing the landscape of writing. Increasingly, all of us must navigate networks of information, compose not just with computers but an array of mobile devices, increase our technological literacy, and understand the changing dynamics of authoring, writing, reading, and publishing in a world of rich and complex texts. Given such changes, and given the diverse ways in which younger generations of college students are writing, communicating, and designing texts in multimediated, electronic environments, we need to consider how the very act of writing itself is undergoing potentially fundamental changes. These changes are being addressed increasingly by the emerging field of digital rhetoric, a field that attempts to understand the rhetorical possibilities and affordances of writing, broadly defined, in a wide array of digital environments. Of interest to both researchers and students, this volume provides insights about the fields of rhetoric, writing, composition, digital media, literature, and multimodal studies.

Empirical Comics Research - Digital, Multimodal, and Cognitive Methods (Paperback): Alexander Dunst, Jochen Laubrock, Janina... Empirical Comics Research - Digital, Multimodal, and Cognitive Methods (Paperback)
Alexander Dunst, Jochen Laubrock, Janina Wildfeuer
R1,383 Discovery Miles 13 830 Ships in 12 - 19 working days

This edited volume brings together work in the field of empirical comics research. Drawing on computer and cognitive science, psychology and art history, linguistics and literary studies, each chapter presents innovative methods and establishes the practical and theoretical motivations for the quantitative study of comics, manga, and graphic novels. Individual chapters focus on corpus studies, the potential of crowdsourcing for comics research, annotation and narrative analysis, cognitive processing and reception studies. This volume opens up new perspectives for the study of visual narrative, making it a key reference for anyone interested in the scientific study of art and literature as well as the digital humanities.

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