This book shows that the discourse of the Labour party 1994-2007, revolving around three key concepts of identity, narrative and metaphor, not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of renovation and of power legitimation.

This study advances a model for critical discourse analysis (CDA) which draws on evolutionary psychology and cognitive linguistics, applied in a critical analysis of immigration discourse. It will be of special interest to students and researchers with which to explore new perspectives in CDA.

Discourse analysis is a wide ranging area of study that examines the features of language beyond the limits of a sentence - including vocal, written and sign language, along with any significant semiotic events. It has been employed from a number of interdisciplinary perspectives in an attempt to reveal a person's socio-psychological characteristics through the practical analysis of naturally-occurring language rather than artificially created examples. Routledge Library Editions: Discourse Analysis brings together an extensive collection of scholarship that reflects the broad scope of the subject area, examining the relationship of discourse to a number of closely related fields including stylistics, pragmatics, speech, conversation, context, anaphora, grammar and psychology. This set, published between 1979 and 1993, provides a thorough grounding in this key discipline for students of linguistics and psychology, and social sciences in general.

In the early 1990s, false reports of Iraqi soldiers in Kuwait allowing premature infants to die by removing them from their incubators helped to justify the Persian Gulf War, just as spurious reports of weapons of mass destruction later undergirded support for the Iraq War in 2003. In The Discourse of Propaganda, John Oddo examines these and other such cases to show how successful wartime propaganda functions as a discursive process. Oddo argues that propaganda is more than just misleading rhetoric generated by one person or group; it is an elaborate process that relies on recontextualization, ideally on a massive scale, to keep it alive and effective. In a series of case studies, he analyzes both textual and visual rhetoric as well as the social and material conditions that allow them to circulate, tracing how instances of propaganda are constructed, performed, and repeated in diverse contexts, such as speeches, news reports, and popular, everyday discourse. By revealing the agents, (inter)texts, and cultural practices involved in propaganda campaigns, The Discourse of Propaganda shines much-needed light on the topic and challenges its readers to consider the complicated processes that allow propaganda to flourish. This book will appeal not only to scholars of rhetoric and propaganda but also to those interested in unfolding the machinations motivating America's recent military interventions.

Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings - and thus, to change social and political reality - comes into its own. Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The 'classic' model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors. As a central new analytical category, the notion of "metaphor scenario" is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled.

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s - 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

First published in 1989, this collection of essays brings into focus the history of a specific form of violence - that of representation. The contributors identify representations of self and other that empower a particular class, gender, nation, or race, constructing a history of the west as the history of changing modes of subjugation. The essays bring together a wide range of literary and historical work to show how writing became an increasingly important mode of domination during the modern period as ruling ideas became a form of violence in their own right. This reissue will be of particular value to literature students with an interest in the concept of violence, and the boundaries and capacity of discourse.

This book is a collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoretical and methodological traditions that characterize this subject.

Tate Britain: Look Again: the National Collection of British Art reimagined for today. Empire is a vital exploration of how Britain's colonial legacy has shaped its art, by one of the UK's most influential voices on the subject. In twenty-first century Britain, 'empire' is a word we cannot ignore. Our history of war, conquest and slavery continues to shape our present, and future. In Empire, award-winning author and broadcaster Afua Hirsch explores the ways in which Britain's imperial history and its national collection of art interact, and how artists from Britain and around the world have responded to the dramas, tragedies and everyday experiences of the Empire. Featuring an array of historic and contemporary works, Empire challenges the story of art we have been led to believe. It explores how the value and meanings of some of the most recognisable and best-loved artworks have changed throughout history, and about what they still mean to us today.

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

In considering the ways in which current theories of language in use and communicative processes are applied to the analysis, interpretation and definition of literary texts, this book sets an agenda for the future of pragmatic literary stylistics and provides a foundation for future research and debate.

This title offers a clearly written and comprehensive set of definitions of key terms in discourse analysis, a core area of all linguistics and language studies courses. Unlike many other areas of linguistics, Discourse analysis is a complex field to define, comprising a number of related but different theoretical and methodological frameworks. Discourse can mean many different things to different people. Students often find these multiple meanings to be confusing and this book attempts to spell out and reconcile the different approaches, to give a holistic picture of Discourse Analysis as a branch of several disciplines. As well as comprising a glossary of key terms, the book provides clear, illustrative examples, a section on key thinkers and their ideas, and key texts for further reading. This book is essential reading for students on linguistics, language studies and media and cultural studies courses who are engaging in discourse analysis. "The Key Terms" series offers undergraduate students clear, concise and accessible introductions to core topics. Each book includes a comprehensive overview of the key terms, concepts, thinkers and texts in the area covered and ends with a guide to further resources.

This ambitious publication draws from the knowledge and expertise of leading international figures in voice training in order to examine the history of the voice from an interdisciplinary perspective. The book explores the historical arc of various voice training disciplines and highlights significant people and events within the field. It is written by voice specialists from a variety of backgrounds, including singing, actor training, public speaking, and voice science. These contributors explore how voice pedagogy came to be, how it has organized itself as a profession, how it has dealt with challenges, and how it can develop still. Covering a variety of voice training disciplines, this book will be of interest to those studying voice and speech, as well as researchers from the fields of rhetoric, music and performance. This book was originally published as a special issue of the Voice and Speech Review journal.

This book shows how the study of the evolving discourse employed during a political process spanning more than a decade can provide insights for critical discourse analysis on the one hand, and understanding of a real world political process on the other, thereby demonstrating the potential role for critical discourse analysis in historiography.

Bringing together leading and emerging scholars in Systemic Functional Linguistics, this book explores the contributions made to SFL theory by James Robert Martin. A leading light in the field for 40 years, this book reviews, explores and develops the theoretical agendas set out in his momentous body of work. Focussed around the four themes of systemic functional theory, linguistic typology, educational linguistics and (positive) discourse analysis, chapters debate and develop the key concepts of Martin's work. Engaging with cutting edge theoretical debates in areas such as discourse-semantics, register and genre and affiliation, Discourses of Hope and Reconciliation examines Martin's lasting impact on the field, developing his momentous contributions to point the way to exciting future research directions in SFL.

This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of contemporary, digital practices. The author explores the interface between language and society, providing an interdisciplinary study at the crossroads of discourse, linguistics, communication and rhetoric. The comparisons she draws are particularly pertinent in light of the steep rise in presentations given during video-conferences, webinars, and other online events during the COVID-19 pandemic, an event which accelerated previous moves towards digital communication and which is likely to have a long-term impact on communication styles. This book will be of interest to academics and students in fields including discourse analysis, applied linguistics, communication studies, digital studies and business studies.

This book interrogates the role of quantification in stories on social media: how do visible numbers (e.g. of views, shares, likes) and invisible algorithmic measurements shape the stories we post and engage with? The links of quantification with stories have not been explored sufficiently in storytelling research or in social media studies, despite the fact that platforms have been integrating sophisticated metrics into developing facilities for sharing stories, with a massive appeal to ordinary users, influencers and businesses alike. With case-studies from Instagram, Reddit and Snapchat, the authors show how three types of metrics, namely content metrics, interface metrics and algorithmic metrics, affect the ways in which cancer patients share their experiences, the circulation of specific stories that mobilize counter-publics and the design of stories as facilities on platforms. The analyses document how numbers structure elements in stories, indicate and produce engagement and become resources for the tellers' self-presentation. This book will be of interest to students and scholars working in the fields of narrative and social media studies, including narratology, biography studies, digital storytelling, life-writing, narrative psychology, sociological approaches to narrative, discourse and sociolinguistic perspectives.

This pioneering collection of essays unpacks the complex discursive and embodied relationships between humans and animals, contributing to a more informed understanding of both human-animal relations and the role of language in social processes. Focusing on the example of shark-human interactions, the book draws on forms of analysis from multimodality and critical discourse studies to examine the representations of this relationship across visual arts, popular media, and the natural sciences, each viewed through a critical feminist lens. The combined effect highlights the significance of the emergent turn to post-humanism in applied linguistics and its role in fostering more engaged discussions around broader contemporary social issues, including environmental degradation and climate change on the one hand, and resurgent feminism and challenges to normative heterosexuality on the other. Paving the way for new forms of writing and language for a post-anthropocentric age, this volume is essential reading for students and scholars in applied linguistics, gender studies, sociolinguistics, human-animal studies, and environmental humanities.

An engaging and comprehensive introduction to discourse analysis ideal for undergraduate students studying this topic for the first time Covers four key approaches to analysing discourse Uses authentic spoken or written texts in all examples Features data from the Wellington Language in the Workplace database Includes a wide range of language examples from around the world

As early as 1947, Black parents in rural South Carolina began seeking equal educational opportunities for their children. After two unsuccessful lawsuits, these families directly challenged legally mandated segregation in public schools with a third lawsuit in 1950, which was eventually decided in Brown v. Board of Education. Amidst the Black parents' resistance, Elizabeth Avery Waring, a twice-divorced northern socialite, and her third husband, federal judge J. Waties Waring, launched a rhetorical campaign condemning white supremacy and segregation. In a series of speeches, the Warings exposed the incongruity between American democratic ideals and the reality for Black Americans in the Jim Crow South. They urged audiences to pressure elected representatives to force southern states to end legal segregation. Wanda Little Fenimore employs innovative research methods to recover the Warings' speeches that said the unsayable about white supremacy. When the couple poked at the contradiction between segregation and "all men are created equal," white supremacists pushed back. As a result, the couple received both damning and congratulatory letters that reveal the terms upon which segregation was defended and the reasons those who opposed white supremacy remained silent. Using rich archival materials, Fenimore crafts an engaging narrative that illustrates the rhetorical context from which Brown v. Board of Education arose and dispels the notion that the decision was inevitable. The first full-length account of the Warings' rhetoric, this multilayered story of social progress traces the symbolic battle that provided a locus for change in the landmark Supreme Court decision.

Discourse analysis and rhetoric are very much developed in communication, linguistics, cognitive science and artificial intelligence. Besides theoretical investigations, discourse analysis is central in a number of application areas such as dialogue and negotiation, the semantic web, question answering or authoring systems. Music is also a natural language, more abstract and mathematical, which follows very strict construction principles. However, there is very limited and no recent literature on Music Discourse analysis using computational principles. This book aims at developing a central issue in musical discourse: modeling rhetoric and argumentation. It also contributes to the development of high-level multimedia annotation schemes for non-verbal communication.

Honoured with the 2017 AESLA Research Award of the Spanish Association of Applied Linguistics. Corpus linguistics on the move: Exploring and understanding English through corpora comprises fourteen contributions by leading scholars in the field of English corpus linguistics, covering areas of central concern in corpus research and corpus methodology. The topics examined in the different chapters include issues related to corpus compilation and annotation, perspectives from specialized corpora, and studies on grammatical and pragmatic aspects of English, all these examined through a broad range of corpora, both synchronic and diachronic, representing both EFL and different native varieties of English worldwide. The volume will be of primary interest to students and researchers working on English corpus linguistics, but is also likely to have a wider general appeal. Contributors are: Bas Aarts, Sian Alsop, Anita Auer, Jill Bowie, Eduardo Coto-Villalibre, Pieter de Haan, Johan Elsness, Moragh Gordon, Hilde Hasselgard, Turo Hiltunen, Magnus Huber, Marianne Hundt, Mikko Laitinen, Martti Makinen, Beatriz Mato-Miguez, Mike Olson, Antoinette Renouf, and Bianca Widlitzki.

Language, Sexuality, and Power: Studies in Intersectional Sociolinguistics examines the diversity of sexuality as a social and linguistic phenomenon. Bringing together work on Africa, Asia, Europe, Latin America, North America and the Middle East, the volume explores how different ideologies of what it means to belong to a nation or culture influence how sexualities are both understood and linguistically expressed in a range of global locales. Contributions to the volume use experiments, discourse analysis and different types of statistical tests to identify the particular aspects of language - accent, grammar, vocabulary, discourse - that are ideologically associated with sexuality in specific contexts. Combining insights from linguistics, anthropology, sociology and cultural studies, the essays describe how individuals draw on these culturally-specific associations both when evaluating the speech of others and in their everyday presentations of self. Together, the eleven chapters in the collection provide a wide-ranging and multi-method perspective on how language mediates individual desires and larger social structures. They also serve to demonstrate the diverse interconnections between sexuality and other dimensions of lived experience in a variety of previously under-explored national and linguistic settings.

This book explores how First World War commemoration events are presented, reported and mediated on the websites of mainstream daily newspapers from seven European countries. The book is the result of a research group - DIREPA-EUROPE (Discours, representations, passe de l'Europe), part of Lemel research network - characterized by a shared interest in media discourse and online newspapers. It presents a fluid analysis chain on the commemoration discourse generated by the WWI Armistice Centenary in 2018, and will be of interest not only to scholars of discourse and media studies, but also of European history, cultural memory, journalism and conflict studies.