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Elastic Language in Persuasion and Comforting - A Cross-Cultural Perspective (Hardcover, 1st ed. 2019)
Loot Price: R1,510
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Elastic Language in Persuasion and Comforting - A Cross-Cultural Perspective (Hardcover, 1st ed. 2019)
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This innovative book examines the discourse of reality television,
and the elasticity of language in the popular talent show The Voice
from a cross-cultural perspective. Analysing how and why elastic
language is used in persuasion and comforting, a comparison between
Chinese and English is made, and the authors highlight the special
role that elastic language plays in effective interactions and
strategic communication. Through the lens of the language variance
of two of the world's most commonly spoken languages, the insights
and resources provided by this book are expected to advance
knowledge in the fields of contrastive pragmatics and
cross-cultural communication, and inform strategies in bridging
different cultures. This study highlights the need to give the
elastic use of language the attention it deserves, and reveals how
language is non-discrete and strategically stretchable. This book
will be of interest to academics and postgraduate students engaged
in elastic/vague language studies, cross-cultural pragmatics, media
linguistics, discourse analysis, sociolinguistics and communication
studies.
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