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Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed. 2016) Loot Price: R1,684
Discovery Miles 16 840
Repayment Terms: R158 pm x 12*
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Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed....

Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed. 2016)

Arthur Asa Berger

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Loot Price R1,684 Discovery Miles 16 840 | Repayment Terms: R158 pm x 12*

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: July 2018
First published: 2016
Authors: Arthur Asa Berger
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 164
Edition: Softcover reprint of the original 1st ed. 2016
ISBN-13: 978-3-319-83712-3
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Reference & Interdisciplinary > Communication studies > Semiology
Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN: 3-319-83712-5
Barcode: 9783319837123

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