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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed. 2016) Loot Price: R1,644

Discovery Miles 16 440

Repayment Terms: R154 pm x 12*

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Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed....

Marketing and American Consumer Culture - A Cultural Studies Analysis (Paperback, Softcover reprint of the original 1st ed. 2016)

Arthur Asa Berger

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Loot Price R1,644 Discovery Miles 16 440 | Repayment Terms: R154 pm x 12*

Expected to ship within 10 - 15 working days

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	July 2018
First published:	2016
Authors:	Arthur Asa Berger
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	164
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-3-319-83712-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Semiology Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-319-83712-5
Barcode:	9783319837123