Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry and to help customers find you, instead of require your sales team to chase after each and every customer. * Build a reliable inbound marketing team * Develop deeper relationships with your customers * Convert inbound traffic into revenue * Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

Do you long for the country life? Hobby Farming For Dummies is a practical guide that will show you how to handle all the basics of small-scale farming, from growing healthy crops to raising livestock and managing your property. You'll see how to decide what to farm, provide shelter and utilities, select plants, and protect your investment. It's all you need to dig in and start growing! You'll get a real idea of what it really means to jump from your current lifestyle to a life farming in the countryside. You'll get the information you need to decide if the farming lifestyle is right for you and your personality. You'll learn everything you need to know about property and how to access a power supply. You'll get practical advice on which animals would work best for your farm and you'll learn how to acquire them and what you need to know about caring for them properly. You'll get help with all of the major decisions like whether you're better off with subsistence farming or a more ambitious project. Find out how to: Make from change to a farm lifestyle Get along with your neighbors Find and buy rural properties Select and maintain equipment Raise and care for animals Use and preserve food items Avoid common farming pitfalls Choose plans for your farm Complete with lists of the ten unique opportunities for fun and the top ten misconceptions about farm living, Hobby Farming For Dummies will help you discover how you can live the simple life.

Britain's number-one guide to mastering the art and science of bookkeeping Accurate bookkeeping is crucial to the success of every business but few people relish in this highly detailed task. Luckily, this new edition of Bookkeeping For Dummies simplifies every aspect of financial record keeping, walking you through the basic skills you need to make numbers your minion. From tracking transactions and keeping ledgers to producing balance sheets and year-end reports, this straight-talking guide takes the intimidation out of bookkeeping and shows you how to make it your best friend in business. Fully updated to include the latest coverage of accounting practices and bookkeeping software, this new edition of Bookkeeping For Dummies features tons of practical exercises to get you up and running with what you need to keep your books balanced, your finances in order and the tax inspector off your back. * Find updated bookkeeping templates and resources available via download * Manage day-to-day records like sales and purchases * Produce Profit and Loss Statements and Balance Sheets * Prepare year-end documents with confidence and ease From the importance of keeping a paper trail to the best ways to keep payroll rolling and everything in between this is the ideal resource for anyone looking to learn the bookkeeping ropes.

Make foreclosure investing work for you with this practical and easy-to-understand guide Looking to kick start your own property management career? Check out Foreclosure Investing For Dummies, which will get you started buying foreclosed properties to turn into your own income property! In this book, you'll learn to navigate the complexities of home auctions, deal with emotional former homeowners, and how to handle renovations. You'll also get a heads-up on the foreclosure laws in all 50 states so you don't accidentally run afoul of any complicated regulations. Foreclosure Investing For Dummies shows you how to: Locate properties for sale and identify associated opportunities and risks Buy properties below market value at auction, from lending institutions, and from government agencies Fix up, renovate, and sell or lease your new property for a profit This hands-on guide can help anyone make foreclosure investing work. So, grab a copy of Foreclosure Investing For Dummies, roll up your sleeves, and get going!

Practice your way to a higher statistics score The adage that "practice makes perfect" is never truer than with math problems. Statistics Workbook For Dummies with Online Practice provides succinct content reviews for every topic, with plenty of examples and practice problems for each concept, in the book and online. Every lesson begins with a concept review, followed by a few example problems and plenty of practice problems. There's a step-by-step solution for every problem, with tips and tricks to help with comprehension and retention. New for this edition, free online practice quizzes for each chapter provide extra opportunities to test your knowledge and understanding. Get FREE access to chapter quizzes in an online test bank Work along with each chapter or use the test bank for final exam review Discover which statistical measures are most meaningful Scoring high in your Statistics class has never been easier!

Your own in-house legal advisor at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you're starting and running your own business. Cutting through the jargon that can make even the pros scratch their heads, this book quickly gets you up-to-speed on the key areas of business law, including contracts, websites, intellectual property, data protection and partnership agreements. Plus, you'll find out how small business law applies to advertising and marketing, confidentiality agreements, the sale and supply of goods (including e-commerce), negligence and product liability. There were 526,000 new businesses registered in the UK in 2013 and, at some point, all of them will be faced with legal risks that could make the difference between success and failure. One claim could wipe out a fledgling business' profits, and hit even big businesses harder than they could ever imagine. If you're the owner of a new business and need to get a handle on the ins and outs of small business law and don't have the budget to employ an in-house legal advisor this trusted, approachable guide is your answer. * Covers the laws surrounding the most common risks small businesses face * Addresses how to deal with legal issues before a potentially costly dispute arises * Provides access to handy sample contract templates on Dummies.com * Serves as your own in-house legal advisor at a fraction of the cost If you're an existing business owner or an aspiring entrepreneur thinking about starting your own business, Law For Small Business For Dummies gives you answers to questions you didn't even know to ask!

The streamlined, simplified, beginner-friendly introduction to instructional design.

Instructional Design For Dummies will teach you how to design and build learning content to create effective, engaging learning experiences that lead to improved learning outcomes and skill development. This book breaks down the instructional design process into bite-sized pieces, so you can learn techniques and best practices without getting bogged down in theory. Learn about various instructional design models and frameworks, then discover the different options for designing learning experiences. Take into account learning foundations, goals, and contexts, then create stellar lessons for in-person or virtual delivery. \

This Dummies guide is your starting place for creating impactful courses, without the technical jargon.

• Learn the basics of instructional design so you can create meaningful learning experiences
• Discover techniques that will help you design high-quality content for any context
• Improve learning outcomes and deliver training content with greater efficiency
• Skip the complex theories and technical jargon and focus on the info you need to know

This book is perfect for anyone who needs to develop a course, design a curriculum or training program, or provide educational content without being formally trained in instructional design. It’s also a great supplement to college-level instructional design courses. Whatever you’re teaching, Instructional Design For Dummies will help you teach it better.

Learn to dot your I's and cross your T's with this hands-on grammar practice The rules of grammar can seem abstract and confusing. But putting them into practice will help you understand and retain grammatical conventions. In Grammar: 1001 Practice Questions For Dummies, you'll get the step-by-step and hands-on experience you need to improve your conjugations, gerund use, punctuation, and more. Each practice question includes detailed explanations and solutions available both in the book and online. The book also includes: Intuitive questions on everything from Oxford commas to verb tense Free, one-year access to all 1,001 practice questions online, and the ability to create customized quizzes and study sessions Detailed explanations for every question to help build your understanding Ideal for self-paced learning and as a companion for students in grammar and English classes in high school and college, Grammar: 1001 Practice Questions For Dummies (+ Free Online Practice) is a must-have resource to improve your written and spoken English communication. Grammar: 1001 Practice Questions For Dummies (9781119883746) was previously published as 1,001 Grammar Practice Questions For Dummies (9781118745014). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.

Everything you need to take care of your feline friend Cats are the purrfect pets: they're relatively easy to care for, a blast to play with, and sure to win the heart of every member of your family with their loving nature--and sometimes sassy demeanor! Cats For Dummies gives you expert insight into everything from cat behavior to what makes each type of feline unique. With this easy-to-understand guide, you'll be able to tackle those tough cat-astrophes from dealing with problem behaviors like scratching the furniture and missing the litter box--all while learning to understand what your cat is trying to tell you. Happily bring a cat or kitten into your life Keep your new four-legged family member comfortable and safe Live a happy feline-friendly life Keep your cat in prime health Whether you're looking to get your first kitten or adopt a senior cat, this book covers all the basics of feline cat care.

Are you thinking about traveling, studying, or working in Portugal or Brazil, but you don't know any Portuguese? Want to improve your conversation skills with the Portuguese-speaking people in your life? Portuguese Phrases for Dummies is the perfect diving board for anyone looking to communicate and even become fluent in the language. As the fifth-most widely spoken language in the world, Portuguese can be heard in South America, Africa, Asia, and of course, Portugal. If you want to know basic Portuguese but don't want a boring textbook that unloads tons of conjugation rules or long lists of words to memorize, then this quick-and-easy phrasebook will get your feet wet without overwhelming you. This friendly book covers a wide array of subjects both helpful and interesting, including:* Numbers, days of the week, measurements, and time* Making friends and small talk* Enjoying every type of meal* Shopping in markets and at stores* Culture, leisure, and activities* Work and transportation* Finding a place to live* Dealing with emergencies* Slang and colloquial terms* Phrases and particles to make you sound like a local! Knowing these fundamentals, you'll be able to communicate with Portuguese-speaking people and continue learning about the language and culture. With hundred of useful phrases at your fingertips, Portuguese Phrases for Dummies will give you a basic comprehension of this beautiful language and have you speaking instantly!

"Sustainable Landscaping For Dummies" provides hands-on, how-to instruction for realizing the benefits of a sustainable landscape from selecting sustainable hardscape materials to installing a rainwater catchment system to choosing native plants.

Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry -- from attracting investors to your cause, to developing a food and beverages menu, to interior design and pricing issues -- to help you keep your business venture afloat and enjoyable at the same time. If you already own a restaurant, inside you'll find unbeatable tips and advice to keep bringing in those customers. Read this book, and help make your dream a reality! Starting & Running a Restaurant For Dummies covers: Basics of the restaurant business Researching the marketplace and deciding what kind of restaurant to run Writing a business plan and finding financing Choosing a location Legalities Composing a menu Setting up and hiring staff Buying and managing supplies Marketing your restaurant Health and safety

Blog with the best of 'em! If you're looking for a complete guide to creating and solidifying your place in the blogosphere, you've come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you'll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way! Perfect your blog idea and choose the best platform for you Get people to read your blog through search engine optimization and social media promotion Learn about the latest trends in the blogosphere Make money from your blog with creative monetization ideas Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.

Linux is for everyone!

Linux All-in-One For Dummies breaks down the ever-popular operating system to its basics and trains users on the art of Linux. This handy reference covers all the latest updates and operating system features. It presents content on Linux desktops, applications, and more. With eight books in one, you’ll have access to the most comprehensive overview of Linux around. Explore the inner workings of Linux machines, so you’ll know Linux front to back.

This all-inclusive handbook also walks you through solving Linux problems―complete with hands-on examples―so you’ll be a Linux whiz before you know it.

• Get familiar with Linux as you install and customize the operating system
• Learn how to navigate the file system, use the Linux shell, and get online
• Become a Linux guru with server hosting, scripting, and security how-tos
• Study for your Linux certification by using this complete guide as your reference

This book is a massive source of support for beginning and intermediate Linux users, as well as those looking to brush up on their knowledge for certification. And, thanks to the signature Dummies approach, it’s also a lot of fun.

The basics you need to get more comfortable with laptops, without any of the fluff Laptops For Seniors For Dummies is just for you. We help readers in the 55+ club get the most out of their laptops. You'll discover how to choose the best laptop for your needs and how to use Microsoft Windows, to share photos, surf the web, use e-mail, and much more. With large text, clear graphics, and easy-to-follow instructions, this For Seniors For Dummies guide will get you up to speed on your new device in no time. Even if you're upgrading from a typewriter, we can help you choose the right laptop to buy, understand your operating system, use files and folders, download and install software, and stay safe online. It's all the stuff you need to know to make your laptop work for you. Choose and purchase the right laptop for your needs Navigate your Windows 10 or 11 operating system with confidence and discover useful programs Connect to Wi-Fi, go online, send e-mails, and get started with social media Protect and secure your laptop and your personal data Whether you're purchasing your first laptop or upgrading from older technology, this Dummies guide will take you step by step through everything you need to know to get laptop savvy.

Get ahead of the curve--learn about big data on the blockchain Blockchain came to prominence as the disruptive technology that made cryptocurrencies work. Now, data pros are using blockchain technology for faster real-time analysis, better data security, and more accurate predictions. Blockchain Data Analytics For Dummies is your quick-start guide to harnessing the potential of blockchain. Inside this book, technologists, executives, and data managers will find information and inspiration to adopt blockchain as a big data tool. Blockchain expert Michael G. Solomon shares his insight on what the blockchain is and how this new tech is poised to disrupt data. Set your organization on the cutting edge of analytics, before your competitors get there! Learn how blockchain technologies work and how they can integrate with big data Discover the power and potential of blockchain analytics Establish data models and quickly mine for insights and results Create data visualizations from blockchain analysis Discover how blockchains are disrupting the data world with this exciting title in the trusted For Dummies line!

Achieve optimal health and live longer with timeless advice from Mediterranean culture The Mediterranean lifestyle offers achievable and enjoyable opportunities for a longer, healthier, and happier life. By incorporating simple and fun habits into your daily life, you can enjoy these lasting benefits. In Mediterranean Lifestyle For Dummies, best-selling author, Mediterranean lifestyle ambassador, chef, and culinary expert Amy Riolo walks you through the basic lifestyle practices that have stood the test of time and will transform the way you eat, socialize, and experience life. You'll find practical ways to enjoy increased energy, better sleep, an improved attitude, and a revitalized social life. You'll learn to make a healthy, produce-based diet the centerpiece of a new approach to living that includes engaging with nature, making mealtimes sacred, and laughing at life every day. More than 30 delicious, simple, and authentic Mediterranean recipes from various countries in the region, this book shows you how to: Benefit from ancient wisdom which has enabled people to survive and thrive well into their 90s for millennia Adopt a food-friendly approach that makes cooking for yourself, friends, and family an opportunity for fun and memorable experiences Organize your pantry and kitchen around Mediterranean principles so making simple, healthy foods becomes second nature Make time for yourself, your family, and your friends by reconnecting with the outdoors, siestas, and communal meals The transformational opportunity found in this lifestyle guide is about more than improving your diet and losing a few pounds. It's about showing you how to find a happier and healthier you without resorting to fads, tricks, shortcuts, or diets that only last a few days. By revealing the often-overlooked cultural traditions and lifestyle components that have earned the Mediterranean Diet top ranking among the world's diets, this book will help you to achieve lasting and meaningful results, anytime and anywhere. Mediterranean Lifestyle For Dummies is for anyone who wants more flavor in their food, more wine in their glass, more friends at their table, and more life in their life.

A full-color, step-by-step guide to get fit, prevent injury and end pain using your foam roller Foam rolling is not just a fad; if you're active in sport or work out regularly, you know how crucial it is to keep your muscles limber and pain-free to stay active and mobile. As a form of Myofascial Release Therapy, foam rolling is an effective technique for unlocking your tight muscles and restrictive myofascial connective tissue. Foam rolling helps increase your overall body mobility and joint range of motion, decreases pain and shortens recovery times--and it generally supercharges your body to reap the benefits of your active lifestyle! Written in an easy-to-follow, no-jargon style by NFL physical therapist and trainer for 26 years Mike Ryan, Foam Rolling For Dummies shares proven roller tips usually reserved for professional athletes to help you quickly restore healthy harmony between your muscles and joints. Once you know the science behind foam rolling, you'll understand how to use specific body-rolling techniques to address specific problems and goals, whether they're eliminating painful muscle trigger points, loosening tight fascia, improving body flexibility, or just relaxing muscles faster after a workout. Enhance athletic performance Improve injury prevention Learn rapid roller techniques Manage fibromyalgia Reduce soft tissue injuries Understand your myofascial system Reduce painful muscles Whether you want to maximize your fitness program, manage your muscle pain or pursue other health goals, this guide puts on a roll for an enhanced body--and an enhanced life.

Everything you need to get productive in the Cloud with Office 365 With 70 million users worldwide, Microsoft Office 365 combines the familiar Office desktop suite with cloud-based versions of Microsoft's next-generation communications and collaboration services. It offers many benefits including security, reliability, compatibility with other products, over-the-air updates in the cloud that don't require anything from the user, single sign on for access to everything right away, and so much more. Office 365 For Dummies offers a basic overview of cloud computing and goes on to cover Microsoft cloud solutions and the Office 365 product in a language you can understand. This includes an introduction to each component which leads into topics around using each feature in each application. Get up to speed on instant messaging Use audio, video, and web conferencing Get seamless access to the Office suite with Office Web apps Access information anywhere, anytime Office 365 is the key to office productivity -- and now you can put it to use for you!

A recent survey conducted by Universum Communication found that work-life balance is No.1 on the list of short-term career goals amongst professionals. But while work-life balance is an increasingly popular term, many of us are still unsure about how to achieve it, or lack the confidence to approach employers to negotiate flexible working hours. Work-Life Balance for Dummies will offer readers advice and simple strategies to achieve more balance whatever their situation. Discover how to: Work out your priorities Put off procrastination and improve your time management Move your boss towards work-life balance Cast your net wider and change jobs and employers Plan a relocation About the author Jeni Mumford is the author of Life Coaching For Dummies . She is a personal life coach who works with both individuals and organisations on personal development. She runs holistic coaching events in the UK and Italy and is an accredited NLP practitioner.

Get on track to lower your blood pressure in just two weeks! Almost half of all adults in the United States have high blood pressure--but many of us are not aware of it. High blood pressure, also known as hypertension, has serious health implications. It is classified as a leading cause of premature death by the World Health Organization, contributing to strokes, heart attacks, heart failure, kidney failure, and even dementia. While medications are often necessary to keep blood pressure in the safe zone, a judicious dietary and lifestyle overhaul will greatly help manage your blood pressure and your overall heart health. Written in an easy-to-follow, friendly style by three heart and nutrition experts, DASH Diet For Dummies shows you how increasing fiber, vitamins, and minerals, along with reducing your sodium intake when needed, can lower your blood pressure in just two weeks! Ranked the #1 Best Diet for Healthy Eating as well as #2 Best Diets Overall by U.S. News & World Report, the DASH Diet is specifically aimed at relieving hypertension and is endorsed by the American Heart Association, The National Heart, Blood, and Lung Institute, and the Mayo Clinic--and is also proven to be effective against conditions such as Type 2 diabetes, metabolic syndrome, PCOS, and more. Improve heart health with lower blood pressure Reduce cholesterol Lose weight Follow simple, tasty recipes So, don't let hypertension scare you. Along with good medical care, the DASH diet makes lowering your blood pressure achievable - and tasty! By following the straightforward meal plans and trying out our favorite recipes in DASH Diet for Dummies, you'll set yourself on the fast, proven journey to better blood pressure - and be on your way to a healthy and heart-smart future!

Lose weight with the Fast Diets? Easy! Over the last few decades, food fads have come and gone, but the standard medical advice on what constitutes a healthy lifestyle has stayed much the same: eat low-fat foods, exercise more, and never, ever skip meals. Yet, over that same period, levels of obesity worldwide have soared. So is there a different, evidence-based approach? Yes! Fast Diets are the revolutionary part-time weight loss programs with lifelong health and anti-aging results. Fast Diets For Dummies is your hands-on, friendly guide to achieving weight loss, without having to endlessly deprive yourself. Inside, you ll get the lowdown on easily incorporating one or all of these unique dietary programs into your busy life. You will get the lowdown on tackling the most popular fasting diets such as: The Fast Diet (5-2 Diet), Intermittent Fasting, Micro-Fasting, and One Meal a Day (Warrior Diet). It offers you information and tips on how to incorporate these unique and popular dietary programs into your busy daily life. * How and why the benefits of these fasting diets go well beyond weight loss * Fast diets dos and don ts * How to get started and everything you need to know to help you along the way * Over fifty 500- and 600- calorie meals that are quick and easy to make

A must-have reference for financial advisors In step-by-step detail, Success as a Financial Advisor For Dummies covers how a current or would-be financial advisor can maximize their professional success through a series of behaviors, activities, and specific client-centric value propositions. In a time when federal regulators are changing the landscape on the standard of care that financial services clients should expect from their advisors, this book affords professionals insight on how they can be evolving their practices to align with the regulatory and technological trends currently underway. Inside, you'll find out how a financial advisor can be a true fiduciary, how to compete against the growing field of robo-advisors, and how the passive investing trend is actually all about being an active investor. Additionally, you'll discover time-tested advice on building and focusing on client relationships, having a top advisor mindset, and much more. Master the seven core competencies Attract and win new business Pick the right clients Benchmark your performance Start your own firm Brimming with practical expert advice, Success as a Financial Advisor For Dummies is a priceless success tool for any wannabe or experienced financial advisor.

The complete guide to mastering the art of effective body language Body Language For Dummies is your ideal guide to understanding other people, and helping them understand you. Body language is a critical component of good communication, and often conveys a bigger message than the words you say. This book teaches you how to interpret what people really mean by observing their posture, gestures, eye movements, and more, and holds up a mirror to give you a clear idea of how you're being interpreted yourself. This updated third edition includes new coverage of virtual meetings, multicultural outsourcing environments, devices, and boardroom behaviours for women, as well as insight into Harvard professor Amy Cuddy's research into how body language affects testosterone and cortisol, as published in the Harvard Business Review. Body language is a fascinating topic that reveals how the human mind works. Image and presentation are crucial to successful communication, both in business and in your personal life. This book is your guide to decoding body language, and adjusting your own habits to improve your interactions with others. * Become a better communicator without saying a word * Make a better first (and second, and third...) impression * Learn what other people's signals really mean * Transform your personal and professional relationships Realising what kind of impression you give is a valuable thing, and learning how to make a more positive impact is an incredibly useful skill. Whether you want to improve your prospects in job seeking, dating, or climbing the corporate ladder, Body Language For Dummies helps you translate the unspoken and get your message across.

The fun and easy way to learn to use this leading business intelligence tool

Written by an author team who is directly involved with SAS, this easy-to-follow guide is fully updated for the latest release of SAS and covers just what you need to put this popular software to work in your business. SAS allows any business or enterprise to improve data delivery, analysis, reporting, movement across a company, data mining, forecasting, statistical analysis, and more. "SAS For Dummies, 2nd Edition " gives you the necessary background on what SAS can do for you and explains how to use the Enterprise Guide.SAS provides statistical and data analysis tools to help you deal with all kinds of data: operational, financial, performance, and morePlaces special emphasis on Enterprise Guide and other analytical tools, covering all commonly used featuresCovers all commonly used features and shows you the practical applications you can put to work in your businessExplores how to get various types of data into the software and how to work with databasesCovers producing reports and Web reporting tools, analytics, macros, and working with your data

In the easy-to-follow, no-nonsense "For" "Dummies" format, "SAS For Dummies" gives you the knowledge and the confidence to get SAS working for your organization.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.