Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick Business Development For Dummies shows you how.

Everything you ever wanted to know about making a movie but were afraid to ask... Lights, camera, action! We all have at least one movie in us, and the amazing and affordable advances in digital technology makes it increasingly easy to make your dream a reality and share it with the world. Filmmaking for Dummies is your definitive guide to bringing a project to life, from the comedy antics of loveable pets to the deepest, most meaningful independent film. Bryan Michael Stoller is your friend and guide, sharing his knowledge gained over 100 productions (directing and working with Dan Aykroyd, James Earl-Jones, Barbra Streisand and Drew Barrymore, among others) to show you how to take your movie from the planning and storyboarding stage, through shooting and editing, to making it available to your adoring audiences through television broadcast, streaming online or in movie theaters. For the do-it-your-selfer, the book includes tips on how to finance your project, a look at the latest software and apps, including advancements in digital technology, and for the passionate director, advice on how to hire and work with your cast and crew and find great scenic locations. Whether you want to become a professional filmmaker or just create great YouTube videos or nostalgic home movies, shooting with your smartphone or with consumer or pro-gear, this practical guide has it all. Learn how to compose your shots and when to move the camera Make the perfect pitch to sell your story Take advantage of helpful contacts and tons of new resources Get up-to-date on the latest and greatest digital technology Find the right distributor, or learn how you can be your own distributor! So, you really have no excuses to make your masterpiece. Get rolling with a copy of Filmmaking for Dummies today and start shooting for the stars!

It's easy to see why you fell in love with the idea of adopting a Pomeranian. Distinguished by its vivacity, intelligence, extroversion, and fierce loyalty to its family, this tiny canine can make an excellent companion...for the right person. As with any breed, or dogs in general for that matter, it's important for you to know what to expect when you take a Pom into your life.

Whether you're a new or an aspiring Pom owner, "Pomeranians For Dummies" fills you in on everything you need to know to find, choose, raise, care for, and have a ball with a member of that outstanding breed of dog. From finding your canine soul mate to breeding Pomeranians for show or companionship, award-winning dog author and renowned dog psychologist, Dr. Caroline Coile covers all the bases, including how to: Decide whether the Pom is right for youFind a good Pom breederSelect the perfect Pom for youMake sense of your Pom's behaviorTrain your PomKeep your Pom happy, healthy and well-groomedKnow what common health problems to look forTake your Pom on the road

Illustrated with dozens of heart-melting photos of Poms in-action, "Pomeranians For Dummies" helps you to guarantee that you and your little buddy have a long, happy life together.

* Unique entry-level guide to Domain Name System (DNS), which translates Internet host names into IP addresses and is used with all Internet servers
* Shows how to install, configure, and troubleshoot DNS on both Windows and UNIX servers
* Helps people seeking technology certifications bone up on DNS theory, terminology, and architecture-a requirement in several popular exams
* Includes real-world examples based on the author's daily experience with both large and small networks

Easy-to-follow recipes for favorite foods from around the world
The majority of today's consumers are cuisine literate but not yet culinary literate. They know about a wide variety of foods and cuisines, but they don't know how to prepare these dishes at home. Cooking Around the World All-in-One For Dummies offers easy-to-follow recipes from the best of the world's cuisines, including dishes from Mexico, Italy, China, Japan, Thailand, France, India, Greece, and the Middle East. Perfect for home cooks who love world foods but don't want to invest in cookbooks for each cuisine, this fun and friendly guide will give readers the know-how they need to creatively expand their culinary repertoires.
Martin Yan, a certified master chef and host of TV's Yan Can Cook, has authored twenty-four bestselling cookbooks.
Cesare Casella transformed his family's restaurant in Lucca, Italy, Il Vipore, into a world-class establishment, earning a Michelin star. He is the coauthor of Diary of a Tuscan Chef.
Susan Feniger and Mary Sue Milliken opened the celebrated City Café in Los Angeles in 1981 and now divide their time between their restaurants in Las Vegas, Santa Monica, and L.A.

A complete Pro Tools reference - from recording to mixing to mastering Pro Tools has long been the recording industry's leading solution for capturing, mixing, and outputting audio. While it was once a tool known and used exclusively by engineers in pro studios, it is now readily available to anyone wishing to create their own recording. This updated edition of Pro Tools All-in-One For Dummies covers the features you'll encounter in both Pro Tools First as well as the versions designed for next-level recording. It guides you through the very basics of recording, capturing both live and digital instruments, how to sweeten your sound in mixing, and how to tweak and output your final master. Now get ready to make some beautiful sounds! Get up to speed with recording basics Pick the Pro Tools version that works for you Record acoustic audio Get to know MIDI Discover how to set compression and EQ Sweeten your final product with mastering Create a final file you can stream online Assuming no past experience with audio recording, this book shares the basics of recording and how to capture both live and digital instruments using Pro Tools.

The fascinating, fun, and friendly way to understand the science behind human language

Linguistics is the scientific study of human language. Linguistics students study how languages are constructed, how they function, how they affect society, and how humans learn language. From understanding other languages to teaching computers to communicate, linguistics plays a vital role in society. "Linguistics For Dummies" tracks to a typical college-level introductory linguistics course and arms you with the confidence, knowledge, and know-how to score your highest.Understand the science behind human languageGrasp how language is constructedScore your highest in college-level linguistics

If you're enrolled in an introductory linguistics course or simply have a love of human language, "Linguistics For Dummies" is your one-stop resource for unlocking the science of the spoken word.

Make sense of Office 2019 Just like using a computer for the first time, learning Microsoft Office applications can be confusing and intimidating at any age. Office 2019 For Seniors For Dummies helps seniors get up to speed quickly with clear-cut, easy-to-read-and-understand steps on how to get the most out of Microsoft Word, Excel, PowerPoint, and Outlook. The book assumes no prior information and starts with showing how to start each application, how to navigate the interface, dress up documents in Word, create spreadsheets in Excel, create a PowerPoint presentation, and use Outlook as an email client. You'll also find templates for each application for letters, faxes, a budget grid in Excel, and more. Use Word, Excel, Outlook, and PowerPoint Dress up your letters, invitations, and other documents Manage your finances with Excel Use your email to stay in touch with friends and family If you're an over-50 PC user looking for some gentle instruction on making the most of Office 2019, you've come to the right place!

Creative thinking made easy

Being creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps "Creative Thinking For Dummies" helps you apply creative thinking techniques to everything you touch, whether it's that novel you have inside you or the new business idea you've had that will make you the next hot entrepreneur or anything in between.

"Creative Thinking For Dummies" is a practical, hands-on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking.See the world in a different way, and realise that you are surrounded by creative inspirationBrainstorm new ideas successfully and try out some lateral thinking exercisesOpen your mind to a new way of thinking and nail down those great ideasDiscover creative thinking techniques using games, words, drawings, and storytellingLet creativity enhance all aspects of your life, whether developing your personal skills, becoming more professionally effective, or using creative thinking techniques to help your children develop their creative minds

You'll soon discover that everybody, including you, has a wealth of creative potential within--you just need to tap into it

Everything you need to bring home a new puppy Across America and beyond, tails are wagging with anticipation. Why? Because puppies and the people who love them are eager for the update of Puppies for Dummies. Originally released and welcomed as a positive, loving alternative to the alpha dog philosophy of a popular celebrity trainer, Puppies for Dummies is now updated and more relevant than ever. This new edition covers the latest puppy training gadgets, tricks, and tips and offers expanded coverage on the latest training techniques, including new studies on positive reinforcement methods. This edition continues to provide readers with the trusted and proven advice that has made previous editions a success. Integrate a puppy in your life Explore the latest science of dogs Train a happy, healthy pup Raise and nurture a loving dog Rather than saying: "Uh oh, now what?!" new pet owners can be equipped with the best advice.

Your logical, linear guide to the fundamentals of data science programming Data science is exploding--in a good way--with a forecast of 1.7 megabytes of new information created every second for each human being on the planet by 2020 and 11.5 million job openings by 2026. It clearly pays dividends to be in the know. This friendly guide charts a path through the fundamentals of data science and then delves into the actual work: linear regression, logical regression, machine learning, neural networks, recommender engines, and cross-validation of models. Data Science Programming All-In-One For Dummies is a compilation of the key data science, machine learning, and deep learning programming languages: Python and R. It helps you decide which programming languages are best for specific data science needs. It also gives you the guidelines to build your own projects to solve problems in real time. Get grounded: the ideal start for new data professionals What lies ahead: learn about specific areas that data is transforming Be meaningful: find out how to tell your data story See clearly: pick up the art of visualization Whether you're a beginning student or already mid-career, get your copy now and add even more meaning to your life--and everyone else's!

Set up a secure network at home or the office Fully revised to cover Windows 10 and Windows Server 2019, this new edition of the trusted Networking For Dummies helps both beginning network administrators and home users to set up and maintain a network. Updated coverage of broadband and wireless technologies, as well as storage and back-up procedures, ensures that you'll learn how to build a wired or wireless network, secure and optimize it, troubleshoot problems, and much more. From connecting to the Internet and setting up a wireless network to solving networking problems and backing up your data--this #1 bestselling guide covers it all. Build a wired or wireless network Secure and optimize your network Set up a server and manage Windows user accounts Use the cloud--safely Written by a seasoned technology author--and jam-packed with tons of helpful step-by-step instructions--this is the book network administrators and everyday computer users will turn to again and again.

Pass your AS & A level maths with flying colours Looking to pass your AS and A level maths? Look no further. AS & A Level Maths For Dummies offers detailed, simple steps for all of the main types of problems you'll face in your exams, offering explanations of how the topics link together, advice on how to remember the key facts and methods, and ways to structure revision. Even if your head is spinning and you don't know where to begin, this fun and friendly guide gives in-depth support on exactly what you need to know. In the big data and digital age, maths skills have never been more important to career success. AS & A Level Maths For Dummies guides you through the skills needed to pass the exams taken at the end of the first and second year of the course. It begins with the knowledge needed to get a top grade at GCSE, followed by sections on Algebra (functions, graph-sketching, and logarithms), Geometry (coordinate geometry, trigonometry, and working with shapes) and Calculus (differentiation, integration, and differential equations). * Helps you build the confidence you need to pass your exams * Serves as an excellent supplement to classroom learning * Makes difficult maths concepts easy to understand * Offers in-depth support in a fun and friendly style If you're an AS & A level student looking to do your very best at exam time, AS & A Level Maths For Dummies makes it easier.

Build your voice up and bring the house down! Some people are born with naturally beautiful voices, but even the best can get better by applying training that can make a performance truly soar. Singing Exercises For Dummies shows you how to do just that. Following the drills and exercises found both in the book and online examples, you ll be able to refine your technique; develop consistency, power, and endurance; and increase your vocal range so you can achieve a voice that stands out from (and always wows) the crowd! Professional singing coach and respected performer Pamelia S. Phillips is your friendly tutor and guide, starting you out with warm-ups and instructions on correct posture before leading you melodically through the intricacies of scales, chords, rhythm, pitch, tone, and much, much more. Advance your technique and control Work out your range Harmonize with others Practice like a pro Whether you re studying under a tutor or are working to your own plan, Singing Exercises For Dummies will have you quickly scaling up the ladder to vocal perfection and even more! P.S. If you think this book seems familiar, you re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Singing Exercises For Dummies (9781118281086). The book you see here shouldn t be considered a new or updated product. But if you re in the mood to learn something new, check out some of our other books. We re always writing about new topics!

Make foreclosure investing work for you with this practical and easy-to-understand guide Looking to kick start your own property management career? Check out Foreclosure Investing For Dummies, which will get you started buying foreclosed properties to turn into your own income property! In this book, you'll learn to navigate the complexities of home auctions, deal with emotional former homeowners, and how to handle renovations. You'll also get a heads-up on the foreclosure laws in all 50 states so you don't accidentally run afoul of any complicated regulations. Foreclosure Investing For Dummies shows you how to: Locate properties for sale and identify associated opportunities and risks Buy properties below market value at auction, from lending institutions, and from government agencies Fix up, renovate, and sell or lease your new property for a profit This hands-on guide can help anyone make foreclosure investing work. So, grab a copy of Foreclosure Investing For Dummies, roll up your sleeves, and get going!

Don't be afraid of the GDPR wolf! How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU. Inside, you'll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. Find out what constitutes personal data and special category data Gain consent for online and offline marketing Put your Privacy Policy in place Report a data breach before being fined 79% of U.S. businesses haven't figured out how they'll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.

The hands-on guide that addresses the common barriers to achieving pregnancy and offers tips to maximize your potential for fertility For millions of people, starting a family is a lifelong dream. However, many face challenges in welcoming children into the world. According to the Centers for Disease Control and Prevention (CDC), approximately 12% of women in the US from ages 15 to 44 have difficulty getting pregnant or staying pregnant. A variety of factors exist that can contribute to infertility, such as ovulation disorders, uterine abnormalities, congenital defects, and a host of environmental and lifestyle considerations. But infertility is not just a female problem. For approximately 35% of couples with infertility, a male factor is identified along with a female factor, while in 8% of couples, a male factor is the only identifiable cause. Fortunately, there are many treatment options that offer hope. Getting Pregnant For Dummies discusses the difficulties related to infertility and offers up-to-date advice on the current methods and treatments to assist in conception. This easy-to-read guide will help you understand why infertility occurs, its contributing risk factors, and the steps to take to increase the chances of giving birth. From in vitro fertilization (IVF) to third party reproduction (donor sperm or eggs and gestational surrogacy) to lifestyle changes to understanding genetic information to insurance, legal and medication considerations, this bookcovers all the information you need to navigate your way to the best possible results. Packed with the latest information and new developments in medical technology, this book: Helps readers find real-life solutions to getting pregnant Covers the latest information on treatments for infertility for both women and men Offers advice on choosing the option best suited for an individual's unique situation Explains the different types and possible causes of infertility issues Provides insight to genetic testing information Provides suggestions for lifestyle changes that help prepare for conception Getting Pregnant For Dummies is an indispensable guide for every woman trying to conceive and for men experiencing infertility issues.

What doesn't kill you makes you stronger! Activate your natural ability to thrive with Resilience For Dummies Stress, anxiety, and exhaustion are all-too-common features of our crazy-paced, curveball-throwing contemporary existence, and it's sometimes hard to see how we can make it from one week to the next intact. But there's a solution to the struggle: resilience! In Resilience For Dummies, Dr. Eva Selhub--former Harvard Medical School instructor and director of the Benson Henry Institute for Mind Body Medicine at the Massachusetts General Hospital for six years--outlines the proven steps we can all take toward optimal resilience to build healthier, more purposeful, and increasingly joyful lives. The six pillars of resilience are: physical vitality, emotional equilibrium, mental toughness and clarity, spiritual purpose, healthy personal relationships, and being an inspiring leader and part of a wider community or team. Dr. Selhub explains why each of these foundations is crucial to flourishing, how fortifying them gives us a base for attacking stress, hardship, and failure head-on, and how this confrontation then develops the strength we need for transformative change within our personal and professional lives. Know how genetics, education, and culture contribute to resilience Avoid learned helplessness and the victim mindset Harmonize stress and make it work for you Clear negative emotions and find your bliss Build up your physical, mental, and spiritual muscles Dr. Selhub's six pillars of resilience show you how to channel your inner strength, face down whatever trouble comes your way, and come out thriving on the other side.

Known throughout the world for its beauty and personality, koi is one of the most carefully bred fish species around. Raising koi is especially time-consuming and requires more than just sprinkling little flakes in the fish bowl. But thankfully, you don't have to be an expert to maintain your own koi pond. Koi For Dummies shows you how easy and fun it can be to own and care for these delicate fish. Whether building a pond or aquarium for the indoors or outdoors, this easy-to-understand guide explores all of your options. Clear, concise advice helps you:* Appreciate your koi's beauty* Build, design, and maintain your koi pond or aquarium* Find and select koi and the proper supplies* Keep your koi happy and healthy* Treat your koi for parasites, bacterial infections, and viruses* Breed and care for baby koi* Show off your koi to other koi enthusiasts This fun, friendly guide also explains what to do during a power outage and how to check your koi for illness. Featuring 8 pages of full-color photos, Koi for Dummies is all you need to get started raising your very own koi. No matter where you live, you'll be able to care for and breed this beautiful fish!

A guitar-playing practice guide with hundreds of warm-up and technique-building exercises If you already play some guitar but need some practice, you're in the right place. Guitar Exercises For Dummies is a friendly guide that provides just enough need-to-know information about practicing scales, chords, and arpeggios in the context of specific skills and techniques to help you maximize its 400+ exercises and improve your guitar playing. (If you need instruction on topics like buying or tuning a guitar and playing basic chords, check out Guitar For Dummies.) This practical book starts off with warm-up exercises (on and off-instrument) and then logically transitions to scales, scale sequences, arpeggios, arpeggio sequences, and chords, with a focus on building strength and consistency as well as refining technique. Each section helps you to practice correct hand and body posture and experience variations, such as fingering options and hand positions, and then ends with a brief musical piece for you to try. You can also practice incorporating other facets of musical performance in your exercises, such as: Tempo Time signature Phrasing Dynamics The book wraps up with tips to help you maximize your practice time (like setting goals for each session), ways to improve your musicianship (such as studying other performers' body language), and an appendix that explains the accompanying website (where you can find audio tracks and additional information). Grab your guitar, grab a copy of Guitar Exercises For Dummies, and start perfecting your finger picking today. P.S. If you think this book seems familiar, you're probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Guitar Exercises For Dummies (9780470387665). The book you see here shouldn't be considered a new or updated product. But if you're in the mood to learn something new, check out some of our other books. We're always writing about new topics!

If you've been charged with setting up storage area networks for your company, learning how SANs work and managing data storage problems might seem challenging. "Storage Area Networks For Dummies, 2nd Edition" comes to the rescue with just what you need to know.

Whether you already a bit SAN savvy or you're a complete novice, here's the scoop on how SANs save money, how to implement new technologies like data de-duplication, iScsi, and Fibre Channel over Ethernet, how to develop SANs that will aid your company's disaster recovery plan, and much more. For example, you can: Understand what SANs are, whether you need one, and what you need to build oneLearn to use loops, switches, and fabric, and design your SAN for peak performanceCreate a disaster recovery plan with the appropriate guidelines, remote site, and data copy techniquesDiscover how to connect or extend SANs and how compression can reduce costsCompare tape and disk backups and network vs. SAN backup to choose the solution you needFind out how data de-duplication makes sense for backup, replication, and retentionFollow great troubleshooting tips to help you find and fix a problemBenefit from a glossary of all those pesky acronyms

From the basics for beginners to advanced features like snapshot copies, storage virtualization, and heading off problems before they happen, here's what you need to do the job with confidence

Understand the beliefs, customs, and rituals of each faith

The fun and easy way to know the common elements of these widespread religions

Want to know more about the faiths of Judaism, Christianity, and Islam? This plain-English guide traces their evolution from their commonorigin -- Abraham -- and explains their different, yet linked, beliefs.You'll see how each religion developed, endured setbacks, and became a fixture in modern society -- and you'll learn how members havedeveloped similar approaches to worship.

Discover:

How the belief in one God originated

The roots of Abraham's family tree

The sacred texts of each faith

Major similarities and differences

How these religions influenced the world

Are your words and your body telling the same story? Discover the impact that nonverbal behavior has on communication Much of a message’s meaning comes through what’s not being said. To master the art of clear communication, you need to be able to read others’ body language and remain mindful of the messages your own gestures, movements, and facial expressions are sending. Body Language For Dummies shows you how to interpret nonverbal cues at work and in your personal life. With the help of this easy-to-follow Dummies guide, you can navigate the gap between words and meaning—even in multicultural settings. Plus, this updated edition goes virtual, with new insights demonstrating the significance of facial expressions and body language in online vs. in-person meetings. Gain insight into other people’s thoughts, feelings, and intentions Develop an awareness of how your body language influences others’ opinions Make the camera your friend during virtual meetings Learn tips and tricks to uncover people’s real attitudes and motivations If you want to better understand others and improve your own communication skills (and who doesn’t?), this is the Dummies book for you.

Get on track to lower your blood pressure in just two weeks! Almost half of all adults in the United States have high blood pressure--but many of us are not aware of it. High blood pressure, also known as hypertension, has serious health implications. It is classified as a leading cause of premature death by the World Health Organization, contributing to strokes, heart attacks, heart failure, kidney failure, and even dementia. While medications are often necessary to keep blood pressure in the safe zone, a judicious dietary and lifestyle overhaul will greatly help manage your blood pressure and your overall heart health. Written in an easy-to-follow, friendly style by three heart and nutrition experts, DASH Diet For Dummies shows you how increasing fiber, vitamins, and minerals, along with reducing your sodium intake when needed, can lower your blood pressure in just two weeks! Ranked the #1 Best Diet for Healthy Eating as well as #2 Best Diets Overall by U.S. News & World Report, the DASH Diet is specifically aimed at relieving hypertension and is endorsed by the American Heart Association, The National Heart, Blood, and Lung Institute, and the Mayo Clinic--and is also proven to be effective against conditions such as Type 2 diabetes, metabolic syndrome, PCOS, and more. Improve heart health with lower blood pressure Reduce cholesterol Lose weight Follow simple, tasty recipes So, don't let hypertension scare you. Along with good medical care, the DASH diet makes lowering your blood pressure achievable - and tasty! By following the straightforward meal plans and trying out our favorite recipes in DASH Diet for Dummies, you'll set yourself on the fast, proven journey to better blood pressure - and be on your way to a healthy and heart-smart future!

The bestselling beginner's guide to Microsoft Word Whether you've used older versions of this popular program or have never processed a single word, this hands-on guide gets you going with the latest version of Microsoft Word. In no time, you'll begin editing, formatting, proofing, and dressing up your Word documents like a pro. In this leading book about the world's number one word processing application, Dan Gookin talks about using Microsoft Word in friendly, easy-to-follow terms. Focusing on the needs of the beginning Word user, it provides everything you need to know about Word--without any painful jargon. Covers the new and improved features found in the latest version of Word Create your own templates Explains why you can't always trust the spell checker Offers little-known keyboard shortcuts If you're new to Word and want to spend more time on your actual work rather than figuring out how to make it work for you, this new edition of Word X For Dummies has you covered.