Como vivir del aire expone la nueva oportunidad de negocio dirigida a aquellos que quieren crear su propio empleo utilizando como herramienta de trabajo el poder biocida del ozono. Explicamos las claves del exito del socio franquiciado en la economia real. Este libro hace un recorrido por las peripecias, fracasos, aciertos, sorpresas y descubrimientos que el mundo empresarial aporta. Aportamos informacion practica sobre las aplicaciones principales del ozono como factor de calidad de aire, agua y alimentos."

Franchising has become a global phenomenon. Many brands have grown beyond their national markets and proved that this business expansion model can work around the world. Meanwhile, in comparison to growth on a national scale, it is clear that cross-border franchising involves additional divergent business models and requires solutions to different issues in order to succeed. This major title, published in partnership with the International Bar Association, is a concise, practical guide for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice. The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail. The lack of a harmonised franchise regime or dispute resolution system across the major jurisdictions means that this is not a simple exercise from a legal perspective. In addition, many jurisdictions require specific pre-contractual disclosure and/or registration. In addition to classic legal questions, efficient tax planning is required to secure success. In parallel, the book reviews questions on data protection and intercultural communication during a franchise partnership as well as financing possibilities from various national perspectives. Uniquely, this title applies and reflects general practical and technical franchising know-how to specific franchised industries and highlights typical sector-by-sector questions and solutions in an international franchise context.

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