If you're not sure what to make of all the claims and counterclaims, this new book will help cut through the conflicting reports and contradictory findings.
We are bombarded daily with media reports of startling new findings from "just released" studies often in major, authoritative publications on consumer products, medications, foods, alcohol, safety devices, social behavior, public policy, and much more. The decisions of millions of consumers, professionals, and government agencies can be influenced by just one study.
Light, humorous, and entertaining, Studies Show reviews sample studies to expose their traps and pitfalls. In plain English, statistics analyst John H. Fennick discusses the methods of good and bad studies to explain how scientific results can differ sometimes radically. Fennick shows that when armed with common sense and critical intelligence, we can understand almost any study.

* Fully updated new edition of an essential reference resource * Contains explanations of over 250 terms and concepts, written by over 170 international contributors * Reflects major developments in: knowledge management; globalization; ethics and governance related issues; new technologies; networks and alliances; and new organizational forms * Provides fresh insights on performance management, leadership and organizational learning.

The first in a five volume set, this book reestablishes dress as a foundational context for crossdressing. This major study demonstrates the interplay between sex, gender, and clothes, especially as these relate to transgender behaviors, of which crossdressing is the best-known.

From 18th Century poetry up to modern 3D cinema, the vampire has developed a genre in its own right. Leaving behind its roots in phantasmagoria and horror, taking in romance, action and adventure, as well as flights of science fiction fantasy and political allegory. The vampire is a part of all these fields of artistry and beyond them, a melting pot of imagination and invention that has captivated audiences around the world. In the first part of this volume, Andrew M. Boylan - author of the famous vampire blog Taliesin Meets the Vampires, looks at the genesis of the vampire genre from Ossenfelder's poem Der Vampir to Bram Stoker's seminal novel Dracula. The second part of the book spreads eclectically out from Dracula, just as the genre spread, taking in some famous kissing cousins of the genre as well as looking at the vampire's changing relationship with the divine and following the toothsome bloodsuckers out into space.

A colourful history of advertising. The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. The most vociferous critics marshal economic and sociological data to argue that advertising dilutes culture and moral values, encourages conspicuous consumption, defrauds the public, and promotes dangerous products and behaviours. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of a democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, through the first American newspaper ad in 1704, P.T. the modern consumer society, Hood offers a colourful account of advertising in its cultural context. Moreover, he addresses such controversial issues as the promotion of harmful and immoral products (such as tobacco and alcohol), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture. Advertising is a ubiquitous part of our consumer culture. It draws from business, economics, politics, and history to present a colourful picture of advertising in context and argues that advertising is an essential ingredient of competition, innovation, and free-market economic growth. Deals with controversial issues, such as advertising immoral products and advertising to children.

Single women Are you really ready for marriage? I thought I was; until, I submitted my will to God for His purpose in my life. As single women of God, we have been tainted through the years by societal misconceptions about the institution of marriage. The trials and tribulations of life have altered our perception of ourselves. Our centers of influences have warped our perspective of the man God desires for us as a husband. God has purpose for each and every one of us. If we are willing and obedient, we can obtain His blessing. Preparation for being ready for marriage can be labor intensive or it can be an inheritance. Your path of your journey is in your hands as to when you will labor or inherit the blessings of God. This book is my living testimony of the preparation I went through in order to be able to receive the promise of my Father. In your makeover, God will ensure that you are whole and complete as a woman before you are ready to be given to one of His sons.

Chad Albert is an automotive industry insider with over twenty five years of experience in helping people "Buy their vehicle right" so they could "Drive Away Happy." In this book you will discover: How to escape the cycle of negative equity- owing more on your vehicle than what it's worth. When is the best time to buy and how you can use that as leverage to get your best price. Learn how to avoid common and expensive buying mistakes by replacing them with successful proven strategies that work. Albert walks you through the buying process from start to finish; he helps you negotiate at the finance office, get the facts on leases, learn the truth about subprime financing and really understand the details of your buying contract. You'll save money; know how to work with the dealer, and get off the vehicle buyer's emotional roller coaster. Buy a Vehicle, Buy it Right, is an informative and easy read that puts the control back in your hands where it belongs so that you get the vehicle you deserve.

This Encyclopedia is the first to compile pseudonyms from all over the world, from all ages and occupations in a single work: some 500,000 pseudonyms of roughly 270,000 people are deciphered here. Besides pseudonyms in the narrower sense, initials, nick names, order names, birth and married names etc. are included. The volumes 1 to 9 list persons by their real names in alphabetical order. To make the unequivocal identification of a person easier, year and place of birth and death are provided where available, as are profession, nationality, the pseudonym under which the person was known, and finally, the sources used. The names of professions given in the source material have been translated into English especially for this encyclopaedia. In the second part, covering the volumes 10 to 16, the pseudonyms are listed alphabetically and the real names provided. Approx. 500,000 pseudonyms of about 270,000 persons First encyclopedia including pseudonyms from all over the world, all times and all occupations Essential research tool for anyone wishing to identify persons and names for his research within one single work

This book portrays the world history in an entirely new landscape which highlights the pace of development of all the major civilizations of the world since the dawn of human history. Man's rational behavior compelled him to search and innovate new things in order to emerge victorious in his struggle for existence, and in the process, he elevated human civilization. But different civilizations developed on different lines. Some were fast initially but later turned static, and some were static initially but later gained momentum to become world leaders, while some were in between. The author has broadly categorizes all the world civilizations into seven segments and demonstrated their behavior of development graphically. Indian civilization has been evaluated as initially glorious and highly developed, but later it turned static due to several inherent factors. Anglo-Saxon civilization has been adjudged as initially primitive and after AD 1000 it began to move slowly and later gained pace to become world leader. It has been suggested in the book that Indians should learn from the Anglo-Saxons and should follow their road to development, which has been heavily propitiated with scientific and technological innovations and rational thinking since AD 1000.

This book was inspired by an Exploratory Arts school project for our son in middle school. The profound influence this school project had on our son and our entire family motivated us to continue collecting Drunk and Drugged Driving statistics so we could provide "Daily Doses of Reality" to you and your family. Twelve years later, our youngest son is now 24 years old and he survived his teenage years without accidents or incidents involving drugs or alcohol. We consider ourselves a very lucky family; statistics show that one in every five people will be affected by a drunk or drugged driver at one time in their lives.