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Books > Professional & Technical > Technology: general issues > General

HRD Trends Worldwide - Shared Solutions to Compete in a Global Economy (Hardcover): Jack J. Phillips HRD Trends Worldwide - Shared Solutions to Compete in a Global Economy (Hardcover)
Jack J. Phillips
R3,945 Discovery Miles 39 450 Ships in 12 - 17 working days

Meet the demands of a competitive worldwide competitive economy. Discover the relevance of these 16 global HRD trends to your organization: * Strategy and training * Needs assessment and analysis * Performance improvement * Corporate universities * Training and delivery * Shared responsibilities * Systematic evaluation * Measuring the return on investment (ROI) * Training costs * Profit centers * Budgeting * Learning objectives * Management partnerships * Technology * Global training programs * Outsourcing Jack Phillips noticed something while consulting for organizations all over the world. He discovered that training and development departments - even though they are in different countries - experience many of the same issues and challenges. He recognized and then researched, sixteen critical global HRD trends. These sixteen noteworthy trends were formulated by surveying thirty-five organizations in various industrialized countries, as well as actually working with training and development departments across the globe. This firsthand global HRD experience verified and brought to life the trends. As a result of the author's investigation, 'HRD Trends Worldwide' outlines each HRD trend and helps you thoroughly understand them all and, more importantly, put them to good use. This text presents the survey results and explains each trend through examples and evidence. To help you work with the trends, the text provides an examination of each trend's potential impact on your training and performance improvement functions. Every HRD and training and development professional interested in meeting the demands of a competitive worldwide economy should make reading this book a priority.

FDA and USDA Nutrition Labeling Guide - Decision Diagrams, Check (Paperback): Tracy A Altman FDA and USDA Nutrition Labeling Guide - Decision Diagrams, Check (Paperback)
Tracy A Altman
R6,580 Discovery Miles 65 800 Ships in 12 - 17 working days

A workbook for day-to-day decisions
Nutrition labels on various food products must comply with numerous, ever-changing requirements. Items such as meat and poultry products, food packages, and dietary supplements are subject to stringent federal regulations-and the costs of compliance are often significant.
The Nutritional Labeling and Education Act of 1990 (NLEA) imposed new mandates for labeling of many packaged food products; still others became subject to a voluntary nutrition labeling program. Following that lead, USDA has imposed parallel labeling requirements. FDA and USDA Nutrition Labeling Guide: Decision Diagrams, Checklists, and Regulations provides hands-on information and guidelines for understanding the latest federal nutrition labeling requirements.
This plain English analysis of FDA and FSIS labeling rules contains diagrams and tables and cites specific regulations. Decision diagrams walk the reader through volumes of information and make sense out of complicated regulatory processes. Checklists for managing information for developing specific labels help the reader track regulatory changes and document regulation applicability to company products. The RegFinder index references not only the text, but also provides hundreds of regulatory citations, referenced by topic.
FDA and USDA Nutrition Labeling Guide: Decision Diagrams, Checklists, and Regulations will be of interest to food industry personnel responsible for compliance with federal nutritional labeling regulations, food product developers and food technologists. Faculty teaching food laws and regulations and food product development will also find this book of interest.

SPI/CI International Conference and Exposition 1998 (Hardcover): Technomic SPI/CI International Conference and Exposition 1998 (Hardcover)
Technomic
R8,062 Discovery Miles 80 620 Ships in 12 - 17 working days

This book discusses how the excess value, of the products using braid, is captured in prosthetic limbs, aircraft and automotive components, commercial furniture, and trenchless sewer repair structures. It outlines the braided pultrusion process and also discusses impregnation states.

Technology, War and Fascism - Collected Papers of Herbert Marcuse, Volume 1 (Hardcover): Herbert Marcuse Technology, War and Fascism - Collected Papers of Herbert Marcuse, Volume 1 (Hardcover)
Herbert Marcuse; Edited by Douglas Kellner
R3,927 Discovery Miles 39 270 Ships in 12 - 17 working days


Herbert Marcuse is one of the most influential thinkers of our time. Born in Berlin, Marcuse studied philosophy with Husserl and Heidegger at the Universities of Freiburg and Berlin. Marcuse's critical social theory ingeniously fuses phenomenology, Freudian thought and Marxist theory; and provides a solid ground for his reputation as the most crucial figure inspiring the social activism and New Left politics of the 1960s and 1970s. The largely unpublished work collected in this volume makes clear the continuing relevance of Marcuse's thought to contemporary issues. The texts published here, dealing with concerns during the period 1942-1951, exhibit penetrating critiques of technology and analyses of the ways that modern technology produces novel forms of society and culture with new modes of social control. The material collected in Technology, War and Facism provides exemplary attempts to link theory with practice, to develop ideas that can be used to grasp and transform existing social reality.
Technology, War and Fascism is the first of six volumes of Herbert Marcuse's Collected Papers to be edited by Douglas Kellner. Each volume is a collection of previously un-published or uncollected essays, unfinished manuscripts and letters by one of the greatest thinkers of our time.

eBook available with sample pages: 0203208315

Technology and Innovation in Japan - Policy and Management for the Twenty First Century (Hardcover, 323 Ed): Martin Hemmert,... Technology and Innovation in Japan - Policy and Management for the Twenty First Century (Hardcover, 323 Ed)
Martin Hemmert, Christian Oberlander
R4,512 Discovery Miles 45 120 Ships in 12 - 17 working days


Contents:
I. Introduction
1. The Japanese system of technology and innovation preparing for the 21st century Martin Hemmert and Christian Oberländer
II. Institutional Structure and Technology Policy
2. Restructuring basic, applied and developmental research: changes in allocation of R&D Tomohiro Watanabe and Akira Goto
3. The interaction between technology and economy: has the 'virtuous cycle' of Japan's technological innovation system collapsed? Chihiro Watanabe and Martin Hemmert
III. Organization, Management, and Business-Government Relations
4. Higher education in Japan from the perspective of R&D Shin'ichi Yamamoto
5. Internationalizing Japanese science Brendan Barker
6. ERATO as an organizational innovation in Japanese basic research Ken Kusunoki
7. The Japanese business system from creation and diffusion of technological knowledge: time for change? Hiroyuki Odagiri
8. Reorganization of R&D in Japanese manufacturing firms: preserving competitiveness for the 21st century Martin Hemmert
9. Collaborative research in Japan and the West: a case-study of Britain's response to MITI's fifth generation computer initiative Tim Ray
IV. Major Fields of Science and Technology
10. Research and development in Japan's pharmaceutical industry: the biological revolution, gene therapy and public policy Christian Oberländer
11. R&D consortia in the 1990s: national competitiveness and international cooperation in the case of semiconductors Koki Inoue
12. Japanese nanotechnology Tanya Sienko
13. Japanese R&D activities in advanced materials: the case of superconductivity research Michael Becht

The Historiography of Contemporary Science and Technology (Hardcover): Thomas Soederquist The Historiography of Contemporary Science and Technology (Hardcover)
Thomas Soederquist
R3,924 Discovery Miles 39 240 Ships in 12 - 17 working days

More than 90 percent of all scientific history has been made during the last half century. So far, however, only a fraction of historical scholarship has dealt with this period. Merely a decade ago, most scientific historians considered recent science - the scientific culture created, lived and remembered by contemporary scientists - an area of study best left to the historical actors themselves. Today, an increasing number of historians are turning to the study of contemporary science. When doing so, they are confronted with new and unfamiliar methodological and theoretical problems. How to handle the huge amounts of published and unpublished source materials? What level of scientific training is necessary to understand contemporary science? Does the lack of historical perspective prevent good scholarship? Can (and will) historians of recent science share the turf with other professional groups, such as active scientists, scholars of science and technology studies, and science journalists? This volume aims to provide answers to these questions. The thirteen contributors are active researchers in what has been called "the last frontier" in the history of science. The book itself is

Wastewater Collection System Maintenance (Hardcover): Michael J. Parcher Wastewater Collection System Maintenance (Hardcover)
Michael J. Parcher
R3,914 Discovery Miles 39 140 Ships in 12 - 17 working days

FROM THE PREFACE Wastewater collection systems are dynamic, not static. There is no single maintenance method, equipment, or technique that works best. Keeping an open mind, trying new techniques and technologies benefits sewer system operators. No two collection systems are alike. Maintenance staffing, skill levels, equipment, budgets, age and complexity of the system make each agency unique. However, collection systems do have many traits and problems in common. Based on inventory and analysis, problems are identified. Defects may then be prioritized, and corrective maintenance operations put into effect. Preventive maintenance techniques can be applied to all collection systems. Preventive maintenance is cost-effective; it strives to prevent problems from occurring rather than reacting to difficult situations and "putting out fires." This book examines problems shared by all agencies: roots, grease, deterioration, hydraulic inefficiencies and structural defects. New solutions to age-old problems are applied: TV inspection and video interpretation, rehabilitation analysis and trenchless technologies. Computerized maintenance management and GIS softwares are discussed. Jetting, line cleaning and exciting developments in nozzle technology are included. Roots and chemical root control foam, wastewater control and grease are major topics as well. Wastewater Collection System Maintenance shares insights drawn from operator experience, trial and error, successes and failures in the field, interviews and years of research and studies. A user-friendly rating and evaluation system is explained and applied to field conditions. Equipment operation and maintenance, and "tricks of the trade" are also discussed. As cities grow, new systems are extended upstream from older sewers. Many of these core drainage basins are now under capacity and in need of capital improvement projects. There are approximately 600,000 miles of sanitary sewers in the country. Nationwide, there exists a huge backlog of sewer pipes that need rehabilitation. Replacement would cost many billions of dollars. Maintenance operators are entrusted with the care and feeding of an aging sewer infrastructure.

Paper Machine Clothing - Key to the Paper Making Process (Hardcover): Sabit Adanur Paper Machine Clothing - Key to the Paper Making Process (Hardcover)
Sabit Adanur
R5,127 Discovery Miles 51 270 Ships in 12 - 17 working days

Everyone involved in paper making knows Asten as a world class manufacturer of paper machine clothing. Perhaps less well known is that Asten started in this industry more than 120 years ago. Since then the company has taken advantage of modern manufacturing techniques to produce innovative products needed by the growing paper making industry. That is why Asten commissioned Dr. Sabit Adanur to write this book - to continue spreading sophisticated papermaking knowledge throughout the global paper industry. This book discusses how the latest technological innovations help produce quality paper products. It also covers the use of TQM and computers in the papermaking process as basic paper structure and properties.

Seafood Safety, Processing, and Biotechnology (Hardcover): Fereidoon Shahidi, Yvonne M. Jones, David Kitts Seafood Safety, Processing, and Biotechnology (Hardcover)
Fereidoon Shahidi, Yvonne M. Jones, David Kitts
R8,615 Discovery Miles 86 150 Ships in 12 - 17 working days

Research and development of seafood continues to be productive in terms of new and improved products for both food and non-food purposes. The use of biotechnology, microbiology, computer modeling and advanced analytical techniques has led to improvements in processing and product safety. This recent book provides extensive new information on these developments.
The 25 reports were prepared by food scientists specializing in seafood. The reports are well illustrated with numerous schematics and some micrographs. Extensive reference data is provided in tables and graphs.

The Digital Document - A Reference for Architects, Engineers and Design Professionals (Paperback): Bruce Duyshart The Digital Document - A Reference for Architects, Engineers and Design Professionals (Paperback)
Bruce Duyshart
R3,026 R2,146 Discovery Miles 21 460 Save R880 (29%) Ships in 12 - 17 working days

Documents, such as drawings, memos and specifications, form an essential function in the design and construction industry. Throughout the lifecycle of a built asset, starting from an initial design idea, right through to a final built form and its ongoing management, thousands, even millions of documents can be used to convey various forms of information to a range of interested parties. In many ways, therefore, the success of a design, or construction-based company, relies upon an understanding of the use of documents, as well as the technologies and techniques that are used to create them.

The Digital Document provides an extensive background to the issues and technologies surrounding this very important topic. It examines a technical subject in an insightful manner that is neither intimidating nor confusing, even to the novice computer user. By introducing the subject through a series of preliminary reviews of current practices and essential computing technologies, the reader is able to better appreciate the benefits and capabilities of a wide range of digital document types. This book explores the role of documents in a professional practice, examines the components, capabilities, viability, and use of digital documents in the design and construction industry, and identifies and explains many of the
standards in use today.
In order to facilitate a better understanding of digital document technologies, a number of essential reviews are provided including:
- the definition and purpose of a document
- how documents are typically used by design professionals
- the nature of the digital document environment
- the data types which make up digital documents
The Digital Document is an essential reference for the architect, engineer or design professional that wants to find out more about effective communication in the digital workplace.
Bruce Duyshart is an IT Project Manager with Lend Lease Corporation and specialises in the development and implementation of digital media and information management technologies on design and construction projects. He holds a Masters degree in Architecture and is also an academic associate of the Faculty of Architecture, Building and Planning at the University of Melbourne. He has written numerous papers on emerging technologies in the architecture, engineering and construction industry, and has developed Internet web sites for the Royal Australian Institute of Architects and Architecture Media.
Only book available on this subjectMeets an increasing awareness of the importance of digital documentsEndorsed by influential organisations and institutions: Lend Lease, The University of Melbourne and the Royal Australian Institute of Architects

Fundamental Considerations in Technology Mediated Language Assessment (Hardcover): Karim Sadeghi, Dan Douglas Fundamental Considerations in Technology Mediated Language Assessment (Hardcover)
Karim Sadeghi, Dan Douglas
R3,765 Discovery Miles 37 650 Ships in 12 - 17 working days

Fundamental Considerations in Technology Mediated Language Assessment aims to address issues such as how the forced integration of technology into second language assessment has shaped our understanding of key traditional concepts like validity, reliability, washback, authenticity, ethics, fairness, test security, and more. Although computer assisted language testing has been around for more than two decades in the context of high-stakes proficiency testing, much of language testing worldwide has shifted to 'at home' mode, and relies heavily on the mediation of digital technology, making its widespread application in classroom settings in response to the COVID-19 outbreak as unprecedented. Integration of technology into language assessment has brought with it countless affordances and at the same time challenges, both theoretically and practically. One major theoretical consideration requiring attention is the way technology has contributed to a re-conceptualisation of major assessment concepts/constructs. There is very limited literature available on theoretical underpinnings of technology mediated language assessment. This book aims to fill this gap. This book will appeal to academic specialists, practitioners or professionals in the field of language assessment, advanced and/or graduate students, and a range of scholars or professionals in disciplines like educational technology, applied linguistics and TESOL.

SPI/CI 52nd Annual Conference and Exposition 1997 (Hardcover): Technomic, Spi, Institution of Civil Engineers SPI/CI 52nd Annual Conference and Exposition 1997 (Hardcover)
Technomic, Spi, Institution of Civil Engineers
R4,900 Discovery Miles 49 000 Ships in 12 - 17 working days

This book is a collection of the marketing/technical/regulatory sessions of the Composites Institute's International Composites EXPO '97 held at Nashville, Tennessee on January 27-29, 1997.

Routledge Spanish Technical Dictionary Diccionario tecnico inges - Volume 2: English-Spanish/ingles-Espanol (Hardcover):... Routledge Spanish Technical Dictionary Diccionario tecnico inges - Volume 2: English-Spanish/ingles-Espanol (Hardcover)
Routledge
R8,695 Discovery Miles 86 950 Ships in 12 - 17 working days


Series Information:
Routledge Bilingual Specialist Dictionaries

Routledge Spanish Technical Dictionary Diccionario tecnico ingles - Volume 1: Spanish-English/ingles-espanol (Hardcover):... Routledge Spanish Technical Dictionary Diccionario tecnico ingles - Volume 1: Spanish-English/ingles-espanol (Hardcover)
Routledge
R3,699 Discovery Miles 36 990 Ships in 12 - 17 working days


Series Information:
Routledge Bilingual Specialist Dictionaries

Applications of Chitan and Chitosan (Paperback): Mattheus F. A. Goosen Applications of Chitan and Chitosan (Paperback)
Mattheus F. A. Goosen
R6,806 R2,309 Discovery Miles 23 090 Save R4,497 (66%) Ships in 12 - 17 working days

The main driving force behind the development of new applications for chitin and its derivative chitosan lies with the fact that these polysaccharides represent a renewable source of natural biodegradable polymers. Since chitin is the second most abundant natural polymer, academic as well as industrial scientists are faced with a great challenge to find new and practical applications for this material. This book provides an examination of the state of the art, and discusses new applications as well as potential products. Applications of Chitin and Chitosan deals almost exclusively with applications. Previous books in the field have devoted less than 30% of their material to commercial or medical uses.
In the past thirty years, substantial progress has been made on fundamental and applied research in chitosan technology. One of the driving forces behind this rapid development has been the decrease in the supply of natural resources. At the same time there has been an increased realization that there are abundant alternative bioresources. Two factors-economics and versatility-have also stimulated interest in chitosan's utilization in various fields. Chitin and chitosan derivatives have applications in fields that range from fertilizers to pharmaceuticals. Chitosan is no longer just a waste by-product from the seafood processing industry. This material is now being utilized by industry to solve problems and to improve existing products, as well as to create new ones.
Applications of Chitin and Chitosan is illustrated with over 100 photos, charts, graphs and figures and more than 40 tables.
Applications of Chitin and Chitosan will be of interest to industrial personnel involved in bioprocessing as well as bioengineering students, specialists in the biomedical and biopharmaceutical industry, biochemists, food engineers, environmentalists, and microbiologists and biologists who specialize in chitosan technology. Publication: Fall 1996.

Techniques for Capital Expenditure Analysis (Hardcover, illustrated edition): Thorne Techniques for Capital Expenditure Analysis (Hardcover, illustrated edition)
Thorne
R7,158 Discovery Miles 71 580 Ships in 12 - 17 working days

This work examines the most important techniques for analyzing the profitability of capital investments. It discusses time value mechanics and financial concepts, including discounted cash flow, return on investment, incremental analysis, cash flow tables, income taxes, depreciation, cost of capital and risk analysis. It provides a broad introduction to project evaluation and data needs.;This book is intended for: cost, project, design, mechanical, chemical, industrial, electronic, electrical and construction engineers; project and budget managers; cost estimators and controllers; planners and schedulers; and upper-level undergraduate and graduate students in these discipline

Wellington Sears Handbook of Industrial Textiles (Hardcover): Sabit Adanur Wellington Sears Handbook of Industrial Textiles (Hardcover)
Sabit Adanur
R12,653 Discovery Miles 126 530 Ships in 12 - 17 working days

The Wellington Sears Handbook of Industrial Textiles has been a widely used textile industry reference for more than 50 years. Now a completely updated new edition has been published. It was prepared by a team of industrial textile specialists at Auburn University to provide both technical and management personnel with a comprehensive resource on the current technology and applications of today's industrial textiles.
All aspects of industrial textiles are covered: man-made and natural materials, manufacturing and finishing methods, and all applications. There are also sections on properties, testing, waste management, computers and automation, and standards and regulations. The appendices provide extensive reference data: properties, specifications, manufacturers and trade names, mathematical equations and measurement units. The text is organized for easy reference, and well illustrated with hundreds of schematics and photographs.

Ending The Cycle Of Abuse - The Stories Of Women Abused As Children & The Group Therapy Techniques That Helped Them Heal... Ending The Cycle Of Abuse - The Stories Of Women Abused As Children & The Group Therapy Techniques That Helped Them Heal (Hardcover)
Philip G Ney, Anna Peters
R3,484 Discovery Miles 34 840 Ships in 12 - 17 working days

Anna: Sexually abused by her father beginning at age one. Tanya: Raped by her father at age five. Lisa: Neglected by her mother and put into a foster home, she suffered severe and prolonged Satanic ritual abuse at her mother's hand. And Amy...Krista...Shawna...Linda...Virginia... All victims of severe emotional, physical, and sexual abuse as children. These eight women together made a treacherous journey up through the depths of pain, despair, anger, and fear toward newfound self-awareness and inner strength. This poignant odyssey is depicted in Ending the Cycle of Abuse, a volume about a highly promising method of group treatment for adults who have been severely abused as children. Accessible to both therapist and patient, this book is extraordinary because it offers the dual perspectives of both therapist and abuse victims in the group endeavor. This extremely compelling book is composed of the measured words of therapist Dr. Ney and the lucid prose of Anna Petersone of his patients in the group. It is enhanced by moving contributions from other group members as well. The volume traces a carefully evolved process of therapy developed by Dr. Ney over a lifetime of clinical practice and research into child abuse and neglect. Dr. Ney bases his therapeutic technique on the theory of the triangle of abuse involving perpetrator, victim, and observer: transgenerational in nature and changeable under varied circumstances. Realistic and pragmatic, Ending the Cycle of Abuse describes a process that requires abuse victims to accept that they have been forever changed as a result of the abuse they endured. Group members are taught to constructively deal with the guilt, the anger, the rage, thefear, and the despair stemming from their early experiences, and the majority make remarkably good progress. This exceptional volume will give its readers a deeper understanding of child abuse and its effects on the developing child. For therapists who work with abuse victims, it sets forth a time-tested technique for providing significant help to a severely disturbed and growing population. For victims of abuse, it offers the immense relief of self-recognition and the gift of hope.

Screening Equipment Handbook - For industrial and municipal water and wastewater treatment (Hardcover, 2nd edition): Thomas M.... Screening Equipment Handbook - For industrial and municipal water and wastewater treatment (Hardcover, 2nd edition)
Thomas M. Pankratz
R3,182 Discovery Miles 31 820 Ships in 12 - 17 working days

This updated second edition summarizes screening equipment options available for industrial and municipal water and wastewater treatment. It provides a consolidated source of basic design and application to assist engineers in selecting a screen best suited for the particular application.

Routledge French Technical Dictionary Dictionnaire technique anglais - Volume 1 French-English/francais-anglais (Hardcover):... Routledge French Technical Dictionary Dictionnaire technique anglais - Volume 1 French-English/francais-anglais (Hardcover)
Yves Arden
R10,451 Discovery Miles 104 510 Ships in 12 - 17 working days


The French-English volume of this highly acclaimed set consists of some 100,000 keywords in both French and English, drawn from the whole range of modern applied science and technical terminology. Covers over 70 subject areas, from engineering and chemistry to packaging, transportation, data processing and much more.

Making Sense of the Future (Paperback): Rick Szostak Making Sense of the Future (Paperback)
Rick Szostak
R1,118 Discovery Miles 11 180 Ships in 9 - 15 working days

With a broad, interdisciplinary focus and logically and clearly running through the issues involved in thinking about the future, this provides students with a clearly written, historically grounded textbook for future studies courses. Future studies has been around for a while, but, especially at the moment, never has it been so important - the volume engages with things that are on everyone's minds at the moment. The volume provides a different sweep of coverage to other future studies, being both broadly interdisciplinary whilst grounded in history, but also in covering a broader sweep of questions and topics than most other books on future studies and engaging wholeheartedly with the strategy of backcasting as a way of turning ideal futures into reality.

What Every Engineer Should Know About Project Management (Hardcover, 2nd edition): Arnold M. Ruskin, W. Eugene Estes What Every Engineer Should Know About Project Management (Hardcover, 2nd edition)
Arnold M. Ruskin, W. Eugene Estes
R2,549 Discovery Miles 25 490 Ships in 12 - 17 working days

Covering the roles and responsibilities of the project manager, this second edition describes requirement specifications, work breakdown structures, project control and risk management, and offers new information on motivation, matrix arrangements, and project records. Discussing the anatomy of a project planning and control and techniques, the authors describe the project manager's entire range of responsibilities from initial planning to directing personnel, controlling work, and reporting results. The appendices cover work breakdown structure paradigms, cost versus time profiles, and checklists to assess work done.

Routledge French Technical Dictionary Dictionnaire technique anglais - Volume 2 English-French/anglais-francais (Hardcover):... Routledge French Technical Dictionary Dictionnaire technique anglais - Volume 2 English-French/anglais-francais (Hardcover)
Yves Arden
R10,460 Discovery Miles 104 600 Ships in 12 - 17 working days


The French-English volume of this highly acclaimed set consists of some 100,000 keywords in both French and English, drawn from the whole range of modern applied science and technical terminology. Covers over 70 subject areas, from engineering and chemistry to packaging, transportation, data processing and much more.

Geotechnical Engineering - Emerging Trends in Design and Practice (Hardcover): Renato Lancellotta Geotechnical Engineering - Emerging Trends in Design and Practice (Hardcover)
Renato Lancellotta
R3,226 R2,557 Discovery Miles 25 570 Save R669 (21%) Ships in 12 - 17 working days

Geotechnical Engineering treats the mechanics of soils and structures interacting with soils. Its primary aim is to reach undergraduate students, however, as it also discusses the more advanced aspects of soil behaviour, it will also appeal to graduate students. Furthermore, practicing engineers who are in search of a rational introduction to the behaviour of foundation structures will find this work a valuable aid.

The three areas contributing to a successful teaching of geotechnical engineering are covered: applied mechanics; tests and experiments; and observation. A list of more than 450 selected references has been added for those readers who wish to study specific topics in more detail.

Extended Reality in Practice - 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society... Extended Reality in Practice - 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society (Hardcover)
B. Marr
R687 Discovery Miles 6 870 Ships in 12 - 17 working days

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You'll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers' perception of their brands. You'll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non-profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they're turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You'll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

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