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Books > Social sciences > Psychology > Cognition & cognitive psychology > General

Imagery and Verbal Processes (Hardcover): A. Paivio Imagery and Verbal Processes (Hardcover)
A. Paivio
R5,440 Discovery Miles 54 400 Ships in 9 - 15 working days

First published in 1978. Routledge is an imprint of Taylor and Francis, an informa company.

Shakespeare and the Experimental Psychologist (Paperback, New Ed): Fathali M. Moghaddam Shakespeare and the Experimental Psychologist (Paperback, New Ed)
Fathali M. Moghaddam
R761 Discovery Miles 7 610 Ships in 9 - 15 working days

Gain a better understanding of human behavior by exploring thought experiments in Shakespearean plays and the historical roots of experimental psychology within early modern literature. This book combines scientific psychology with English literature to discuss thought experiments in selected Shakespeare plays and examine the central role of thought experiments in the natural sciences. Thought experiments are essential for progress in scientific research. Indeed, Albert Einstein and a number of other leading scientists relied almost exclusively on thought experiments. Thought experiments also play a pivotal role in English literature, particularly in Shakespeare plays. By focussing on thought experiments and experimental psychology's place within early modern English literature, the volume establishes a more wholistic approach to understanding human behavior.

Language and Action in Cognitive Neuroscience (Paperback): Yann Coello, Angela Bartolo Language and Action in Cognitive Neuroscience (Paperback)
Yann Coello, Angela Bartolo
R1,611 Discovery Miles 16 110 Ships in 12 - 17 working days

This book collates the most up to date evidence from behavioural, brain imagery and stroke-patient studies, to discuss the ways in which cognitive and neural processes are responsible for language processing. Divided into six sections, the edited volume presents arguments from evolutionist, developmental, behavioural and neurobiological perspectives, all of which point to a strong relationship between action and language. It provides a scientific basis for a new theoretical approach to language evolution, acquisition and use in humans, whilst at the same time assessing current debates on motor system's contribution to the emergence of language acquisition, perception and production. The chapters have been written by internationally acknowledged researchers from a variety of disciplines, and as such this book will be of great interest to academics, students and professionals in the areas of cognitive psychology, neuropsychology, neuroscience, psycholinguistics and philosophy.

Perspectives on Agrammatism (Paperback): Roelien Bastiaanse, Cynthia K. Thompson Perspectives on Agrammatism (Paperback)
Roelien Bastiaanse, Cynthia K. Thompson
R1,388 Discovery Miles 13 880 Ships in 9 - 15 working days

Agrammatic aphasia (agrammatism), resulting from brain damage to regions of the brain involved in language processing, affects grammatical aspects of language. Therefore, research examining language breakdown (and recovery) patterns in agrammatism is of great interest and importance to linguists, neurolinguists, neuropsychologists, neurologists, psycholinguists and speech and language pathologists from all over the world. Research in agrammatism, studied across languages and from different perspectives, provides information about the grammatical structures that are affected by brain damage, their nature, and how language (and the brain) recovers from brain damage. The chapters in this book focus on the symptoms that arise in agrammatic aphasia at the lexical, morphological and sentence level and address these impairments from neurolinguistic, neuropsychological and neurological perspectives. Special attention is given to methods for assessment and treatment of agrammatism and to the neurobiological changes that can result from the treatments. Perspectives on Agrammatism provides an up-to-date overview of research that has been done over the past two decades. With contributions from the most influential aphasiologists from Europe and the United States, it provides an indispensable reference for students and academics in the field of language disorders.

Theoretical Issues in Stuttering (Hardcover, 2nd edition): Ann Packman, Joseph S. Attanasio Theoretical Issues in Stuttering (Hardcover, 2nd edition)
Ann Packman, Joseph S. Attanasio
R4,132 Discovery Miles 41 320 Ships in 12 - 17 working days

Despite decades of research into the nature and treatment of stuttering, the causes and underlying mechanisms of it are still not well understood. In this unique and comprehensive overview of the numerous theories and models which seek to understand and explain stuttering, the authors of Theoretical Issues in Stuttering provide an invaluable account. Covering an impressive range of topics including past and current theories of stuttering, this edition provides the reader with an updated evaluation of the literature on the subject of stuttering alongside exploring the evolution of new theories. Placing each within the relevant historical context, the authors explore the contribution of theory to both understanding and managing stuttering. Theoretical Issues in Stuttering is a critical account of the models and theories which surround the subject of stuttering, aiming to act as a key resource for students of speech-language pathology as well as lecturers, clinicians and researchers within the field.

The Hidden Costs of Reward - New Perspectives on the Psychology of Human Motivation (Paperback): Mark R. Lepper, David Greene The Hidden Costs of Reward - New Perspectives on the Psychology of Human Motivation (Paperback)
Mark R. Lepper, David Greene
R1,408 Discovery Miles 14 080 Ships in 12 - 17 working days

Originally published in 1978, this volume provided a broad survey of the latest research and theory, at the time, concerning the potential detrimental effects of inappropriate uses of tangible rewards to modify behaviour. Overall, this research questions the dominant paradigm within which reinforcers, by definition, have positive effects on performance and subsequent behaviour, and suggests new directions for the study of human motivation. In a series of five original integrative essays, the contributors summarize their own and related research programmes. These theoretical essays are complemented by two introductory chapters, that provide a historical context for this research, and four discussion chapters, that speak to broader issues, including both the implications and limitations of the research presented. This was the latest information on a most provocative area.

The Therapeutic Relationship - Innovative Investigations (Paperback): Hadas Wiseman, Orya Tishby The Therapeutic Relationship - Innovative Investigations (Paperback)
Hadas Wiseman, Orya Tishby
R1,502 Discovery Miles 15 020 Ships in 12 - 17 working days

The therapeutic relationship has been recognized by psychotherapy researchers and clinicians alike as playing a central role in the process and outcome of psychotherapy. This book presents innovative investigations of the therapeutic relationship focusing on various relationship mechanisms as they relate to changing processes and outcomes. A variety of perspectives on the therapeutic relationship are provided through different research methods, including quantitative and qualitative methods, and divergence in psychotherapy orientations, including psychodynamic, interpersonal, cognitive-behavioural therapy, emotion-focused process experiential therapy, narrative therapy, and attachment-based family therapy. The chapters, written by leading psychotherapy researchers, present cutting-edge empirical studies that apply innovative methods in order to: study process-outcome links; explore in session processes that address the question of how the therapeutic relationship heals; examine the contributions of clients and therapists to the therapeutic relationship; and suggest practical implications for training therapists in psychotherapy relationships that work. Research on the therapeutic relationship has been identified as a natural arena for bridging the gap between research and clinical practice, and will be of particular interest to practicing clinicians. This book was originally published as a special issue of Psychotherapy Research.

Plant Minds - A Philosophical Defense (Hardcover): Chauncey Maher Plant Minds - A Philosophical Defense (Hardcover)
Chauncey Maher
R1,740 Discovery Miles 17 400 Ships in 12 - 17 working days

The idea that plants have minds can sound improbable, but some widely respected contemporary scientists and philosophers find it plausible. It turns out to be rather tricky to vindicate the presumption that plants do not have minds, for doing so requires getting clear about what plants can do and what exactly a mind is. By connecting the most compelling empirical work on plant behavior with philosophical reflection on the concept of minds, Plant Minds aims to help non-experts begin to think clearly about whether plants have minds. Relying on current consensus ideas about minds and plants, Chauncey Maher first presents the best case for thinking that plants do not have minds. Along the way, however, he unearths an idea at the root of that case, the idea that having a mind requires the capacity to represent the world. In the last chapter, he defends a relatively new and insightful theory of mind that rejects that assumption, making room for the possibility that plants do have minds, primarily because they are alive.

Face Recognition - The Effects of Race, Gender, Age and Species (Paperback): James Tanaka Face Recognition - The Effects of Race, Gender, Age and Species (Paperback)
James Tanaka
R1,551 Discovery Miles 15 510 Ships in 12 - 17 working days

Although most people are good at face recognition, we are particularly good at recognizing the faces of individuals who share our race, gender, age and species. What factors might account for this type of bias in face recognition? This collection considers the issue of how our identity influences the type of perceptual experience that we have to faces, which, in turn, influences the processes of face recognition. Leading experts from cognitive psychology, neuroscience and computer science address a wide range of topics related to the neural and computational basis of the "own versus other" effect in face recognition, the impact of early experience in infant face recognition, the effect of laboratory training to reverse the other-race effect, cultural differences in expression recognition and the forensic and social consequences of "own versus other" face recognition. The combined work gives the reader a comprehensive overview of the field and an insider's perspective on the role that identity and experience play in the everyday process of face recognition. This book was originally published as a special issue of Visual Cognition.

Computational Social Psychology (Hardcover): Robin R. Vallacher, Stephen J. Read, Andrzej Nowak Computational Social Psychology (Hardcover)
Robin R. Vallacher, Stephen J. Read, Andrzej Nowak
R4,750 Discovery Miles 47 500 Ships in 12 - 17 working days

Computational Social Psychology showcases a new approach to social psychology that enables theorists and researchers to specify social psychological processes in terms of formal rules that can be implemented and tested using the power of high speed computing technology and sophisticated software. This approach allows for previously infeasible investigations of the multi-dimensional nature of human experience as it unfolds in accordance with different temporal patterns on different timescales. In effect, the computational approach represents a rediscovery of the themes and ambitions that launched the field over a century ago. The book brings together social psychologists with varying topical interests who are taking the lead in this redirection of the field. Many present formal models that are implemented in computer simulations to test basic assumptions and investigate the emergence of higher-order properties; others develop models to fit the real-time evolution of people's inner states, overt behavior, and social interactions. Collectively, the contributions illustrate how the methods and tools of the computational approach can investigate, and transform, the diverse landscape of social psychology.

Computational Social Psychology (Paperback): Robin R. Vallacher, Stephen J. Read, Andrzej Nowak Computational Social Psychology (Paperback)
Robin R. Vallacher, Stephen J. Read, Andrzej Nowak
R1,599 Discovery Miles 15 990 Ships in 12 - 17 working days

Computational Social Psychology showcases a new approach to social psychology that enables theorists and researchers to specify social psychological processes in terms of formal rules that can be implemented and tested using the power of high speed computing technology and sophisticated software. This approach allows for previously infeasible investigations of the multi-dimensional nature of human experience as it unfolds in accordance with different temporal patterns on different timescales. In effect, the computational approach represents a rediscovery of the themes and ambitions that launched the field over a century ago. The book brings together social psychologists with varying topical interests who are taking the lead in this redirection of the field. Many present formal models that are implemented in computer simulations to test basic assumptions and investigate the emergence of higher-order properties; others develop models to fit the real-time evolution of people's inner states, overt behavior, and social interactions. Collectively, the contributions illustrate how the methods and tools of the computational approach can investigate, and transform, the diverse landscape of social psychology.

Verbal Protocols in Literacy Research - Nature of Global Reading Development (Paperback): Susan E. Israel Verbal Protocols in Literacy Research - Nature of Global Reading Development (Paperback)
Susan E. Israel
R1,293 Discovery Miles 12 930 Ships in 12 - 17 working days

This volume offers an updated analysis of the methodology of reading and reading research since 1995, when the landmark book Verbal Protocols of Reading: The Nature of Constructively Responsive Reading by Michael Pressley and Peter Afflerbach was published. It offers a thorough cross-analysis of the conscious processes experienced during reading, the structure of reading comprehension, and its application to more current initiatives such as Common Core State Standards and Response to Intervention. It also provides a detailed analysis of Constructively Responsive Reading through relevant online self-report studies in reading and reading comprehension behavior. It is a fresh and comprehensive volume that speaks not only to reading researchers, but to literacy teachers at all levels.

Rethinking Consciousness - A Scientific Theory of Subjective Experience (Paperback): Michael S. a. Graziano Rethinking Consciousness - A Scientific Theory of Subjective Experience (Paperback)
Michael S. a. Graziano
R411 Discovery Miles 4 110 Ships in 9 - 15 working days

Tracing evolution over millions of years, Michael Graziano shows how neurons first allowed animals to develop simple forms of attention: taking in messages from the environment, prioritising them and responding as necessary. Then covert attention evolved-a roving, mental focus separate from where the senses are pointed. To monitor and control covert attention, Graziano posits in his attention schema theory, the brain evolved a simplified model of it-a cartoonish self-description depicting an internal essence with a capacity for knowledge and experience. In other words, consciousness. That self model gives us our intuitions about consciousness and makes us empathetic social beings as we attribute it to others. The theory implies that uploading the data structure of consciousness into machines will be possible and he discusses what artificial consciousness will mean for our evolutionary future.

Experimental Psychology (Paperback): Johannes Lindworsky Experimental Psychology (Paperback)
Johannes Lindworsky
R1,319 Discovery Miles 13 190 Ships in 12 - 17 working days

Originally published in German in 1923, this English edition was first published in 1931. From the translators preface: "Experimentelle Psychologie is characterized by an excellent summarizing of the most recent experimental data and by a spirit of fairness which it exhibits in organizing facts under general theoretical principles. Besides informing the reader, it stimulates him by critical remarks and suggestions for further thinking and experimentation."

Coaching Creativity - Transforming your practice (Hardcover): Jen Gash Coaching Creativity - Transforming your practice (Hardcover)
Jen Gash
R3,469 Discovery Miles 34 690 Ships in 9 - 15 working days

Creativity and coaching are two of the buzzwords of the twenty-first century and yet little is known about how to coach creativity. In business, education, health and many other fields there is an increasing acknowledgement of the importance of innovation and recognition of what is lost when creativity is lacking. In Coaching Creativity, Jen Gash explores the history, science and practice of "creativity" by artists, makers and creators, translating this into practical advice for coaches. The book investigates the concept of creativity and examines the theories surrounding it from psychological, neurological and biological perspectives. It then takes a more practical look at the "doing" of creativity and explores the use of creativity in therapeutic settings. A model of coaching creativity is presented which acknowledges its diverse and individual nature. The book also includes are tools, case studies and ideas for coaching creativity including contributions from a wide range of coaches. Coaching Creativity will be inspiring reading for coaches of all backgrounds, including business and organisational coaches, those in training, and others in the helping professions looking to enhance their practice. It is essential reading for all coaches who aim to support clients' creative goals and use creativity in their own practice. It fills important gaps in current coach education and practice.

The Experimental Psychology of Beauty (Paperback): C.W. Valentine The Experimental Psychology of Beauty (Paperback)
C.W. Valentine
R1,563 Discovery Miles 15 630 Ships in 12 - 17 working days

Originally published in 1962, the experimental study of aesthetics was a field particularly associated with the name of C.W. Valentine, who in this book provided a critical review of research carried out since the end of the nineteenth century principally by British and American psychologists. The investigations described, many of them conducted by the author, are concerned with individual responses to what is commonly regarded as beautiful in painting, music, and poetry, an important distinction being made between the perception of objects as 'beautiful' as opposed to 'pleasing'. The reactions of children and adults, and of people having different ethnic and social backgrounds, are explored in a variety of experiments dealing with specific elements, including colour, form, and balance in painting; musical intervals, discord, harmony, melody, and tempo; and rhythm, metre, imagery, and associations in classical and romantic poetry. Other experiments seek to disclose the temperamental and attitudinal factors underlying individual differences in the judgement and appreciation of specific works of art. Of particular interest are the studies of responses to modern paintings, poems and musical compositions. The findings throw light on the development of discrimination and taste and suggest the possibility of some common factor in the appreciation of these three arts. It was felt that critics as well as psychologists and aestheticians would find much to encourage reflection and to stimulate further research.

The Neuroscience of Multimodal Persuasive Messages - Persuading the Brain (Hardcover): Dirk Remley The Neuroscience of Multimodal Persuasive Messages - Persuading the Brain (Hardcover)
Dirk Remley
R4,714 Discovery Miles 47 140 Ships in 12 - 17 working days

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.

The Athlete Apperception Technique - Manual and Materials for Sport and Clinical Psychologists (Hardcover): Petah M. Gibbs,... The Athlete Apperception Technique - Manual and Materials for Sport and Clinical Psychologists (Hardcover)
Petah M. Gibbs, Mark B. Andersen, Daryl B. Marchant
R1,860 Discovery Miles 18 600 Ships in 12 - 17 working days

As the field of sport psychology has matured, so a greater appreciation for a diversity of training models, research methodologies, and therapeutic approaches, opposed to the dominant models of objective testing, has developed. The Athlete Apperception Technique (AAT) sets out a sport-specific projective test for practitioners working in sport and exercise service delivery or counselling work with athletes and coaches. This innovative book includes a basic primer on projective methods and the psychoanalytic theory behind them; a history of projective, storytelling instruments in clinical psychology; the development of the image set for the AAT; some examples of interpreting AAT image stories; instructions for the administration of the AAT; a scoring guide for the stories produced; and in-depth descriptions of the stimulus properties of each image in the AAT, along with all images presented as full-page illustrations. The AAT will help sport practitioners identify and assess personality features, relationships, anxieties, achievement, motivation, and perfectionism, and augment the recent shift in orientation for service delivery to athletes and provide a more in-depth understanding of athletes' characters. The AAT is useful supplementary reading for students of sport psychology and a novel tool for any practicing sport psychologist.

AI vs Humans (Hardcover): Michael W. Eysenck, Christine Eysenck AI vs Humans (Hardcover)
Michael W. Eysenck, Christine Eysenck
R4,140 Discovery Miles 41 400 Ships in 12 - 17 working days

The great majority of books on artificial intelligence are written by AI experts who understandably focus on its achievements and potential transformative effects on society. In contrast, AI vs Humans is written by two psychologists (Michael and Christine Eysenck) whose perspective on AI (including robotics) is based on their knowledge and understanding of human cognition. This book evaluates the strengths and limitations of people and AI. The authors' expertise equips them well to consider this by seeing how well (or badly) AI compares to human intelligence. They accept that AI matches or exceeds human ability in many spheres such as mathematical calculations, complex games (e.g., chess, Go, and poker), diagnosis from medical images, and robotic surgery. However, the human tendency to anthropomorphise has led many people to claim mistakenly that AI systems can think, infer, reason, and understand while engaging in information processing. In fact, such systems lack all those cognitive skills and are also deficient in the quintessentially human abilities of flexibility of thinking and general intelligence. At a time when human commitment to AI appears unstoppable, this up-to-date book advocates a symbiotic and co-operative relationship between humans and AI. It will be essential reading for anyone interested in AI and human cognition.

Optimizing the Self - Social representations of self-help (Paperback): Ole Jacob Madsen Optimizing the Self - Social representations of self-help (Paperback)
Ole Jacob Madsen
R1,592 Discovery Miles 15 920 Ships in 12 - 17 working days

This book provides an analysis of the social representations of leading self-help genres, including neurolinguistic programming, cognitive self-help therapy, mindfulness, self-management, self-esteem, self-leadership and self-control. Exploring the globalised therapeutic culture of today, the book argues that psychology as 'science' is often abandoned to aid the individual pursuit for self-realization and self-optimization. Opposing the view that self-help culture is external to psychology, Madsen argues that it is firmly embedded within psychology, playing an important role in people's lives. Each chapter traces and critically interprets a range of self-help philosophies and techniques, examining the claims of self-help literature to represent the most innovative psychological, medical or neurobiological research. Discussing each genre in turn, chapters examine key research alongside self-help literature to explore the effectiveness and impact of leading self-help genres in various social contexts and environments. The book offers a contemporary critical overview of issues concerning self-help, combining critical psychology with the theory of social representation to provide a broad perspective on self-help as a valid psychology. Optimizing the Self will be of interest to academics, researchers and postgraduate students in the fields of social representation, critical and cultural psychology and theory, clinical psychology, and the sociology of culture and science. The book will also be of use to critical and cultural psychologists and theorists, as well as clinical psychologists.

Rethinking Creativity - Contributions from social and cultural psychology (Paperback): Vlad Petre Glaveanu, Alex Gillespie,... Rethinking Creativity - Contributions from social and cultural psychology (Paperback)
Vlad Petre Glaveanu, Alex Gillespie, Jaan Valsiner
R1,700 Discovery Miles 17 000 Ships in 12 - 17 working days

Despite more than half a century of psychological research on creativity we are still far from a clear understanding of the creative process, its antecedents and consequences and, most of all, the ways in which we can effectively support creativity. This is primarily due to a narrow focus on creative individuals isolated from culture and society. Rethinking Creativity proposes a fundamental review of this position and argues that creativity is not only a psychological but a sociocultural phenomenon. This edited volume aims to relocate creativity from inside individual minds to the material, symbolic and social world of culture. It brings together eminent social and cultural psychologists who study dynamic, transformative and emergent phenomena, and invites them to conceptualise creativity in ways that depart from mainstream definitions and theoretical models existing in past and present literature on the topic. Chapters include reflections on the relationship between creativity and difference, creativity as a process of symbolic transformation, the role of apprenticeships and collaboration, the importance of considering materiality and affordances in creative work, and the power of imagination to construct individual trajectories. The diverse contributions included in this book offer readers multiple pathways into the intricate relationship between mind, culture, and creativity, and invite them to rethink these phenomena in ways that foster creative action within their own life and the lives of those around them. It will be of key interest to both social and cultural psychologists, as well as to creativity researchers and those who, as part of their personal or professional life, try to understand creativity and develop creative forms of expression.

Cognitive Processes in Stereotyping and Intergroup Behavior (Paperback): David L. Hamilton Cognitive Processes in Stereotyping and Intergroup Behavior (Paperback)
David L. Hamilton
R1,597 Discovery Miles 15 970 Ships in 12 - 17 working days

Originally published in 1981, this volume brings together contributions by several of the authors whose research had contributed significantly to the recent advances in our understanding of the role of cognitive processes in stereotyping and intergroup behaviour at the time. While each chapter reflects a cognitive approach to its subject matter, a broad range of topics, issues, and contexts is addressed by this collection of authors. In the introductory chapter the authors present an historical overview of psychological research on stereotyping, discussing historical trends in this literature and summarizing the conceptual orientations which had guided research in this area at the time. This chapter not only provides useful background information for the reader but also presents a broader context within which the current cognitively oriented research, on which the remaining chapters focus, can be viewed. Each of the next six chapters reports on integrative program of studies bearing on some aspect of the relationship of cognitive functioning to stereotyping and/or intergroup behaviour.

Swearing Is Good for You - The Amazing Science of Bad Language (Paperback): Emma Byrne Swearing Is Good for You - The Amazing Science of Bad Language (Paperback)
Emma Byrne
R419 R345 Discovery Miles 3 450 Save R74 (18%) Ships in 10 - 15 working days

In this sparkling debut work of popular science, Emma Byrne examines the latest research to show how swearing can be good for you. She explores every angle of swearing-why we do it, how we do it, and what it tells us about ourselves. Packed with the results of unlikely and often hilarious scientific studies-from the "ice-bucket test" for coping with pain, to the connection between Tourette's and swearing, to a chimpanzee that curses at her handler in sign language-Swearing Is Good for You presents a lighthearted but convincing case for the foulmouthed.

Purity and Danger Now - New Perspectives (Hardcover): Robbie Duschinsky, Simone Schnall, Daniel Weiss Purity and Danger Now - New Perspectives (Hardcover)
Robbie Duschinsky, Simone Schnall, Daniel Weiss
R4,453 Discovery Miles 44 530 Ships in 12 - 17 working days

Mary Douglas's seminal work Purity and Danger (Routledge, 1966) continues to be indispensable reading for both students and scholars today. Marking the 50th anniversary of Douglas's classic, the present volume sheds fresh light upon themes raised by Douglas by drawing on recent developments in the social sciences and humanities, as well as current empirical research. In presenting new perspectives on the topic of purity and impurity, the volume integrates work in anthropology and sociology with contemporary ideas from religious studies, cognitive science and the arts. Containing contributions from both established and emerging scholars, including protegees of Douglas herself, Purity and Danger Now is an essential volume for those working on purity and impurity across the full spectrum of the social sciences and humanities.

Culture, Identity and Intense Performativity - Being in the Zone (Hardcover): Tim Jordan, Brigid McClure, Kath Woodward Culture, Identity and Intense Performativity - Being in the Zone (Hardcover)
Tim Jordan, Brigid McClure, Kath Woodward
R4,438 Discovery Miles 44 380 Ships in 12 - 17 working days

'Being in the zone' means performing in a distinctive, unusual, pleasurable and highly competent way at something you already regularly do: dancing or playing a viola, computer programming, tennis and much more. What makes the zone special? This volume offers groundbreaking research that brings sociological and cultural studies to bear on the idea of being in the zone. There is original research on musicians, dancers and surfers which shows that being in the zone far from being exclusively individualised and private but must be understood as social and collective and possibly accessible to all. The zone is not just for elite performers. Being in the zone is not just the province of the athlete who suddenly and seemingly without extra effort swims faster or jumps higher or the musician who suddenly plays more than perfectly, but also of the doctor working under intense pressure or the computer programmer staying up all night. The meaning of such experiences for convincing people to work in intense conditions, often with short term contracts, is explored to show how being in the zone can have problematic effects and have negative and constraining as well as creative and productive implications. Often being in the zone is understood from a psychological viewpoint but this can limit our understanding. This volume provides the first in-depth analysis of being in the zone from social and cultural viewpoints drawing on a range of theories and novel evidence. Written in a stimulating and accessible style, Culture, Identity and Intense Performativity: Being in the Zone will strongly appeal to students and researchers who aim to understand the experience of work, creativity, musicianship and sport. Issues of the body are also central to being in the zone and will make this book relevant to anyone studying bodies and embodiment . This collection will establish being in the zone as an important area of enquiry for social science and the humanities.

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