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Books > Business & Economics > Business & management > Ownership & organization of enterprises > General

Physical Asset Management - With an Introduction to the ISO 55000 Series of Standards (Hardcover, 3rd ed. 2021): Nicholas... Physical Asset Management - With an Introduction to the ISO 55000 Series of Standards (Hardcover, 3rd ed. 2021)
Nicholas Anthony John Hastings
R3,944 Discovery Miles 39 440 Ships in 10 - 15 working days

This book presents a systematic approach to the management of physical assets from concept to disposal, building upon the previous editions and brought up-to-date with the new international standards ISO55002 and ISO/TS50010. It introduces the general principles of physical asset management and covers all stages of the asset management process, including initial business appraisal, identification of physical asset needs, capability gap analysis, financial evaluation, logistic support analysis, life cycle costing, strategic asset management planning, maintenance strategy, outsourcing, cost-benefit analysis, disposal and renewal. Features include: providing a textbook for asset management courses to university level; relating closely to the ISO55000 international asset management standard series; providing a basis for the establishment of physical asset management as a professional discipline; and presenting case studies, analytical techniques and numerical examples with solutions. Written for practitioners and students in asset management, this book provides an essential foundation to the topic. It is suitable for an advanced undergraduate or postgraduate course in asset management and also offers an ideal reference text for engineers and managers specializing in asset management, reliability, maintenance, logistics or systems engineering.

Entrepreneurship in the Raw Materials Sector - Proceedings of the LIMBRA International Scientific Conference (Hardcover):... Entrepreneurship in the Raw Materials Sector - Proceedings of the LIMBRA International Scientific Conference (Hardcover)
Zoltan Bartha, Tekla Szep, Katalin Liptak, Dora Szendi
R4,101 Discovery Miles 41 010 Ships in 12 - 19 working days

The Entrepreneurship in the Raw Materials Sector proceeding is a collection of papers focusing on the macroeconomic aspects of green growth, the business opportunities in the raw materials sector, and the challenges in entrepreneurship, entrepreneurship training. These papers were presented during the closing conference of LIMBRA ('Decreasing the negative outcomes of brain drain in the raw materials sector'), a project funded by EIT Raw Materials in the period of 2019-2021. LIMBRA primarily aims at generating new entrepreneurial ideas in the raw materials sector, and to encourage engineering students graduating in raw materials-related programmes to start their own businesses. This proceeding offers a good summary of our approach, and our results: identify the critical trends in the macroeconomic environment; learn about the specifics of the raw materials markets; develop new business ideas, and rely on your local ecosystem for extra knowledge, mentoring; and finally, help students to "Become stay-at-home entrepreneurs".

Sports Economics for Non-Economists (Hardcover): Wray Vamplew Sports Economics for Non-Economists (Hardcover)
Wray Vamplew
R4,556 Discovery Miles 45 560 Ships in 12 - 19 working days

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

Stakeholders, Sustainable Development Policies and the Coal Mining Industry - Perspectives from Europe and the Commonwealth of... Stakeholders, Sustainable Development Policies and the Coal Mining Industry - Perspectives from Europe and the Commonwealth of Independent States (Hardcover)
Izabela Jonek-Kowalska, Radoslaw Wolniak, Oksana A. Marinina, Tatyana V. Ponomarenko
R4,571 Discovery Miles 45 710 Ships in 12 - 19 working days

This book identifies the impact of internal and external stakeholders on the implementation of sustainable development policies in the coal mining sector in Europe and the Commonwealth of Independent States. The book assesses what activities and conditions need to be improved so that sustainable development policies can be more effectively and efficiently implemented. With a specific focus on the hard coal and lignite mining sectors, it examines a broad range of case studies from Eastern European countries and the Commonwealth of Independent States, including Russia, Ukraine, Poland, Kazakhstan, Germany, Spain, France and the United Kingdom, among many more. Beginning with an introduction to sustainable development and stakeholder theory, Part II then examines internal stakeholders, including owners, managers, employees and trade unions. Part III examines external stakeholders, touching upon those directly related to the mining industry, such as customers and mining enterprises, and those not directly associated such as local and regional communities and environmental organisations. The book concludes by proposing a model approach to the management of stakeholders involved in mining enterprises, focusing on improving the process of implementing sustainable development in the mining sector and strengthening the effects of this process. This book will be of great interest to students and scholars of the extractive industries, natural resource management and policy and sustainable development.

Financial Intelligence for IT Professionals - The Story of the Numbers (Hardcover): Julie Bonner Financial Intelligence for IT Professionals - The Story of the Numbers (Hardcover)
Julie Bonner
R3,186 Discovery Miles 31 860 Ships in 12 - 19 working days

There are many books written for the accounting and finance community. However, there are very few books written to help the non-financial career professionals who still need to understand the conceptual fundamentals of accounting and finance. In 20 years of teaching this material to non-financial professionals, Dr. Bonner has perfected a teaching approach that works to help the non-financial professional engage with the material to use financial information in leveraging their career without becoming overloaded with information that is not helpful to them. Learning this material takes repetition, application, and building the thinking processes necessary for effectiveness. Many think the challenge with finance is the math, but as this book will demonstrate, it is a conceptual problem. If you understand the conceptual framework, you will understand the math. Dr. Julie Bonner is currently a tenured professor at Central Washington University in the information technology and administrative management department. Her career has spanned business and education for over 30 years. Initially, she received a Bachelor of Science degree in accounting, whereafter she earned an MBA and then a doctorate in organizational leadership.

Managerial Economics (Hardcover, 6th edition): Ivan Png Managerial Economics (Hardcover, 6th edition)
Ivan Png
R5,962 Discovery Miles 59 620 Ships in 12 - 19 working days

1. The text explores highly complex topics with simple, non mathematical approach for managers rather than economists. 2. The editions have always been well-received in US market and the newest edition has been updated with behavioural economics, case studies on Amazon, Spotify, Uber, TikTok, England National Health Service and other topical businesses. 3. Includes case studies, discussion questions and examples to illustrate the principles. 4. The book will be updated with bigger font and come in color.

The Dynamics of the Innovation Divide between China and Europe - National and Regional Dimensions (Hardcover): Arkadiusz Michal... The Dynamics of the Innovation Divide between China and Europe - National and Regional Dimensions (Hardcover)
Arkadiusz Michal Kowalski
R4,560 Discovery Miles 45 600 Ships in 12 - 19 working days

This book examines the problem of the innovation divide in the world economy, and convergence in innovation performance between leaders and followers, analysed through the prism of Chinese experiences, and explored from an European Union (EU) perspective. The rationale for research conducted in this book is an observation of a significant change in the geography of world innovation, reflected in the emergence of innovation hubs in developing countries and in the shift of manufacturing activity, including high and medium-high technology industries, to emerging economies, mainly China. The book analyses the factors of Chinese innovation success in recent decades, such as: China's science, technology and innovation policy, increased R&D expenditures, human capital development and the development of clusters and highly specialized industries. It also focuses on the challenges for developed European economies, which are being at risk of losing their knowledge-related sources of competitive advantage. It also offers recommendations for future policy actions. The book's analysis goes beyond a cross-country comparison, taking into account a regional perspective. The reason for this regional dimension is the increasingly recognized importance of proximity in stimulating innovation processes, and an observed strong geographical polarization of innovation activity at specific regions seen in the emergence of clusters, particularly visible in China. The monograph will provide an up-to-date reference for academics and students across a variety of disciplines. It will be of particular interest to researchers in the area of innovation and practitioners doing business in China, as well as policymakers at international, national and regional levels involved in designing and implementing innovation policy.

Continuous Cost Improvement in Construction - Theory and Practice (Hardcover): Udayangani Kulatunga, Bankole Awuzie, Temitope... Continuous Cost Improvement in Construction - Theory and Practice (Hardcover)
Udayangani Kulatunga, Bankole Awuzie, Temitope Seun Omotayo
R5,035 Discovery Miles 50 350 Ships in 12 - 19 working days

This is the first book to place continuous improvement at the heart of construction cost management Covers theoretical background, before presenting real practical tools to improve construction costs Includes international case studies

Industry 4.0 and Regional Transformations (Paperback): Lisa De Propris, David Bailey Industry 4.0 and Regional Transformations (Paperback)
Lisa De Propris, David Bailey
R1,376 Discovery Miles 13 760 Ships in 12 - 19 working days

This edited volume brings together a group of expert contributors to explorebthe opportunities and the challenges that Industry 4.0 (smart manufacturing) is likely to pose for regions, fi rms and jobs in Europe. Drawing on theory and empirical cases, it considers emerging issues like servitization, new innovation models for local production systems and the increase in reshoring. Industry 4.0 and Regional Transformations captures the complexity of this new manufacturing model in an accessible way and considers its implications for the future. It will be essential reading for advanced students and researchers and policy makers in regional studies, industrial policy, economic geography, innovation studies, operations management and engineering.

Validity and Reliability in Built Environment Research - A Selection of Case Studies (Hardcover): Vian Ahmed, Alex Opoku,... Validity and Reliability in Built Environment Research - A Selection of Case Studies (Hardcover)
Vian Ahmed, Alex Opoku, Ayokunle Olanipekun, Monty Sutrisna
R3,638 Discovery Miles 36 380 Ships in 12 - 19 working days

The only book to examine reliability and validity of research in social science AND built environment setting Essential reading for global researchers at undergraduate and postgraduate level using all major methods of research Real case studies by recognised experts covering hot topics like BIM, Lean, Housing and Sustainability show the importance of validity and how to ensure research is reliable

The New Economics of Technology Policy (Paperback): Dominique Foray The New Economics of Technology Policy (Paperback)
Dominique Foray
R1,801 Discovery Miles 18 010 Ships in 12 - 19 working days

This innovative book comprehensively sheds light on the theory and practice of technological policies by employing modern analytical tools and economic techniques. The New Economics of Technology Policy focuses on all public interventions intended to influence the intensity, composition and direction of technological innovations within a given entity such as a region, country or group of countries. Dominique Foray has gathered together many of the leading scholars in the field to comprehensively explore numerous avenues and pathways of research. Bringing together a collection of policy-oriented papers, this book will strongly appeal to policy-makers, academic researchers and graduate students with an interest in economics, public policy, science, technology and society.

Biorefinery 2030 - Future Prospects for the Bioeconomy (Hardcover, 2015 ed.): Pierre-Alain Schieb, Honorine Lescieux-Katir,... Biorefinery 2030 - Future Prospects for the Bioeconomy (Hardcover, 2015 ed.)
Pierre-Alain Schieb, Honorine Lescieux-Katir, Maryline Thenot, Barbara Clement-Larosiere
R1,941 Discovery Miles 19 410 Ships in 12 - 19 working days

This book investigates the functioning and ecosystems of biorefineries and assesses the potential of the industrial bioeconomy. The authors present a case study of the biorefinery at Bazancourt Pomacle, near Reims, France, as an outstanding illustration of the creation, work processes, financing, provision of environmental services, competitive benefits and future prospects of a bioeconomy. Analysing the case of Bazancourt Pomacle, the authors show the wide range of products produced by integrated biorefineries such as food, bioenergy, molecules for cosmetics and nutrients for agricultural use. They also analyse Bazancourt Pomacle as an open innovation platform, which encompasses several layers of R&D, including three department chairs from leading engineering and business schools in France. Illustrating a number of global success stories that started in Bazancourt Pomacle, the authors also investigate the provision of pilot- and demonstration plants as inescapable steps in the scaling-up process from the lab to industrial scale. The book provides a systematic overview of the lessons learned, as well as data on an industrial bioeconomy. Investors, decision- makers, public-policy shapers, analysts and scholars will learn about the history, actors, economics, industrial symbiosis, role of cooperatives, R&D and future prospects of a world-class biorefinery and bio-based cluster in Europe.

Port Economics, Management and Policy (Hardcover): Theo Notteboom, Athanasios Pallis, Jean-Paul Rodrigue Port Economics, Management and Policy (Hardcover)
Theo Notteboom, Athanasios Pallis, Jean-Paul Rodrigue
R4,175 Discovery Miles 41 750 Ships in 12 - 19 working days

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development. Structured in eight sections plus an introduction and epilog, this textbook examines a wide range of seaport topics, covering maritime shipping and international trade, port terminals, port governance, port competition, port policy and much more. Key features of the book include: Multidisciplinary perspective, drawing on economics, geography, management science and engineering Multisector analysis including containers, bulk, break-bulk and the cruise industry Focus on the latest industry trends, such as supply chain management, automation, digitalization and sustainability Benefitting from the authors' extensive involvement in shaping the port sector across five continents, this text provides students and scholars with a valuable resource on ports and maritime transport systems. Practitioners and policymakers can also use this as an essential guide towards better port management and governance.

Climate Change and Industry Structure in China - Mitigation Strategy (Paperback): Diana Gao Climate Change and Industry Structure in China - Mitigation Strategy (Paperback)
Diana Gao; Chu Wei
R1,356 Discovery Miles 13 560 Ships in 12 - 19 working days

In order to effectively address global warming, many countries have significantly reduced the amount of carbon dioxide emissions that are put into the atmosphere. From the perspective of industrial structure, this volume examines the emission reduction potentials and abatement costs in China. By making an empirical analysis of the emission reduction, the author proposes some practical strategies. The book comprehensively summarizes related theories and research of contaminant disposal modeling, and estimates the shadow price of interprovincial CO2 emissions, the emission reduction potential of different regions, and the marginal emission reduction cost based on the parametric model. It finally puts forward the strategy to adjust the industrial structure in China. The book hence provides solid evidence for policy-makers to help mitigate CO2 emissions through industrial restructuring strategy.

Foundations of Coopetition Strategy - A Framework for Competition and Cooperation (Hardcover): Anna Mina, Giovanni Battista... Foundations of Coopetition Strategy - A Framework for Competition and Cooperation (Hardcover)
Anna Mina, Giovanni Battista Dagnino
R4,564 Discovery Miles 45 640 Ships in 12 - 19 working days

This book disentangles the foundations of coopetition (i.e., concurrent competition and cooperation) by exploring in-depth the intellectual legacy of Eastern and Western perspectives. In particular, it detects the foundations of coopetition in three Chinese streams of thought; Confucianism, Taoism, and Legalism, and in five Western schools of thought; David Hume, Adam Smith, Immanuel Kant, Georg Wilhelm Frederich Hegel and Soren Kierkegaard. In such a way, it unveils four logics used to tackle the essence of coopetition, respectively either/or, both/and, both/or, and either/and. The key objectives of the book are: firstly, to adopt a paradoxical lens to investigate the foundations of coopetition strategy. Secondly, to offer an interpretive framework that detects the different forms, tactics and patterns of coopetition. Thirdly, to discuss the implications of the framework proposed for other paradoxical strategies and to distil a bouquet of managerial implications. In such a way, the volume combines existing foundational perspectives with a contemporary interpretation of the coopetition phenomenon, thereby offering a valuable understanding of the current business and management world. The guiding principles of the book enable readers to extricate the dichotomy between the phenomenon of coopetition and coopetitive strategy, appraise the rationale for distinguishing between deliberate (planned) coopetition strategy and emergent (unplanned, but conscious) coopetition strategy, and understand how to deal with coopetition tensions.

The Economics of Corporate Trade Credit in Europe (Hardcover): Julia Koralun-Bereznicka, Dawid Szramowski The Economics of Corporate Trade Credit in Europe (Hardcover)
Julia Koralun-Bereznicka, Dawid Szramowski
R4,557 Discovery Miles 45 570 Ships in 12 - 19 working days

This book is a research monograph addressed to a wide range of academics interested in corporate short-term capital. The study shows the role of trade credit in the functioning of economic entities. It constitutes a comprehensive source of knowledge about the role of trade credit in the development of enterprises, as well as the impact of this form of finance on the development of economies. Apart from an extensive review of the theoretical aspects of the role of trade credit in the economy, the study discusses the importance of factors influencing trade credit behaviour. Trade credit, despite its versatility, has not yet been fully described, particularly with regard to the specificity of domestic markets. This study aggregates and supplements the existing sources. The monograph is of an international character, as it covers a substantial group of European countries. Therefore, it is likely to have international appeal. The findings may be of interest to those involved in finance management. Understanding the differences in receivables management resulting from the country specificity can contribute to a better understanding of business finance and its operational functions. This knowledge may support the effective management of receivables and liabilities, especially in companies operating on the global market. Chapters 1 and 5 of this book are freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Reliability and Maintainability Assessment of Industrial Systems - Assessment of Advanced Engineering Problems (Hardcover, 1st... Reliability and Maintainability Assessment of Industrial Systems - Assessment of Advanced Engineering Problems (Hardcover, 1st ed. 2022)
Mangey Ram, Hoang Pham
R3,071 Discovery Miles 30 710 Ships in 10 - 15 working days

This book covers advanced reliability and maintainability knowledge as applied to recent engineering problems. It highlights research in the fields of reliability measures of binary and complex engineering systems, cost analysis, simulations, optimizations, risk factors, and sensitivity analysis. The book scrutinizes various advanced tools and techniques, methodology, and concepts to solve the various engineering problems related to reliability and maintainability of the industrial system at minimum cost and maximum profit. It consists of 15 chapters and offers a platform to researchers, academicians, professionals and scientists to enhance their knowledge and understanding the concept of reliability in engineering.

Structural Macroeconomic Change and the Size Pattern of Manufacturing Firms (Hardcover, 2003 ed.): F. Trau Structural Macroeconomic Change and the Size Pattern of Manufacturing Firms (Hardcover, 2003 ed.)
F. Trau
R3,011 Discovery Miles 30 110 Ships in 10 - 15 working days

The crisis of the so-called Golden Age regime has been paralleled since the late '60s of the twentieth century by and increasing importance of market exchanges as opposed to vertically integrated manufacturing activity, leading to major changes in the size structure of firms. These changes have generally taken the form of an employment shift towards low-scale firms, lower average size and higher number of manufacturing units. This book tries to explain on theoretical grounds the reasons for such important discontinuity.

Automation, Innovation and Work - The Impact of Technological, Economic, and Social Singularity (Paperback): Jon-Arild... Automation, Innovation and Work - The Impact of Technological, Economic, and Social Singularity (Paperback)
Jon-Arild Johannessen, Helene Saetersdal
R1,364 Discovery Miles 13 640 Ships in 12 - 19 working days

Artificial intelligence will not necessarily create a super-intelligent "human robot"; however, it is very probable that intelligent robots and intelligent informats will bring about a form of super-globalization, in which money and goods are prioritized over people and democracy and where the widespread use of casual labour - that is, short-term contracts - will become the most common form of employment relationship. It is also very likely that artificial intelligence will bring about what is known as singularity. This term is used to describe a situation where intelligent robots, from a rational and logical perspective, are smarter than humans, i.e. the development of AI. This book explores the impact that these intelligent robots and intelligent informats will have on social and societal development. The author tackles the question of singularity from three distinct standpoints: technological singularity - the intelligence of machines compared to that of humans - which he argues will bring about a qualitatively new labour market; economic singularity - the consequences for work relationships, value creation and employment - which he asserts will promote full automation, result in precarious contracts with low salaries, and, in some countries, possibly lead to the introduction of a universal basic income; and social singularity - the consequences of technological and economic singularity for democratic processes, bureaucratic procedures for exercising authority and control, and the direction in which society will develop, in addition to the emergence of new social institutions - which Johannessen says will promote a transition from representative democracy to genuine democracy. The book will appeal to academics, researchers and students of economic sociology and political economy, as well as those focusing upon the emerging innovation economy. It will also find an audience among professionals and policymakers keen to understand the impact the Fourth Industrial Revolution will have on organizations, individuals and society at large.

Industry Emergence - Strategic Management and Synchronization for New Industries (Paperback): Gregory Theyel Industry Emergence - Strategic Management and Synchronization for New Industries (Paperback)
Gregory Theyel
R802 Discovery Miles 8 020 Ships in 12 - 19 working days

This book develops a novel industry emergence framework to explain the features, interaction, and synchronization of key elements for the birth and growth of new industries. Organized around seven elements-firm strategy, technology, investment, supply networks, production, markets, and government-Theyel's framework provides inventors, managers, investors, scholars, and policymakers with a comprehensive understanding of how industries emerge, helping them to be more successful at influencing the birth and growth of new industries. Understanding industry emergence is important because new industries can offer the advancement of technology, improvements in human health and the environment, growth of firms, creation of jobs, and economic development. With learning objectives, theory, tools, case studies, and end-of-chapter questions, Industry Emergence will be a useful resource for students and professionals in engineering, science, business, and policy.

Rent Seeking and Development - The Political Economy of Industrialization in Vietnam. (Paperback): Christine Ngoc Ngo Rent Seeking and Development - The Political Economy of Industrialization in Vietnam. (Paperback)
Christine Ngoc Ngo
R1,405 Discovery Miles 14 050 Ships in 12 - 19 working days

Rent seeking continues to be a topic of much discussion and debate within the political economy. This new study challenges previous assumptions and sets out a new analysis of the dynamics of rent and rent seeking in development, using Vietnam as a case study. This book provides an alternative approach to the study of economic development and illuminates new perspectives in a contemporary context. It argues that not only has there been an incomplete understanding of Vietnam's industrial development over the last three decades, but that neoclassical economics do not adequately address many of the issues endangering Vietnam's development. A significant observation of the Vietnamese experience is the analytical view that rents can be developmental and growth enhancing if the configuration of rent management incentivizes industrial upgrade and conditions firm performance. Underlining the need to reexamine how economic actors and the state collaborate through formal and informal institutions, this study fills a gap in the scholarship of the political economy of rent and rent seeking and how rents might be used for developmental purposes.

East Asian Business in the New World - Helping Old Economies Revitalize (Hardcover): Shaomin Li East Asian Business in the New World - Helping Old Economies Revitalize (Hardcover)
Shaomin Li
R3,927 Discovery Miles 39 270 Ships in 12 - 19 working days

East Asian Business in the New World: Helping Old Economies Revitalize discusses how to conduct business in East Asia. The main objective of the book is to help American workers and businesses gain competitive advantages in a global marketplace in which the emerging Asian economies are rapidly becoming major players. The American economy appears to be on decline, especially relative to the rapidly rising economies in places such as China. To revitalize the American economy and those of the 'old world', we must pay close attention to the economies with which America competes. The objective of this book is two-fold, with an initial focus on the opportunities and challenges of doing business in East Asia that includes tactics that will help readers understand Asian economies and business practices so that they can compete more successfully in the region. Secondly, the book seeks to teach readers how the U.S. can learn from East Asia in revitalizing its own economy. This is what sets the book apart as it analyzes the social institutions in major Asian countries, including the political, economic, and cultural institutions, and then compares them with the institutions in the U.S., identifying the strengths and weaknesses of U.S. institutions and providing strategic and policy recommendations that may help the U.S. economy and American firms compete in the global marketplace.

Corporate Law and the Theory of the Firm - Reconstructing Corporations, Shareholders, Directors, Owners, and Investors... Corporate Law and the Theory of the Firm - Reconstructing Corporations, Shareholders, Directors, Owners, and Investors (Paperback)
Wm. Dennis Huber
R1,398 Discovery Miles 13 980 Ships in 12 - 19 working days

Dozens of judicial opinions have held that shareholders own corporations, that directors are agents of shareholders, and even that directors are trustees of shareholders' property. Yet, until now, it has never been proven. These doctrines rest on unsubstantiated assumptions. In this book the author performs a rigorous, systematic analysis of common law, contract law, property law, agency law, partnership law, trust law, and corporate statutory law using judicial rulings that prove shareholders do not own corporations, that there is no separation of ownership and control, directors are not agents of shareholders, and shareholders are not investors in corporations. Furthermore, the author proves the theory of the firm, which is founded on the separation of ownership and control and directors as agents of shareholders, promotes an agenda that wilfully ignores fundamental property law and agency law. However, since shareholders do not own the corporation, and directors are not agents of shareholders, the theory of the firm collapses. The book corrects decades of confusion and misguided research in corporate law and the economic theory of the firm and will allow readers to understand how property law, agency law, and economics contradict each other when applied to corporate law. It will appeal to researchers and upper-level and graduate students in economics, finance, accounting, law, and sociology, as well as attorneys and accountants.

Contemporary Issues in Digital Marketing (Hardcover): Outi Niininen Contemporary Issues in Digital Marketing (Hardcover)
Outi Niininen
R5,175 Discovery Miles 51 750 Ships in 12 - 19 working days

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing * Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Supply in a Market Economy (Hardcover): Richard Jones Supply in a Market Economy (Hardcover)
Richard Jones
R3,030 Discovery Miles 30 300 Ships in 12 - 19 working days

Originally published in 1976, Supply in a Market Economy was a new kind of introductory micro-economics text which both assesses the usefulness of traditional theory in tackling social and economic problems and compares and contrasts the alternative approaches to the practical problems inherent in the allocation of scarce resources. Richard Jones has succeeded in bringing together the most useful features of a standard microeconomics theory book with empirical and applied material more usually dealt with separately in second year surveys of industrial organisation. The book gives full coverage to the standard theories of the firm, of production, of cost and scale, and of location, to recent critiques of these theories and to alternative approaches now being proposed. Integrated into this theoretical background is a clear analysis of the relationship of these theories to market structures and the economics of industry, and a 'real-world' examination of markets in action - with individual sections on the control of rents, on the water supply industry, on the effect of taxation on commodities, and on the economics of crime and its prevention. Supply in a Market Economy would prove to be an invaluable new course-book for first and second year students of microeconomics at the time and particularly for those non-specialists who were impatient to see the relevance and applications of traditional theory to real problems. Now it can be read in its historical context.

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