The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

For any organization, analysis of performance and effectiveness through available data allows for informed decision making. Data envelopment analysis, or DEA, is a popular, effective method that can be used to measure productive efficiency in operations management assessment. Data Envelopment Analysis and Effective Performance Assessment addresses the myriad of practical uses and innovative developments of DEA. Emphasizing the importance of analyzing productivity by measuring inputs, goals, economic growth, and performance, this book covers a wide breadth of innovative knowledge. This book is essential reading for managers, business professionals, students of business and ICT, and computer engineers.

Introductory Mathematics and Statistics sixth revised edition is the only Australian text that covers the basics of mathematics with full statistical coverage. Croucher demonstrates the relevance of mathematics and statistics in making decisions in day-to-day commercial situations. Numerous contemporary examples and pictorial presentations of data are provided to illustrate real world application of statistics. The content has been thoroughly revised and updated in 2016 to provide modern data and a detailed description of difficult concepts. Introductory Mathematics and Statistics 6e revised provides an effective grounding of mathematical and statistical methods.

Operations management is a tool by which companies can effectively meet customers' needs using the least amount of resources necessary. With the emergence of sensors and smart metering, big data is becoming an intrinsic part of modern operations management. Applied Big Data Analytics in Operations Management enumerates the challenges and creative solutions and tools to apply when using big data in operations management. Outlining revolutionary concepts and applications that help businesses predict customer behavior along with applications of artificial neural networks, predictive analytics, and opinion mining on business management, this comprehensive publication is ideal for IT professionals, software engineers, business professionals, managers, and students of management.

Finance Mathematics is devoted to financial markets both with discrete and continuous time, exploring how to make the transition from discrete to continuous time in option pricing. This book features a detailed dynamic model of financial markets with discrete time, for application in real-world environments, along with Martingale measures and martingale criterion and the proven absence of arbitrage. With a focus on portfolio optimization, fair pricing, investment risk, and self-finance, the authors provide numerical methods for solutions and practical financial models, enabling you to solve problems both from mathematical and from financial point of view.

We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.

Optimization Tools for Logistics covers the theory and practice of the main principles of operational research and the ways it can be applied to logistics and decision support with regards to common software. The book is supported by worked problems and examples from industrial case studies, providing a comprehensive tool for readers from a variety of industries.

Information modeling plays an important role in every level of the enterprise information system's architecture. Modeling allows organizations to adapt and become more efficient, helping top managers and engineers outline tactics to reach strategic objectives, understand organizational needs, and design information systems that are aligned with business goals. New Perspectives on Information Systems Modeling and Design is an essential reference source that discusses organizational adaptation through the integration of new information technologies into existing processes and underlying supporting applications. Featuring research on topics such as application integration, change management, and mobile process activities, this book is ideally designed for managers, researchers, system developers, entrepreneurs, graduate-level students, business professionals, information system engineers, and academicians seeking coverage on emerging technological developments and practical solutions for system modeling and design.

Current social, economic, and environmental challenges presented by the United Nations' Sustainable Development Goals may be partially attained by digitalization and sustainable practices diffusion. The antecedents, occurrences, and consequences of this process are currently under investigation, but the big challenge is to get a systemic view. This book attempts to bring such a view into focus. Digital and Sustainable Transformations in a Post-COVID World is dedicated to studying the consequences of the global crisis caused by the COVID-19 pandemic and the new needs and practices inherent in developing and disseminating digital and clean technologies.

Leadership and the traditional concept of what makes an effective leader is being challenged in the 21st century. Today, many teams are dispersed across time, geography, and cultures and coordinating those team using traditional concepts of leadership and management has been challenging. Strategic Management and Leadership for Systems Development in Virtual Spaces provides insights into the relationship between leadership and information systems development within online environments as well as strategies for effectively managing virtual teams. Focusing on opportunities as well as challenges associated with e-collaboration and managing remote workers, this peer-reviewed collection of research is designed for use by business professionals, scholars, and researchers in the fields of information science and technology, business and management, sociology, and computer science.

Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Enterprise Information Systems and the Digitalization of Business Functions is a key resource on the latest advances and research for a digital agenda in the business world. Highlighting multidisciplinary studies on data modeling, information systems, and customer relationship management, this publication is an ideal reference source for professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management.

In the past, practical applications motivated the development of mathematical theories, which then became the subject of study in pure mathematics where abstract concepts are studied for their own sake. The activity of applied mathematics is thus intimately connected with research in pure mathematics, which is also referred to as theoretical mathematics. Theoretical and Applied Mathematics in International Business is an essential research publication that explores the importance and implications of applied and theoretical mathematics within international business, including areas such as finance, general management, sales and marketing, and supply chain management. Highlighting topics such as data mining, global economics, and general management, this publication is ideal for scholars, specialists, managers, corporate professionals, researchers, and academicians.

Business models are regarded as a main emerging topic in the management area for opportune science-driven practical conceptions and applications. They represent how organizations are proposed and planned, as well as how they establish a market and social relations, manage strategic resources, and make decisions. However, companies must produce new solutions for strategic sustainability, performance measurement, and overall managerial conditions for these business models to be implemented effectively. The Handbook of Research on Business Models in Modern Competitive Scenarios depicts how business models contribute to strategic competition in this new era of technological and social changes as well as how they are conceptualized, studied, designed, implemented, and in the end, how they can be improved. Featuring research on topics such as creating shared value, global scenarios, and organizational intelligence, this book provides pivotal information for scientific researchers, business decision makers, strategic planners, consultants, managers, and academicians.

"Handbook of Computational Economics" summarizes recent advances in economic thought, revealing some of the potential offered by modern computational methods. With computational power increasing in hardware and algorithms, many economists are closing the gap between economic practice and the frontiers of computational mathematics. In their efforts to accelerate the incorporation of computational power into mainstream research, contributors to this volume update the improvements in algorithms that have sharpened econometric tools, solution methods for dynamic optimization and equilibrium models, and applications to public finance, macroeconomics, and auctions. They also cover the switch to massive parallelism in the creation of more powerful computers, with advances in the development of high-power and high-throughput computing.

Much more can be done to expand the value of computational modeling in economics. In conjunction with volume one (1996) and volume two (2006), this volume offers a remarkable picture of the recent development of economics as a science as well as an exciting preview of its future potential.
Samples different styles and approaches, reflecting the breadth of computational economics as practiced todayFocuses on problems with few well-developed solutions in the literature of other disciplinesEmphasizes the potential for increasing the value of computational modeling in economics

Assessing vendors is a tricky process. Large and regulated organizations are forced to demonstrate due diligence in vendor assessment, but often do not know how to do this. This results in a great deal of busywork being required by both the vendors and the organizations. Smaller organizations don't know what to look for and, as a result, often wind up selecting based on price instead of value. This results in service failures and vendors that just milk their customers for as long as they can. "

Assessing Vendors "shows you how to walk the line between under- and over-assessing, so decisions can be made on sufficient data without wasting time, digging too deeply, or making decisions too quickly. This hands-on guide will show you how to use an iterative approach to vendor analysis, so you can rapidly filter out the vendors that are clear failures and then select likely winners. It will then show you how to do progressively deeper dives into the likely winners so you can select a preferred vendor. Finally, you will learn how to negotiate with your preferred vendor to get reasonable prices and services. Provides an iterative approach to vendor assessment, showing you how to make decisions on sufficient data without wasting time Includes checklists to help you navigate the decision-making process, while considering all the important factors needed to make a sound decision Helps you understand and evaluate vendors based on key concepts such as performance criteria, functional testing, production, and price
Provides an iterative approach to vendor assessment, showing you how to make decisions on sufficient data without wasting time Includes checklists to help you navigate the decision-making process, while considering all the important factors needed to make a sound decision Helps you understand and evaluate vendors based on key concepts such as performance criteria, functional testing, production, and price

In Interop , technology experts John Palfrey and Urs Gasser explore the immense importance of interoperability,the standardization and integration of technology,and show how this simple principle will hold the key to our success in the coming decades and beyond. The practice of standardization has been facilitating innovation and economic growth for centuries. The standardization of the railroad gauge revolutionized the flow of commodities, the standardization of money revolutionized debt markets and simplified trade, and the standardization of credit networks has allowed for the purchase of goods using money deposited in a bank half a world away. These advancements did not eradicate the different systems they affected instead, each system has been transformed so that it can interoperate with systems all over the world, while still preserving local diversity. As Palfrey and Gasser show, interoperability is a critical aspect of any successful system,and now it is more important than ever. Today we are confronted with challenges that affect us on a global scale: the financial crisis, the quest for sustainable energy, and the need to reform health care systems and improve global disaster response systems. The successful flow of information across systems is crucial if we are to solve these problems, but we must also learn to manage the vast degree of interconnection inherent in each system involved. Interoperability offers a number of solutions to these global challenges, but Palfrey and Gasser also consider its potential negative effects, especially with respect to privacy, security, and co-dependence of states indeed, interoperability has already sparked debates about document data formats, digital music, and how to create successful yet safe cloud computing. Interop demonstrates that, in order to get the most out of interoperability while minimizing its risks, we will need to fundamentally revisit our understanding of how it works, and how it can allow for improvements in each of its constituent parts. In Interop , Palfrey and Gasser argue that there needs to be a nuanced, stable theory of interoperability,one that still generates efficiencies, but which also ensures a sustainable mode of interconnection. Pointing the way forward for the new information economy, Interop provides valuable insights into how technological integration and innovation can flourish in the twenty-first century.

The evaluation of IT and its business value are the subject of many academic and business discussions. Investments in IT are growing extensively, and business managers worry about the fact that the benefits might not be as high as expected. This phenomenon is often called the IT investment paradox or the IT Black Hole: large sums are invested in IT that seem to be swallowed by a large black hole without rendering many returns. How to measure the benefits of IT is the concern of this book titled Information Technology Evaluation Methods and Management. The different IT evaluation approaches and methods are discussed and illustrated with cases: traditional financial evaluations such as the return on investment, information economics and the recently introduced IT Balanced Scorecard. The latter approach is proposed as an ideal mechanism to support the IT/business alignment process and its related IT governance process.

Among some of the topics included in this book are: software measurement; ERP project evaluation; strategic electronic commerce evaluation.

The role of chief information officer (CIO) takes on many forms, and is contingent on many factors. Environmental factors such as size, industry, or organizational structure; senior managements interpretation of the value of information technology to the overall operation of the firm; and industry-based regulations, all contribute to the function of this role.Strategic Use of Information Technology for Global Organizations provides valuable insights into the role of CIOs, their necessary interaction with other parts of the organization and the external relationships with vendors and suppliers. Strategic Use of Information Technology for Global Organizations emphasizes the need for balance between management and technology in the role of CIO. It focuses on this role as not only an expert on information technology, but as a leader in the appropriate application of IT.

The technological innovation of information technology is driving businesses and organizations to reassess their structures and processes to achieve a higher level of efficiency and effectiveness using IT. In this ongoing process, the wisdom and experiences of other organizations can be a roadmap to successful IT implementation. ""Cases on Information Technology and Business Process Reengineering"" presents a wide range of issues and challenges related to business process reengineering technologies and systems. This book gives practitioners, educators, and students an understanding of business process reengineering difficulties, and presents solutions discovered by organizations worldwide.

Savvy advice for developing the necessary skills to become a vital part of any management team

Today's IT leaders are faced with an unprecedented leadership and organizational challenge. The entire landscape has changed over the past few years and it is now time for leaders and organizations to re-invent themselves to meet the new order. IT leaders need to redefine their role into one of being a trusted business advisor. "IT Leadership Manual" provides you with a set of specific recommendations and suggestions to assist you in your self-evaluations and to develop a personal plan for the future. It helps you build the leader in you, as well as how to become a formidable competitor in your own right.Essential coverage of one of the most demanded IT topics Helps you redefine your role from IT leader into trusted business advisor Discusses leadership style, building out your network, achieving balance, the art of sales, and more Written for IT managers and executives Helps you transform from the backroom support service to a recognized member of the leadership team Gives you the tools to migrate to today's expectations; Innovation, collaboration, influencer, trusted advisor

Traditional skills no longer apply. Organizations are now demanding a new set of expectations from IT leaders. "IT Leadership Manual" reveals how you can adopt new styles to make the transformation from IT manager to top management.

Today's competitive business environment poses a wide range of challenges to successful quality, safety, and environmental management systems. While many organizations create their management systems based on the requirements of their respective areas, integrating management systems provides the most effective solution to the challenges these organizations face. Integrated Management Systems: Leading Strategies and Solutions assists readers in the successful integration of their safety, quality, and environmental management systems. Using examples taken from a wide and diverse range of business situations, authors Terri Andrews and Wayne Pardy weave together a management system roadmap that can be used by any HSEQ practitioner, from the beginner to the seasoned industry professional. This book explores the many different management system options currently available, examines the requirements of the various management systems, explains the differences and similarities in the various approaches to management systems, and suggests practices and tools to help managers implement an integrated approach in order to reduce redundancies, streamline processes, and optimize resources. It includes an in-depth analysis of corporate culture and behavioral factors that affect management systems, and it employs a wide range of practical examples that any safety, quality, and environmental management practitioner can relate to. This book benefits health, safety, environmental management, and quality management practitioners and professionals, especially those who design and implement systems for the successful management of their safety and environmental performance, and for quality management requirements, customer service, and customer satisfaction.

Financial markets are witnessing an unprecedented explosion in the availability of data, and the firms that survive will be able to leverage this information to increase their profit and expand their opportunities in a global world. Large firms must build their own datacenters to manage this data. In such an environment, the CIO s ability is crucial to lead an effective data strategy to capture, process, and connect data to all the relevant lines of business. At the core of this strategy lies the datacenter - the repository of all information. While there are books that discuss the mechanics, hardware and technicalities of datacenters, no book has yet made the connection between enterprise strategy and datacenter investment, design and management. Next Generation DataCenters in Financial Services is a solution driven book for management that demonstrates how to leverage technology to manage the seemingly infinite amount of data available today. Each chapter offers cutting-edge management and technology solutions to effectively manage data through datacenters.
Presents cutting-edge technology solutions not available in one place until now
Includes step-by-step instructions on how to implement a datacenter strategy based on the author s recent success with Wachovia s datacenter
Demonstrates how business and IT can be aligned in financial services"

Quality Management for IT Services: Perspectives on Business and Process Performance aims to reduce this knowledge gap and to encourage people to spend more time researching the numerous facets of this increasingly important aspect of commercial value adding. Featuring economic and social perspectives along with implementation and practical solutions, this book gives both scientists and practical experts an insight into the many different facets of IT service quality management.

Society's growing dependence on information technology for survival has elevated the importance of controlling and evaluating information systems. A sound plan for auditing information systems and the technology that supports them is a necessity for organizations to improve the IS benefits and allow the organization to manage the risks associated with technology. Auditing Information Systems gives a global vision of auditing and control, exposing the major techniques and methods. It provides guidelines for auditing the crucial areas of IT--databases, security, maintenance, quality, and communications.