This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies - A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm's relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don't miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

This is the sixth volume in a series dealing with such topics as information systems practice and theory, information systems and the accounting/auditing environment, and differing perspectives on information systems research.

The ultimate guide to how to redesign and rethink - reframe - your projects, initiatives and even your very business model, Cyber Commerce Reframing (CCR) shows you how to turn your company around in the Cyber Economy towards maximum use of information technology by additionally saving investments already made. In his vivid and hands-on book, the author provides you the insights of what went wrong with web-based business by examining failed companies all over the world. CCR constitutes an alternative to business process reengineering and optimization, which were partly not as successful as during the 80s and 90s in delivering expected results as they precondition too much additional investments, neglect organizations' uniqueness and often miss the starting point. Having designed, planned, supported and implemented CCR solutions at various companies of different size, the description of the work with corporate clients facilitates the task of incorporating CCR's novel ideas in your company.

Robo-Advisory is a field that has gained momentum over recent years, propelled by the increasing digitalization and automation of global financial markets. More and more money has been flowing into automated advisory, raising essential questions regarding the foundations, mechanics, and performance of such solutions. However, a comprehensive summary taking stock of this new solution at the intersection of finance and technology with consideration for both aspects of theory and implementation has so far been wanting. This book offers such a summary, providing unique insights into the state of Robo-Advisory. Drawing on a pool of expert authors from within the field, this edited collection aims at being the vital go-to resource for academics, students, policy-makers, and practitioners alike wishing to engage with the topic. Split into four parts, the book begins with a survey of academic literature and its key insights paired with an analysis of market developments in Robo-Advisory thus far. The second part tackles specific questions of implementation, which are complemented by practical case studies in Part III. Finally, the fourth part looks ahead to the future, addressing questions of key importance such as artificial intelligence, big data, and social networks. Thereby, this timely book conveys both a comprehensive grasp of the status-quo as well as a guiding outlook onto future trends and developments within the field.

This book comprises the refereed papers together with the invited keynote papers, presented at the Second International Conference on Enterprise Information Systems. The conference was organised by the School of Computing at Staffordshire University, UK, and the Escola Superior de Tecnologia of Setubal, Portugal, in cooperation with the British Computer Society and the International Federation for Information Processing, Working Group 8.1. The purpose of this 2nd International Conference was to bring together researchers, engineers and practitioners interested in the advances in and business applications of information systems. The papers demonstrate the vitality and vibrancy of the field of Enterprise Information Systems. The research papers included here were selected from among 143 submissions from 32 countries in the following four areas: Enterprise Database Applications, Artificial Intelligence Applications and Decision Support Systems, Systems Analysis and Specification, and Internet and Electronic Commerce. Every paper had at least two reVIewers drawn from 10 countries. The papers included in this book were recommended by the reviewers. On behalf of the conference organising committee we would like to thank all the members of the Programme Committee for their work in reviewing and selecting the papers that appear in this volume. We would also like to thank all the authors who have submitted their papers to this conference, and would like to apologise to the authors that we were unable to include and wish them success next year.

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise. Motivating SMEs to Cooperate and Internationalize consists of research studies, cases, and experiences obtained by researchers and academics from managers of small and medium-sized enterprises in Northern Europe as they worked closely with managers on issues and problems leading to internationalization of enterprises. This book will map not only the attempts of small and medium-sized enterprises in Northern Europe to enter foreign markets, but also to understand how researchers and academics can help small and medium-sized Northern European enterprisers achieve their objectives. This compilation of approaches, perspectives, and experiences will serve as a resource tool for researchers and academics active in international management training programs worldwide and help illustrate how to close the gap between publishing results of their findings and efforts to disseminate their findings among managers of small and medium-sized enterprises in their domains. This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-sized enterprises to meet their goals in entering international markets.

The advent of the digital economy has the potential to dramatically change the conventional interrelationships among individuals, enterprises and society. There can be little doubt that to achieve vigorous socioeconomic developments in the 21st century, people will have to aggressively use information technology to boost innovation and to organically link the results of that innovation to solutions to global environmental issues and social challenges such as the opportunity divide. We are responsible for taking advantage of the opportunities opened up by the digital economy and for turning those opportunities into things that reflect our values and goals. The book examines the overall impact of the digital economy and the development of a practical institutional design.

This volume offers the state-of-the-art research and developments in service science and related research, education and practice areas. It showcases emerging technology and applications in fields including healthcare, information technology, transportation, sports, logistics, and public services. Regardless of size and service, a service organization is a service system. Because of the socio-technical nature of a service system, a systems approach must be adopted to design, develop, and deliver services, aimed at meeting end users' both utilitarian and socio-psychological needs. Effective understanding of service and service systems often requires combining multiple methods to consider how interactions of people, technology, organizations, and information create value under various conditions. The papers in this volume highlight ways to approach such technical challenges in service science and are based on submissions from the 2018 INFORMS International Conference on Service Science.

This book offers guidance for US-based IT businesses on both sides of the Atlantic when dealing with big data and government data, since transatlantic data flows are key to the success of these enterprises. It offers practical insights into many of the data-protection challenges US companies in various industries face when seeking to comply with US and EU data-protection laws, and analyses the potential conflicts in the light of their risks and the way in which US-based cloud providers react to the uncertainties of the applicable data-protection rules. The book particularly focuses on the insights derived from a qualitative study conducted in 2016 with various cloud-based IT businesses in the Silicon Valley area, which shows the diversity of views on data protection and the many approaches companies take to this topic. Further, it discusses key data-protection issues in the field of big data and government data.

This book provides a set of integrated frameworks-capital, systems, and objects-that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizational success. Many organizations are currently addressing two important transformational issues: ecological sustainability and digitization. Sustainability is a goal, an end, and digitization is a process, a means to achieve a goal. This book introduces a flexible model that can be applied to current and future organizational challenges, including sustainability and digitization, because the fundamentals are constant. This book is designed to serve two purposes for the readers: first, to present three conceptual foundations for designing and operating organizations (capital, systems, and objects in Part I); and second, to provide a reference source for implementing these ideas in an organization (Parts II and III). The Part I of the book, chapters 1 through 7, sets forth the conceptual foundations. The chapters mix concepts and practical examples to give a new way of thinking about the setting in which one may work many days each year. The Part II provides details and associated examples of every one of the thirty-six forms of capital conversion. It also illustrates how the five foundational systems support capital conversion in a variety of ways. Finally, the Part III is about measuring capital and systems. The book will resonate with practitioners and students of strategy, leadership, and organizational design. It is critical reading for leaders, industry experts, and general readers who want to understand how over thousands of years the capital creation system has developed today's world and will fashion its future.

This book identifies ten linguistic traps in our everyday language usage and provides philosophical justification for a method of determining internally consistent definitions of groups of related terms that avoid all ten traps. Various examples and applications of this method are given throughout. The book demonstrates how the seemingly straightforward matter of our understandings of the meaning of words can have major implications for the exercise of power. This book illustrates how this insight originated from management research into project governance that found lack of agreement on the definition of that term, as well as on many other important management terms. To resolve this, the impacts of evolution, philosophy and linguistics upon our everyday language usage were investigated. The research documented in this book found that the human tool called language works well for describing physical objects but has difficulty producing a common understanding of the meaning of concepts - a problem not restricted to the management field. That field is simply a microcosm that exposes a much more widespread linguistic usage problem affecting our personal, religious and political lives; one that existed at the time of Plato and Aristotle and has laid hidden for millennia. This book includes a lexicon of 70 commonly used but confused or contested management terms, as well as a further 18 such project management terms, all developed by applying its definitional method. The terms include governance, power, ethics, leadership and their associated groups of terms. The book explores how disagreement can be resolved using these new clear definitions and extends this into an analysis of who 'good' ethics are good for. It also incorporates a section on "how to speak management and actually know what you are talking about", written in the style of an 'idiots guide' or 'guide for dummies'. This identifies common, everyday circumstances in which lack of agreed definitions cause avoidable confusion and provides the book's focus on conflict dissolution rather than on conflict resolution.

The need for information privacy and security continues to grow and gets increasingly recognized. In this regard, Privacy-preserving Attribute-based Credentials (Privacy-ABCs) are elegant techniques to provide secure yet privacy-respecting access control. This book addresses the federation and interchangeability of Privacy-ABC technologies. It defines a common, unified architecture for Privacy-ABC systems that allows their respective features to be compared and combined Further, this book presents open reference implementations of selected Privacy-ABC systems and explains how to deploy them in actual production pilots, allowing provably accredited members of restricted communities to provide anonymous feedback on their community or its members. To date, credentials such as digitally signed pieces of personal information or other information used to authenticate or identify a user have not been designed to respect the users' privacy. They inevitably reveal the identity of the holder even though the application at hand often needs much less information, e.g. only the confirmation that the holder is a teenager or is eligible for social benefits. In contrast, Privacy-ABCs allow their holders to reveal only their minimal information required by the applications, without giving away their full identity information. Privacy-ABCs thus facilitate the implementation of a trustworthy and at the same time privacy-respecting digital society. The ABC4Trust project as a multidisciplinary and European project, gives a technological response to questions linked to data protection. Viviane Reding (Former Vice-president of the European Commission, Member of European Parliament)

This book focuses on Fintech regulation in Asian, situating local developments in broader economic, regulatory and technological contexts. Over the last decade, Fintech - broadly defined as the use of new information technologies to help financial institutions and intermediaries compete in the marketplace - has disrupted the financial services sector. Like other 21st century technological developments, Fintech is a global phenomenon that plays out in local economic, political and regulatory contexts, and this dynamic interplay between global trends and local circumstances has created a complex and fast-changing landscape. Diverse stakeholders (most obviously incumbent financial service providers, tech start-ups and regulators) all pursue a competitive edge against a background of profound uncertainty about the future direction and possible effects of multiple emerging technologies. Compounding these difficulties are uncertainties surrounding regulatory responses. Policymakers often struggle to identify appropriate regulatory responses and increasingly turn to policy experimentation. Such issues add to the challenges for the various actors operating in the Fintech space. This situation is particularly fluid in Asia, since many jurisdictions are seeking to establish themselves as a regional hub for new financial services.

Through case studies this volume provides evidence that a link between sourcing capabilities and organizational structure contributes to a positive sourcing performance. Reveals that providers who are able to adapt to changing client circumstances, whilst establishing a fit, succeed in achieving a sustainable performance.

The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India's enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is 'new' about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India's current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

This book presents a variant of UML that is especially suitable for agile development of high-quality software. It adjusts the language UML profile, called UML/P, for optimal assistance for the design, implementation, and agile evolution to facilitate its use especially in agile, yet model based development methods for data intensive or control driven systems. After a general introduction to UML and the choices made in the development of UML/P in Chapter 1, Chapter 2 includes a definition of the language elements of class diagrams and their forms of use as views and representations. Next, Chapter 3 introduces the design and semantic facets of the Object Constraint Language (OCL), which is conceptually improved and syntactically adjusted to Java for better comfort. Subsequently, Chapter 4 introduces object diagrams as an independent, exemplary notation in UML/P, and Chapter 5 offers a detailed introduction to UML/P Statecharts. Lastly, Chapter 6 presents a simplified form of sequence diagrams for exemplary descriptions of object interactions. For completeness, appendixes A-C describe the full syntax of UML/P, and appendix D explains a sample application from the E-commerce domain, which is used in all chapters. This book is ideal for introductory courses for students and practitioners alike.

Information Systems Action Research is organized into three parts: the first part focuses on the methodological issues that arise when action research methods are conducted; the second part provides examples of action research in practice; and the third part will summarize the philosophical foundations of action research and its application as a methodology in Information Systems research and research programs. The book will include chapters from Europe, Australasia, and the Americas representing different traditions and perspectives in action research. These chapters will come from prominent scholars in the areas, who are widely recognized as authors of seminal ideas in action research.

Thierauf's work develops a number of interesting and potentially useful approaches to management information systems (MIS) practice. The author presents a number of techniques (some well known, others more recent) that practicing MIS managers may adopt to facilitate effective MIS planning for the 1990's by focusing on problem finding rather than on problem solving. A primary recommendation of Thierauf's is the restructuring of the MIS organization using a functional (end-user) departmental approach. Discussed at length are various issues relevant to this restructuring, such as staffing, motivating MIS personnel and end users, and MIS soft' controls. Recommended for upper-level undergraduate and graduate students as well as practicing managers and MIS specialists. "Choice"

With new developments in hardware and software, MIS managers are increasingly faced with the need to develop more sophisticated managerial--as opposed to purely technical--skills. Here, an acknowledged expert in the field of information systems draws on his own original research and experience to develop a set of workable strategies and techniques that MIS managers can use to function more effectively as we move into the next decade. Thierauf identifies probable trends in the field in coming years and outlines ways in which MIS managers can anticipate predictable problems, apply improved management skills to the end-user interface, and effectively motivate MIS personnel.

Thierauf concentrates particularly on four major areas of managerial responsibility: planning, organizing, motivating, and controlling. In planning, he shows how to use problem-finding techniques to anticipate and solve potential problems between MIS personnel and end-users. To help reduce this conflict, Thierauf argues, there is a need for a new direction in organizing MIS departments. He proposes bringing MIS and end-use departments together by using a functional departmental approach. In motivating MIS personnel, there is need to go beyond self-actualization by emphasizing mutual actualization as well as self donation. Finally, in the area of control, Thierauf advocates the use of soft controls to replace stringent controls that have had a tendency to restrict personal freedom on the job. A common thread througout the discussion is a focus on effective guidelines for the MIS manager to follow in order to come to grips with the changing realities of the 1990s.

The serious difficulties facing the developer of international information systems (i.e. supporting business functions in different countries) are widely known and their propensity to catastrophic failure has been acknowledged among practitioners for quite some time. Despite the often pivotal importance that such systems generally have scholarly research in this field has been surprisingly sparse. Information technology applications with a global range and reach are still largely unstudied and under-explored. Subsequently there is a distinct dearth of theoretical frameworks for dealing with them. After a career in information technology line management I have been involved with multinational enterprises and their information systems for over a decade as a consultant, working in Africa, the UK, continental Europe, North America and Australasia. It was on joining a university in the early nineties that I discovered the near-vacuum in this field of research. When I decided to make international information systems my field of research it became clear that fairly fundamental work needed to be done. I started the project described further on more than 10 years ago. It turned out a fairly difficult, necessarily broad based and, eventually, longitudinal research.

This book attempts to create awareness about the UN-MDGs and how various ICT can be harnessed to appeal to different demographics. Current empirical evidence suggests that MDG awareness is relatively low particularly in developed countries, and that the levels of MDG awareness vary considerable across socioeconomic variables or demographics from United Nations perspective. It also examines how ICT can be used to bring about technical and social innovations strengthen livelihoods, support economic development, water and climate resilience and improve the education and health sectors and enhance development opportunities. Several studies are highlighted that reinforce the view that government support and private sector expertise and funding are important factors in ICT-based e-government solutions in developing countries. The book also builds on the thesis that a strong connection between competencies in mathematics, science, and information communication/technology is required to build logical concepts and critical thinking skills. It also examines the opportunities and barriers of promoting students' learning skills, including communication, cooperation, collaboration and connection using the Wiki tool under the blackboard platform. Finally, the book also highlights the challenges involved in application of ICT in education. This is significant for educators in order to surmount these obstacles and consequently successfully incorporate ICT into the educational system. The chapters present the relevant literature on ICTs and the perceived barriers to ICT integration in basic education. They also focus on the implications of incorporating ICT in the basic educational system. The challenges confronting the integration of ICT in education are equally identified with a view to ensuring a more efficient application of ICT in attaining education for all.

This book highlights research that contributes to a better understanding of emerging challenges in information systems (IS) outsourcing. Important topics covered include: how to digitally innovate through IS outsourcing; how to govern outsourced digitalization projects; how to cope with complex multi-vendor and micro-services arrangements; how to manage data sourcing and data partnerships, including issues of cybersecurity; and how to cope with the increasing demands of internationalization and new sourcing models, such as crowdsourcing, cloud sourcing and robotic process automation. These issues are approached from the client's perspective, vendor's perspective, or both. Given its scope, the book will be of interest to all researchers and students in the fields of Information Systems, Management, and Organization, as well as corporate executives and professionals seeking a more profound analysis of the underlying factors and mechanisms of outsourcing.

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.

In the field of genetic and evolutionary algorithms (GEAs), a large amount of theory and empirical study has been focused on operators and test problems, while problem representation has often been taken as given. This book breaks with this tradition and provides a comprehensive overview on the influence of problem representations on GEA performance. The book summarizes existing knowledge regarding problem representations and describes how basic properties of representations, such as redundancy, scaling, or locality, influence the performance of GEAs and other heuristic optimization methods. Using the developed theory, representations can be analyzed and designed in a theory-guided matter. The theoretical concepts are used for solving integer optimization problems and network design problems more efficiently. The book is written in an easy-readable style and is intended for researchers, practitioners, and students who want to learn about representations. This second edition extends the analysis of the basic properties of representations and introduces a new chapter on the analysis of direct representations.

In Sustaining Cultural Development, Biljana Mickov and James Doyle argue that effective programmes to promote greater participation in cultural life require substantial investment in research and strategic planning. Using studies from contributors throughout Europe, they look at ways to promote cultural life as the centre of the broader sustainable development of society. These studies illustrate how combining cultural identity, cultural diversity and creativity with increased participation of citizens in cultural life improves harmonized cultural development and promotes democracy. They indicate a shift from traditional governance of the cultural sector to a new, more horizontal, approach that links cultural workers at different levels in different sectors and different locations. This book will stimulate debate amongst cultural leaders, city managers and other policy makers, as well as serving as a resource for researchers and those teaching and learning on a range of post-graduate courses and programmes.