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Books > Business & Economics > Business & management > Business mathematics & systems > General

A Quality Engineering Techniques Approach to Supply Chain Management (Hardcover, 1st ed. 2023): Ramin Rostamkhani, Thurasamy... A Quality Engineering Techniques Approach to Supply Chain Management (Hardcover, 1st ed. 2023)
Ramin Rostamkhani, Thurasamy Ramayah
R2,882 Discovery Miles 28 820 Ships in 18 - 22 working days

This book combines, for the first time, the operations management and operations research concepts in lean and agile supply chain management (SCM) for achieving decreased uncertainty, increased productivity, and sustainability through the use of quality engineering techniques (QETs). The book serves as a beneficial supplementary read for supply chain management and logistics courses in operations management/operations research for industrial engineering or management departments as the book uses practical examples of QET applications in SCM in a variety of industries, such as manufacturing, international shipping, and services. By reading this book, a wide range of audiences from general readers to students in industrial engineering or management fields will learn practical skills that can be utilized in the application of quality engineering techniques in lean and agile SCM.

Intelligent Crowdsourced Testing (Hardcover, 1st ed. 2022): Qing Wang, Zhen-yu Chen, Jun-Jie Wang, Yang Feng Intelligent Crowdsourced Testing (Hardcover, 1st ed. 2022)
Qing Wang, Zhen-yu Chen, Jun-Jie Wang, Yang Feng
R2,674 Discovery Miles 26 740 Ships in 18 - 22 working days

In an article for Wired Magazine in 2006, Jeff Howe defined crowdsourcing as an idea for outsourcing a task that is traditionally performed by a single employee to a large group of people in the form of an open call. Since then, by modifying crowdsourcing into different forms, some of the most successful new companies on the market have used this idea to make people's lives easier and better. On the other hand, software testing has long been recognized as a time-consuming and expensive activity. Mobile application testing is especially difficult, largely due to compatibility issues: a mobile application must work on devices with different operating systems (e.g. iOS, Android), manufacturers (e.g. Huawei, Samsung) and keypad types (e.g. virtual keypad, hard keypad). One cannot be 100% sure that, just because a tested application works well on one device, it will run smoothly on all others.Crowdsourced testing is an emerging paradigm that can improve the cost-effectiveness of software testing and accelerate the process, especially for mobile applications. It entrusts testing tasks to online crowdworkers whose diverse testing devices/contexts, experience, and skill sets can significantly contribute to more reliable, cost-effective and efficient testing results. It has already been adopted by many software organizations, including Google, Facebook, Amazon and Microsoft. This book provides an intelligent overview of crowdsourced testing research and practice. It employs machine learning, data mining, and deep learning techniques to process the data generated during the crowdsourced testing process, to facilitate the management of crowdsourced testing, and to improve the quality of crowdsourced testing.

The Oxford Handbook of Information and Communication Technologies (Hardcover): Robin Mansell, Chrisanthi Avgerou, Danny Quah,... The Oxford Handbook of Information and Communication Technologies (Hardcover)
Robin Mansell, Chrisanthi Avgerou, Danny Quah, Roger Silverstone
R5,577 Discovery Miles 55 770 Ships in 10 - 15 working days

The production and consumption of information and communication technologies (or ICTs) are becoming deeply embedded within our societies. The influence and implications of this have an impact at a macro level, in the way our governments, economies, and businesses operate, andat a micro level in our everyday lives. This handbook is about the many challenges presented by ICTs. It sets out an intellectual agenda that examines the implications of ICTs for individuals, organizations, democracy, and the economy. Explicity interdisciplinary, and combining empirical research with theoretical work, it is organised around four themes covering the knowledge economy; organizational dynamics, strategy, and design; governance and democracy; and culture, community and new media literacies. It provides a comprehensive resource for those working in the social sciences, and in the physical sciences and engineering fields, with leading contemporary research informed principally by the disciplines of anthropology, economics, philosophy, politics, and sociology.

Liquid Legal - Towards a Common Legal Platform (Hardcover, 1st ed. 2020): Kai Jacob, Dierk Schindler, Roger Strathausen Liquid Legal - Towards a Common Legal Platform (Hardcover, 1st ed. 2020)
Kai Jacob, Dierk Schindler, Roger Strathausen
R1,582 Discovery Miles 15 820 Ships in 10 - 15 working days

Three years ago, the first Liquid Legal book compelled the legal profession to reassess its identity and to aspire to become a strategic partner for corporate executives as well as for clients. It also led to the foundation of the Liquid Legal Institute (LLI) - an association that sparks innovation and drives collaboration in the legal industry. This second Liquid Legal book builds on the LLI's progress and on the lessons learned by a legal community that has moved beyond focusing purely on LegalTech. It not only presents an outlook on how legal professionals will operate in the future, but also allows readers to develop a genuine understanding of the value of digitalization, standardization and new methodologies. Further, the book outlines a Common Legal Platform (CLP) and makes it the common point of departure for every author, offering inspiring insights from a wide range of forward-thinking experts who are all invested in driving new thinking within the legal ecosystem. The book also features "Liquid Legal Waves," which provide links between the various articles, connecting concrete ideas, practical solutions and specific topics and putting them into perspective, and so creating a true network of ideas for readers. A must read, this book is vibrant proof of the power of sharing, collaboration and coopetition, helping the legal profession to shape its digital future and revitalize its relevance while retaining a focus on the human lawyer.

Knowledge Management Systems - Information and Communication Technologies for Knowledge Management (Hardcover, 3rd ed. 2007):... Knowledge Management Systems - Information and Communication Technologies for Knowledge Management (Hardcover, 3rd ed. 2007)
Ronald Maier
R4,158 Discovery Miles 41 580 Ships in 18 - 22 working days

This book presents the many facets, concepts and theories that have influenced knowledge management and the state of practice concerning strategy, organization, systems and economics. The second edition updates the material to cover the most recent developments in ICT-supported knowledge management. It also provides a more coverage of its theoretical foundation including a new account of knowledge work, discusses the potentials and challenges of process-oriented knowledge management, adds a new chapter on modelling that plays an important role in knowledge management initiatives and contrasts architectures for centralized and distributed or peer-to-peer knowledge management systems.

The Economics of Digital Transformation - Approaching Non-stable and Uncertain Digitalized Production Systems (Hardcover, 1st... The Economics of Digital Transformation - Approaching Non-stable and Uncertain Digitalized Production Systems (Hardcover, 1st ed. 2021)
Tessaleno Devezas, Joao Leitao, Askar Sarygulov
R3,811 Discovery Miles 38 110 Ships in 18 - 22 working days

This book takes an in-depth look at the economics of digital transformation. Presenting a variety of perspectives from experts, it deals with the socioeconomic changes associated with the digital transformation of production systems. The chapters also address the impacts of digital transformation on the sustainable functioning of socioeconomic and environmental systems. Select chapters also investigate the consequences of adopting intelligent learning systems, both in terms of replacing the human labor force. and their effects on the smart digital management and security of cities, places, and people. Lastly, chapters discuss important questions regarding innovations leading to sustainable change.

Statutory Audits in Europe - Latest Reforms and Future Challenges (Hardcover): Michael Kend, Giulia Leoni, Cristina Florio,... Statutory Audits in Europe - Latest Reforms and Future Challenges (Hardcover)
Michael Kend, Giulia Leoni, Cristina Florio, Silvia Gaia
R3,629 Discovery Miles 36 290 Ships in 10 - 15 working days

In the aftermath of the Global Financial Crisis, corporate collapses, accounting scandals and concerns around competition and auditor choice, the European Commission (EC) promoted the preparation of various reports on audit policy to support a harmonisation process of European auditing regulation. Consequently, the European Union Audit Regulation and Directive was implemented from 2016. This book provides a timely picture of the audit sector and how it responds to regulatory and technological challenges. It analyses the impact of EU reforms on audit practices by comparing the U.K. and Italy, which, representing two very different regulatory and cultural contexts, will offer insight into how the efforts at standardising audit regulation may lead to very different organisational firm responses within Europe. It addresses issues relating to public policy work and the concerns faced by the market for audit and assurance services, in promoting audit quality, better communication about the role of the auditor, capital market stability and confidence, and auditor independence. Moreover, it highlights what the future of auditing might look like in the EU particularly after the U.K. has left, and how meeting public expectations will continue to be a struggle for the accounting profession given the many problems ahead. The book encourages a deeper awareness of the challenges faced by those that monitor and certify the financial statements of the world's largest public companies and contributes to the general understanding of this controversial industry. It will serve as a useful guide to the recent EU audit reforms, not only for academics, and research students but also to regulators, policymakers, standard setters, industry professionals, and business executives worldwide.

Semantic Technologies for E-Government (Hardcover, 2010 ed.): Tomas Vitvar, Vassilios Peristeras, Konstantinos Tarabanis Semantic Technologies for E-Government (Hardcover, 2010 ed.)
Tomas Vitvar, Vassilios Peristeras, Konstantinos Tarabanis
R2,831 Discovery Miles 28 310 Ships in 18 - 22 working days

E-government faces huge challenges in achieving interoperability and integration, taking into account differences in laws, regulations, services, administrative processes and languages across regions and countries. On the other hand, issues like service, data and process integration have been researched by the Semantic Web community for several years now, and in the last two to three years we have witnessed the first applications of semantic technologies in real, operational e-government systems in both Europe and the US which address exactly these challenges.

With this book, the editors present the latest research results on how to use semantic technologies in order to improve or even revolutionize the use of ICT in public administration systems. The contributions are organized into three parts: architectures and process integration, ontologies and interoperability, and portals and user interactions. They give a broad overview of how semantic technologies have been applied in different e-government projects funded from the European program for ICT Research and Development, and they cover a wide spectrum of semantic technologies such as development of domain and service ontologies, semantic enhancements of business process models, semantic Service-Oriented Architectures (SOAs) based on Semantic Web Services (SWS) frameworks, and ontology-based knowledge management.

In this volume, researchers of Semantic Web technologies will find a wealth of challenging real-world scenarios to stimulate new fields of research, while developers of e-government systems as well as other stakeholders in public administration will appreciate the detailed presentations and discussions of numerous applications in areas such as e-government portals, personalization of Web-based public services, or integration and orchestration of public administration processes.

The Mind under the Axioms - Decision-Theory Beyond Revealed Preferences (Paperback): Sacha Bourgeouis-Gironde The Mind under the Axioms - Decision-Theory Beyond Revealed Preferences (Paperback)
Sacha Bourgeouis-Gironde
R3,007 Discovery Miles 30 070 Ships in 10 - 15 working days

The Mind under the Axioms reviews two basic ingredients of our understanding of human decisions - conative aspects (preferences) and cognitive aspects (beliefs). These ingredients are axiomatized in modern decision theory in the view to obtain a formally and empirically tractable representation of the decision-maker. The main issue developed in this book is the connection between realistic and testable psychological features and the descriptive component of abstract axioms of rationality. It addresses three main topics for which the interaction between axiomatization and psychology leads to potential new developments in experimental decision-theory and puts strictures on the standard revealed preference methodology prevailing in that field. The possibility of a cardinal representation of preferences is discussed. Different ways of accounting for incomplete preferences, and in which sense, are analysed. Finally, the conditions of separability between preferences and beliefs, such as prescribed by axioms of state-independence, are submitted to actual and potential tests. The book offers a bridge between the disciplines of decision-theory, psychology, and neuroeconomics. It is thus relevant for those, in psychology and cognitive sciences, who are sometimes put off by the high degree of formalism and abstraction in decision-theory, that seems to lie beyond the reach of psychological realism. It also aims to convince those in decision-theory for whom psychological realism and empirical testability should not constrain the modelling enterprise that conceptual clarification can come from attempted experimentation.

Augmented Reality and Virtual Reality - Changing Realities in a Dynamic World (Hardcover, 1st ed. 2020): Timothy Jung, M.... Augmented Reality and Virtual Reality - Changing Realities in a Dynamic World (Hardcover, 1st ed. 2020)
Timothy Jung, M. Claudia Tom Dieck, Philipp A. Rauschnabel
R4,654 Discovery Miles 46 540 Ships in 10 - 15 working days

This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Industry Trends in Cloud Computing - Alternative Business-to-Business Revenue Models (Hardcover, 1st ed. 2018): David Dempsey,... Industry Trends in Cloud Computing - Alternative Business-to-Business Revenue Models (Hardcover, 1st ed. 2018)
David Dempsey, Felicity Kelliher
R4,572 Discovery Miles 45 720 Ships in 10 - 15 working days

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

Currere and Legacy in the Context of Family Business - Towards a New Theory of Intergenerational Learning (Hardcover): Samuel... Currere and Legacy in the Context of Family Business - Towards a New Theory of Intergenerational Learning (Hardcover)
Samuel Chen
R3,772 Discovery Miles 37 720 Ships in 10 - 15 working days

This book presents a new conceptualisation of the idea of legacy in a family business setting as an educational experience of teaching and learning between generations. Using the lived experience of the author, it combines autoethnography with a discussion on the influence of Chinese culture on family business and expectations placed on the eldest son, as well as Bill Pinar's model of Currere, to investigate the processes around intergenerational learning. The author argues that legacy is the process of journeying to full personhood and the results of connected and collective aspirations, shifting the focus from succession that is often marked by silence and power control. The author's approach to business as a field has transformed its strong instrumental approach into an existential orientation with self-discovery and self-creation as an ongoing process Providing the new and innovative beginnings of a theoretical curriculum that could foster legacy processes and taking a unique and interdisciplinary approach to looking at family business and legacy, this book will be relevant to scholars and researcher of both education and business studies.

Business Skills for Data Scientists - Practical Guidance in Six Key Topics (Paperback): David Stephenson Business Skills for Data Scientists - Practical Guidance in Six Key Topics (Paperback)
David Stephenson; Foreword by John Elder
R2,052 R979 Discovery Miles 9 790 Save R1,073 (52%) Ships in 10 - 15 working days
Advances in Tourism, Technology and Systems - Selected Papers from ICOTTS20, Volume 2 (Hardcover, 1st ed. 2021): Antonio Abreu,... Advances in Tourism, Technology and Systems - Selected Papers from ICOTTS20, Volume 2 (Hardcover, 1st ed. 2021)
Antonio Abreu, Dalia Liberato, Elisa Alen Gonzalez, Juan Carlos Garcia Ojeda
R7,259 Discovery Miles 72 590 Ships in 10 - 15 working days

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

The Evolution of Electronic Procurement - Transforming Business as Usual (Hardcover, 1st ed. 2019): Tobias Schoenherr The Evolution of Electronic Procurement - Transforming Business as Usual (Hardcover, 1st ed. 2019)
Tobias Schoenherr
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This book responds to the increasing speed with which the domain of electronic procurement has been evolving, as well to the significant advances predicted to take place in the near future. Covering the fundamentals of electronic procurement as well as advanced applications, the main focus is on the critical importance of information technology for modern supply management professionals. Tracing the evolution of electronic procurement over the last 20 years, the book illustrates how the concept has evolved from a novel idea into a standard approach that cannot be neglected, fundamentally transforming business as usual. The transformation is highlighted by the evolution of online reverse auctions, as well as the ensuing expansion of technology to virtually all aspects of strategic sourcing in the form of integrated electronic sourcing suites. Several advances and new applications of electronic procurement are presented, with an emphasis on how social media can be leveraged for supply management and its associated significant potential.

Smart Services Summit - Smart Services Supporting the New Normal (Hardcover, 1st ed. 2022): Shaun West, Jurg Meierhofer, Utpal... Smart Services Summit - Smart Services Supporting the New Normal (Hardcover, 1st ed. 2022)
Shaun West, Jurg Meierhofer, Utpal Mangla
R3,984 Discovery Miles 39 840 Ships in 10 - 15 working days

This book provides state-of-the-art descriptions of smart service innovations in the industry, supported by novel scientific approaches. It gathers findings and insights presented at the fourth Smart Services Summit, held in Zurich, Switzerland, in October 2021, which primarily focused on how smart services have enabled companies to adapt during and to the COVID-19 pandemic. The book includes examples of remote and collaborative working that actively involve customers in service processes, requiring a change in mindset for more traditional firms. Moreover, it explores how services can be delivered faster and more affordable with the aid of new technologies and in collaboration with the customers, leading to new value propositions and business models and thus an evolution of smart services. Given its scope, the book offers an essential guide for practitioners and advanced students alike.

Digital Transformation of the Consulting Industry - Extending the Traditional Delivery Model (Hardcover, 1st ed. 2018): Volker... Digital Transformation of the Consulting Industry - Extending the Traditional Delivery Model (Hardcover, 1st ed. 2018)
Volker Nissen
R5,216 Discovery Miles 52 160 Ships in 18 - 22 working days

This book discusses the opportunities and conditions that digital technology provides to extend, innovate and differentiate the services offered by consulting companies. It introduces suitable artefacts like web-based consulting platforms, consulting applications, semantic technologies and tools for data mining and collaboration. Furthermore it examines concepts to evaluate the virtualization of consulting processes and showcases how solutions can be developed to blend traditional and digital consulting models. Presenting state-of-the-art research and providing a comprehensive overview of the methods and techniques needed for digital transformation in the consulting industry, the book serves as both a guide and a roadmap for innovative consulting companies.

Partial Least Squares Structural Equation Modeling - Recent Advances in Banking and Finance (Hardcover, 1st ed. 2018): Necmi K.... Partial Least Squares Structural Equation Modeling - Recent Advances in Banking and Finance (Hardcover, 1st ed. 2018)
Necmi K. Avkiran, Christian M. Ringle
R5,839 Discovery Miles 58 390 Ships in 18 - 22 working days

This book pulls together robust practices in Partial Least Squares Structural Equation Modeling (PLS-SEM) from other disciplines and shows how they can be used in the area of Banking and Finance. In terms of empirical analysis techniques, Banking and Finance is a conservative discipline. As such, this book will raise awareness of the potential of PLS-SEM for application in various contexts. PLS-SEM is a non-parametric approach designed to maximize explained variance in latent constructs. Latent constructs are directly unobservable phenomena such as customer service quality and managerial competence. Explained variance refers to the extent we can predict, say, customer service quality, by examining other theoretically related latent constructs such as conduct of staff and communication skills. Examples of latent constructs at the microeconomic level include customer service quality, managerial effectiveness, perception of market leadership, etc.; macroeconomic-level latent constructs would be found in contagion of systemic risk from one financial sector to another, herd behavior among fund managers, risk tolerance in financial markets, etc. Behavioral Finance is bound to provide a wealth of opportunities for applying PLS-SEM. The book is designed to expose robust processes in application of PLS-SEM, including use of various software packages and codes, including R. PLS-SEM is already a popular tool in marketing and management information systems used to explain latent constructs. Until now, PLS-SEM has not enjoyed a wide acceptance in Banking and Finance. Based on recent research developments, this book represents the first collection of PLS-SEM applications in Banking and Finance. This book will serve as a reference book for those researchers keen on adopting PLS-SEM to explain latent constructs in Banking and Finance.

Measuring the Value of Information Technology (Paperback, illustrated edition): Van Der Zee Measuring the Value of Information Technology (Paperback, illustrated edition)
Van Der Zee
R1,981 Discovery Miles 19 810 Ships in 18 - 22 working days

Business managers, management consultants and researchers regularly question whether and how the contribution of IT to business performance can be measured. This book contributes to the art and science of the expost valuation of IT, by posing and answering key management questions, offering insights into the value of IT once it has been developed, implemented and used. Measuring the Value of Information Technology targets business managers, IT managers, business students and researchers and will enable its readers to systematically, effectively and consistently measure the value of Information Technology.

The Future of Responsible Management Education - University Leadership and the Digital Transformation Challenge (Hardcover, 1st... The Future of Responsible Management Education - University Leadership and the Digital Transformation Challenge (Hardcover, 1st ed. 2023)
Christian Hauser, Wolfgang Amann
R4,636 Discovery Miles 46 360 Ships in 10 - 15 working days

Business schools have been criticized for several things, such as lacking relevance, a too weak ethics orientation, dated paradigms, or commercialization. Simultaneously, there has been much positive change and accelerated dynamics toward forming future-ready companies and graduates. This book outlines how to better understand and master the digital transformation challenge. It is essential that business school deans, program directors, and faculty members embrace new opportunities to bring the UN-backed Principles of Responsible Management Education (PRME) to life successfully. Part of the Humanism in Business series, this book constitutes a valuable resource for leaders in universities and business schools, as well as individual faculty members aspiring to optimize how they respond to digital transformation. It can also be of use to those studying responsible management education, leadership and business ethics more generally.

The Routledge Handbook of State-Owned Enterprises (Paperback): Luc Bernier, Massimo Florio, Philippe Bance The Routledge Handbook of State-Owned Enterprises (Paperback)
Luc Bernier, Massimo Florio, Philippe Bance
R1,455 Discovery Miles 14 550 Ships in 10 - 15 working days

State-owned enterprises make up roughly 10 percent of the world economy, yet they are woefully understudied. This handbook offers the first synthesis of the topic since the 1980s and offers a comprehensive reference for a generation. The authors provide a detailed explanation of the theory that underpins the expansion of state-owned enterprises in the 21st century. Each chapter delivers an overview of current knowledge, as well as identifying issues and relevant debates for future research. The authors explain how state-owned enterprises are used in both developed and developing countries and offer an insight into complex and fascinating organizations such as the German municipal conglomerates or the multinational companies owned by states. New modes of governance and regulation have been invented to make sure they act in the public interest. This handbook brings together a wealth of international scholars, offering multiple theoretical perspectives to help shape a brave new world. It will be of interest to teachers and students of Economics, Public Administration and Business, academics, established researchers and PhD students seeking rigorous literature reviews on specific aspects of SOEs, as well as practitioners and decision makers in international organizations.

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces - Proceedings of the 2018 Academy of Marketing... Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces - Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference (Hardcover, 1st ed. 2018)
Nina Krey, Patricia Rossi
R7,757 Discovery Miles 77 570 Ships in 18 - 22 working days

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokemon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Data Privacy and Trust in Cloud Computing - Building trust in the cloud through assurance and accountability (Hardcover, 1st... Data Privacy and Trust in Cloud Computing - Building trust in the cloud through assurance and accountability (Hardcover, 1st ed. 2021)
Theo Lynn, John G. Mooney, Lisa Van Der Werff, Grace Fox
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This open access book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on data privacy and trust in the cloud. Cloud technology has fueled rapid, dramatic technological change, enabling a level of connectivity that has never been seen before in human history. However, this brave new world comes with problems. Several high-profile cases over the last few years have demonstrated cloud computing's uneasy relationship with data security and trust. This volume explores the numerous technological, process and regulatory solutions presented in academic literature as mechanisms for building trust in the cloud, including GDPR in Europe. The massive acceleration of digital adoption resulting from the COVID-19 pandemic is introducing new and significant security and privacy threats and concerns. Against this backdrop, this book provides a timely reference and organising framework for considering how we will assure privacy and build trust in such a hyper-connected digitally dependent world. This book presents a framework for assurance and accountability in the cloud and reviews the literature on trust, data privacy and protection, and ethics in cloud computing.

Excel Data Analysis - Modeling and Simulation (Hardcover, 2nd ed. 2019): Hector Guerrero Excel Data Analysis - Modeling and Simulation (Hardcover, 2nd ed. 2019)
Hector Guerrero
R2,701 Discovery Miles 27 010 Ships in 18 - 22 working days

This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virtually all students and professionals have access to. The explanations are focused on understanding the techniques and their proper application, and are supplemented by a wealth of in-chapter and end-of-chapter exercises. In addition to the general statistical methods, the book also includes Monte Carlo simulation and optimization. The second edition has been thoroughly revised: new topics, exercises and examples have been added, and the readability has been further improved. The book is primarily intended for students in business, economics and government, as well as professionals, who need a more rigorous introduction to business and data analytics - yet also need to learn the topic quickly and without overly academic explanations.

Powering Social Enterprise with Profit and Purpose - The Tandem Hybrid (Hardcover): Scott Boyer, Jeremy Gudauskas, Mike Hamel Powering Social Enterprise with Profit and Purpose - The Tandem Hybrid (Hardcover)
Scott Boyer, Jeremy Gudauskas, Mike Hamel
R3,773 Discovery Miles 37 730 Ships in 10 - 15 working days

Trail-blazing social entrepreneurs are tackling the world's most pressing problems that government, business, or charity have failed to solve. They are creating businesses with a primary mission of social change. Scott Boyer is one such social entrepreneur. This 28-year veteran of Big Pharma left a six-figure salary to start OWP Pharmaceuticals and the ROW Foundation. This commercial business and non-profit organization exist in a symbiotic relationship we call a "tandem hybrid social enterprise." This model combines a multimillion dollar business with a foundation that's on track to become the largest funder of projects serving people with epilepsy and associated psychiatric disorders in the world. The tandem hybrid incorporates the principles learned by Scott and others for building a truly unique social enterprise from the ground up; one that is: Driven by a compelling social mission Financed by commercial success Structured to retain control Scalable and sustainable for the long haul Powering Social Enterprises With Profit And Purpose offers a detailed blueprint that has proven commercially and philanthropically successful and that can be replicated in most business sectors.

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