This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing's strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.

This book delves into the concept of data as a critical enterprise asset needed for informed decision making, compliance, regulatory reporting and insights into trends, behaviors, performance and patterns. With good data being key to staying ahead in a competitive market, enterprises capture and store exponential volumes of data. Considering the business impact of data, there needs to be adequate management around it to derive the best value. Data governance is one of the core data management related functions. However, it is often overlooked, misunderstood or confused with other terminologies and data management functions. Given the pervasiveness of data and the importance of data, this book provides comprehensive understanding of the business drivers for data governance and benefits of data governance, the interactions of data governance function with other data management functions and various components and aspects of data governance that can be facilitated by technology and tools, the distinction between data management tools and data governance tools, the readiness checks to perform before exploring the market to purchase a data governance tool, the different aspects that must be considered when comparing and selecting the appropriate data governance technologies and tools from large number of options available in the marketplace and the different market players that provide tools for supporting data governance. This book combines the data and data governance knowledge that the author has gained over years of working in different industrial and research programs and projects associated with data, processes and technologies with unique perspectives gained through interviews with thought leaders and data experts. This book is highly beneficial for IT students, academicians, information management and business professionals and researchers to enhance their knowledge and get guidance on implementing data governance in their own data initiatives.

This book includes high-quality research papers presented at 20th International Conference on Informatics in Economy (IE 2021), which is held in Bucharest, Romania during May 2021. The book covers research results in business informatics and related computer science topics, such as IoT, mobile-embedded and multimedia solutions, e-society, enterprise and business solutions, databases and big data, artificial intelligence, data-mining and machine learning, quantitative economics.

This book presents trends, developments, and examples of how digital disruption is currently reshaping the logistics industry. Logistics is the invisible force behind the global economy, influencing and providing a lens into all economic activities. Chapters written by respected experts in the field describe how new technologies such as autonomous vehicles, blockchain, Internet of things (IoT), and state-of-the-art freight management solutions are fundamentally changing supply chain solutions. Special emphasis is placed on promising start-ups and venture capital firms around the world that are now investing in the future of logistics. "Supply chains hold significant room for optimization to the benefit of customers, industry participants, authorities and the environment. This book provides a unique set of perspectives from industry leaders covering a wide range of topics. It is a 'must read' for anyone seeking to understand and contribute to a better tomorrow in supply chains logistics." - Thomas Bagge, Chief Executive Officer and Statutory Director DCSA "The need for standardisation and digitalisation in logistics is no longer an option. This book gives insights from industry experts, shows trends and innovations in platforms, underlines the need for transparency and how big data and analytics can make a world of difference. It's an incredible resource if you wish to better understand the new normal of logistics." - Global Chief Digital & Information Officer, MSC Mediterranean Shipping Company "This book presents readers with a straightforward and comprehensive assessment of supply chain innovation and trends and their impact on the industry. With contributions from several industry leaders, it provides critical knowledge and insight that supply chain and logistics managers need to implement disruptive technologies strategically." - Rene Jacquat, Founder / Advisor, LogiChain Solutions

This book establishes constructivist, interpretivist, and linguistic approaches based on conventions about the nature of qualitative and text data, the author's influence on text interpretation, and the validity checks used to justify text interpretations. Vast quantities of text and qualitative data in organizations often go unexplored. Text analytics outlined in this book allow readers to understand the process of converting unstructured text data into meaningful data for analysis in order to measure employee opinions, feedback, and reviews through sentiment analysis to support fact-based decision making. The methods involve using NVivo and RapidMiner software to perform lexical analysis, categorization, clustering, pattern recognition, tagging, annotation, memo creation, information extraction, association analysis, and visualization. The methodological approach in the book uses innovation theory as a sensitizing concept to lay the foundation for the analysis of research data, suggesting approaches for empirical exploration of organizational learning, knowledge management, and innovation practices amongst geographically dispersed individuals and team members. Based on data obtained from a private educational organization that has offices dispersed across Asia through focus group discussions and interviews on these topics, the author highlights the need for integrating organizational learning, knowledge management, and innovation to improve organizational performance, exploring perspectives on collective relationships and networks, organizational characteristics and structures, and tacit and overt values which influence such innovation initiatives. In the process, the author puts forward a new theory which is built on three themes: relationship and networks, knowledge sharing mechanisms, and the role of social cognitive schema that facilitate emergent learning, knowledge management, and innovation.

Business Process Management (BPM) has been in existence for decades. It uses, complements, integrates and extends theories, methods and tools from other scientific disciplines like: strategic management, information technology, managerial accounting, operations management etc. During this period the main focus themes of researchers and professionals in BPM were: business process modeling, business process analysis, activity based costing, business process simulation, performance measurement, workflow management, the link between information technology and BPM for process automation etc. More recently the focus moved to subjects like Knowledge Management, Enterprise Resource Planning (ERP) Systems, Service Oriented Architectures (SOAs), Process Intelligence (PI) and even Social Networks. In this collection of papers we present a review of the work and the outcomes achieved in the classic BPM fields as well as a deeper insight on recent advances in BPM. We present a review of business process modeling and analysis and we elaborate on issues like business process quality and process performance measurement as weel as their link to all other organizational aspects like human resources management, strategy, information technology (being SOA, PI or ERP), other managerial systems, job descriptions etc. We also present recent advances to BPR tools with special focus on information technology, workflow, business process modeling and human resources management tools. Other chapters elaborate on the aspect of business process and organizational costing and their relationship to business process analysis, organizational change and reorganization. In the final chapters we present some new approaches that use fuzzy cognitive maps and a recently developed software tool for scenario creation and simulation in strategic management, business process management, performance measurement and social networking.

The audience of this book is quite wide. The first chapters can be read by professionals, academics and students who want to get some basic insight into the BPM field whereas the remaining present more elaborate and state of the art concepts methodologies and tools for an audience of a more advanced level."

This book acts as a valuable quick-access resource on the challenges and opportunities that the digital age presents to organizational leadership. Balanced, comprehensive, and thought-provoking, the book will be useful to professionals and practitioners. The book broadly follows a macro, meso, and micro approach to argumentation and is best read from beginning to end. The book synopsizes the historical context of technological revolutions and reflects on first-order results from enhanced use of information and communication technology in organizations; considers second-level impacts from information and communication technology on economy, society, work, and the very act of organizing; maps out core concepts of agility and principles that leaders should honor to exploit agility in newfound workforce ecosystems; showcases emerging leadership behaviors and mindsets; and specifies the good practice needed to plan and lead digital strategies. The book invites reference to the author's popular Knowledge Solutions: Tools, Methods, and Approaches to Drive Organizational Performance (2017) and the more recent Leading Solutions: Essays in Business Psychology (2021), which it both rests on and extends.

This book provides significant conceptual and empirical contributions to the understanding of service science and the practices of service sectors in the wake of the fourth industrial revolution bringing together a collection of articles written by keynote and invited speakers at the 2nd Service Science Symposium held on 24 November 2019. The symposium was organised by the Serviceology Society Malaysia (SESMA), which aims to bring service researchers and practitioners under one roof to redefine service concepts and ideas and explore their application in real industrial and community settings. In their contributions, authors present multiple real-world cases of service systems to demonstrate how organisations can incorporate service science to achieve sustainable development. By re-examining the existing service science models and the value creation process using valuable insights obtained from industries and communities in Malaysia, Japan and Taiwan, the authors present a new way forward for organisations.

This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms, methodologies, models, tools and techniques of the emerging knowledge domain of digitalized business analytics applications. The book covers almost every crucial aspect of applied artificial intelligence in business, smart mobile and digital services in business administration, marketing, accounting, logistics, finance and IT management. This book aids researchers, practitioners and decisions makers to gain enough knowledge and insight on how to effectively leverage data into competitive intelligence.

The inspiration for this book came from the Industrial Session of the ISMIS 2017 Conference in Warsaw. It covers numerous applications of intelligent technologies in various branches of the industry. Intelligent computational methods and big data foster innovation and enable the industry to overcome technological limitations and explore the new frontiers. Therefore it is necessary for scientists and practitioners to cooperate and inspire each other, and use the latest research findings to create new designs and products. As such, the contributions cover solutions to the problems experienced by practitioners in the areas of artificial intelligence, complex systems, data mining, medical applications and bioinformatics, as well as multimedia- and text processing. Further, the book shows new directions for cooperation between science and industry and facilitates efficient transfer of knowledge in the area of intelligent information systems.

This first book on Maritime Informatics describes the potential for Maritime Informatics to enhance the shipping industry. It examines how decision making in the industry can be improved by digital technology, and introduces the technology required to make Maritime Informatics a distinct and valuable discipline. Based on participating in EU funded research over the last six years to improve the shipping industry, the editors stipulate that there is a need for the new discipline of Maritime Informatics, which studies the application of information systems to increasing the efficiency, safety, and ecological sustainability of the world's shipping industry. This book examines competition and collaboration between shipping companies, and also companies who serve shipping needs, such as ports and terminals. Practical examples from leading experts give the reader real world examples for better understanding.

This book focuses on the implementation of Artificial Intelligence in Business, Education and Healthcare, It includes research articles and expository papers on the applications of Artificial Intelligence on Decision Making, Entrepreneurship, Social Media, Healthcare, Education, Public Sector, FinTech, and RegTech. It also discusses the role of Artificial Intelligence in the current COVID-19 pandemic, in the health sector, education, and others. It also discusses the impact of Artificial Intelligence on decision-making in vital sectors of the economy.

This book recapitulates the major developments in Decision Support Systems (DSS) over the last 30 years in order to evaluate the research areas of decision making and in which direction the field should proceed. As it attempts to find a consensus about the next steps for the future of DSS research, the book also enforces the trends and new technologies currently in use. The book examines topics such as decision analysis for enterprise systems and non-hierarchical networks, integrated solutions for decision support and knowledge management in distributed environments, decision support system evaluation and analysis through social networks, and e-learning and its application to real environments. It clearly presents the evidence to support their cases and attempts to promote an extensive and objective discussion. In addition, the book also reflects on approaches to dead-end ideas and failures in DSS to better understand the lessons learned. The contributions for this book have been written by thought leaders and influential researchers from the EURO Working Group of Decision Support Systems (EWG-DSS).

This book goes beyond the hype, delving into real world technologies and applications that are driving our future and examines the possible impact these changes will have on industries, economies and society at large. It details the actions governments and regulators must take in order to ensure these changes bring about positive benefits to the public without stifling innovation that may well be the future source of value creation. It examines how organisations in a world of digital ecosystems, where industry boundaries are blurring, must undertake radical digital transformation to survive and thrive in this new digital world. The reader is taken through a framework that critically examines (i) Digital Connectivity including 5G and IoT; (ii) Data Capture and Distribution which includes smart connected verticals; (iii) Data Integrity, Control and Tokenisation that includes cyber security, digital signatures, blockchain, smart contracts, digital assets and cryptocurrencies; (iv) Data Processing and Artificial Intelligence; and (v) Disruptive Applications which include platforms, virtual and augmented reality, drones, autonomous vehicles, digital twins and digital assistants.

What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential of digitization to offer smarter and faster services to customers and to actively shape the digital transformation of their business models. This book provides valuable insights with concise and established guidelines for the successful digital transformation of business models. Professionals in management, strategic planning, business development, as well as researchers and students from the fields of innovation/technology management, strategic management, and entrepreneurship would particularly benefit from this book.

Research and Practical Issues of Enterprise Information Systems II, Volume 2 presents work from the IFIP TC 8 WG 8.9 International Conference on the Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007).

Enterprise information systems (EIS) have become increasingly popular over the last 15 years. EIS integrate and support business processes across functional boundaries in a supply chain environment. In recent years, more and more enterprises world-wide have adopted EIS such as Enterprise Resource Planning (ERP) for running their businesses. Previously, information systems such as CAD, CAM, MRPII and CRM were widely used for partial functional integration within a business organization. With global operation, global supply chain, and fierce competition in place, there is a need for suitable EIS such as ERP, E-Business or E-Commerce systems to integrate extended enterprises in a supply chain environment with the objective of achieving efficiency, competency, and competitiveness. As an example, the global economy has forced business enterprises such as Dell and Microsoft to adopt ERP in order to take the advantage of strategic alliances within a global supply chain environment. Today, not only the large companies, but also the medium companies are quickly learning that a highly integrated EIS is more and more a required element of doing business. Businesses all over the world are investing billions of dollars in acquiring and implementing EIS in particular ERP systems by SAP and Oracle. As a result, there is a growing demand for researching EIS to provide insights into challenges, issues, and solutions related to the design, implementation and management ofEIS.

Information systems are the backbone of many of today's computerized applications. Distributed databases and the infrastructure needed to support them have been well studied. However, this book is the first to address distributed database interoperability by examining the successes and failures, various approaches, infrastructures, and trends of the field. A gap exists in the way that these systems have been investigated by real practitioners. This gap is more pronounced than usual, partly because of the way businesses operate, the systems they have, and the difficulties created by systems' autonomy and heterogeneity. Telecommunications firms, for example, must deal with an increased demand for automation while at the same time continuing to function at their current level. While academics are focusing on investigating differences between distributed databases, federated databases, heterogeneous databases, and, more generally, among loosely connected and tightly coupled systems, those who have to deal with real problems right away know that the only relevant research is the one that will ensure that their system works to produce reasonably correct results. Interconnecting Heterogeneous Information Systems covers the underlying principles and infrastructures needed to realize truly global information systems. The book discusses technologies related to middleware, the Web, workflows, transactions, and data warehousing. It also overviews architectures with a discussion of critical issues. The book gives an overview of systems that can be viewed as learning platforms. While these systems do not translate to successful commercial realities, they push the envelope in terms of research. Successful commercial systems have benefited from the experiments conducted in these prototypes. The book includes two case studies based on the authors' own work. Interconnecting Heterogeneous Information Systems is suitable as a textbook for a graduate-level course on Interconnecting Heterogeneous Information Systems, as well as a secondary text for a graduate-level course on database or information systems, and as a reference for researchers and practitioners in industry.

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

This book provides relevant theoretical frameworks and the latest empirical research findings of Operations Research/Management Science applied to Internet of Things. This book identifies and describes ways in which OR and MS have been applied and influenced the development of IoT. Examples are from smart industry; city; transportation; home and smart devices. It discusses future applications, trends, and potential benefits of this new discipline. It is written for professionals who want to improve their understanding of the strategic role of IoT at various levels of the organization, that is, IoT at the global economy level, at networks and organizations level, at teams and work groups, at information systems and, finally, IoT at the level of individuals, as players in the networked environments.

The information systems (IS) field represents a multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Despite the potential that the IS field has to develop its own native theories to address current issues involving ICT it has consistently borrowed theories from its "reference disciplines," often uncritically, to legitimize its research. This volume is the first of a series intended to advance IS research beyond this form of borrowed legitimization and derivative research towards fresh and original research that naturally comes from its own theories. It is inconceivable for a field so relevant to the era of the hyper-connected society, disruptive technologies, big data, social media, "fake news" and the weaponization of information to not be brimming with its own theories. The first step in reaching the goal of developing native IS theories is to reach an agreement on the need for theory (its rationale) and its role as the most distinctive product of human intellectual activity. This volume addresses what theories are, why bother with theories and the process of theorizing itself because the process of developing theories cannot be divorced from the product of that process. It will lay out a research agenda for decades to come and will be invaluable reading for any academic in the IS field and related disciplines concerned with information, systems, technology and their management.

This book presents contemporary empirical methods in software engineering related to the plurality of research methodologies, human factors, data collection and processing, aggregation and synthesis of evidence, and impact of software engineering research. The individual chapters discuss methods that impact the current evolution of empirical software engineering and form the backbone of future research. Following an introductory chapter that outlines the background of and developments in empirical software engineering over the last 50 years and provides an overview of the subsequent contributions, the remainder of the book is divided into four parts: Study Strategies (including e.g. guidelines for surveys or design science); Data Collection, Production, and Analysis (highlighting approaches from e.g. data science, biometric measurement, and simulation-based studies); Knowledge Acquisition and Aggregation (highlighting literature research, threats to validity, and evidence aggregation); and Knowledge Transfer (discussing open science and knowledge transfer with industry). Empirical methods like experimentation have become a powerful means of advancing the field of software engineering by providing scientific evidence on software development, operation, and maintenance, but also by supporting practitioners in their decision-making and learning processes. Thus the book is equally suitable for academics aiming to expand the field and for industrial researchers and practitioners looking for novel ways to check the validity of their assumptions and experiences. Chapter 17 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

This book readdresses fundamental issues in knowledge management, leading to a new area of study: knowledge processes. McInerney 's and Day 's superb authors from various disciplines offer new and exciting views on knowledge acquisition, generation, sharing and management in a post-industrial environment. Their contributions discuss problems of knowledge acquisition, handling, and learning from a variety of perspectives.

Shipping is the world's oldest sharing economy and is conducted in a self-organizing manner. Shipping is capital, energy, and information intensive, and with the growing impact of digitalization and climate change, there is a need to rethink the management and operations of this critical global industry - assisted in no small way by maritime informatics. Building upon the recently published inaugural book Maritime Informatics by Springer, this book will address some of the most recent practical developments and experiences, particularly from a global perspective. The focus of the book is to address contemporary movements to tackle global concerns and to complement Maritime Informatics.

Within the digital era, agile working is imperative for organisations and workers to meet the needs of customers, service-users and ever-changing markets. This needs to be achieved whilst meeting goals of effectiveness and well-being. In this book, state-of-the-art theory is used to understand how to optimise agile working by addressing key issues around personality, team-working and management. The authors define the concept of agile working and unpack often-misunderstood terms associated with this, such as remote working and telework. The book explores the well-being consequences of agile work including sedentary behaviours, digital distraction, and digital resistance before offering insights for the future. Examining current practice in the context of established and emerging theory, the book paves the way towards further advances in the field and supports organisations seeking to make agile working work for them. Agile Working and Well-being in the Digital Age provides a valuable new resource for practitioners and scholars in the fields of occupational and organizational psychology, human resource management, organisational development, mental health and well-being.