Starting your own business is often celebrated and highlighted as a success [which it is] but as a society we never address the pitfalls and ‘the dark side’ of entrepreneurship. The small business world is characterised by ruthless ringleaders, hostile trading environments and uncomfortable business dealings. So, what happens when we begin addressing the elephants in the room in the world of entrepreneurship?

Self – Ish: Mastering Self in a Selfish business world addresses pertinent business and life lessons that entrepreneurs never speak about. The book offers a series of social commentary that ranges from the impact of black tax amongst black entrepreneurs, dealing with depression as an entrepreneur, personal branding for your brand as well as dealing with ringleaders in the business world. From chapters ranging from ‘build it, brand it & boast about it’, ‘How to secure the bag [a personal branding perspective], ‘It’s not that deep’ as well as addressing sexual manipulation in the face of business.

The book also contains a business canvas section that contains templates for entrepreneurs that they can use for business purposes.