This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is for example the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $48 billion, it is clear that many companies see this as an important promotional communication strategy.

On a fateful day in 1957, the country saw the Boston Celtics and the St. Louis Hawks face off in one of the most dramatic NBA games in history. But the score at the final buzzer told only part of the story. Celtics rookie Bill Russell, traded by the Hawks because of his race, emerged as a new sports hero. Boston's coach Red Auerbach went on to become the ultimate winner and builder of championship teams. And the city of Boston and its beloved Celtics had their first NBA championship-and the makings of a dynasty.

Now in paperback-the unforgettable story of the 1973 U.S. Open and the unknown young golfer who astonished the world.
In 1973, a Who's Who of golf greats gathered at Oakmont Country Club for the U.S. Open. Arnold Palmer and Jack Nicklaus were among those favored to win. Instead, 26-year-old Johnny Miller edged out the legends and crafted a record-setting 63 to win by a single stroke.
With fascinating profiles of Miller, Palmer, Nicklaus, Lee Trevino, Tom Weiskopf, and John Schlee, Chasing Greatness beautifully captures one of the unlikeliest victories and most dramatic sports triumphs of the past half century.

The Vietnam War . . .
Nixon . . .
Kent State . . .
The late 1960s and early 1970s were a time of total turmoil in America-the country was being torn apart by a war most people didn't support, young men were being taken away by the draft, and racial tensions were high. Nowhere was this turmoil more evident than on college campuses, the epicenters of the protest movement.
The uncertain times presented a challenge to two of the greatest football coaches of all time. Woody Hayes, the legendary archconservative coach of Ohio State, feared for the future of America. His protege and rival, Bo Schembechler of the University of Michigan, didn't want to be bothered by these "distractions." Hayes worshipped General George S. Patton and was friends with President Richard Nixon. Schembechler befriended President Gerald Ford, a former captain and team MVP for the Wolverines.
In this enthralling book, Michael Rosenberg dramatically weaves the campus unrest and political upheaval into the story of Hayes and Schembechler. Their rivalry began with Schembechler arriving in protest-heavy Ann Arbor, Michigan, at the height of the Vietnam War. It ended with Hayes wondering what had happened to his country. War As They Knew It is a sobering and fascinating look at two iconic coaches and a different generation.
"

The Pan American Games, second only to the Olympics as the biggest international sports competition in the world, are held every four years (during the year prior to the Summer Olympics) under the sponsorship of the International Olympic Committee. The first Pan American games were scheduled to take place in Buenos Aires in 1942, but the outbreak of World War II forced the games to be postponed. The first Pan American Games were held on February 25, 1951, with more than 2,500 athletes from 22 countries participating. This book lists the results of the Pan American Games from their commencement to the most recent games in 1999. The results are listed by sport (alphabetically), and each listing includes a chronology of the sport in the context of the Pan American Games; a list of the gold, silver, and bronze winners for each year; and charts that show how many medals each country won for that sport in each set of games. Also included are lists of the medals by country, medals by sport, sports by years contested, countries of the Pan American Sports Organization (PASO), presidents of PASO, and a chronology of the Pan American Games. Los Juegos Panamericanos, los segundos mas importantes del mundo tras los Olimpicos, se han venido celebrando cada cuatro anos desde 1951. Se incluye en el presente trabajo bilingue un recuento de los resultados reflejados en dichos juegos a lo largo de su historia, desde los comienzos hasta los mas recientes, celebrados en 1999. Igualmente se presta atencion individualizada a cada uno de los deportes que han ocupado un lugar en el seno de dicho evento, presentandose diversas estadisticas que detallan las medallas obtenidas por cada pais, ademas de informacion sobre la Organizacion de Deportes Panamericanos (ODPA), y una cronologia general de los juegos.

This inside story of the Lions in South Africa will preserve the memories of the millions of fans who follow the tour in the press, on Sky and at the games themselves. A Lions tour is the pinnacle in the career of any rugby player from the four Home Unions. It is also increasingly a highlight in the life of the vast number of travelling supporters and indeed of any rugby follower. The "Complete Book of the Lions Tour to South Africa 2009" will be an enduring record of what is bound to be an outstanding, sometimes controversial and always absorbing six weeks of rugby history, from the first match on 30th May to the third, and final, Test against the Springboks on 4th July. "The Complete Book of the Lions Tour to South Africa 2009" will recall every aspect of the tour from selection and preparation, through the early bruising encounters in the warm-up games, the high points and the low, the constant battle against injuries, the mind games and the man management, the individual successes and disappointments, gruelling training sessions and lighter moments off the field but most of all the Test series itself. The BBC's voice of rugby Ian Robertson masterminds the book as its editor and will provide comments and interviews with all the key figures on both sides. Mick Cleary's perceptive writing will throw much light on the atmosphere within the South African and Lions camps throughout the tour, examining tactics, game plans in practice on the field, individual players within the squads, including Ronan O'Gara, Brian O'Driscoll and Phil Vickery, and the leadership of Lions captain Paul O'Connell.

Development and Dreams: The urban legacy of the 2010 Football World Cup considers the effects of South Africa's hosting the 2010 FIFA World Cup. It is held that here lies the greatest potential benefit of the 2010 World Cup - a repudiation of Afropessimism and an assertion of a contemporary African identity both at home and on a global stage. The contributors to this volume, both academics and practitioners, provide an interdisciplinary perspective on the probable consequences of the World Cup for the economy of South Africa and its cities, on infrastructure development, and on the projection of African culture and identity. Attention is given to a range of topics including the management, costs and benefits associated with the 2010 World Cup, the uncertain economic and employment benefits, venue selection, and investment in infrastructure, tourism and fan parks. The contributors then explore the less tangible hopes, dreams and aspirations associated with the 2010 World Cup and interrogate what it means to talk about an African Cup, African culture and identity. Academics, policy-makers and the reading public will find this title an invaluable companion as South Africa prepares to host the world's largest sporting event.

"Richly layered....An entertaining and informative portrait of two underappreciated teams in an unforgettable time."--Boston Sunday Globe
The most surprising World Series ever? Many baseball fans would agree that it was the epic 1966 clash between the reigning champion Los Angeles Dodgers and the perennial underdog Baltimore Orioles.
The godlike Sandy Koufax had led the Dodgers to victory in two previous World Series, and had finished the season with twenty-seven wins, a personal best. Few outside Baltimore gave the Orioles - slugger Frank Robinson leading a young team of no-name kids and promising prospects - more than a fighting chance against such series veterans as Koufax, Don Drysdale, Maury Wills, and the rest. Experts were betting that Los Angeles would sweep it in four. What transpired instead astonished the nation, as the greatest pitching performance in World Series history capped a redemption beyond imagining.
"Guaranteed to score a home run." -"Essence"
"Astonishing. . . . Adelman goes way past the box scores to get information that makes the players more human and the games more dramatic." -"San Diego Union-Tribune"
""Black and Blue" delivers good baseball action, ownerly perfidy, and social context." -"Boston"" Globe"

On March 4, 1928, 199 men lined up in Los Angeles, California, to participate in a 3,400-mile transcontinental footrace to New York City. The Bunion Derby, as the press dubbed the event, was the brainchild of sports promoter Charles C. Pyle. He promised a $25,000 grand prize and claimed the competition would immortalize U.S. Highway Route 66, a 2,400-mile road, mostly unpaved, that subjected the runners to mountains, deserts, mud, and sandstorms, from Los Angeles to Chicago.

The runners represented all walks of American life from immigrants to millionaires, with a peppering of star international athletes included by Pyle for publicity purposes. For eighty-four days, the men participated in this part footrace and part Hollywood production that incorporated a road show featuring football legend Red Grange, food concessions, vaudeville acts, sideshows, a portable radio station, and the world's largest coffeepot sponsored by Maxwell House serving ninety gallons of coffee a day.

Drawn by hopes for a better future and dreams of fame, fortune, and glory, the bunioneers embarked on an exhaustive and grueling journey that would challenge their physical and psychological endurance to the fullest while Pyle struggled to keep his cross-country road show afloat.

"In a wild grab for glory, a cast of nobodies saw hope in the dust: blacks who escaped the poverty and terror of the Old South; first-generation immigrants with their mother tongue thick on their lips; Midwest farm boys with leather-brown tans. These men were the 'shadow runners, ' men without fame, wealth, or sponsors, who came to Los Angeles to face the world's greatest runners and race walkers. This was a formidable field of pastOlympic champions and professional racers that should have discouraged sane men from thinking they could win a transcontinental race to New York. Yet they came, flouting the odds. Charley Pyle's offer of free food and lodging to anyone who would take up the challenge opened the race to men of limited means. For some, it was a cry from the psyche of no-longer-young men, seeking a last grasp at greatness or a summons to do the impossible. This pulled men on the wrong side of thirty from blue-collar jobs and families."--from the Preface

"No writer 'owns' a swath of history the way Chuck Kastner 'owns' the wildly crazy C. C. Pyle Bunion Derbies. The inaugural race was a truly American epic: from its massive scope to the fact that it was dominated by a handful of second-rate runners who decided there was no future in continuing in the underdog role. Chuck's book makes you want to schedule your next vacation for Route 66, there to relive the zaniness and heroics of 1928."--Rich Benyo, editor, "Marathon & Beyond" Magazine

"What made "Bunion Derby" an outstanding read for me is twofold: it is about a piece of American history that is today almost unknown. One web site has a fascinating history of it, and there have been a few articles here and there, but for the most part it has disappeared from written history. Why? There is so much that it represents--the character and strength that was an American virtue; the opportunistic hucksterism that defined this country; individuals conquering extraordinary physical and emotional difficulties, petty jealousies, cheating, political and financial agendas, and creating for themselves a personal challenge that each--whether he dropped out or completedthe race--in his own way won. This is one of those books that should be discovered by every reader who appreciates solid research, writing worth reading and a fantastic story. How many ways can I say that it is one every reader of BiblioBuffet should pick up as soon as possible. "Bunion Derby" has my highest recommendation."--"BibioBuffet"

""Bunion Derby's" narrative arc transcends the academic approach one would expect from a university press."--Philip Damon, on the Peace Corps Writers website

"We think ["Bunion Derby"] would make a great holiday gift for any of your running or history-minded friends, but get one for yourself, too. It's a great read."--"Northwest Runner"

In" The Chicago Marathon," Andrew Suozzo reveals this citywide ritual as far more than a simple race. Providing a full-spectrum look at the event's production and participants, Suozzo shows how the elements that comprise the marathon also reflect modern Chicago's politics, its people, and the ways the city engages with the wider world.
The book encompasses all of the forces that come together to make the race the spectacle it has become today. Beginning with a brisk history of the marathon, Suozzo leads readers from its origins in Greek mythology to its modern reality, and also along its rocky road to international prominence. He investigates the roles of sponsorship, small-business support, and the city's intervention on behalf of the marathon, as well as the alliances the event has forged with the media and charity fundraisers. He also discusses race management and the grassroots support that ultimately make it possible, with a special perspective on the aid station directors and volunteers. Finally," The Chicago Marathon" features numerous interviews with the runners themselves, ranging from world-renowned professional athletes to amateurs with diverse backgrounds and abilities.

The England team has delighted and frustrated in equal measures over the past few decades. This book highlights the most memorable occasions on which the side has triumphed, be it a consummate thrashing of the opposition or an epic against-all-odds comeback from the brink of defeat. Featuring match reports and scorecards from thirty fine victories, including matches from the epic Ashes series of summer 2005, the 2004 romp against New Zealand at Lord's and the Fourth Test in Trinidad in the winter of 1967/68, this volume celebrates the good times in the modern era. With a foreword and commentary from the inimitable Christopher Martin-Jenkins and a wealth of illustration, this book will source of great nostalgia and delight for all England cricket fans.

Labeled by The New York Times as “instrumental in helping change the face of major professional sports,� attorney Jim Quinn has influenced modern sports business for decades. Beginning back in the 1970’s with the landmark Oscar Robertson basketball free agency case, Quinn battled owners in all four major leagues to make sure the players got their fair share. In the early 1990’s, he faced the goliath National Football League and won the right to free agency for players, Quinn has spent a lifetime dealing in the gritty sports business to make fair agreements for players. Quinn shares significant cases and legal proceedings across major American sports and tells stories of the courtroom battles he fought on behalf of players and labor leaders seeking economic justice in their workplace. He sheds light on known and unknown figures who committed to larger causes than themselves and that modern sports owes a debt to the leaders of the past who risked their careers. Through Quinn’s lengthy career he has helped to empower athletes to speak and act in the best interest of the sports community and overcome some of the toxic figures who sought to drag down league success for their own ego and greed. In Don’t Be Afraid to Win, Quinn provides a unique point of view of someone who was personally involved in making changes happen in the business. His is a masterful examination of how sports has grown dramatically over the decades, how it benefited from the rise of sports unions and free agency, and how there is still fairness to be gained across the leagues.

Der Band beschaftigt sich mit dem Trend der Digitalisierung, der auch den Sportbereich betrifft. Die Auswirkungen koennen disruptiv - zerstoererisch - sein. Der Sport in seiner Vielfalt wird in verschiedener Weise von den Entwicklungen beruhrt und muss Wege finden, damit umzugehen. Die Beitrage betrachten die mit der Digitalisierung verbundenen Fuhrungsanforderungen in Sportvereinen und eroeffnen unter Bezugnahme auf den Sport in der Gesellschaft verschiedene Perspektiven zu diesem Thema. Die Beitrage untersuchen die Situation in Sportvereinen und -verbanden, in Bereichen des Profisports sowie in einigen ausgewahlten Sportarten. Sie eroertern juristische Aspekte, Beitrage zum E-Sport sowie die Einbindung von Sport in der Smart City. Der Band stellt moegliche Zukunftsvision dar und oeffnet den Blick daruber hinaus.

As the 1919 World Series scandal simmered throughout the 1920 season, tight pennant races drove attendance to new peaks and presaged a decade of general prosperity for baseball. Babe Ruth shattered his own home-run record and, buoyed by a booming economy, professional sports enjoyed what sportswriters termed a “Golden Age of Sports.� Throughout the tumultuous 1920s, Major League Baseball remained a mixture of competition and cooperation. Teams could improve by player trades, buying Minor League stars, or signing untried youths. Players and owners had their usual contentious relationship, with owners maintaining considerable control over their players. Owners adjusted the game so that the 1920s witnessed a surge in slugging and a diminution in base stealing, and they provided a better ballpark experience by both improving their stadiums and minimizing disruptions by rowdy fans. However, they hesitated to adapt to new technologies such as radio, electrical lighting, and air travel. The Major Leagues remained an enclave for white people, while African Americans toiled in the newly established Negro Leagues, where salaries and profits were skimpy. By analyzing the economic and financial aspects of Major League Baseball, The Age of Ruth and Landis shows how baseball during the 1920s experienced both strife and prosperity, innovation and conservatism. With figures such as the incomparable Babe Ruth, Kenesaw Mountain Landis, Rogers Hornsby, Ty Cobb, Walter Johnson, Tris Speaker, and Eddie Collins, the decade featured an exciting brand of livelier baseball, new stadiums, and overall stability.  

Financial Management in the Sport Industry provides readers with an understanding of sport finance and the importance of sound financial management in the sport industry. It begins by covering finance basics and the tools and techniques of financial quantification, using current industry examples to apply the principles of financial management to sport. It then goes beyond the basics to show how financial management works specifically in sport - how decisions are made to ensure wealth maximization. Discussions include debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final section focuses on sport finance in three sectors of the industry - public sector sports, collegiate athletics, and professional sport-providing in-depth analysis of financial management in each sector. Sidebars, case studies, concept checks, and practice problems throughout provide practical applications of the material and enable thorough study and practice. The business of sport has changed dynamically since the publication of the first edition, and this second edition reflects the impact of these changes on financial management in the sport industry. New to this edition are changes to reflect the global nature of sport (with, for example, discussions of income tax rates in the Premiere League), expanded material on the use of spreadsheets for financial calculations, a primer on accounting principles to help students interpret financial statements, a valuation case study assignment that takes students step by step through a valuation, a new stadium feasibility analysis using the efforts of the Oakland Raiders to obtain a new stadium, a new economic impact example focusing on the NBA All Star game, and much more.

This book examines the complex nature of sport, charity and everyday kindness. It traces the growth in popularity of fitness fundraising and explores the ways in which sports-based charity events have become unparalleled philanthropic endeavours that bring together corporate marketing strategies and the agendas of medical research and social care in order to advance research, education and advocacy for a range of causes.The study examines the experiences and motivations for participants, personal donors and supporters and corporate sponsors of sports-based charity challenges. It considers both the perspectives of participants and donors, including major life events such as serious illness or death in becoming involved in sports-based charity, as well as the motivations of corporate sponsors and sports celebrities in supporting charity foundations and events. The book brings together a range of methodological and theoretical debates that address the relationships between sport, charity and civic life. The approach adopted, and the wide-ranging content included in the book, makes an important new contribution to social science analyses of sport, leisure, health and wellness and civic engagement.

This collection of essays, written by a number of respected sport management scholars, addresses many of the challenges and issues facing today's sport management academic programs. It is intended to begin a professional and scholarly discussion to identify the best, or at least the most logical, paths to follow for sport management programs and the industry with which they are so closely aligned. Contributors, invited to participate based on their recognized areas of expertise, address specific topics using their own unique voices and writing styles. In the ebook version, essays link to video introductions by the authors and to online discussion forums where readers can respond to the issues presented in the essays. From the Preface: The field of sport management stands at an academic crossroads; the essays in this book address the following and other emerging questions: Should our successful field of study continue to model other disciplines and perpetuate their successes, as well as their shortcomings, or should we determine our own specific model for academic success? How are we doing in preparing future sport managers to perform in the industry and on the global stage? Where do we belong in the scheme of academe? The book's goal is to generate discussion among sport management professors, industry professionals who serve as adjunct faculty and participate on sport management program advisory boards, doctoral students who intend to teach in sport management programs, and others who explore and critique higher education in general.

John Cleese, Christopher Lee and Michael Parkinson share their passion for cricket with the great broadcaster, Brian Johnston. During the lunch interval on the Saturday of every Test in England, BBC Radio's 'Test Match Special' used to invite a well-known guest into the commentary box for a chat with Brian Johnston about themselves and their passion for cricket. Some turned out to be able cricketers, but they all had stories to tell about matches they had seen and cricketers they had met. Barry Johnston - Brian Johnston's son - has selected five chats from the series 'A View from the Boundary', beginning in 1980 with the playwright Ben Travers, and his vivid recollections of W.G. Grace and other characters from the golden age of cricket. He is followed by Michael Charlton, the political broadcaster and former cricket commentator, who covered the great Australia v West Indies tied Test in 1960, and John Cleese, a lifelong Somerset supporter, who tells some funny stories about 'Monty Python' and 'Fawlty Towers'. Hollywood film star Sir Christopher Lee recalls watching the legendary Jack Hobbs and Don Bradman, and Sir Michael Parkinson talks about opening the batting at Barnsley with Dickie Bird and how he nearly played for Hampshire. Publisher's note: This recording was taken from part of the cassette release of 'A View from the Boundary'. 1 CD. 1 hr 15 mins approx.

The tours include Taverners jaunts to the Balearics, an Aborigine team visiting England in 1868, Australia trying to win in India, Sydney Barnes in South Africa, Wally Hammond Down Under and more. The lively conversational style which made Mike Harfield's previous book, Not Dark Yet, so popular appears again, along with a cornucopia of cricket. Most of the time it is the cricket which lives in the memory; occasionally contemporary events intervene. Always the journey is entertaining.

This book records the history of the racing yacht "Chessie, " the first ever entry from the Chesapeake Bay in the famous Whitbread Round the World Race. Skippered by Baltimore businessman George Collins and named after the Chesapeake's equivalent to the Loch Ness monster, "Chessie" became a focal point of regional and national pride when she competed in 1997-98. That year was also the first time that Baltimore and Annapolis were included as a combined stopover in the nine-leg, 31,600-mile race, beginning and ending in Southampton, England. After a neck-and-neck race up the bay against famed skipper Dennis Connor, "Chessie" entered Baltimore's Inner Harbor greeted by the cheers of thousands of fans. During the stopover, over a half-million visitors came to the Whitbread Race Village in Baltimore and an additional sixty thousand toured the Race Village in Annapolis, giving Baltimore-Annapolis the highest attendance of any of the nine ports visited by the race.

While racing, the boat also served an educational purpose through a two-part curriculum developed by the Living Classrooms Foundation, a Baltimore nonprofit educational organization for at-risk children. Children from five hundred schools in twenty states and seven foreign countries participated through the Whitbread Education Project, a curriculum package augmented by an Internet component, the "Chessie" Chase, which explored academic subjects such as math, science, social studies, geography, and literature and tackled such practical issues as vessel design, ocean currents, changing weather, and the principles of navigation. Classes competed in a virtual race against each other in the multifaceted program for a chance to visit "Chessie" and meet her crew when she reached Baltimore. The children also exchanged e-mails with "Chessie's" crew throughout the race. When President Clinton and Vice President Gore visited the Living Classrooms Foundation in Baltimore, students helped them write an e-mail to the boat saying, "Have a great race."

This book contains chapters on the race, boat construction, crew selection, and the Living Classrooms Foundation Whitbread Education Project. Personal experiences and memories of the crew bring the sailing adventure to life and reveal the educational purpose of the boat. Sidebars feature useful charts and information, special observations, and a few human-interest e-mail exchanges between individuals and the crew. A large Mercator-projection map marks the race course and individual legs. Numerous photos document racing action as well as the hoopla on shore.

In this in-depth look at major league sports, Eric Leifer traces the growth and development of major leagues in baseball, football, basketball, and hockey, and predicts fundamental changes as the majors pursue international expansion. He shows how every past expansion of sports publics has been accompanied by significant changes in the way sporting competition is organized. With each reorganization, the majors have created teams closer in ability, bringing repetition to competition across time, only to expand and energize the public's search for differences between teams and for events that disrupt the repetitive flow. "The phenomenal success of league sports," Leifer writes, "rests on their ability to manufacture inequalities for fans to latch on to without jeopardizing the equalities that draw fans in." Leifer supports his theory with historical detail and statistical analysis. He examines the special concerns of league organizers in pursuing competitive balance and presents a detailed analysis of how large-city domination has been undermined in the modern era of Major League Baseball. Using games from the four major league sports, he then shows how fans can themselves affect the course of competition. In NFL football, for example, fans account for nearly all of the persisting inequality in team performance. The possibility of sustaining inequality among equals emerges from the cross-pressures that fans and leagues place on competition. With substantial data in hand, Leifer asks the essential question facing the leagues today: how can they sustain a situation that depends entirely on simultaneous equality and contention, one in which fan involvement may evaporate as soon as one team dominates? His answer has significant implications for the future of major league sports, both nationally and internationally.