'The story of Brawn GP is legendary... Exciting and magical.' Damon Hill Foreword by Bernie Ecclestone ____________________________ The full story of F1's incredible 2009 championship battle has never been told. Until now. At the end of 2008, Nick Fry, then head of Honda's F1 team, was told by his Japanese bosses that the motor company was pulling out of F1. In response, Nick and chief engineer Ross Brawn persuaded Honda to sell them the company for GBP1 - a gamble that would take the team all the way to winning the 2009 Driver's and the Constructor's Championship with a borrowed engine, a heavily adapted chassis and, at least initially, no sponsors. Giving the inside track on the drivers, the rivalries, on negotiating with Bernie Ecclestone and on hiring and working with global superstars Michael Schumacher and Lewis Hamilton, Survive. Drive. Win. is a gripping memoir of how one man found himself in the driving seat for one of the most incredible journeys in the history of motor sport. 'Nick Fry and Ed Gorman take us behind the mysterious and tightly closed doors of F1 to tell the remarkable story of the 2009 season.' Martin Brundle

The 150th anniversary of the first FA Cup competition, the earliest knockout tournament in the history of football, will be celebrated during the 2021-2022 season. The first set of matches was played on 11 November 1871, with the Engineers reaching the final played at Kennington Oval on 16 March 1872. During the first decade of the competition three teams associated with the military, Royal Engineers, 1st Surrey Rifles and 105th Regiment, were involved in 74 matches. They won more than half of them and scored 154 goals. The Army also produced one of the most respected administrators in the history of football, in the form of Major Francis Marindin, who was involved in the founding of the FA Cup, played in two finals, and refereed a further nine. Military men and units provided a number of firsts' in the early years of football. The Royal Engineers played in the first ever FA Cup final; Lieutenant James Prinsep of the Essex Regiment was the youngest footballer to appear in an FA Cup final until 2004, although he remains the youngest to complete a full match; Lieutenant William Maynard of the 1st Surrey Rifles played for England in the first ever official international match against Scotland; Captain William Kenyon-Slaney of the Grenadier Guards scored the first ever goal in an official international match, while playing for England; and Lieutenant Henry Renny-Tailyour of the Royal Engineers scored the first ever goal for Scotland in the same match. At a time when there has been talk of a financially-motivated breakaway European Super League, James gives the reader the opportunity to look back at a time when football was played for the game itself. Using his vast knowledge concerning Victorian football and military history, _The Early Years of the FA Cup_ explores the fascinating history of the Army's involvement in the early years of the world's most popular sport. With detailed descriptions of the finals and other matches involving the military teams during football's heyday, this book, for the first time, then follows the men as they went on campaigns to build roads and bridges in hostile territory, provide maps for commanders in famous conflicts such as The Zulu War, Afghanistan, the Sudan, and the Boer Wars, and saw active service on the Western Front during the First World War. In some cases they never returned. Often great footballers are referred to as heroes' -in the case of the men who played for the Army teams in the early FA Cup competitions, such an epithet is genuinely true.

At its core, the goal of any basketball team is relatively simple: take and make good shots while preventing the opponent from doing the same. But what is a “good� shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place? The concept of basketball “analytics,� for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. What is beyond doubt is that understanding its methods has never been more important to watching and appreciating the NBA. In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former Director of Basketball Research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers seek not to “solve� the game of basketball but instead urge us toward thinking about it in new ways. The relative value of Russell Westbrook’s triple-doubles Why some players succeed in the playoffs while others don’t How NBA teams think about constructing their rosters through the draft and free agency The difficulty in measuring defensive achievement The fallacy of the “quick two� From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.

Soccer is the world's most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football's key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women's game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Sport is a global business. Now more than ever, sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

Born in Bolton tells the history of the 38 first-class cricketers, including 12 Test Players, to have been born in the Metropolitan Borough of Bolton. The first was Walter Hardcastle, born in Great Bolton in 1843, while the most recent are Matt Parkinson and Josh Bohannon. In between there are some fascinating stories of the careers enjoyed by so many Boltonians down the years such as R.,G.Barlow, Charlie Hallows, Dick Tyldesley, Roy Tattersall, Jack Bond, Frank Tyson, Mike Watkinson, Karl Brown, Sajid Mahmood, and many others. Why Bolton has produced so many fine cricketers and is such a cricket stronghold is explained by two excellent contributions from local cricket historians David Kaye and Jack Williams. Each book is accompanied by a fold-out map listing over 300 clubs in the Bolton area and the location of over 100 cricket grounds.

Sport Management: The Basics is an engaging and accessible introduction to sport management which considers a range of contemporary philosophical, social, cultural and political matters as they impact on this growing field. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing topics including: the history of sport management the role of the manager levels of management the public, private and voluntary sectors sport management in the global marketplace With suggestions for further reading throughout the text, a comprehensive chapter on employment and employability, and case studies which explore both theory and practice, Sport Management: The Basics offers a clear and concise introduction for anyone seeking to study or work in sport management.

From San Francisco to the Ginza in Tokyo, Lefty O’Doul relates the untold story of one of baseball’s greatest hitters, most colorful characters, and the unofficial father of professional baseball in Japan. Lefty O’Doul (1897–1969) began his career on the sandlots of San Francisco and was drafted by the Yankees as a pitcher. Although an arm injury and his refusal to give up the mound clouded his first four years, he converted into an outfielder. After four Minor League seasons he returned to the Major Leagues to become one of the game’s most prolific power hitters, retiring with the fourth-highest lifetime batting average in Major League history. A self-taught “scientific� hitter, O’Doul then became the game’s preeminent hitting instructor, counting Joe DiMaggio and Ted Williams among his top disciples. In 1931 O’Doul traveled to Japan with an All-Star team and later convinced Babe Ruth to headline a 1934 tour. By helping to establish the professional game in Japan, he paved the way for Hideo Nomo, Ichiro Suzuki, and Hideki Matsui to play in the American Major Leagues. O’Doul’s finest moment came in 1949 when General Douglas MacArthur asked him to bring a baseball team to Japan, a tour that MacArthur later praised as one of the greatest diplomatic efforts in U.S. history. O’Doul became one the most successful managers in the Pacific Coast League and was instrumental in spreading baseball’s growth and popularity in Japan. He is still beloved in Japan, where in 2002 he was inducted into the Japanese Baseball Hall of Fame. This edition features a new epilogue by the author.

INCLUDES AN UPDATED CHAPTER ON THE 2020 SEASON You don't get biceps like Briggs by giving up when the going gets tough... CrossFit superstar Sam Briggs, aka 'The Engine', is a true hero in the sport, with a level of endurance unparalleled in the game. This is the story of how she got to the top, and battled with everything she had to stay there. Sam's memoir takes in the whole story, from being kicked out of ballet lessons as a child but being accepted on the boys' sports teams, to working as a firefighter in West Yorkshire for ten years, tackling dangerous and adrenaline-fueled situations on a daily basis, and to taking up CrossFit at the comparatively ancient age of 27. Sam tells of what it took to become champion a mere three years later, and after a year out with a broken patella. Despite the numerous setbacks and debilitating injuries that have plagued her in the years that followed, when most other athletes would have thrown in the towel, Sam has fought, and continues to fight, to be the very best that she can be. Start Your Engines is the story of how, with a combination of grit, training and dogged motivation, it's never too late to achieve your dreams.

When England cricket captain Tony Greig announced that he intended to make the West Indies 'grovel', he lit a fire that burned as intensely as the sunshine that made 1976 one of the most memorable summers in British history. Spurred on by what they saw as a deeply offensive remark, especially from a white South African, Clive Lloyd's touring team vowed to make Greig pay. In Viv Richards, emerging as the world's most exciting batsman, and fast bowlers Michael Holding and Andy Roberts they had the players to do it. Featuring interviews with key figures from English and West Indian cricket, Grovel!: The Story and Legacy of the Summer of 1976 provides a fascinating study of the events and social issues surrounding one of the sport's most controversial and colourful tours - as well as addressing the decline of West Indies cricket and its loss of support in the new century.

When the eleven- and twelve-year-olds on the Cannon Street YMCA All-Star team registered for a baseball tournament in Charleston, South Carolina, in June 1955, it put the team and the forces of integration on a collision course with segregation, bigotry, and the southern way of life. White teams refused to take the field with the Cannon Street All-Stars, the first Black Little League team in South Carolina. The Cannon Street team won the tournament by forfeit and advanced to the state tournament. When all the white teams withdrew in protest, the Cannon Street team won the state tournament. If the team had won the regional tournament in Rome, Georgia, it would have advanced to the Little League World Series. But Little League officials ruled the team ineligible to play in the tournament because it had advanced by winning on forfeit and not on the field, denying the boys their dream of playing in the Little League World Series. Little League Baseball invited the Cannon Street All-Stars to be the organization’s guests at the World Series, where they heard spectators yell, “Let them play! Let them play!� when the ballplayers were introduced. This became a national story for a few weeks but then faded and disappeared as Americans read of other civil rights stories, including the torture and murder of fourteen-year-old Emmett Till. Stolen Dreams is the story of the Cannon Street YMCA All-Stars and of the early civil rights movement. It’s also the story of centuries of bigotry in Charleston, South Carolina—where millions of enslaved people were brought to this country and where the Civil War began, where segregation remained for a century after the war ended and anyone who challenged it did so at their own risk.  

'If we win today, for the rest of our lives we'll be blood brothers. Nobody can do it for us. We are the twenty-two players who can go out there and create history.' Stuart Duncan In 1999, Ulster - whose squad included builders, students and lorry drivers, as well as professional players - overcame the odds to become the first Irish champions of Europe. The Last Amateurs tells the story of how the team went, in just fourteen months, to a record-breaking 56-3 defeat to Wasps, to victories over French giants Toulouse and Stade Francais to secure their place in Irish history. Based on interviews with all the key members of the squad - including David Humphreys, Mark McCall, Simon Mason and Andy Ward - the book tells for the first time the remarkable story of the players and the team, and of the turbulent campaign that led to them being crowned kings of Europe.

Highly acclaimed UCLA Women's gymnastics coach Valorie Kondos Field shares insights on how to use uniqueness and authenticity to achieve success.

How did a professional ballerina become one of the winningest coaches in NCAA history? Valorie Kondos Field-or Miss Val as she's affectionately known-has never even tumbled, flipped, or ever played any type of organized sports and yet she has been able to craft a legendary coaching career through curiosity, creativity, intention to detail, and unwavering care for the overall well-being of her athletes. For Miss Val, it's not about the X's and O's, it's about choreographing your life and owning the choices you make.

Miss Val has shaped her UCLA Gymnastics program as a life skills class and now she's sharing those lessons with you, whether you're an athlete, business leader, or simply someone who wants to own their destiny. Miss Val's philosophies are timeless. Her coaching style is unorthodox. LIFE IS SHORT, DON'T WAIT TO DANCE is a thoughtprovoking, fun journey through the personal stories and anecdotes of the 35-year career of a dancer/choreographer turned athletic coach.

In 1990, though no one knew it then, a fearless group of players changed the sport of soccer in the United States forever. Young, bronzed, and mulleted, they were America’s finest athletes in a sport that America loved to hate. Even sportswriters rooted against them. Yet this team defied massive odds and qualified for the World Cup, making possible America’s current obsession with the world’s most popular game. In this era, a U.S. Soccer Federation head coach had a better-paying day job as a black-tie restaurant waiter. Players earned $20 a day. The crowd at home games cheered for their opponent, and the fields were even mismarked. In Latin America the U.S. team bus had a machine gun turret mounted on the back, locals would sabotage their hotel, and in the stadiums spectators would rain coins, batteries, and plastic bags of urine down on the American players. The world considered the U.S. team to be total imposters—the Milli Vanilli of soccer. Yet on the biggest stage of all, in the 1990 World Cup, this undaunted American squad and their wise coach earned the adoration of Italy’s star players and their fans in a gladiator-like match in Rome’s deafening Stadio Olimpico. From windswept soccer fields in the U.S. heartland to the CIA-infested cauldron of Central America and the Caribbean, behind the recently toppled Iron Curtain and into the great European soccer cathedrals, New Kids in the World Cup is the origin story of modern American soccer in a time when power ballads were inescapable and mainstream America was discovering hip-hop. It’s the true adventure of America’s most important soccer team, which made possible everything that’s come since—including America finally falling in love with soccer. For more information about the book visit newkidsintheworldcup.com

Wimbledon 2015: The Official Story of The Championships is the evocative and beautifully illustrated re-telling of another glorious fortnight of tennis at the All England Club. Written by The Independent's tennis correspondent, Paul Newman, and put together by a team based at Wimbledon for the duration of The Championships, Wimbledon 2015 grants the reader exclusive insider access to the tournament with interviews and analysis, opinion and quotes from the stars of the show. In addition, the book is packed with stunning photography taken by some of the world's best tennis photographers.

Revered as the most prestigious tournament in golf, the Masters commands international attention, even among nongolfers. The first and second editions of The Masters: A Hole-by-Hole History of America's Golf Classic took the unique approach of tackling Augusta National hole by hole. Each hole had its own chapter, with colorful stories on the greatest shots, biggest disasters, and most amazing events that took place on each. David Sowell returns to Augusta now with the third edition of The Masters, adding more history and updating each hole with additional stories of greatness and tales of woe for a new generation of golfers led by Jordan Spieth, Rory McIlroy, and Patrick Reed, as well as from an older guard represented by Bubba Watson, Adam Scott, and Sergio Garcia. The legends of the Masters are in full force in this lively look at America's golf classic. From Bobby Jones and Gene Sarazen to Arnold Palmer and Jack Nicklaus to Tiger Woods and Phil Mickelson to Bubba Watson and Jordan Spieth, all the greatest Masters moments of the greatest-and not so great-golfers are here in one book. This third edition provides a rich historical view of the course where success breeds legends and where failure can haunt even the most brilliant golfer's career. Purchase the audio edition.

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Managing Organizations for Sport and Physical Activity, fourth edition, presents a clear and concise treatment of managing organizations in sport and physical activity. The four functions of management--planning, organizing, leading, and evaluating--provide a general framework that represents the simplest and best approach for introducing readers to the intricacies of management. For each management function, Chelladurai presents relevant theories and their practical applications, citing those theoretical models that are most appropriate to the unique aspects of the sports industry. He uses the open systems perspective, placing organizations in the context of their environment and emphasizing the manager's role in adapting and reacting to changes in that environment. To apply theory to sport management practices, Chelladurai provides numerous examples from the fields of physical activity and sport, including professional sports, intercollegiate athletics, health and sports clubs, and recreation/fitness programs. New to the Fourth Edition A chapter on service quality, which describes the notion of quality in sport management services--from the local fitness center to the pro sport arena. It also discusses the measurement of service quality and the gaps in translating customer expectations into the desired service. A new feature providing "An Expert's View," which offers additional perspectives on relevant topics contributed by scholars who research and publish in a specific area. New sidebars on current topics relevant to the field of sport management; some examples include US Track and Field's SMART goal setting as well as genes and technology of leadership. Pedagogical Aids Developing Your Perspective. Thought-provoking questions ask learners to apply theoretical information to contexts relevant to them from their current experiences or in their future careers. Managing Your Learning. Key points from each chapter enhance comprehension. Strategic Concepts. Key terms lists provide for a shared vocabulary in discussing the major concepts of management. In Brief. Short summaries of the important points in a section help crystallize concepts. To Recap. Brief boxes revisit key concepts discussed earlier in the book. Extensive references to journals, scholarly texts, and relevant websites.

On December 6, 1969, the Texas Longhorns and the Arkansas Razorbacks met in what many consider the game of the century. Both teams were undefeated; both featured devastating and innovative offenses; both boasted stingy defenses; and both were coached by superior tacticians and stirring motivators, Texas's Darrell Royal and Arkansas's Frank Broyles. Moreover, President Richard Nixon was on hand to present his own national championship plaque to the winners. Even if it had been just a game, it would have been memorable today. But it was much more, because nothing was so simple in December 1969. In Horns, Hogs, & Nixon Coming, Terry Frei deftly weaves the social, political, and athletic trends together for an unforgettable look at one of the landmark college sporting events of all time.