Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Sport is a global business. Now more than ever, sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

Press Box Revolution is a journey through the evolution of reporting in New York and around the nation by a reporter who has witnessed every second of it in the past three decades. Rich Coutinho, a New York-based reporter who has covered numerous major sporting events, will escort readers into corners of the press box and locker room they have never seen and discusses what the business will look like down the road. Coutinho gives an insider's view of the evolving technology in the business, the growth of women in sports creating much needed diversity in the reporting landscape, the emergence of sports talk radio and the Internet, as well as the personalities on the New York sports scene that make it so challenging to cover. Press Box Revolution lifts the curtain on all the myths about how sports is reported. It is a must-read for all well-informed fans and aspiring sports journalists.

Born in Bolton tells the history of the 38 first-class cricketers, including 12 Test Players, to have been born in the Metropolitan Borough of Bolton. The first was Walter Hardcastle, born in Great Bolton in 1843, while the most recent are Matt Parkinson and Josh Bohannon. In between there are some fascinating stories of the careers enjoyed by so many Boltonians down the years such as R.,G.Barlow, Charlie Hallows, Dick Tyldesley, Roy Tattersall, Jack Bond, Frank Tyson, Mike Watkinson, Karl Brown, Sajid Mahmood, and many others. Why Bolton has produced so many fine cricketers and is such a cricket stronghold is explained by two excellent contributions from local cricket historians David Kaye and Jack Williams. Each book is accompanied by a fold-out map listing over 300 clubs in the Bolton area and the location of over 100 cricket grounds.

It's Britain's hottest summer since 1976 and English cricket is in a sweat of transformation. The public is no longer interested in County Championship games, traditional touchstone of the calendar. Fans prefer a bit of flash, bang, wallop – or so the experts tell us. Where though does that leave the twenty minor counties – strung out from Northumberland to Norfolk to Cornwall – who for the past one hundred and twenty-five years have fancied themselves the stepping-stone between regional club and first class county competitions? A level of the game seen as either an ex-professionals' graveyard or the last refuge of blazered old duffers is in a struggle for its very existence. And come 2020, the venerable Minor Counties Championship will indeed be blown away, like dandelion seeds on the breeze, replaced by the newly-branded and 'more marketable' National Counties Championship. At least that was the plan. In 2018, no-one has yet heard of Covid-19. What they do know is that this threat to their competition is existential and the modernisers at Lord's are to blame, far more interested in such innovations as a proposed new 'Hundred' than bolstering that which has stood the test of time. Granted full access to committee and squad, Tony Hannan, author of Underdogs – A Year in the Life of a Rugby League Town, spent a season with Cumberland CCC amid the lakes, fells and mountains of Cumbria. And as might have been expected in such dramatic terrain, he tells a story full of ups and downs – complete with one or two surprises. Skippered by former Durham player Gary Pratt – who as substitute fielder ran out Australia captain Ricky Ponting during the 2005 Ashes – Cumberland's expenses-only nomads are nevertheless just one important thread in a yarn stretching well beyond the boundaries of Cumbria. The Wicket Men is a cricket book unlike any other. It draws stumps on a small but fascinating aspect of a pastime whose rhythms and rituals, while endlessly evolving, are rooted firmly in the English folk tradition.

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events. Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as: managing organisational performance communication and social media sponsorship and marketing the impact of sport on society future directions for sport management. Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.

In 1990, though no one knew it then, a fearless group of players changed the sport of soccer in the United States forever. Young, bronzed, and mulleted, they were America’s finest athletes in a sport that America loved to hate. Even sportswriters rooted against them. Yet this team defied massive odds and qualified for the World Cup, making possible America’s current obsession with the world’s most popular game. In this era, a U.S. Soccer Federation head coach had a better-paying day job as a black-tie restaurant waiter. Players earned $20 a day. The crowd at home games cheered for their opponent, and the fields were even mismarked. In Latin America the U.S. team bus had a machine gun turret mounted on the back, locals would sabotage their hotel, and in the stadiums spectators would rain coins, batteries, and plastic bags of urine down on the American players. The world considered the U.S. team to be total imposters—the Milli Vanilli of soccer. Yet on the biggest stage of all, in the 1990 World Cup, this undaunted American squad and their wise coach earned the adoration of Italy’s star players and their fans in a gladiator-like match in Rome’s deafening Stadio Olimpico. From windswept soccer fields in the U.S. heartland to the CIA-infested cauldron of Central America and the Caribbean, behind the recently toppled Iron Curtain and into the great European soccer cathedrals, New Kids in the World Cup is the origin story of modern American soccer in a time when power ballads were inescapable and mainstream America was discovering hip-hop. It’s the true adventure of America’s most important soccer team, which made possible everything that’s come since—including America finally falling in love with soccer. For more information about the book visit newkidsintheworldcup.com

NOMINATED FOR THE SUNDAY TIMES SPORTS BOOK AWARDS 2022 'Superbly insightful' FourFourTwo ‘Hugely enjoyable.’ Henry Winter, Chief Football writer, The Times 'A brilliant read.' Jamie Carragher ------ Complex, overlooked and misunderstood, football’s centre-halves rarely take centre-stage. Leo Moynihan’s long overdue celebration of this much-maligned position explores the unique mindset and last-ditch, bone-crunching tackles of the traditionally bruising hard man, hell-bent on destroying glory. Football is often romanticised as ‘The Beautiful Game’. If that’s true, then the game’s centre-half might be considered the unsightly pimple on the end of its otherwise perfectly formed nose. The stopper is the last line of defence, the big man with small ideas, the lump who lumps it. Thou Shall Not Pass (from a command England captain Terry Butcher shouted before every match) celebrates the football position where brutal characters are loved for their hard-hitting tackles and bruising mentality, and yet laughed at for their apparent lack of skill. Covering the long and illustrious history of the centre-half, Thou Shall Not Pass takes the reader into the muddy penalty area frequented by our protagonists, into their domain. The places they head the ball, the places where they tackle, the places in which they will stop at nothing to stop a forward. What makes a defender approach the game the way they do? What makes them different from those whose sole purpose is flair? Featuring exclusive interviews – including those with Virgil van Dijk, Jamie Carragher, Terry Butcher, Mark Lawrenson, Darren Moore, Steph Houghton, Tony Adams, Frank Leboeuf and Dion Dublin – and packed with rich and highly entertaining anecdotes, the book explores all aspects of the position and investigates the mentality of those who ply their trade there.

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly and Davila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Sport Management: The Basics is an engaging and accessible introduction to sport management which considers a range of contemporary philosophical, social, cultural and political matters as they impact on this growing field. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing topics including: the history of sport management the role of the manager levels of management the public, private and voluntary sectors sport management in the global marketplace With suggestions for further reading throughout the text, a comprehensive chapter on employment and employability, and case studies which explore both theory and practice, Sport Management: The Basics offers a clear and concise introduction for anyone seeking to study or work in sport management.

The Boston Red Sox are the most winning baseball team in the 21st century with four World Series titles, and they're not slowing down any time soon. Two of the most prominent organizations in Boston, The Boston Globe and the Boston Red Sox, combine to share a tour de force history of the heralded baseball franchise from the very beginning in 1901, when they were known as the Boston Americans. The Boston Globe Story of the Red Sox includes more than 300 articles chronicling the team's rich history as told through the best sports writing and coverage from the beloved Globe reporters, led by veteran sports columnist and an EPPY Award finalist Chad Finn. Relive some of the biggest moments in franchise history, such as their first baseball title ever in 1901, Carlton Fisk's wave home run in 1975, David Ortiz's postseason heroics, and the most dominant Red Sox team ever in 2018. With a foreword from beloved former Sox pitcher and broadcaster, Dennis Eckersley, and Illustrated throughout with hundreds of photographs through every era, and updated through 2022, this beautiful archive celebrates two beloved organizations, and shares the hometown story of one of the world's most popular baseball teams.

When the eleven- and twelve-year-olds on the Cannon Street YMCA All-Star team registered for a baseball tournament in Charleston, South Carolina, in June 1955, it put the team and the forces of integration on a collision course with segregation, bigotry, and the southern way of life. White teams refused to take the field with the Cannon Street All-Stars, the first Black Little League team in South Carolina. The Cannon Street team won the tournament by forfeit and advanced to the state tournament. When all the white teams withdrew in protest, the Cannon Street team won the state tournament. If the team had won the regional tournament in Rome, Georgia, it would have advanced to the Little League World Series. But Little League officials ruled the team ineligible to play in the tournament because it had advanced by winning on forfeit and not on the field, denying the boys their dream of playing in the Little League World Series. Little League Baseball invited the Cannon Street All-Stars to be the organization’s guests at the World Series, where they heard spectators yell, “Let them play! Let them play!� when the ballplayers were introduced. This became a national story for a few weeks but then faded and disappeared as Americans read of other civil rights stories, including the torture and murder of fourteen-year-old Emmett Till. Stolen Dreams is the story of the Cannon Street YMCA All-Stars and of the early civil rights movement. It’s also the story of centuries of bigotry in Charleston, South Carolina—where millions of enslaved people were brought to this country and where the Civil War began, where segregation remained for a century after the war ended and anyone who challenged it did so at their own risk.  

At the end of the First World War, there were 270,000 demobilised Australian soldiers in Europe. Getting them home after the Armistice was a task of epic proportions that would take more than two years. In the meantime, how to keep these disgruntled, damaged men with guns occupied? In a word: sport. The Oarsmen tells the story of the servicemen who survived the war to row for the coveted King's Cup at the 1919 Royal Henley Peace Regatta. Competing against crews from the US, New Zealand, France, the UK and Canada, the Australians were a ragtag bunch of oarsmen thrown in an old-fashioned boat and expected to race. Many had seen the worst of the action during the war at Gallipoli and the Western Front, and carried scars both physical and psychological. The baggage they brought to the boat would soon threaten to capsize the whole endeavour. Combining first-hand accounts with lively prose, this never-before-told story approaches the First World War from peacetime and illuminates history in vivid and compelling detail. Interweaving the soldiers' personal stories from before, during and after the war, The Oarsmen paints a fascinating picture of how these men, and society, transitioned from an unprecedented war to a new sort of peace.

'If we win today, for the rest of our lives we'll be blood brothers. Nobody can do it for us. We are the twenty-two players who can go out there and create history.' Stuart Duncan In 1999, Ulster - whose squad included builders, students and lorry drivers, as well as professional players - overcame the odds to become the first Irish champions of Europe. The Last Amateurs tells the story of how the team went, in just fourteen months, to a record-breaking 56-3 defeat to Wasps, to victories over French giants Toulouse and Stade Francais to secure their place in Irish history. Based on interviews with all the key members of the squad - including David Humphreys, Mark McCall, Simon Mason and Andy Ward - the book tells for the first time the remarkable story of the players and the team, and of the turbulent campaign that led to them being crowned kings of Europe.

Keepers of the Game celebrates the last generation of baseball writers whose careers were rooted in Teletype machines, train travel and ten-team leagues and who wielded an influence and power within the game that are unthinkable today. Twenty-three vintage baseball beat writers tell their own stories in a first-person format, with an individual chapter devoted to each writer.

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Fly-fishing is a multifaceted sport that will absorb you in its reality, taking you to places of exceptional beauty, to explore and to revel in the solitude. It is so often spoken of as an art form while fly-tying, inextricably linked to fly-fishing, is in its own right a form of artistry.

South African Fishing Flies is a celebration of this artistry – the innovation, the talents of the originators and their vision of imagination, masters of the craft – and of all the fly-tyers of South Africa. It is not an exhaustive reference to all South African flies, but is rather an anthology of those that by virtue of their innovation in design, materials used and tying techniques have helped shape and, in some cases, change the thinking on fly-tying in this country.

It is also a visual celebration of these flies, the waters we fish, an introduction to some of the individuals in our fly-fishing community, and creators of South African flies.

INCLUDES AN UPDATED CHAPTER ON THE 2020 SEASON You don't get biceps like Briggs by giving up when the going gets tough... CrossFit superstar Sam Briggs, aka 'The Engine', is a true hero in the sport, with a level of endurance unparalleled in the game. This is the story of how she got to the top, and battled with everything she had to stay there. Sam's memoir takes in the whole story, from being kicked out of ballet lessons as a child but being accepted on the boys' sports teams, to working as a firefighter in West Yorkshire for ten years, tackling dangerous and adrenaline-fueled situations on a daily basis, and to taking up CrossFit at the comparatively ancient age of 27. Sam tells of what it took to become champion a mere three years later, and after a year out with a broken patella. Despite the numerous setbacks and debilitating injuries that have plagued her in the years that followed, when most other athletes would have thrown in the towel, Sam has fought, and continues to fight, to be the very best that she can be. Start Your Engines is the story of how, with a combination of grit, training and dogged motivation, it's never too late to achieve your dreams.

Research can be a challenging but rewarding activity. All degree-level students studying sport, and all effective professionals working in the sport sector need to have a sound understanding of research methods and how to critically interpret research findings. This broad-ranging, in-depth and practical textbook introduces research methods for students on sport-related degree courses, outlining the knowledge and practical skills needed to undertake meaningful research and to become a knowledgeable consumer of the research of others. The book explores every element of the research process, from the fundamental 'what, why and who?' questions, through research plans, literature review, qualitative and quantitative methods of data collection and data analysis, to the communication of research results. It offers a critical appraisal of alternative methods, including mixed methods, as well as clear guidance on how to use each particular method. Every chapter contains test questions and practical exercises, detailed case studies, a clear chapter summary and an extensive guides to further sport-related study resources, to enable students to check their understanding and develop, extend and apply their practical skills. Step-by-step introductions to the use of the key statistical packages Excel, SPSS and NVivo in sport research are included. On-line support materials include some 400 PowerPoint slides and copies of data-sets used in the book. With deeper and broader coverage than any other sport-related research methods textbook, and a clear focus on 'how to do it', Research Methods for Sport Studies and Sport Management is an essential companion for any sport-related degree course.

Wimbledon 2021: The Official Story of The Championships is the comprehensive, entertaining and beautifully illustrated re-telling of a spell-binding fortnight of tennis at the All England Club. Paul Newman's crafted text, coupled with the stunning images captured by Wimbledon's team of award winning photographers, provides readers with a wonderful and comprehensive review of a memorable tournament played out under blue skies and on stunningly green courts. Following the full story of the tournament, from Qualifying through to the concluding Mixed Doubles final on Centre Court, the book also focuses on some of the other stories and characters that make Wimbledon so colourful and includes daily features and lighthearted stories from the sold out grounds in south west London!

Since its emergence in Italy in 1968, one model of football fandom has become the most dominant in the world: the ultras. Producing complex choreography, chants, banners and pyrotechnics, ultras represent a highly organised style of fandom that has an increasing global reach and visibility. Over the last fifty years, ultras fandom has spread from Southern Europe across North Africa to Northern and Eastern Europe, South East Asia and North America. Their collective performance, unity and harmonisation not only distinguish ultras from other football fans, but from many other forms of group behaviour. By focusing on the common form of expression through the performance of choreographies, chants and sustained support throughout the match, this book shows how members build an emotional attachment to their club that valorises the colours and symbols of that team while mobilising members against opponents. This volume seeks to make a clear theoretical shift in studies of football fandom by asking fundamental sociological questions concerning group formation, collective performance and emotional relationships. As a collective that pride themselves on having a shared, coherent sense of identity based on an act of consumption, ultras represent an important site of enquiry into masculinity and nationalism in contemporary society. -- .

At its core, the goal of any basketball team is relatively simple: take and make good shots while preventing the opponent from doing the same. But what is a “good� shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place? The concept of basketball “analytics,� for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. What is beyond doubt is that understanding its methods has never been more important to watching and appreciating the NBA. In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former Director of Basketball Research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers seek not to “solve� the game of basketball but instead urge us toward thinking about it in new ways. The relative value of Russell Westbrook’s triple-doubles Why some players succeed in the playoffs while others don’t How NBA teams think about constructing their rosters through the draft and free agency The difficulty in measuring defensive achievement The fallacy of the “quick two� From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment - to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.

"E""astern Illinois Panthers Football "chronicles the legend and lore of this storied program, from the early days under coach and university-auditor-of-accounting Otis Caldwell, to today's perennial Ohio Valley Conference powerhouse. Sports historian Dan Verdun sets down amazing details about EIU's 15 FCS playoff appearances, 7 OVC championships, 3 NFL head coaches, 2 Walter Payton Award winners, and the 1978 NCAA Division II national championship.
Panther fans will recognize the names of Mike Shanahan, Darrell Mudra, Jeff Gossett, Sean Payton, Bob Spoo and Tony Romo, and many others. Dan Verdun tells these men's stories from extensive research and personal interviews. Find out fascinating details about key players and coaches - how they arrived at EIU, what they accomplished in their time wearing the blue and gray, as well as the paths their lives took once they played their last game and graduation day arrived.
The greatest moments in EIU Panther football glory are recounted with fresh new insight. Read about the legendary days of quarterback Bill Glenn, who found success in the NFL of the 1940s. Relive the dominance and get the inside stories of the greatest teams in EIU football history. They're all here: the 1978 NCAA Division-II national champions, the 1980 runner-ups, the quarterfinalist 1982, 1986, 1989, and 2013 teams along with the 1995 and 2001 conference champions and playoff qualifiers.
With far-ranging appeal, "Eastern Illinois Panthers Football" will interest those who identify as Panthers as well as sports fans who want to discover the merits of this fine football program. Focused on team members and their coaches over the entire history of EIU football, this book will inform and entertain all age groups.

Explores the lives of the officials who hold the course of the match in their hands. Officiating a professional boxing match can be a thankless job. When a match goes well, no one focuses on the referee. But when a controversy arises, everyone remembers the man who makes the call. Third Man in the Ring explores the lives of these officials as they discuss what goes on inside the ropes and recount the disputes and clashes that have occurred when they worked at home and abroad.