Now in its fourth edition, this text is still the only sport law textbook to introduce sport legal studies from a management perspective and integrate legal strategies to gain a competitive advantage in business. Acknowledging that students understand legal concepts better when they are tied to real sport management practice, the book is organized around the core management functions. It provides concise explanations of key concepts, as well as current industry examples and legal cases, and gives the student all the legal knowledge they need to become confident and effective professionals in sport management, recreation, or sport education. This new edition includes additional contributions from leading sport law educators and practitioners, and has expanded coverage of important contemporary issues including: * Sports injury and concussion litigation * Impact of Covid-19 on events and leagues * Gender discrimination, disability discrimination, sexual harassment, #metoo, and USWNT pay equity * Intellectual property, licensing agreements, publicity rights, social media influencers, and digital privacy * Student-athletes and marketing rights * Sport gambling and state regulation * Athlete activism, employee free speech, and collective bargaining * Olympic and Paralympic restructuring * NCAA Division 1 Coaches Contracts The book contains useful features and ancillaries to help with teaching and learning, including managerial context tables, case opinions, focus cases, strategies for competitive advantage, discussion questions, and learning activities. It is an essential text for any course on sport law or recreation law, an invaluable supplement to any course on sport business and management, and an important reference for all sport management practitioners. Online resources include a variety of exam questions for each chapter, featuring multiple choice, true or false, short answer exam questions and short essay questions, and a sample syllabus.

SABR 50 at 50 celebrates and highlights the Society for American Baseball Research’s wide-ranging contributions to baseball history. Established in 1971 in Cooperstown, New York, SABR has sought to foster and disseminate the research of baseball—with groundbreaking work from statisticians, historians, and independent researchers—and has published dozens of articles with far-reaching and long-lasting impact on the game. Among its current membership are many Major and Minor League Baseball officials, broadcasters, and writers as well as numerous former players. The diversity of SABR members’ interests is reflected in this fiftieth-anniversary volume—from baseball and the arts to statistical analysis to the Deadball Era to women in baseball. SABR 50 at 50 includes the most important and influential research published by members across a multitude of topics, including the sabermetric work of Dick Cramer, Pete Palmer, and Bill James, along with Jerry Malloy on the Negro Leagues, Keith Olbermann on why the shortstop position is number 6, John Thorn and Jules Tygiel on the untold story behind Jackie Robinson’s signing with the Dodgers, and Gai Berlage on the Colorado Silver Bullets women’s team in the 1990s. To provide history and context, each notable research article is accompanied by a short introduction. As SABR celebrates fifty years this collection gathers the organization’s most notable research and baseball history for the serious baseball reader.    

Complete Guide to Respiratory Care in Athletes introduces the respiratory system and its function during exercise. It considers the main respiratory conditions affecting athletes and delivers practical advice for the management of respiratory issues in athletic populations. With contributions from leading international experts, the book discusses fundamental scientific principles and provides pragmatic 'hands-on' clinical guidance to enable practical application. Each chapter includes useful pedagogical features such as case studies and guides for carrying out assessments. The book covers wide a range of topics, including: respiratory system function during exercise impact of the environment on the upper and lower airways asthma related issues in athletes allergic rhinitis in athletes exercise induced laryngeal obstruction exercise induced dysfunctional breathing paterns respiratory muscle training role of screening for respiratory issues in athletes assessing and dealing with respiratory infections in athletes. This text is key reading for both newly qualified and established medical, scientific and therapy practitioners who are working with athletes with respiratory issues. It is also a valuable resource for students of sports medicine, sports therapy, and sport and exercise science courses.

Community Leisure and Recreation Planning offers an up-to-date, evidence-based approach to planning community leisure and recreation facilities, programs and services. It introduces readers to key theory and best practice in the planning of effective leisure and recreation projects. The book defines planning, leisure, recreation and other key concepts and explains why a thorough planning process is essential to achieving effective outcomes. It presents a comprehensive, integrative four phase model for undertaking leisure and recreation planning, including: pre-planning, planning research, preparing a plan, and implementing, monitoring and evaluating the outputs and outcomes of a plan. It provides a conceptual rationale for each component of the planning process, a detailed explanation of the tools and techniques that can be used, and extensive examples and international case study materials to demonstrate their use. The principles and techniques explained in the book are applicable at a range of community levels from small individual sites to regions, states and even countries. This is an essential course text for all leisure and recreation courses, and invaluable reading for academics, practitioners, stakeholders and students working in leisure and recreation planning, events, culture and sport.

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Sport officials are tasked with maintaining order and adjudicating sport contests. Given their multifaceted role in enforcing rules, standardizing competitions, and keeping sport safe for all participants, they are a requisite part of the sport workforce. With ongoing reports of annual attrition rates in officiating in excess of 20-35% for various sports around the world, there is more than ample evidence that officiating dropout is a persistent, pervasive, and global challenge underpinned by multiple contributing factors including, but not limited to, the threat of verbal and physical abuse. Moreover, despite worldwide recognition and growing interest in the problem, there has not been a comprehensive resource for sport scientists and practitioners studying or working to reverse the ongoing trend. Sport Officiating: Recruitment, Development, and Retention provides a 'state of the science' summary in the emerging area of inquiry limited to sport officiating recruitment, development, and retention, and, provides insight and evidence-based approaches to the development of successful officiating development programs (ODP). This book is a primary reference work using a multifaceted, holistic, and evidence-based approach to integrate key findings from the sport science literature to date in suggesting and providing real-world solutions to the practical issues faced by sport organizers. Sport Officiating: Recruitment, Development, and Retention is a key resource for researchers interested in the development of sport officials and for sport practitioners aiming to implement officiating development programs (ODP) at any level within sport systems.

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

This book provides a holistic view of the relationship between heritage and sport. It examines four types of sport heritage: tangible immovable sport heritage (sports venues, monuments and memorials, landscapes); tangible movable sport heritage (museums and halls of fame, events, living sport heritage); intangible sport heritage (intangibility of sport heritage, institutions, existential); and goods and services with a sport heritage component (tourism, marketing, management). It offers both theoretical and applied approaches to the heritage-sport relationship and intersects with many contemporary topics in heritage, sport, tourism, events and marketing. It will be useful to students and researchers in sport tourism, sport studies, heritage studies, sport history, museum studies and sports management.

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.

Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.

It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Table of Contents

Part I: Contingency Framework for Strategic Sports Marketing

1 Emergence of Sports Marketing

2 Contingency Framework for Strategic Sports Marketing

Part II: Planning for Market Selection Decisions

3 Research Tools for Understanding Sports Consumers

4 Understanding Participants as Consumers

5 Understanding Spectators as Consumers

6 Segmentation, Targeting, and Positioning

Part III: Planning the Sports Marketing Mix

7 Sports Product Concepts

8 Managing Sports Products

9 Promotion Concepts

10 Promotion Mix Elements

11 Sponsorship Programs

12 Pricing Concepts and Strategies

Part IV: Implementing and Controlling the Strategic Sports Marketing Process

13 Implementing and Controlling the Strategic Sports Marketing Process

Appendix A

Appendix B

Illustration Credits

This volume provides a comprehensive examination of public policy aspects of the economics of professional sports.The book offers a unique focus on public policy, covering regulation and competition in the sports industry and its labour markets, governance issues including unethical behavior (corruption, doping, etc.), and public spending on stadiums and mega-events. It also offers an original combination of economic analysis and well-known international examples, from Australia, the United States and Europe, which have provided alternative organizational models of professional team sports. Australia is an interesting case study not only because sport holds a particularly important place in the national psyche but also due to the range of popular professional sports played. The book also analyses the globalization of many sports, the role of international governing bodies, and the difficulties in pursuing effective public policies in this context. This book is a significant contribution to research in sports economics aimed at students and academics interested in both the economics of professional sports and public policy. Contents: 1. Introduction 2. The Industry Structure of Team Sports 3. Labour Markets 4. Stadium Funding 5. Economic Benefits of Mega-events 6. Mega-event Bidding 7. Unethical Behaviour in Sport 8. Governing Bodies 9. Conclusions Index

The Isle of Man TT - the world's most dangerous race - as seen through the eyes of Cummins, Martin, McGuinness and Dunlop. THAT NEAR DEATH THING is a life-affirming journey to the heart of the world's most dangerous race. The Isle of Man TT is a throwback to a maverick era that existed before PR platitudes and PC attitudes. WILLIAM HILL SPORTS BOOK OF THE YEAR-shortlisted author Rick Broadbent gets inside the helmets of four leading motorcycle racers as they battle fear, fire and family tragedy for a gritty sort of glory. Guy Martin is a tea-drinking truck mechanic and TV eccentric who 'sucks the rabbits out of hedges', but must now deal with the flipside of fame; Conor Cummins is the local hero facing a race against time as he battles depression and a broken body after falling down the mountain; John McGuinness is the living legend fending off the ravages of middle-age for one last hurrah; Michael Dunlop is the wild child living with one of the most remarkable legacies in sport. They tell their astonishing stories in a book that provides the most rounded, intimate, behind-the-scenes account yet of the last great race. Rick Broadbent has delivered the final word on the Isle of Man TT, one that really gets to grips with an event that continually pulls unsung riders and fans back year after year to witness That Near Death Thing.

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

This volume provides a comprehensive examination of public policy aspects of the economics of professional sports.The book offers a unique focus on public policy, covering regulation and competition in the sports industry and its labour markets, governance issues including unethical behavior (corruption, doping, etc.), and public spending on stadiums and mega-events. It also offers an original combination of economic analysis and well-known international examples, from Australia, the United States and Europe, which have provided alternative organizational models of professional team sports. Australia is an interesting case study not only because sport holds a particularly important place in the national psyche but also due to the range of popular professional sports played. The book also analyses the globalization of many sports, the role of international governing bodies, and the difficulties in pursuing effective public policies in this context. This book is a significant contribution to research in sports economics aimed at students and academics interested in both the economics of professional sports and public policy. Contents: 1. Introduction 2. The Industry Structure of Team Sports 3. Labour Markets 4. Stadium Funding 5. Economic Benefits of Mega-events 6. Mega-event Bidding 7. Unethical Behaviour in Sport 8. Governing Bodies 9. Conclusions Index

Sports participation opportunities for individuals with impairments are increasing. Whether an athlete is beginning a sport or competing on the world stage for a podium finish, nutrition is recognized as being integral to optimizing their health, training capacity, and performance. Some athletes with impairments are physiologically similar to their able-bodied counterparts, whereby the application of sports nutrition principles is straightforward. However, athletes with certain impairments require a very individualized approach when applying these principles in a practical way. Fully updated and expanded, this second edition of Sports Nutrition for Paralympic Athletes is an essential resource for sports nutrition practitioners who work alongside athletes with an impairment, whether that be physical, visual, hearing, or intellectual. In addition to chapters devoted to each impairment type, this book covers specific areas including medical considerations, body composition, supplements, and practical aspects that can be applied across all athletes and sports. Case studies and messages from athletes and world-class coaches enhance the application of theoretical research into practice providing the most relevant sports nutrition advice to Para athletes. Features New chapters on energy availability in Para athletes and cooling and hydration for the Para athlete Concise review of current sports nutrition recommendations for athletes, both during training and in competition Provides practical guidance and examples on how to apply sports nutrition principles to each impairment type Includes real life experiences of Para athletes, elite coaches, and practitioners Encompasses wider topics of assessing body composition, medical considerations, and supplement use specific to Para athletes Features insight and experiences gained by practitioners over the three major Paralympic Games since the first edition Sports nutrition can be the difference between being competitive and making the podium. With the rapidly increasing Paralympic profile, this book is valuable for professionals endeavoring to give their athletes the competitive edge - it challenges, stimulates, and drives future research in this area to continue to improve the delivery of this intrinsic component of athlete preparation.

Sport development has become a significant part of the international sport industry. The development of sport (creating pathways for participation and talent development) and sport for development (using sport as a tool to achieve outcomes beyond sport) are now fundamental aspects of the organisation and governance of sport around the world. Consequently, any manager working in sport today needs to understand what sport development is and how sport development programs can be managed, implemented and evaluated. This is the first undergraduate textbook to offer a complete introduction to sport development, covering theory and its application to managerial practice, with examples from international contexts. The book integrates discussion of the development of sport and sport for development in every chapter, with international case studies to illustrate the significance and application of both. Each chapter introduces key theory, examines the implications of theory for practice and critically analyses practical managerial issues. Discussion of both able-bodied and disability sport are embedded throughout, and the book includes a range of useful features to aid understanding, such as learning objectives, real world data and examples, key terms, review questions, and a companion website containing slides and a test bank for instructors. Managing Sport Development is an essential text for any introductory sport development course, and invaluable reading for any course on international sport management, sport policy, sport governance, sport and social issues, or coach education.

Technological advances over the last two decades have placed genetic research at the forefront of sport and exercise science. It provides potential answers to some of contemporary sport and exercise's defining issues and throws up some of the area's most challenging ethical questions, but to date, it has rested on a fragmented and disparate literature base. The Routledge Handbook of Sport and Exercise Systems Genetics constitutes the most authoritative and comprehensive reference in this critical area of study, consolidating knowledge and providing a framework for interpreting future research findings. Taking an approach which covers single gene variations, through genomics, epigenetics, and proteomics, to environmental and dietary influences on genetic mechanisms, the book is divided into seven sections. It examines state-of-the-art genetic methods, applies its approach to physical activity, exercise endurance, muscle strength, and sports performance, and discusses the ethical considerations associated with genetic research in sport and exercise. Made up of contributions from some of the world's leading sport and exercise scientists and including chapters on important topical issues such as gene doping, gender testing, predicting sport performance and injury risk, and using genetic information to inform physical activity and health debates, the handbook is a vital addition to the sport and exercise literature. It is an important reference for any upper-level student, researcher, or practitioner working in the genetics of sport and exercise or exercise physiology, and crucial reading for any social scientist interested in the ethics of sport.

The Spanish rider Carlos Checa triumphed in the 2011 World Superbike Championship aboard the Italian Ducati. Second and third places in the standings went to the excellent Marco Melandri, in his first year in the SBK series, and to Max Biaggi, winner of the 2010 edition. The 2012 season opened at Philip Island in Australia, inaugurating a championship that will also see a race in Russia at the brand-new Moscow Raceway. Once again, this edition of the Superbike World Championship Official Book is intended as the reference volume for the world of production-derived" racers, the bikes that have for many years now represented the beating heart of motorcycle sport, combining fierce competition with high technology, without neglecting the close ties with road-going machinery. Race by race, the book describes the 2012 season, above all through the spectacular photos taken by Fabrizio Porrozzi, complemented by the ever-pertinent texts of his brother Claudio. As well as reporting on the major championship, the book also features chapters devoted to the other categories (Supersport, Superstock 1000, Superstock 600) completing the packed World Championship programme.

This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport. Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Boehlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Soederman, H.A. Solberg, B. Stewart, T. Stroebel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz

Although women and girls participate in sport in greater numbers than ever before, research shows there has been no significant increase in women leading sport organizations. This book takes an international, evidence-based perspective in examining women in sport leadership and offers future directions for improving gender equity. With contributions from leading international sport scholars and practitioners, it explores the opportunities and challenges women face while exercising leadership in sport organizations and evaluates leadership development practices. While positional leadership is crucial, this book argues that some women may choose to exercise leadership in non-positional ways, challenging readers to consider their personal values and passions. The chapters not only discuss key topics such as gender bias, intersectionality, quotas, networking, mentoring and sponsoring, but also present a variety of strategies to develop and support the next generation of women leaders in sport. A new model of how to achieve gender equity in sport leadership is also introduced. Women in Sport Leadership: Research and Practice for Change is important reading for all students, scholars, leaders, administrators, and coaches with an interest in sport business, policy and management, as well as women's sport and gender studies.

Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management. Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts. This book: - Uniquely draws together events management and human-animal studies. - Is formed from empirical research conducted by a multinational team of events management and tourism researchers. - Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically. A valuable resource for researchers of events management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end events management for industry professionals.

Fourteen Ashes legends come together to tell the stories behind their most thrilling triumphs in the historic series - enabling cricket fans to relive these magic moments through the eyes and emotions of the men in the middle of the field, playing their hearts out for England and Australia in one of the sporting world's most intense rivalries. All the drama and intrigue of more than half a century of Ashes action is captured, from Sir Donald Bradman in the 1940s via Geoffrey Boycott and Jeff Thomson, Merv Hughes and Mark Taylor and into the new millennium, recreating all the excitement of Shane Warne and Glenn McGrath taking on Michael Vaughan's England. Each player winds back the clock to reveal the tension, controversy, sledging, humour and passion involved in pursuit of glory - and the true cricketing greatness which can only ever be grasped within an Ashes series.

From the Colosseum of Rome to Wrigley Field and Madison Square Garden, iconic sports venues are larger than life. They often exist in a seemingly "sacred" space, outside the hustle and bustle of the everyday. At their most basic level, iconic sports venues are revered and idolized. They emanate a sense of persuasion that contributes to how they become meaningful for those who come into contact with them. This book examines how and why iconic sports venues acquire meaning. Looking at different venues, chapters address how the material features of a site participate in the construction of messages and meanings, and how they influence those messages and meanings. Each chapter includes a description of the venue in question; an interpretation of its mystique; and a discussion of the implications of the interpretation. A unique and timely contribution to the fields of composition, persuasion, sport management, sport rhetoric, and communication, the goal of this book is to inspire more scholarly research, essays, and projects focused on the persuasive qualities of sports venues. More broadly, scholars, students, and professionals can use the chapters in this book as models for investigating "iconic" structures both locally and globally.

From the Colosseum of Rome to Wrigley Field and Madison Square Garden, iconic sports venues are larger than life. They often exist in a seemingly "sacred" space, outside the hustle and bustle of the everyday. At their most basic level, iconic sports venues are revered and idolized. They emanate a sense of persuasion that contributes to how they become meaningful for those who come into contact with them. This book examines how and why iconic sports venues acquire meaning. Looking at different venues, chapters address how the material features of a site participate in the construction of messages and meanings, and how they influence those messages and meanings. Each chapter includes a description of the venue in question; an interpretation of its mystique; and a discussion of the implications of the interpretation. A unique and timely contribution to the fields of composition, persuasion, sport management, sport rhetoric, and communication, the goal of this book is to inspire more scholarly research, essays, and projects focused on the persuasive qualities of sports venues. More broadly, scholars, students, and professionals can use the chapters in this book as models for investigating "iconic" structures both locally and globally.

Brush up on your cricket knowledge of the Ashes with a hilarious and alternative guide to cricket's most fiercely contested series. In this laugh-out-loud follow up to the Sunday Times bestseller Tuffers' Cricket Tales, ex-England cricketer, TV personality and Test Match Special commentator Phil Tufnell offers his unique take on the whole Ashes experience. Drawing on incidents from his own colourful career and the reminiscences of great English and Aussie cricket characters, both past and present, Tuffers highlights all the elements that make for a truly memorable Ashes series, on and off the pitch. Heroic performances, personal 'Cat-astrophes', bonkers selections, cultural clashes between Poms and Ockers, slanderous sledges, dubious tactics, odd superstitions, touring high-jinx and nail-biting finishes are all on the agenda as he delves into the 131-year history of a unique sporting institution. Along the way, Tuffers, who played in five Ashes series without ever getting close to laying his hands on the famous urn, aims to discover the key to winning what is the ultimate prize for any English or Australian cricketer Shot through with his love and knowledge of cricket, Tuffers' Alternative Guide to the Ashes is written with the characteristic cheeky charm which made Phil Tufnell a firm favourite of England's Barmy Army (and a target for good-natured abuse from fans Down Under). Raves for Tuffers' Cricket Tales: 'Hilarious' (Daily Star Sunday); 'Amusing' (All Out Cricket) Five star reader reviews for Tuffers' Alternative Guide to the Ashes: 'An excellent book. The words come to life in pictures. A great read' 'A light, non-demanding, entertaining read - I definitely recommend this book whether you're into cricket or not. I found myself giggling out loud!' 'I enjoyed stories about old time cricketers that I recall from the 60s 70s and 80s especially. Very suitable for dipping in and out of'