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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General

World's Ultimate Cycling Races - 300 of the Greatest Cycling Events (Paperback): Ellis Bacon World's Ultimate Cycling Races - 300 of the Greatest Cycling Events (Paperback)
Ellis Bacon; Foreword by Phil Liggett 1
R337 Discovery Miles 3 370 Ships in 4 - 6 working days

From Europe to Asia, via North America and Africa, choose your own adventure from among 300 of the world's greatest bike rides and best cycling races, featuring our pick of the must-ride sportives and gran fondos where you can really test your legs against both the terrain and your fellow riders. Cheer on the world's top professionals from the roadside as they take on the Tour Down Under, or head into the Alps to watch the sport's greatest riders tackle the Tour de France. Conquer the US yourself on the Race Across America, or mountain bike your way through South Africa on the Cape Epic. 300 of the greatest cycling events to watch or ride, from the Tour de France to the biggest and best sportives. * Pro stage race: Follow the world's best across the Dolomites at the Giro d'Italia. * Road: Take after the professionals on the Etape du Tour of the Tour de France. * Mountain bike: Watch the professionals fly through the air in Valparasiso, Chile. * Night: Don't forget your lights for the London Nocturne. * Pro one-day race: Cheer on your heroes as they take on the cobbles of Paris-Roubaix. * Cyclo-cross: Conquer Yorkshire's Three Peaks on two wheels. * Long distance: Cycle across Africa in one of the world's longest bike races. * Track: Race against international riders at Herne Hill Velodrome during the Good Friday Track Meet. This list of ultimate cycling races is compiled by cycling writer Ellis Bacon, with contributions from some of the world's leading cyclists, including 2012 Milan-San Remo winner Simon Gerrans, and 2012 Tour of Britain and Tour of the Mediterranean champion Jonathan Tiernan-Locke.

Ruling the World - The Story of the 1992 Cricket World Cup (Hardcover): Jonathan Northall Ruling the World - The Story of the 1992 Cricket World Cup (Hardcover)
Jonathan Northall
R588 R472 Discovery Miles 4 720 Save R116 (20%) Ships in 9 - 17 working days

Ruling the World tells the enthralling story of the 1992 Cricket World Cup in Australia and New Zealand. From the early exchanges in the warm-up matches, up to the final at the Melbourne Cricket Ground, tales of classic stature and previously untold gems regularly arise. Each match is explored along with its unique backstory, with many key players contributing memories after more than a quarter of a century. Interviews with stars such as Derek Pringle, Phillip DeFreitas, Gladstone Small, Brian McMillan and Gavin Larsen help bring to life the greatest ever Cricket World Cup. Contributions from fans offer a unique insight into the high emotions in the stands as the tournament was played out. And exclusive behind-the-scenes access is granted by documents from the tournament's organising committee, including minutes from meetings and reports presented to the International Cricket Council. Ruling the World brings all the drama and excitement of 1992 to a new generation of cricket fans, and offers contemporary onlookers the chance to fondly reminisce.

The Deal - Inside the World of a Super-Agent (Paperback): Jon Smith The Deal - Inside the World of a Super-Agent (Paperback)
Jon Smith 1
R399 R370 Discovery Miles 3 700 Save R29 (7%) Ships in 9 - 17 working days

'Excellent . . . an in-depth excavation of the murky and mysterious world of football business. Smith's candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching' Joe Short, Express Football analysis has grown at the same exponential rate as the sport's popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of 'agent'. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of 'Mr Football', 'super-agent', Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands. The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon's personal rollercoaster of high-flying success to near bankruptcy, the book's over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure. The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.

Value Creation and Sport Management (Hardcover): Sandalio Gomez, Kimio Kase, Ignacio Urrutia Value Creation and Sport Management (Hardcover)
Sandalio Gomez, Kimio Kase, Ignacio Urrutia
R3,349 R2,825 Discovery Miles 28 250 Save R524 (16%) Ships in 10 - 15 working days

The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Polo in Argentina - A History (Paperback): Horace A. Laffaye Polo in Argentina - A History (Paperback)
Horace A. Laffaye
R1,517 R1,278 Discovery Miles 12 780 Save R239 (16%) Ships in 10 - 15 working days

This book is a comprehensive history of polo in Argentina, from its beginnings in the 1870s to the summer of 2013. The history of the early pioneers is explored with data not previously published, gathered from contemporary sources. International competitions include the Olympic Games, the Cup of the Americas and the World Championships. Particular attention is given to the major clubs, the Argentine and Hurlingham Open Championships and the National Handicap Tournament. Several of the elite players merit individual or family mini-biographies. Several myths in Argentine polo are debunked, based upon careful analysis of contemporary sources. Travels abroad by Argentine teams are fully described as are the foreign teams that competed in Argentina. The contents of the book are enhanced by the author's personal observation of significant events and his friendship with many of the participants in the story. This work represents the first book devoted to polo Argentina in more than sixty years.

Sport Policy in Canada (Paperback): Lucie Thibault, Jean Harvey Sport Policy in Canada (Paperback)
Lucie Thibault, Jean Harvey
R1,076 Discovery Miles 10 760 Ships in 18 - 22 working days

Sport Policy in Canada provides the first and most comprehensive analysis of the new Canadian Sport Policy adopted in 2012. In light of this new policy, the authors, top scholars in the field, provide detailed accounts of the most salient sport policies and programs, while also discussing issues and challenges facing policy makers. In Canada and around the world, the last decades have known a sharp increase in state intervention and public funding in pursuit of medals on the international stage and in support of a more active lifestyle. Governments at all levels have made substantial investments in hope of hosting major sporting events to benefit from the economic impact and gain international prestige.The study of sport policies, often neglected in the past, is becoming an increasingly important research topic. Sport Policy in Canada seeks to fill this void by offering the most comprehensive analysis of sport policy since Macintosh, Bedecki, and Franks' Sport Policy in Canada (1987).

The Irish and the Making of American Sport, 1835-1920 (Paperback): Patrick R. Redmond The Irish and the Making of American Sport, 1835-1920 (Paperback)
Patrick R. Redmond
R1,535 R1,086 Discovery Miles 10 860 Save R449 (29%) Ships in 10 - 15 working days

It was Jerrold Casway who coined the phrase ""The Emerald Age of Baseball"" to describe the 1890s, when so many Irish names dominated teams' rosters. But one can easily agree-and expand-that the period from the mid-1830s well into the first decade of the 20th century and assign the term to American sports in general. This book covers the Irish sportsman from the arrival of James ""Deaf"" Burke in 1836 through to Jack B. Kelly's rejection by Henley regatta and his subsequent gold medal at the 1920 Olympics. It avoids recounting the various victories and defeats of the Irish sportsman, seeking instead to deal with the complex interaction that he had with alcohol, gambling and Sunday leisure: pleasures that were banned in most of America at some time or other between 1836 and 1920. This book also covers the Irish sportsman's close relations with politicians, his role in labor relations, his violent lifestyle-and by contrast-his participation in bringing respectability to sport. It also deals with native Irish sports in America, the part played by the Irish in ""Team USA's"" initial international sporting ventures, and in the making and breaking of amateurism within sport.

Referees in Sports Contests - Their Economic Role and the Problem of Corruption in Professional German Sports Leagues... Referees in Sports Contests - Their Economic Role and the Problem of Corruption in Professional German Sports Leagues (Paperback, 2012)
Cedric Duvinage
R1,369 Discovery Miles 13 690 Ships in 18 - 22 working days

The constantly growing number of arising referee corruption cases as well as their damage to the integrity of the sports society raises the question of why sports associations started availing themselves of referees as an instrument of contest design in the first place? Cedric Duvinage shows that economic theory allows to develop a deeper understanding of the role of a referee in a contest as well as of the danger of sports corruption by considering a referee's influence on the competitors' strategies in a contest. These insights provide the basis for efficient anti-corruption policies as well as their urgent implementation resulting from the current legal ambiguity regarding the prosecution of sports corruption in Germany.

Andrew Strauss: Winning the Ashes Down Under - Coming out on Top (Paperback): Andrew Strauss Andrew Strauss: Winning the Ashes Down Under - Coming out on Top (Paperback)
Andrew Strauss 1
R368 Discovery Miles 3 680 Ships in 10 - 15 working days

In November 2010, Andrew Strauss faced the ultimate challenge for an England cricket captain: winning the Ashes on Australian soil, a feat that had not been achieved for 24 years. By the end of a series that gripped the nation, he had led his team to an overwhelming victory--inflicting an unprecedented three innings defeats on the old enemy. Winning the Ashes Down Under is the captain's story of a tour that exceeded all expectations. It not only reveals what went on behind the scenes as Andrew Strauss and coach Andy Flower put together their team of winners, but also paints a very personal picture of day-to-day life on tour. It is an inspiring tale of how hostile conditions, injury, and intimidating reputations were overcome by leadership, planning, a slice of good fortune--and extraordinary performances from the likes of Alastair Cook and Jonathan Trott with the bat, and James Anderson and Chris Tremlett with the ball. Ranging from reverse swing to the sprinkler dance, from referrals to sledging, from despair at Perth to triumph at Sydney, this is the definitive account of a series that will live long in the memory.

Sports Sponsorship - Principles and Practices (Paperback, New): John A Fortunato Sports Sponsorship - Principles and Practices (Paperback, New)
John A Fortunato
R1,110 R870 Discovery Miles 8 700 Save R240 (22%) Ships in 10 - 15 working days

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is for example the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $48 billion, it is clear that many companies see this as an important promotional communication strategy.

Effective Coaching for All Athletes within Youth Recreational Sports (Paperback): Margaret M. Flores, Tiffanye M Vargas Effective Coaching for All Athletes within Youth Recreational Sports (Paperback)
Margaret M. Flores, Tiffanye M Vargas
R1,812 Discovery Miles 18 120 Ships in 10 - 15 working days
Leveraging Brands in Sport Business (Paperback, New): Mark Pritchard, Jeffrey Stinson Leveraging Brands in Sport Business (Paperback, New)
Mark Pritchard, Jeffrey Stinson
R2,261 Discovery Miles 22 610 Ships in 10 - 15 working days

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Complexity and Control in Team Sports - Dialectics in contesting human systems (Hardcover): Felix Lebed, Michael Bar-Eli Complexity and Control in Team Sports - Dialectics in contesting human systems (Hardcover)
Felix Lebed, Michael Bar-Eli
R4,641 Discovery Miles 46 410 Ships in 10 - 15 working days

Complexity and Control in Team Sports is the first book to apply complex systems theory to 'soccer-like' team games (including basketball, handball and hockey) and to present a framework for understanding and managing the elite sports team as a multi-level complex system. Conventional organizational studies have tended to define team sports as a set of highly heterogeneous physical, mental and cognitive activities within which it is difficult, if not impossible, to find common behavioural playing regularities or universal pedagogies for controlling those activities. Adopting a whole system approach, and exploring the concepts of control, regulation and self-organization, this book argues that it is possible for coaches, managers and psychologists to develop a better understanding of how a complex system works, and therefore, to more successfully manage and influence a team's performance. This book draws on literature from the biological, behavioural and social sciences, including, psychology, sociology and sports performance analysis, to develop a detailed, interdisciplinary and multi-level picture of the elite sports team. It analyzes behaviour across five inter-connected levels: the team as a 'managed institution'; coaching staff controlling players via cybernetic flows; the team as a playing unit; the individual player as a complex dynamic system expressed through behaviour; and a player's complex physiological/biological system. Drawing these together, the book throws fascinating new light on the elite sports team and will be useful reading for all students, researchers or professionals with an interest in sport psychology, sport management, sport coaching, sport performance analysis or complex systems theory.

The Wicket Men - The Last Rites of Minor Counties Cricket (Paperback): Tony Hannan The Wicket Men - The Last Rites of Minor Counties Cricket (Paperback)
Tony Hannan
R496 Discovery Miles 4 960 Ships in 10 - 15 working days

It's Britain's hottest summer since 1976 and English cricket is in a sweat of transformation. The public is no longer interested in County Championship games, traditional touchstone of the calendar. Fans prefer a bit of flash, bang, wallop – or so the experts tell us. Where though does that leave the twenty minor counties – strung out from Northumberland to Norfolk to Cornwall – who for the past one hundred and twenty-five years have fancied themselves the stepping-stone between regional club and first class county competitions? A level of the game seen as either an ex-professionals' graveyard or the last refuge of blazered old duffers is in a struggle for its very existence. And come 2020, the venerable Minor Counties Championship will indeed be blown away, like dandelion seeds on the breeze, replaced by the newly-branded and 'more marketable' National Counties Championship. At least that was the plan. In 2018, no-one has yet heard of Covid-19. What they do know is that this threat to their competition is existential and the modernisers at Lord's are to blame, far more interested in such innovations as a proposed new 'Hundred' than bolstering that which has stood the test of time. Granted full access to committee and squad, Tony Hannan, author of Underdogs – A Year in the Life of a Rugby League Town, spent a season with Cumberland CCC amid the lakes, fells and mountains of Cumbria. And as might have been expected in such dramatic terrain, he tells a story full of ups and downs – complete with one or two surprises. Skippered by former Durham player Gary Pratt – who as substitute fielder ran out Australia captain Ricky Ponting during the 2005 Ashes – Cumberland's expenses-only nomads are nevertheless just one important thread in a yarn stretching well beyond the boundaries of Cumbria. The Wicket Men is a cricket book unlike any other. It draws stumps on a small but fascinating aspect of a pastime whose rhythms and rituals, while endlessly evolving, are rooted firmly in the English folk tradition.

Global Sport Business - Managing Resources and Opportunities (Paperback): Brenda G. Pitts, James J. Zhang Global Sport Business - Managing Resources and Opportunities (Paperback)
Brenda G. Pitts, James J. Zhang
R1,445 R1,348 Discovery Miles 13 480 Save R97 (7%) Ships in 5 - 10 working days

In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts. This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.

Managing Major Sports Events - Theory and Practice (Paperback, 2nd edition): Milena M Parent, Aurelia Ruetsch Managing Major Sports Events - Theory and Practice (Paperback, 2nd edition)
Milena M Parent, Aurelia Ruetsch
R2,273 Discovery Miles 22 730 Ships in 9 - 17 working days

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: * Bidding, leadership, and planning; * Marketing and human resource management; * Venues and ceremonies; * Communications and technology (including social media); * Functional area considerations (including sport, protocol, and event services); * Security and risk management; * Games-time considerations; * Event wrap-up and evaluation; * Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.

Ashes Match of My Life - Fourteen Ashes Stars Relive Their Greatest Games (Hardcover): Sam Pilger, Rob Wightman Ashes Match of My Life - Fourteen Ashes Stars Relive Their Greatest Games (Hardcover)
Sam Pilger, Rob Wightman
R80 Discovery Miles 800 Ships in 10 - 15 working days

Fourteen Ashes legends come together to tell the stories behind their most thrilling triumphs in the historic series - enabling cricket fans to relive these magic moments through the eyes and emotions of the men in the middle of the field, playing their hearts out for England and Australia in one of the sporting world's most intense rivalries. All the drama and intrigue of more than half a century of Ashes action is captured, from Sir Donald Bradman in the 1940s via Geoffrey Boycott and Jeff Thomson, Merv Hughes and Mark Taylor and into the new millennium, recreating all the excitement of Shane Warne and Glenn McGrath taking on Michael Vaughan's England. Each player winds back the clock to reveal the tension, controversy, sledging, humour and passion involved in pursuit of glory - and the true cricketing greatness which can only ever be grasped within an Ashes series.

National Basketball Association Franchises - Team Performance and Financial Success (Hardcover): Frank P. Jozsa National Basketball Association Franchises - Team Performance and Financial Success (Hardcover)
Frank P. Jozsa
R3,668 Discovery Miles 36 680 Ships in 10 - 15 working days

This book examines the development and organization of the NBA and its clubs, how each club has performed in seasons and postseasons, and to what extent each has prospered and succeeded as a business enterprise despite competition for market share from other types of entertainment. Each chapter contains two core themes-Team Performance and Franchise Business. The former highlights how teams won division and conference titles and NBA championships while the latter analyzes and compares financial data including revenue, gate receipts, and operating income. The book also explores such things as when each franchise organized and why it joined the NBA, a brief profile of its current majority owner or ownership group, records of teams' special coaches and players, attendances at home games, and how their arenas rank as venues for fans. This book explains why particular teams located in very large, large, midsized, or small markets win more games and titles than others and when and how frequently this occurs. In addition, it provides ways to individually-and by division or conference-compare basketball franchises from a financial perspective.

College Sports and Institutional Values in Competition - Leadership Challenges (Paperback): Jennifer Lee Hoffman College Sports and Institutional Values in Competition - Leadership Challenges (Paperback)
Jennifer Lee Hoffman
R1,371 Discovery Miles 13 710 Ships in 10 - 15 working days

College Sports and Institutional Values in Competition interrogates the relationship between athletics and higher education, exploring how college athletics departments reflect many characteristics of their institutions and are also susceptible to the same challenges in delivering on their mission. Chapters cover the historical contexts and background of campus athletics, issues and institutional tensions over market pressures, the spectacle of college athletics and how this spectacle influences athlete experiences, and the ways in which leaders are navigating these issues. Through stories of higher education that focus on the ways athletic departments leverage their institutional values, this book encourages readers to examine the purpose, mission, and academic values of their institutions, and to evaluate the role of their athletic programs, to improve outcomes and experiences on campus for students and student-athletes alike.

Entrepreneurship and Innovation in Sport and Leisure (Paperback): Simon Mosey, Richard Shipway, Chris Symons Entrepreneurship and Innovation in Sport and Leisure (Paperback)
Simon Mosey, Richard Shipway, Chris Symons
R1,220 R1,151 Discovery Miles 11 510 Save R69 (6%) Ships in 5 - 10 working days

The only up-to-date introductory textbook on sport entrepreneurship and innovation. Entrepreneurial skills are essential for anybody working in sport management, particularly in the face of COVID-related challenges. Introduces key theory and focuses on best practice, based on real world scenarios. Includes practitioner voices throughout.

The Unforgiven - Missionaries or Mercenaries? The Untold Story of the Rebel West Indian Cricketers Who Toured Apartheid South... The Unforgiven - Missionaries or Mercenaries? The Untold Story of the Rebel West Indian Cricketers Who Toured Apartheid South Africa (Paperback)
Ashley Gray
R597 R482 Discovery Miles 4 820 Save R115 (19%) Ships in 9 - 17 working days

In the early 80s, 20 black West Indian cricketers were paid more than $100,000 each to take part in rebel tours of apartheid South Africa. Some, such as Lawrence Rowe and Alvin Kallicharran, were household names in the Caribbean and around the world, while others were fringe players seeking a short cut out of poverty. All would be condemned by the international cricketing fraternity. Accused of pocketing 'blood money' in order to prop up a regime that systematically discriminated against people of their own colour, they were banned for life from playing the sport they loved. In many cases, they were shunned by their fellow countrymen. A few turned to drugs and gangs, some turned to God - and others found themselves begging on the streets and dealing with mental illness. Forgotten and neglected for close to four decades, The Unforgiven tells their often-tragic stories through face-to-face interviews that explore the human cost of an onerous decision made early in these young men's lives.

Sports Marketing - A Strategic Perspective (Hardcover, 6th edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Hardcover, 6th edition)
Matthew D. Shank, Mark R. Lyberger
R5,428 Discovery Miles 54 280 Ships in 10 - 15 working days

* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

Skills, Knowledge and Expertise in Sport (Paperback): Gunnar Breivik Skills, Knowledge and Expertise in Sport (Paperback)
Gunnar Breivik
R1,431 Discovery Miles 14 310 Ships in 10 - 15 working days

Taking part in a sport means that one must acquire the relevant skills: mental, physical and strategic. This book presents a new perspective on the role of skills, knowledge and intentionality in sporting contexts, examining how these skills and practical 'know how' can be perfected to a level of expertise. Contributors study broader trends of how we can best understand the role of skills, as well as using case studies of expertise to add depth and nuance to existing scholarship. This book was originally published as a special issue of Sport, Ethics and Philosophy.

The Pan American Games / Los Juegos Panamericanos - A Statistical History, 1951-1999, Bilingual Edition / Una Historia... The Pan American Games / Los Juegos Panamericanos - A Statistical History, 1951-1999, Bilingual Edition / Una Historia Estadistica, 1951-1999, Edicion Bilingue (Paperback)
Steven Olderr
R1,525 R1,075 Discovery Miles 10 750 Save R450 (30%) Ships in 10 - 15 working days

The Pan American Games, second only to the Olympics as the biggest international sports competition in the world, are held every four years (during the year prior to the Summer Olympics) under the sponsorship of the International Olympic Committee. The first Pan American games were scheduled to take place in Buenos Aires in 1942, but the outbreak of World War II forced the games to be postponed. The first Pan American Games were held on February 25, 1951, with more than 2,500 athletes from 22 countries participating. This book lists the results of the Pan American Games from their commencement to the most recent games in 1999. The results are listed by sport (alphabetically), and each listing includes a chronology of the sport in the context of the Pan American Games; a list of the gold, silver, and bronze winners for each year; and charts that show how many medals each country won for that sport in each set of games. Also included are lists of the medals by country, medals by sport, sports by years contested, countries of the Pan American Sports Organization (PASO), presidents of PASO, and a chronology of the Pan American Games. Los Juegos Panamericanos, los segundos mas importantes del mundo tras los Olimpicos, se han venido celebrando cada cuatro anos desde 1951. Se incluye en el presente trabajo bilingue un recuento de los resultados reflejados en dichos juegos a lo largo de su historia, desde los comienzos hasta los mas recientes, celebrados en 1999. Igualmente se presta atencion individualizada a cada uno de los deportes que han ocupado un lugar en el seno de dicho evento, presentandose diversas estadisticas que detallan las medallas obtenidas por cada pais, ademas de informacion sobre la Organizacion de Deportes Panamericanos (ODPA), y una cronologia general de los juegos.

Sports Marketing - A Strategic Perspective (Paperback, 3rd Edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Paperback, 3rd Edition)
Matthew D. Shank, Mark R. Lyberger
R2,245 R2,050 Discovery Miles 20 500 Save R195 (9%) Ships with 15 working days

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.

Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.

It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Table of Contents

Part I: Contingency Framework for Strategic Sports Marketing

1 Emergence of Sports Marketing

2 Contingency Framework for Strategic Sports Marketing

Part II: Planning for Market Selection Decisions

3 Research Tools for Understanding Sports Consumers

4 Understanding Participants as Consumers

5 Understanding Spectators as Consumers

6 Segmentation, Targeting, and Positioning

Part III: Planning the Sports Marketing Mix

7 Sports Product Concepts

8 Managing Sports Products

9 Promotion Concepts

10 Promotion Mix Elements

11 Sponsorship Programs

12 Pricing Concepts and Strategies

Part IV: Implementing and Controlling the Strategic Sports Marketing Process

13 Implementing and Controlling the Strategic Sports Marketing Process

Appendix A

Appendix B

Illustration Credits

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