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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General

Sport and Disability - From Integration Continuum to Inclusion Spectrum (Hardcover): Florian Kiuppis Sport and Disability - From Integration Continuum to Inclusion Spectrum (Hardcover)
Florian Kiuppis
R3,888 Discovery Miles 38 880 Ships in 12 - 17 working days

Inclusion is primarily discussed in education. With the increasing number of member states of the United Nations ratifying the Convention on the Rights of Persons with Disabilities, academics have vividly discussed inclusion in the context of other areas of life, such as the community at large, as 'social inclusion' in the context of work and employment, and with regard to the aspects addressed by Article 30.5 of the Convention, namely cultural life, recreation, leisure, and sport. This volume is organized around the topic inclusion in sport and has a particular focus on the participation of people with disabilities in sport. Typical barriers for people with disabilities to participate in sport include lack of awareness on the part of people without disabilities as to how to involve them in teams adequately; lack of opportunities and programmes for training and competition; too few accessible facilities due to physical barriers; and limited information on and access to resources. The chapters attribute central importance to the processes and mechanisms of inclusion that operate within sporting environments and to the question of either what happens or could happen to persons with disabilities who enter the playing field. The chapters were originally published in a special issue of Sport in Society.

The Sports Event Management and Marketing Playbook , Second Edition (Hardcover, 2nd Edition): F Supovitz The Sports Event Management and Marketing Playbook , Second Edition (Hardcover, 2nd Edition)
F Supovitz
R2,290 Discovery Miles 22 900 Ships in 12 - 17 working days

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

Managing Sport Business - An Introduction (Hardcover, 2nd edition): David Hassan Managing Sport Business - An Introduction (Hardcover, 2nd edition)
David Hassan
R5,215 Discovery Miles 52 150 Ships in 12 - 17 working days

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Football Club Management - Insights from the Field (Hardcover): Ian Lawrence Football Club Management - Insights from the Field (Hardcover)
Ian Lawrence
R4,432 Discovery Miles 44 320 Ships in 12 - 17 working days

The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application. The international commercialisation of football has led to a fundamental transformation of the industry's management practices, given the financial rewards of success and the high price of failure. This book presents a critical examination of this transformation, questioning why clubs are increasingly adopting management strategies from other industries. Each chapter analyses the role played by a key leadership figure within a club, such as the owner, chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), director of football (DoF), and head coach. Full of exclusive interviews, case studies and examples of best practice, this book sheds new light on the challenges of working in this extraordinarily high-pressure environment. Football Club Management: Insights from the Field is fascinating reading for all those working in or studying the management, marketing or administration of football.

Functional Exercise and Rehabilitation - The Neuroscience of Movement, Pain and Performance (Hardcover): James Crossley Functional Exercise and Rehabilitation - The Neuroscience of Movement, Pain and Performance (Hardcover)
James Crossley
R3,912 Discovery Miles 39 120 Ships in 12 - 17 working days

Functional training develops the attributes and abilities required to perform tasks, skills and activities useful and relevant to daily life. Functional Exercise and Rehabilitation serves as an accessible and visual guide providing the essentials of therapeutic exercise and rehabilitation, including mobilization, stabilization and myofascial release. This book begins by explaining functional training and the foundation of the STRIVE approach. Chapter 2 introduces functional anatomy and Chapter 3 explains the fundamentals of neuroscience. The final chapters discuss the STRIVE principles and apply them to exercise, program design and injury recovery. Each chapter includes key point boxes, illustrations and photos of exercises discussed. Written by an exercise specialist and osteopath, this practical guide is presented in an easy-to-read style. Functional Exercise and Rehabilitation is essential reading for all health professionals, sports therapists and trainers involved in exercise prescription.

The Bona Fide Legend of Cool Papa Bell - Speed, Grace, and the Negro Leagues (Hardcover): Lonnie Wheeler The Bona Fide Legend of Cool Papa Bell - Speed, Grace, and the Negro Leagues (Hardcover)
Lonnie Wheeler
R456 Discovery Miles 4 560 Ships in 12 - 17 working days

The ï¬rst full biography of the star Negro Leaguer and Hall of Famer   James “Cool Papa†Bell (1903–1991) was a legend in black baseball, a lightning fast switch hitter elected to the National Baseball Hall of Fame in 1974. Bell’s speed was extraordinary; as Satchel Paige famously quipped, he was so fast he could fl ip a light switch and be in bed before the room got dark.   In The Bona Fide Legend of Cool Papa Bell, experienced baseball writer and historian Lonnie Wheeler recounts the life of this extraordinary player, a key member of some of the greatest Negro League teams in history. Born to sharecroppers in Mississippi, Bell was part of the Great Migration, and in St. Louis, baseball saved Bell from a life working in slaughterhouses. Wheeler charts Bell’s ups and downs in life and in baseball, in the United States, the Dominican Republic, and Mexico, where he went to escape American racism and MLB’s color line. Rich in context and suffused in myth, this is a treat for fans of baseball history.

Forgotten Nations - The Incredible Stories of Football in the Shadows (Paperback): Chris Deeley Forgotten Nations - The Incredible Stories of Football in the Shadows (Paperback)
Chris Deeley 1
R386 R308 Discovery Miles 3 080 Save R78 (20%) Ships in 12 - 17 working days

Forgotten Nations tells the stories of the international football teams that are unable to break into FIFA's ranks, from the self-funded minnows of Barawa in south-western Sudan to Tibet's Dalai Lama-backed national side, and new media darlings Yorkshire. They play under the auspices of CONIFA - the Confederation of Independent Football Associations - created to help express the cultural identities of football's 'stateless peoples', fighting for recognition on the biggest stage of all. Here are incredible human and sporting stories from diverse regions: from Matabeleland in Zimbabwe, still recovering from massacres 30 years ago, to Tuvalu in the south Pacific, threatened with inundation. Aided by wonderful behind-the-scenes access at London's 2018 CONIFA World Football Cup, and the irresistible willpower of sportsmen and women trying to make their stories heard, Forgotten Nations explains why 11,000 people crammed into a tiny stadium on the Black Sea coast in 2016 to watch two teams that most of the world has never heard of.

Routledge Handbook of International Sport Business (Hardcover): Mark Dodds, Kevin Heisey, Aila Ahonen Routledge Handbook of International Sport Business (Hardcover)
Mark Dodds, Kevin Heisey, Aila Ahonen
R6,151 Discovery Miles 61 510 Ships in 12 - 17 working days

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Routledge Handbook of Sport and the Environment (Hardcover): Brian P. McCullough, Timothy B. Kellison Routledge Handbook of Sport and the Environment (Hardcover)
Brian P. McCullough, Timothy B. Kellison
R6,162 Discovery Miles 61 620 Ships in 12 - 17 working days

The natural environment is a central issue in both academic and wider societal discourse. The global sport industry is not immune from this discussion and has to confront its responsibility to reduce its impact on the natural environment. This book goes further than any other in surveying both the challenges and the opportunities presented to the sports industry as it engages with the sustainability agenda, exploring the various ways in which sport scholars can integrate sustainability into their research. With a multidisciplinary sweep, including management, sociology, law, events, and ethics, this is a ground-breaking book in the study of sport. Drawing on cutting-edge research, it includes over thirty chapters covering all the most important themes in contemporary sport studies such as: climate change, sustainability, and corporate social responsibility ethics, governance, and the law event management, tourism, and pollution marketing, branding, and consumer behavior the Olympics, urban development, and mega-event legacies. With contributions from world-leading researchers and practitioners from around the globe, this is the most comprehensive book ever published on sport and the environment.

Golf Business and Management - A Global Introduction (Paperback): Tim Breitbarth, Sebastian Kaiser-Jovy, Geoff Dickson Golf Business and Management - A Global Introduction (Paperback)
Tim Breitbarth, Sebastian Kaiser-Jovy, Geoff Dickson
R1,640 Discovery Miles 16 400 Ships in 12 - 17 working days

Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.

Understanding Sport Management - International perspectives (Paperback): Trish Bradbury, Ian O'Boyle Understanding Sport Management - International perspectives (Paperback)
Trish Bradbury, Ian O'Boyle
R1,505 Discovery Miles 15 050 Ships in 12 - 17 working days

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events. Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as: managing organisational performance communication and social media sponsorship and marketing the impact of sport on society future directions for sport management. Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.

Sport Entrepreneurship and Innovation (Hardcover): Vanessa Ratten, Joao J. Ferreira Sport Entrepreneurship and Innovation (Hardcover)
Vanessa Ratten, Joao J. Ferreira
R4,166 Discovery Miles 41 660 Ships in 12 - 17 working days

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

Sport Business Analytics - Using Data to Increase Revenue and Improve Operational Efficiency (Hardcover): C. Keith Harrison,... Sport Business Analytics - Using Data to Increase Revenue and Improve Operational Efficiency (Hardcover)
C. Keith Harrison, Scott Bukstein
R3,183 Discovery Miles 31 830 Ships in 12 - 17 working days

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Women's College Softball on the Rise - A Season Inside the Game (Paperback): Mark Allister Women's College Softball on the Rise - A Season Inside the Game (Paperback)
Mark Allister
R924 R540 Discovery Miles 5 400 Save R384 (42%) Ships in 12 - 17 working days

Sidestepping the inflated egos and scandal that have infiltrated many men's sports, college female softball players exhibit power and grace on the field as well as camaraderie, high achievement and vulnerability off the field. This balance not only makes the game compelling to watch, but it also elevates women's softball as an aspirational model for other sports. Focusing on the 2018 season, this book explores gender performance and sexuality in softball, how the influx of money from the sport's growth has reshaped expectations of success, and traditional media coverage of women's sports.

Managing Global Sport Events - Logistics and Coordination (Hardcover): David M. Herold, Greg Joachim, Stephen Frawley, Nico... Managing Global Sport Events - Logistics and Coordination (Hardcover)
David M. Herold, Greg Joachim, Stephen Frawley, Nico Schulenkorf
R1,439 Discovery Miles 14 390 Ships in 9 - 15 working days

Logistics are a critical element in the planning and realization of any large-scale event. Managing Global Sport Events: Logistics and Coordination provides a critical look behind the scenes of these large-scale sport events by combining the previously separate but inextricably bound areas of sport, logistics and coordination management. The coordination and logistics activities behind global sports events such as the Olympic Games or Formula 1 Championships are unparalleled, but have largely been ignored by scholars around the world. Managing Global Sport Events presents the latest developments in this intriguing area of study, offering insights from a team of experts across sport, event, and logistics management. This first volume of the ground-breaking Sports Management series enters unchartered territory and advances our inter-disciplinary knowledge across sport, event and logistics studies, informing both contemporary sport management theory and practice.

Routledge Handbook of Theory in Sport Management (Hardcover): George B. Cunningham, Janet S. Fink, Alison Doherty Routledge Handbook of Theory in Sport Management (Hardcover)
George B. Cunningham, Janet S. Fink, Alison Doherty
R6,852 Discovery Miles 68 520 Ships in 12 - 17 working days

Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.

The Asian Games: Modern Metaphor for The Middle Kingdom Reborn - Political Statement, Cultural Assertion, Social Symbol... The Asian Games: Modern Metaphor for The Middle Kingdom Reborn - Political Statement, Cultural Assertion, Social Symbol (Paperback)
J.A. Mangan
R1,378 Discovery Miles 13 780 Ships in 12 - 17 working days

The premise of The Asian Games: Modern Metaphor for 'The Middle Kingdom' Reborn - Political Statement, Cultural Assertion, Social Symbol is emphatic. The Guangzhou 2010 Asian Games was a metaphor for hegemony and renaissance. China crushed the other Asian nations with the massive weight of its Gold Medal 'haul' and demonstrated regional self-confidence regained. The huge accumulation of gold medals emphasized that once again China stood apart, and above, other nations of Asia. China's reaction and the reactions of the other Asian nations are explored in The Asian Games. There is another premise in the publication that the 'Chinese' Asian Games were a harbinger of a wider dominance to come: geopolitically, politically, militarily, economically and culturally. And there is a further issue raised by the Guangzhou Asian Games- the continuing determination of the Asian nations to mount a distinctive Games that is Asian and resistant to the cumbersome gigantism of the Modern Olympic Games. Asia now has the wealth to promote, present and project a global sports mega-event with an Asian identity and in an Asian idiom. This Collection is unique in focus, argument and evidence. This book was published as a special issue of the International Journal of the History of Sport.

Sport Development in Action - Plan, Programme and Practice (Paperback): Alec Astle, Sarah Leberman, Geoff Watson Sport Development in Action - Plan, Programme and Practice (Paperback)
Alec Astle, Sarah Leberman, Geoff Watson
R1,137 Discovery Miles 11 370 Ships in 12 - 17 working days

This practical textbook explains the sport development process from a practitioner's viewpoint, showing what actually works, how, and why. Focusing on the development of sport, the book considers the efforts of sport organisations to revitalise their sports at a community level to ensure their future relevance, growth, and sustainability. Full of real-world cases and data, as well as the voices and reflections of a wide range of practitioners, Sport Development in Action explains how to research and draw up a development plan, how to design and implement programmes and establish delivery networks, and how to monitor and evaluate initiatives. This is essential reading for any sport development course, and useful reading for courses in sport management, sports coaching, or sports studies. It is also an indispensable reference book for practitioners.

Tournament Management - A Superintendent's Guide to Preparing a Golf Course for Competition (Hardcover): J. Miller Tournament Management - A Superintendent's Guide to Preparing a Golf Course for Competition (Hardcover)
J. Miller
R2,100 Discovery Miles 21 000 Ships in 12 - 17 working days

Every year thousands of golf tournaments are held across the globe, from high profile majors like the PGA Championship and British Open to smaller regional, amateur, and member-guest events. Superintendents are responsible for preparing the course in anticipation of a tournament and maintaining the course during the event. This book offers superintendents and allied professionals all the tools they need to prepare and maintain golf courses for tournaments. It offers practical guidelines for a successful tournament, from how to prepare greens, tees, fairways, bunkers and rough through cup-cutting, pest management, and fertilization prior to and during the tournament to tips on managing professional events.

New Perspectives on Sport Volunteerism (Hardcover): Berit Skirstad, Alison Doherty, Vassil Girginov New Perspectives on Sport Volunteerism (Hardcover)
Berit Skirstad, Alison Doherty, Vassil Girginov
R4,156 Discovery Miles 41 560 Ships in 12 - 17 working days

The book highlights 'new perspectives' on volunteerism in sport, covering frameworks, methods, context and variables on several levels from community sport clubs to international events. In analysing the processes of control within voluntary sport clubs, a new theoretical framework - critical realism (CR) - challenges how we think about theory and how scientific inquiry should proceed. Further themes raised are: Should sports clubs be viewed as a crossing between a traditional volunteer culture dominated by collective solidarity, and a modern volunteer culture focused on the individual benefits? Are former athletes a new group of possible volunteers? Can personal narratives of experiences of being a volunteer in a big international event provide us with new insight that has not previously been considered? Identity is suggested as a motive for understanding volunteers at sporting events. Two new theoretical models are presented, one on the development of volunteer commitment and the other on a framework that incorporates both individual- and institutional-level variables. All chapters have recommendations for future research. The testing of these theories and influencing factors will provide new directions in the research of sport volunteerism. This book was originally published as a special issue of European Sport Management Quarterly.

Managing People in Sport Organizations - A Strategic Human Resource Management Perspective (Paperback, 2nd edition): Tracy... Managing People in Sport Organizations - A Strategic Human Resource Management Perspective (Paperback, 2nd edition)
Tracy Taylor, Alison Doherty, Peter McGraw
R2,112 Discovery Miles 21 120 Ships in 12 - 17 working days

Managing People in Sport Organizations is a complete introduction to the theory and practice of human resource management in the context of sport. Now in a fully revised and updated second edition, the book adopts a strategic approach, explaining how the successful management of people and organizational complexity is essential for improved performance and sustainable success.

Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including:

  • recruitment
  • training and development
  • performance management and appraisal
  • motivation and reward
  • leadership
  • outsourcing
  • diversity
  • managing change

This new edition also includes expanded coverage of social media and ICTs, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions, revision flashcards and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.

The Early Years of the FA Cup - How the British Army Helped Establish the World's First Football Tournament (Hardcover):... The Early Years of the FA Cup - How the British Army Helped Establish the World's First Football Tournament (Hardcover)
James W. Bancroft
R603 R492 Discovery Miles 4 920 Save R111 (18%) Ships in 9 - 15 working days

The 150th anniversary of the first FA Cup competition, the earliest knockout tournament in the history of football, will be celebrated during the 2021-2022 season. The first set of matches was played on 11 November 1871, with the Engineers reaching the final played at Kennington Oval on 16 March 1872. During the first decade of the competition three teams associated with the military, Royal Engineers, 1st Surrey Rifles and 105th Regiment, were involved in 74 matches. They won more than half of them and scored 154 goals. The Army also produced one of the most respected administrators in the history of football, in the form of Major Francis Marindin, who was involved in the founding of the FA Cup, played in two finals, and refereed a further nine. Military men and units provided a number of firsts' in the early years of football. The Royal Engineers played in the first ever FA Cup final; Lieutenant James Prinsep of the Essex Regiment was the youngest footballer to appear in an FA Cup final until 2004, although he remains the youngest to complete a full match; Lieutenant William Maynard of the 1st Surrey Rifles played for England in the first ever official international match against Scotland; Captain William Kenyon-Slaney of the Grenadier Guards scored the first ever goal in an official international match, while playing for England; and Lieutenant Henry Renny-Tailyour of the Royal Engineers scored the first ever goal for Scotland in the same match. At a time when there has been talk of a financially-motivated breakaway European Super League, James gives the reader the opportunity to look back at a time when football was played for the game itself. Using his vast knowledge concerning Victorian football and military history, _The Early Years of the FA Cup_ explores the fascinating history of the Army's involvement in the early years of the world's most popular sport. With detailed descriptions of the finals and other matches involving the military teams during football's heyday, this book, for the first time, then follows the men as they went on campaigns to build roads and bridges in hostile territory, provide maps for commanders in famous conflicts such as The Zulu War, Afghanistan, the Sudan, and the Boer Wars, and saw active service on the Western Front during the First World War. In some cases they never returned. Often great footballers are referred to as heroes' -in the case of the men who played for the Army teams in the early FA Cup competitions, such an epithet is genuinely true.

Sports Marketing - Creating Long Term Value (Hardcover): John A. Davis, Jessica Zutz Hilbert Sports Marketing - Creating Long Term Value (Hardcover)
John A. Davis, Jessica Zutz Hilbert
R3,628 Discovery Miles 36 280 Ships in 12 - 17 working days

'After reading this text by Davis and Hilbert, students will be knowledgeable about and better equipped in implementing marketing concepts and action plans in the international sport industry. With its global orientation, Sports Marketing uses an international approach to help students understand sport marketing fundamentals, benefits, measures, analyses, approaches, tactical activities, and action-oriented strategies. Students will find the detailed chapter case studies from around the world quite useful in applying the material covered in the chapters.' - Paul M. Pedersen, Indiana UniversityWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: - Define key sports marketing ingredients - Provide mini-case examples of various sports around the world - Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and - Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level. Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

Start Your Engines - My Unstoppable CrossFit Journey (Paperback): Sam Briggs Start Your Engines - My Unstoppable CrossFit Journey (Paperback)
Sam Briggs
R300 R245 Discovery Miles 2 450 Save R55 (18%) Ships in 9 - 15 working days

INCLUDES AN UPDATED CHAPTER ON THE 2020 SEASON You don't get biceps like Briggs by giving up when the going gets tough... CrossFit superstar Sam Briggs, aka 'The Engine', is a true hero in the sport, with a level of endurance unparalleled in the game. This is the story of how she got to the top, and battled with everything she had to stay there. Sam's memoir takes in the whole story, from being kicked out of ballet lessons as a child but being accepted on the boys' sports teams, to working as a firefighter in West Yorkshire for ten years, tackling dangerous and adrenaline-fueled situations on a daily basis, and to taking up CrossFit at the comparatively ancient age of 27. Sam tells of what it took to become champion a mere three years later, and after a year out with a broken patella. Despite the numerous setbacks and debilitating injuries that have plagued her in the years that followed, when most other athletes would have thrown in the towel, Sam has fought, and continues to fight, to be the very best that she can be. Start Your Engines is the story of how, with a combination of grit, training and dogged motivation, it's never too late to achieve your dreams.

Sport, Media and Mega-Events (Paperback): Lawrence A. Wenner, Andrew C. Billings Sport, Media and Mega-Events (Paperback)
Lawrence A. Wenner, Andrew C. Billings
R1,271 Discovery Miles 12 710 Ships in 12 - 17 working days

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand's cultural influence. Focusing on the central concept of "mediatization" - the permeation of media into all spheres of contemporary life - the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

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