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Mega-events and Urban Image Construction - Beijing and Rio de Janeiro (Hardcover)
Loot Price: R3,879
Discovery Miles 38 790
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Mega-events and Urban Image Construction - Beijing and Rio de Janeiro (Hardcover)
Series: Routledge Studies in Urbanism and the City
Expected to ship within 12 - 17 working days
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While societies shape the way their cities look and are
represented, urban images, in turn, nurture and structure social
relations in multiple ways. Nowhere is this dialectical
relationship between social processes and urban representations
more visible than in the hosting of global spectacles such as the
FIFA World Cup and the Olympic Games, which both embody some of
society's deepest dreams and desires. The focus of this book is the
image of cities. It is not only interested in the mechanisms of
urban image construction but also in the politics of such a
phenomenon, especially its social impacts in terms of
representation and right to the city. The book investigates the
complex power relationships that underscore the production of the
urban landscape and the construction and diffusion of urban images,
especially in the context of urban mega-events. It uses the notion
of urban image construction as a lens through which to examine the
mega-event spectacle, with chapters exploring the physical, social
and political dimensions of the imagineering process as well as
emerging resistance to controversial initiatives. Through an
analysis of event-related urban construction efforts in Rio de
Janeiro and Beijing, this book examines the effects of mega-events
upon the construction of an exclusive vision of urbanity. It
demonstrates how mega-events are increasingly utilized by local
political and economic elites to reconfigure power relations,
strengthen their hold upon the urban territory and exclude
vulnerable population groups. The book thus offers a critical
analysis of the practice of urban image construction, and will be
of interest to those working in geography, urban studies, tourism,
sport studies, development studies and politics.
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